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Impact at Work: Driving Positive Change by

Encouraging Intrapreneurship

April 11, 2012

Confidential and Proprietary

Guest Speaker: Britta Durtsche

Senior Manager Net Impact

Moderator: Casey Brennan

Marketing & Insights Manager VolunteerMatch

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To Ask Questions

Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#VMbpn” We will pose questions at the end of the presentation A copy of the sides will be circulated after the event

Impact at Work: Driving Positive Change by Encouraging Intrapreneurship

Britta Durtsche, Senior Manager, Chapters

April 11, 2012

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Agenda

• Introductions ° Net Impact ° Impact at Work program

• Intrapreneurship: Definition and Examples • Impact at Work Toolkit

° Step 1: Define your project ° Step 2: Engage stakeholders ° Step 3: Deliver results

•Questions

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What is Net Impact?

Net Impact is a new generation of leaders who use our careers to tackle the world’s toughest problems.

By doing so, we show the world it’s possible to make a net impact that benefits not just the bottom line – but people and planet, too.

www.netimpact.org

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The Opportunity

Together, we spend about half our waking hours at work each year.

• That’s more than 250 billion collective hours.

• Yet volunteering accounts for only 3 billion hours.

What if we could spend more of our working hours creating social and environmental change, instead of squeezing our impact into nights and weekends?

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“The people changing the world can be found in every

industry, in every company, in every function. Net Impact

brings these people together, helping them integrate these

values into their work.” - Liz Abbett, Lifetime Member

Program Manager, Value Chain Compliance and Social Responsibility | Cisco Systems

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Impact at Work Program

Net Impact’s Impact at Work program develops and supports a community of Net Impact members who leverage their business skills and ideals to make a positive difference in their workplace.

Resources offered by the Impact at Work program:

• Impact at Work calls: Forum to discuss questions, challenges, and ideas related to the implementation of grassroots social and environmental sustainability projects in the workplace. http://netimpact.org/learn

• Online resource center: Project ideas, the Impact at Work toolkit, etc. http://netimpact.org/impactatwork

• Impact at Work(shop): A hands-on workshop that helps identify workplace change projects. Contact impact@netimpact.org for workshop materials.

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Intrapreneurship

Social intrapreneur: An internal innovator who challenges their organization’s status quo while developing and implementing solutions that both benefit their organization and create positive social and environmental impact.

Take a look at two examples…

Intrapreneurship in Action Elimination of bottled water Jason McBriarty, Levi Strauss and Co. Jason helped lead a campaign with the Environment Community Involvement Team called “Boot the Bottle” that eliminated bottled water from the corporate campus.

• Convincing peers to help make the change

• The independent catering/cafeteria team due to the high margin that bottled water provided their business

• $40,000 in annual savings

• Elimination of 6,000 bottles of water per month

• A raised awareness

about waste

• Educating employees about the change and providing an alternative

• Showing savings in

dollars and waste made it easy to convince people of the value this in project

Challenges Keys to success Results

Starting a grassroots interest group

Hamlin Metzger, Best Buy Hamlin started a group focusing on ways Best Buy could become more socially responsible. The group started with a committee of 5 and grew to over 200 members in 1 year.

• Not knowing where to

start in a large company

• Gaining the respect of

upper management • Transferring

coworkers’ excitement into productive project work

• Projects completed such as waste reduction, sustainable 401Ks, environmental advocacy , etc

• Hamlin became Best Buy’s first full-time employee devoted to Corporate Responsibility

• Understanding the business and key strategies

• Serving as a resource

vs. acting like a “boss” or “teacher”

• Catering the message to multiple audiences

Challenges Keys to success Results

Intrapreneurship in Action

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Project Benefits Benefits

Reduce costs and environmental impact By eliminating one printed direct mail piece, Sun Microsystems’ Betsy Hansen saved 4.63 tons of paper in addition to a lot of money Increase employee engagement and retention At Boston Consulting Group’s Chicago office, Shoshannah Lenski found that 75% of employees thought greening the office was important to morale, retention, and recruiting Professional development Clorox’s Suzanne Henricksen called her experience in managing a workplace change project instrumental to her development of leadership skills Further priorities of senior management Levi Strauss’ CEO John Anderson asked a volunteer employee team to develop a plan to eliminate bottled water Enhance corporate reputation At Accenture, Lisa Neuberger-Fernandez built a sustainability initiative that built their “credibility as a leader in sustainability consulting”

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Impact at Work Toolkit

• Identify potential projects

• Evaluate benefits and challenges of those projects

• Select and define project to pursue

• Build a team

• Map stakeholders involved

• Craft and communicate your message

• Chart progress

• Maintain momentum and engagement

Deliver Results Engage Stakeholders Define Your Project

Step 1 Step 2 Step 3

*Toolkit location: http://netimpact.org/docs/impactatwork-toolkit

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Next Steps

• Form a team! Send around the intrepreneurship video to co-

workers to generate interest.

• Mark your calendar! Set a date to gather a group of your co-

workers to put the toolkit to use.

• Learn more! Check out some of the Impact at Work calls.

www.netimpact.org/learn

• Conduct the Impact at Work(shop)! Consider hosting this

workshop to get some projects in motion. Contact

impact@netimpact.org to receive workshop materials.

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Questions?

Contact Info:

• Britta Durtsche, Senior Manager Chapters, bdurtsche@netimpact.org

Impact at Work:

• www.netimpact.org/impactatwork

Join:

• www.netimpact.org/join

Stay Informed

Blog (new look!): www.VolunteeringIsCSR.org

Twitter: @VM_Solutions

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Appendix

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Delivering Results: Example Levi’s example

Chart progress • Create a graph to display dollar savings

by implementing this change • Use a pie chart to show categories and

volume of waste • Create a graph to display the pounds of

waste eliminated by month • Convert metrics to represent numbers

that people relate to (e.g. number of elephants representing the weight of waste removed, or trees for amount of paper saved)

Decide metrics to track

• Pounds of waste eliminated • Dollars saved by month and year on bottled water purchases • Number of bottles averted from the waste stream by month and

year

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Engaging Stakeholders

The importance of engaging stakeholders By identifying the needs of each stakeholder group, and articulating the initiative’s value-add, you’ll be more likely to:

• Secure widespread support • Speed up the progress of your project • Build credibility for your team

Common stakeholder groups

Management

Competitors

External partners

Facilities

Community groups

Customers

Co-workers

Divisions of the Org

OTHERS?

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Stakeholder mapping: example

Strongly Against Against Neutral Supporting Strongly supportive

1. List key stakeholders for your project

2. Decide where stakeholders fall on the chart below

3. Discuss ways to move key stakeholders to a position further to the right

• Show management and co-workers the savings from bottle elimination • Work with the cafeteria team to identify new business opportunities due to the elimination of bottled water (fruit juices,

flavored water, etc) • Explain to the facilities team that this change should not greatly affect their current workload or routine

• Facilities

• Co-workers

• Management

• Cafeteria team

4. Next steps for the near-term

• Discuss beverage alternatives with the cafeteria team • Create a communications plan to raise awareness to co-workers and management • Meet with facilities team to discuss potential change

Facilities

Levi’s example

Co-workers

Mgmt. Cafeteria

*Is there someone at a senior level you could make a “sponsor” of your project? Securing management buy-in is valuable for propelling your project forward.