voluntary benefits: why your employees aren’t signing up for voluntary benefits. and how to fix it

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Change the game with voluntary benefits How to take advantage of the big shift in benefits and get your employees to take notice

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Page 1: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Change the game with voluntary benefitsHow to take advantage of the big shift in benefits and get your employees to take notice

Page 2: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

What’s stopping your employees?

Page 3: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

What’s stopping your employees from enrolling in your voluntary

benefits program?

Page 4: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

You’re not offeringthe voluntary benefitsthey want.

What’s stopping your employees?

1

Page 5: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

You’re not coveringthe gaps.

What’s stopping your employees?

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Page 6: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

They’re overwhelmed by too many choices.

What’s stopping your employees?

31 2

Page 7: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

They don’t understandwhat you’re offering.

What’s stopping your employees?

41 2 3

Page 8: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Enrollment istoo complicated.

What’s stopping your employees?

51 2 3 4

Page 9: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

What’s stopping your employees?

1 2 3 4 5

Page 10: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

So, what can you do to fix it?

Page 11: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Offer personalized voluntary benefits.1

Employees want benefits thatmatch their life and career stage. .Look at your workforce demographics.

Claims will tell you a lot.Check your employees’ claims history.

Employees will tell youwhat they want. Ask them.

86% of employees want to be able to personalize their benefits to match their medical, financial and lifestyle needs.

86%Sources: EBN. Survey Finds Majority of Employees Want Customizable Benefits. March 2013. Bankrate Health Insurance Pulse survey. 2014.Trustmark.

Page 12: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

CloseThe gaps.2

65% of workers have less than $1,000 on-hand for out-of-pocket medical and hospitalization expenses.

65%

Health care costs are rising.Employees need protection, and employer-sponsored coverage only goes so far.

Voluntary benefits can make agood plan great.Supplement core benefits and take the sting outof higher deductibles and copays.

More coverage can actually cost less.Talk to your broker about how funding voluntary health care benefits can bring overall costs down. Sources:

EBN. Survey Finds Majority of Employees Want Customizable Benefits. March 2013. Bankrate Health Insurance Pulse survey. 2014.Trustmark.

Page 13: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Paceyour rollout.3

Rule of thumb: One week of premiums should not exceed one hour of wages.

1:1

Take it one year at a time.Introduce a select number of new options in each year of a three-year rollout. Give your employees a chance to evaluate them.

Start with the obvious.Your employees will see immediate and obviousvalue in options that offset rising medical expenses.Add financial wellness and lifestyle benefits later.

Price matters.Employees should not and will not enrollin benefits that aren’t affordable. Sources:

EBN. Survey Finds Majority of Employees Want Customizable Benefits. March 2013. Bankrate Health Insurance Pulse survey. 2014.Trustmark.

Page 14: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Communicate.Communicate. Communicate.4

Two-thirds of millennials would welcome face-to-face help from a voluntary benefits expert.

2/3

Inform and educate employees on their terms.Find out if they want high-tech or high-touch interactions, or a combination of the two.

Employees want assistance with their selections.Offer guidance; employees report higher job satisfaction when they get it.

Lean on your broker.Your broker can make online, mobile, phone and in-person resources available to help youremployees make good decisions.

Sources: EBN. Survey Finds Majority of Employees Want Customizable Benefits. March 2013. Bankrate Health Insurance Pulse survey. 2014.Trustmark.

Page 15: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Makeenrollment easy.5

7 out of 10 employees say open enrollment is about as much fun as income taxes.

7/10

People appreciate options.Let employees choose how to enroll. Some prefer paper forms. For others, it’s strictly digital.

People also appreciate help.Support your employees during enrollment with the online and in-person resources they need to make the best decisions.

Get your broker involved.Your benefits broker can recommend and deliver the best enrollment process for your organization.

Sources: EBN. Survey Finds Majority of Employees Want Customizable Benefits. March 2013. Bankrate Health Insurance Pulse survey. 2014.Trustmark.

Page 16: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

One more fix.

With the right broker you can achieve a voluntary benefits enrollment rate of 30% or greater without exposing your employees to the hard sell.

30%

Partner with the right voluntary benefits broker!It’s your broker’s job to:• Understand your unique culture• Lay out a multi-year strategy• Identify the best options for your organization• Develop an implementation plan that will

drive enrollment

Sources: EBN. Survey Finds Majority of Employees Want Customizable Benefits. March 2013. Bankrate Health Insurance Pulse survey. 2014.Trustmark.

Page 17: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Where do you start?

Page 18: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Where do you start?Request an auditA HUB broker will review your current voluntary benefits program and show you how you can bridge coverage gaps and increase employee satisfaction, all while controlling total plan cost.

Page 19: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Where do you start? Request an auditA HUB broker will review your current voluntary benefits program and show you how you can bridge coverage gaps and increase employee satisfaction, all while controlling total plan cost.

Let’s work together to build a voluntary benefits program your employee will value.

Visit hubinternational.com/voluntarybenefits and contact a HUB voluntary benefits advisor today. #LetsDoSomething

Page 20: Voluntary Benefits: Why your employees aren’t signing up for voluntary benefits. And how to fix it

Visit hubinternational.com/voluntarybenefits and contact a HUB voluntary benefits advisor

today.