volunteermatch solutions bpn webinar: show me the value – committing to impact measurement

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  1. 1. Show Me The Value:Committing to Impact MeasurementLauren KeelerFarron LevyDirector of Community EngagementPresident & Founder Apollo Group True ImpactDecember 3, 2012
  2. 2. How To Ask Questions Type questions into the box on theright side of the your screen We will pose questions at the end ofthe presentation A copy of the sides will be circulatedafter the event 2
  3. 3. Show Me the Value:Committing to Impact Measurement
  4. 4. Presenters Lauren Keeler Farron LevyDirector of Community EngagementPresidentApollo Group True Impact True Impact LLC - 4
  5. 5. Audience QuestionHow do you measure your EVPs performance?a. Hours volunteered or number of sponsored eventsb. Monetary value of volunteerismc. Percent of employees volunteeringd. Satisfaction surveys of volunteerse. Effects on sales, skill development, or recruitment Use GoToWebinar to respond to poll live! True Impact LLC - 5
  6. 6. CSR can offer substantial social and business ROI True Impact LLC - 6
  7. 7. CSR can offer substantial social and business ROI Brand Sales Recruiting Engagement Skills Retention Regulation Risk True Impact LLC - 7
  8. 8. Measuring outcomes often remains a challengeCorporate Citizenship ProgramsVolunteerism SponsorshipsSustainabilityGrants In-kind donations Work/life initiativesINPUTS# hours# volunteers$ value of donationsOUTPUTS # beneficiaries served # impressions/% participant satisfaction PR coverageOUTCOMES(VALUE) True Impact LLC - 8
  9. 9. Measuring outcomes often remains a challengeCorporate Citizenship Programs VolunteerismSponsorshipsSustainability GrantsIn-kind donations Work/life initiativesINPUTS# hours# volunteers$ value of donationsOUTPUTS # beneficiaries served # impressions/% participant satisfaction PR coverageOUTCOMES Promote MissionIncrease RevenuesReduce Costs(VALUE) Improve social Skill Development Attract, retain condition (outcomes) Productivitycustomers Economic value to Recruiting society Increase their Turnover Economic value to theexpenditures NGO/cause Regulation(buy or pay more) Risk, Fines True Impact LLC - 9
  10. 10. Why measure bottom-line outcomes? True Impact LLC - 10
  11. 11. Why measure bottom-line outcomes? #1: Prove Value Build/retain support amonginternal/external stakeholders Protect programs, budgets If theyre not asking now they will be soon True Impact LLC - 11
  12. 12. Why measure bottom-line outcomes?#2: Improve Value Identify whats working (replicate)and whats not (intervene) Steer investment to highestsocial/business ROI projects True Impact LLC - 12
  13. 13. Typical obstacles Guidance Lack of standardization and acceptedframeworks Perceptions High cost Overwhelming time and technical demands Ultimate lack of usefulness or credibility True Impact LLC - 13
  14. 14. SolutionAltria BoeingCoca-ColaGE Lilly PfizerStarbucks Apollo Group Cape FearDeloitteHarvard PilgrimNationwidePNC Timberland Beach Cities Cbeyond Freddie Mac Kilpatrick StocktonNPowerSalesforce.comUPSPrinciples 1. Practically useful 2. Compatible 3. Turnkey 4. Inexpensive True Impact LLC - 14
  15. 15. SolutionStandardized, Outcome-Based SurveysAltria Boeing Coca-ColaGE Lilly PfizerStarbucks Apollo Group Cape Fear DeloitteHarvard PilgrimNationwidePNC Timberland Beach Cities CbeyondFreddie Mac Kilpatrick StocktonNPowerSalesforce.comUPS Principles1. Practically useful2. Platform neutral3. Turnkey4. Inexpensive True Impact LLC - 15
  16. 16. Case Study: Apollo Group (University of Phoenix)Revenue $961 millionCategoryYour Rank Your Avg. Peer Avg.You v.(out of 28) RateRatePeerEmployees 18,368Social Value13$22.79 $22.52+1.2%Volunteer hours 72,255 hours (2011) ($ saved)SatisfactionPlatformVolunteerMatch14 88%88% 0%(event)Focus Areas School, workforce readiness Satisfaction771%65% +9%(job) Great Graduate Skill(with Boys & Girls Clubs) 730%24% +27.7%Development Power Lunch MentorshipSales 37%4%+75% SustainabilityRecruiting66% 5.4%+19.6%Stakeholders716% 11.6%+34.1%Brand 427% 21.4%+27.4% Survey Samples 2010 2011Total volunteer respondents 867418Total hours 9,289 4,739Response rate 51%49% True Impact LLC - 16
  17. 17. Social Impact BackgroundMoney Saved Capacity Gained Number of nonprofit beneficiaries that: Increased efficiency or effectiveness Require fewer resources Achieve success more frequently Increased Reach Serve more beneficiaries True Impact LLC - 17
  18. 18. Social Impact Proving ValueImpact 2010 2011 HighlightsMoney Saved$18.77 $22.78 Total monetary valueCapacity Gained (Efficiency/Effectiveness) --32% $1.64MM ($22.78 * 72.2K hrs)Capacity Gained (Reach)--28% 21% gain in value/hr. vs. 2010 Impact on nonprofits 17% increased efficiency/ effectiveness 18% increased reach True Impact LLC - 18
  19. 19. Social Impact Proving ValueUsing online learning formats and updated teachingtechniques, we were able to cut down on the amount of staffneeded [and] better track our progress.Through streamlining the education and developmentalprocess for the adult learners, we are able to have a higheroutcome rate and serve more adults in the community.Came up with innovative online publicity techniques to helpraise more funds for the organization, to recruit more runnersand volunteers. True Impact LLC - 19
  20. 20. Social Impact Improving ValuePromote activities with rates greater than yourcurrent average value/hour of $22.79 True Impact LLC - 20
  21. 21. Satisfaction Proving Value Impact2010 2011HighlightsHigh event satisfaction 85%88% Satisfaction with eventHigh job satisfaction 64%71% 88% (equal to peer average) 4% gain from last year Importance to overall jobsatisfaction 71% (top quartile vs. peers) 11% gain from last year High SatisfactionEvent: extremely/very satisfiedJob: positive, core component True Impact LLC - 21
  22. 22. Satisfaction Proving ValueI love that we have so many wonderful volunteeropportunities that are organized for us. We just have tochoose one, sign up and off we go to do a good deed It is awin/win situation.It is really convenient when the campus arranges thevolunteer events and all the staff has to do is show up andmake an impact!I believe volunteerism not only shines a positive light on theUniversity of Phoenix, but improves the life of the employee. True Impact LLC - 22
  23. 23. Satisfaction Improving ValuePromote activities with high satisfaction rates Which of the following characteristics were notable greater than your current average of 88%benefits of your volunteers activities? True Impact LLC - 23
  24. 24. Skill Gains Proving Value Impact 2010 2011HighlightsVolunteers gaining job-related skills 25%30% Job-related skills(vs. personal or existing skills) 30% (top quartile vs. peers) 20% gain from last year Team development Stronger relationships: 19% New relationships: 11% True Impact LLC - 24
  25. 25. Skill Gains Proving Value Allowed me to look at research and statistics from a whole different perspective [to] really benefit an organization. Polished computer skills, coaching and teaching capabilities Reached a new level of rapport with team members. I was new to the team and developed relationships with coworkers quickly. Great way to bond. Working in a telecommuting environment and dont see many of the members of our department and this gave me a chance to meet many of them. True Impact LLC - 25
  26. 26. Sales/Recruiting/Stakeholders Proving ValueImpact2010* 2011 HighlightsSales gains (generated or influenced)17% 7% Sales leads, relationshipsRecruiting gains (generated or influenced) 0.6%6% 7% (Ranked 3rd - top 10%)Stakeholder gains (generated or influenced)14% 14% Recruiting leads, relationships 6% (Ranked 6th - top 25%) 9x gain vs. 2010 Stakeholder relationships 14% (Ranked 7th - top 25%)* 2010 included brand effects True Impact LLC - 26
  27. 27. Sales/Recruiting/Stakeholders Proving ValueWe are able to introduce ourselves and let people know who weare and what we do and exactly what UOP is all about.Representatives from non-profit organizations interacted withthose of us from UOP to develop community brand awareness.Our positivity and assistance left a positive impression on leadersof the community/education.Details: [Name of contact] [Value of contract] [Describe impact on our business] [Description of new opportunity] True Impact LLC - 27
  28. 28. Sales/Recruiting/Stakeholders Improving Value Promote activities with sales rates greater What activities most frequently generated the than your current average of 7% following sales gains? True Impact LLC - 28
  29. 29. Apollo Group Next Steps / Recommended Practices Have a volunteer managementsystem in place Choose a measurement tool thatyou can continually use Use first year as baseline Focus improvements on a few keyareas that align to business goals Present to company leaders demonstrate bottom line impact True Impact LLC - 29
  30. 30. Thank you!Lauren Keeler Farron Levy Director of Community EngagementPresident Apollo Group True Impact [email protected]@trueimpact.com True Impact LLC - 30
  31. 31. Q&A Type questions into the box on theright side of the your screen 31
  32. 32. Stay InformedBlog:www.VolunteeringIsCSR.orgTwitter:@VM_SolutionsNewsletter:Monthly Good Companiesnewsletter - Sign up on theblog!32
  33. 33. Save the Date Jan 22ndTrends In Corporate Giving & VolunteeringResearch and insights from CECP and VolunteerMatchTuesdayJanuary 22, 201310-11 a.m. PT (1-2 p.m. ET)Featuring:Margaret Coady, Director, CECPRegistration details coming soon! 33