volunteermatch solutions bpn webinar: big events – how to plan the perfect corporate day, week or...
TRANSCRIPT
Big Events: How To Plan the Perfect Corporate Day, Week
or Month of Service
David Levinson Founder & Executive Director
Big Sunday
November 13, 2012
Vicki Carayiannis Communications Advisor
FedEx Services
How To Ask Questions
• Type questions into the box on the right side of the your screen
• Submit via Twitter to @VM_Solutions using “#VMbpn”
• We will pose questions at the end of the presentation
• A copy of the sides will be circulated after the event
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Why?
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1. A cause that’s important. 2. The right thing to do. 3. Team building. 4. P.R.
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• Someone has asked you to.
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• Every other company is volunteering.
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Be honest.
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Who?
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When?
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What?
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How?
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It’s not the what, it’s the how.
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FUN!!!
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Stay calm.
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How? 2
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Happy.
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Busy.
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And safe.
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Manage expectations.
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• What to expect. • What they’re going to do. • Possible pitfalls.
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Expect the unexpected.
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It’s all good.
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• The nonprofit is your friend.
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Thanks.
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Thanks.
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FedEx Cares Week Presented by: Vicki Carayiannis November 2012
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FedEx Overview
November 2012 FedEx Cares Week
Company Overview “Federal Express” founded in 1973 Invented “overnight delivery” Headquarters, Memphis, TN Today, we have over 8 companies, with operating company headquarters in Dallas, Pittsburgh, Cleveland, Harrison. We provide customers and businesses worldwide a broad portfolio of transportation, e-commerce and business services. Over 290,000 team members worldwide Approximately 35k in MEM Over 220 countries and territories
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FedEx Cares Week Program Overview
November 2012 FedEx Cares Week
FedEx Cares Week Began in 2004 Founded to support United Way campaign A designated week during fall Timing has varied from beginning of campaign to middle of campaign
Expanded all Operating Companies in 2007 Expanded globally 2007 All global regions participated in 2011 Single largest global volunteer effort at FedEx
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Goals & Objectives
Goals (change yearly) Motivate, inspire team members Support the FedEx United Way
campaign.* Enhance the FedEx reputation and
culture Increase reach and impact around the
globe
Objectives (change yearly) Increase utilization of social & digital
media communications Create a meaningful volunteer experience
Improve and streamline FedEx Cares
Week processes *
FedEx Cares Week
* Pertains only to U.S.-based team members
November 2012
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2012 Global Numbers Exceed 2011 Results
November, 2012 FedEx Cares Week
2012 - 2011
Countries Markets Projects Volunteers Anticipated Estimated Hours
APAC 14 - 14 14 - 12 31 - 18 1,000 - 1,225 4,000 - 4,370 Canada 1- 1 17 - 13 26 - 20 350 - 230 1,400 - 834
EMEA 10- 9 16 - 9 14 - 12 800 - 829 3,200 - 2,380
LAC 41- 20 41 – 20 62 - 28 1,500 - 1,000 6,000 - 1,150 US 1 - 1 46 - 32 64 - 53 2,050 - 2,254 8,200 - 12,286
Totals 67 - 45 134 - 86 197 - 131 5,700 - 5,538 22,800 - 21,020
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Quantifying the Impact Across the Globe: EMEA
November, 2012 FedEx Cares Week
As of Nov. 11, 2012 This Year Last year # of countries 10 9 # of events 58 20 # of locations 35 -- # of volunteers 1566 888 # of volunteer hours 3338 2380 Funds raised for UNICEF
3,809.25 9000
Goods collected 111 phones; 2200 kgs food 1800 school supplies Other funds raised 1650 n/a
10 water pumps so far
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Quantifying the Impact Across the Globe
October 2010 FedEx Cares Week Recap Report
FedEx Cares Week by the Numbers
Atlanta 435 pantry bags assembled(30 pallets)
to support Open Hand clients with shelf-stable food items.
4,500 documents processed (pantry bag nutritional inserts, driver information packets, financial packages).
50 bales pine straw and 20 bags mulch/soil spread
50+ various pots of plants planted 2,100 cookies baked and served 1,600 chicken breast prepped for
future meals. 4,500 meals packed
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Quantifying the Impact Across the Globe
October 2010 FedEx Cares Week Recap Report
FedEx Cares Week by the Numbers
Romulus, MI Gleaners Food Bank 814 pounds of food delivered 6000 pounds of carrots packaged 4000 sweet potatoes packaged
Lowell, AR Unloaded and stocked several pallets of
food in the pantry. Cooked for over 250 people
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2012 Media Results
November 2012 FedEx Cares Week
More than 12.4 million impressions!
Official FedEx Facebook Page Twitter Fedexcares.com blogs
• 9/7 FedEx Cares Week preview post: 504 likes, 37 comments, 78 shares
• 9/10 FedEx Cares Week kickoff post: 252 likes, 10 comments, 50 shares
• 9/24 FedEx Cares Week wrap-up post: 62 likes, 7 comments, 1 share
• 700 + mentions
• 100 + re-tweets
• 30 + unique FedEx Cares Week blog entries with compelling photography
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Global Management of FedEx Cares Week
Management 3 Global Co-Leads (past position has
rotated) Budget Logistics Volunteerism
Global Coordinators Domestically - Local Market Coordinators Approx 50
Regional Coordinators (at least one) Country Coordinators
2 Memphis Coordinators – rotating position
November 2012 FedEx Cares Week
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Global Management of FedEx Cares Week
Program Domestically Work with local UW to determine project Send in project and grant request Approved Non-profit applied for grant (budgeted) Supplied with t shirts and banners FedEx cares. event held Overall limited expense funds
Internationally Country lead Have project/country leads or board Work with other NGO (LAC built houses)
Processed grants through UWW Supplied with T shirts and banners
November 2012 FedEx Cares Week
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Global Management of FedEx Cares Week
Administration Weekly calls (time adjusted for Int’l) Guidebook for Market Coordinators Covered sections weekly
Selecting your project Meeting with your non-profit Grant process Recruiting volunteers
Checklists Grant process Volunteer form Survey monkey to order collateral (t-shirts
and signage) Satisfaction Survey/Postmortem
November 2012 FedEx Cares Week
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2012 FedEx Cares Week Results
2012 Results: Increased participation domestically and internationally (result of “call” for participants) 3 leads led to more organized effort Established structure in communities
November 2012 FedEx Cares Week
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Challenges and Opportunities for Success
November 2012 FedEx Cares Week
Continued Challenges Solicitation distribution policy No single overarching volunteer policy Majority of team members frontline Consistent global leader
Opportunities for Success Earlier communications on date, to team members, etc. Revise current grant process and allocation Defined common solicitation and volunteer policies procedure Solidify structure
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The Morphing of FedEx Cares
November 2012 FedEx Cares Week
40th Anniversary Implement 24-hour period of service April 17, 2013 Utilize existing coordinators, t shirts and banners Service project – futuristic; sustainable Education, environment
Super Storm Sandy Utilized FCW structure for communication of volunteer efforts
Q&A
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• Type questions into the box on the right side of the your screen
• Submit via Twitter to @VM_Solutions using “#VMbpn”
Stay Informed
Blog: www.VolunteeringIsCSR.org
Twitter: @VM_Solutions
Newsletter: Monthly ‘Good Companies’ newsletter - Sign up on the blog!
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Upcoming Session: December 3
Show Me the Value: Committing to Impact Measurement Monday December 3, 2012 10-11 a.m. PT (1-2 p.m. ET) Guest Speakers: Farron Levy, True Impact Lauren Keeler, Apollo Group Register: https://www1.gotomeeting.com/register/405771104
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