volunteermatch solutions bpn webinar: show me the value – committing to impact measurement

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December 3, 2012 Show Me The Value: Committing to Impact Measurement Farron Levy President & Founder True Impact Lauren Keeler Director of Community Engagement Apollo Group

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Page 1: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

December 3, 2012

Show Me The Value: Committing to Impact Measurement

Farron Levy President & Founder

True Impact

Lauren Keeler Director of Community Engagement

Apollo Group

Page 2: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

How To Ask Questions

• Type questions into the box on the right side of the your screen

• We will pose questions at the end of the presentation

• A copy of the sides will be circulated after the event

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Page 3: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

Show Me the Value:

Committing to Impact Measurement

Page 4: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Farron Levy

President True Impact

Lauren Keeler

Director of Community Engagement Apollo Group

Presenters

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a. Hours volunteered or number of sponsored events

b. Monetary value of volunteerism

c. Percent of employees volunteering

d. Satisfaction surveys of volunteers

e. Effects on sales, skill development, or recruitment

Use GoToWebinar to respond to poll live!

How do you measure your EVP’s performance?

Audience Question

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CSR can offer substantial social and business ROI

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CSR can offer substantial social and business ROI

Brand

Sales

Recruiting

Engagement

Skills

Retention

Regulation

Risk

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# hours # volunteers $ value of donations

# beneficiaries served # impressions/ PR coverage

Corporate Citizenship Programs

Volunteerism Grants

Sponsorships In-kind donations

Sustainability Work/life initiatives

INPUTS

OUTPUTS

OUTCOMES (VALUE)

% participant satisfaction

Measuring outcomes often remains a challenge

Page 9: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Increase Revenues

– Attract, retain customers

– Increase their expenditures (buy or pay more)

Reduce Costs – Skill Development – Productivity – Recruiting – Turnover – Regulation – Risk, Fines

Promote Mission – Improve social

condition (outcomes) ⋅ Economic value to

society ⋅ Economic value to the

NGO/cause

# hours # volunteers $ value of donations

# beneficiaries served # impressions/ PR coverage

Corporate Citizenship Programs

Volunteerism Grants

Sponsorships In-kind donations

Sustainability Work/life initiatives

INPUTS

OUTPUTS

OUTCOMES (VALUE)

% participant satisfaction

Measuring outcomes often remains a challenge

Page 10: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Why measure bottom-line outcomes?

Page 11: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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#1: Prove Value

→ Build/retain support among internal/external stakeholders

→ Protect programs, budgets

→ If they’re not asking now – they will be soon

Why measure bottom-line outcomes?

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#2: Improve Value

→ Identify what’s working (replicate) and what’s not (intervene)

→ Steer investment to highest social/business ROI projects

Why measure bottom-line outcomes?

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Typical obstacles

• Guidance

‒ Lack of standardization and accepted frameworks

• Perceptions

‒ High cost

‒ Overwhelming time and technical demands

‒ Ultimate lack of usefulness or credibility

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Solution

Principles

Altria Boeing Coca-Cola GE Lilly Pfizer Starbucks

Apollo Group Cape Fear Deloitte Harvard Pilgrim Nationwide PNC Timberland

Beach Cities Cbeyond Freddie Mac Kilpatrick Stockton NPower Salesforce.com UPS

1. Practically useful

2. Compatible

3. Turnkey

4. Inexpensive

Page 15: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Solution

Principles

Altria Boeing Coca-Cola GE Lilly Pfizer Starbucks

Apollo Group Cape Fear Deloitte Harvard Pilgrim Nationwide PNC Timberland

Beach Cities Cbeyond Freddie Mac Kilpatrick Stockton NPower Salesforce.com UPS

1. Practically useful

2. Platform neutral

3. Turnkey

4. Inexpensive

Standardized, Outcome-Based Surveys

Page 16: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Case Study: Apollo Group (University of Phoenix)

Survey Samples 2010 2011

Total volunteer respondents 867 418

Total hours 9,289 4,739

Response rate 51% 49%

Revenue $961 million

Employees 18,368

Volunteer hours 72,255 hours (2011)

Platform VolunteerMatch

Focus Areas • School, workforce readiness ‒ Great Graduate

(with Boys & Girls Clubs) ‒ Power Lunch Mentorship

• Sustainability

Category Your Rank (out of 28)

Your Avg. Rate

Peer Avg. Rate

You v. Peer

Social Value ($ saved) 13 $22.79 $22.52 +1.2%

Satisfaction (event) 14 88% 88% 0%

Satisfaction (job) 7 71% 65% +9%

Skill Development 7 30% 24% +27.7%

Sales 3 7% 4% +75%

Recruiting 6 6% 5.4% +19.6%

Stakeholders 7 16% 11.6% +34.1%

Brand 4 27% 21.4% +27.4%

Page 17: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Social Impact – Background

Money Saved Capacity Gained

Number of nonprofit beneficiaries that:

Increased efficiency or effectiveness – Require fewer resources – Achieve success more frequently

Increased Reach – Serve more beneficiaries

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Social Impact – Proving Value

Highlights

• Total monetary value → $1.64MM ($22.78 * 72.2K hrs) → 21% gain in value/hr. vs. 2010

• Impact on nonprofits → 17% increased efficiency/

effectiveness → 18% increased reach

Impact 2010 2011

Money Saved $18.77 $22.78

Capacity Gained (Efficiency/Effectiveness) -- 32%

Capacity Gained (Reach) -- 28%

Page 19: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Social Impact – Proving Value

“Using online learning formats and updated teaching techniques, we were able to cut down on the amount of staff needed [and] better track our progress.” “Through streamlining the education and developmental process for the adult learners, we are able to have a higher outcome rate and serve more adults in the community.” “Came up with innovative online publicity techniques to help raise more funds for the organization, to recruit more runners and volunteers.”

Page 20: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Social Impact – Improving Value

Promote activities with rates greater than your current average value/hour of $22.79

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Satisfaction – Proving Value

Highlights

• Satisfaction with event → 88% (equal to peer average) → 4% gain from last year

• Importance to overall job satisfaction → 71% (top quartile vs. peers) → 11% gain from last year

Impact 2010 2011

High event satisfaction 85% 88%

High job satisfaction 64% 71%

“High” Satisfaction Event: extremely/very satisfied Job: positive, core component

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Satisfaction – Proving Value

“I love that we have so many wonderful volunteer opportunities that are organized for us. We just have to choose one, sign up and off we go to do a good deed … It is a win/win situation.”

“It is really convenient when the campus arranges the volunteer events and all the staff has to do is show up and make an impact!”

“I believe volunteerism not only shines a positive light on the University of Phoenix, but improves the life of the employee.”

Page 23: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Satisfaction – Improving Value

Promote activities with “high satisfaction” rates greater than your current average of 88%

Which of the following characteristics were notable benefits of your volunteers’ activities?

Page 24: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Skill Gains – Proving Value

Impact 2010 2011

Volunteers gaining job-related skills 25% 30% Highlights

• Job-related skills (vs. personal or existing skills) → 30% (top quartile vs. peers) → 20% gain from last year

• Team development → Stronger relationships: 19% → New relationships: 11%

Page 25: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Skill Gains – Proving Value

“Allowed me to look at research and statistics from a whole different perspective… [to] really benefit an organization.”

“Polished computer skills, coaching and teaching capabilities”

“Reached a new level of rapport with team members.”

“I was new to the team and developed relationships with coworkers quickly. Great way to bond.”

“Working in a telecommuting environment and don't see many of the members of our department and this gave me a chance to meet many of them.”

Page 26: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Sales/Recruiting/Stakeholders – Proving Value

Highlights

• Sales leads, relationships → 7% (Ranked 3rd - top 10%)

• Recruiting leads, relationships → 6% (Ranked 6th - top 25%) → 9x gain vs. 2010

• Stakeholder relationships → 14% (Ranked 7th - top 25%)

Impact 2010* 2011

Sales gains (generated or influenced) 17% 7%

Recruiting gains (generated or influenced) 0.6% 6%

Stakeholder gains (generated or influenced) 14% 14%

* 2010 included brand effects

Page 27: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Sales/Recruiting/Stakeholders – Proving Value

“We are able to introduce ourselves and let people know who we are and what we do and exactly what UOP is all about.”

“Representatives from… non-profit organizations interacted with those of us from UOP to develop community brand awareness. Our positivity and assistance left a positive impression on leaders of the community/education.”

Details:

• [Name of contact]

• [Value of contract]

• [Describe impact on our business]

• [Description of new opportunity]

Page 28: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Sales/Recruiting/Stakeholders – Improving Value

Promote activities with sales rates greater than your current average of 7%

What activities most frequently generated the following sales gains?

Page 29: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

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Apollo Group – Next Steps / Recommended Practices

• Have a volunteer management system in place

• Choose a measurement tool that

you can continually use • Use first year as baseline

• Focus improvements on a few key

areas that align to business goals • Present to company leaders –

demonstrate bottom line impact

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Thank you!

Farron Levy

President True Impact

[email protected]

Lauren Keeler

Director of Community Engagement Apollo Group

[email protected]

Page 31: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

Q&A

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• Type questions into the box on the right side of the your screen

Page 32: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

Stay Informed

Blog: www.VolunteeringIsCSR.org

Twitter: @VM_Solutions

Newsletter: Monthly ‘Good Companies’ newsletter - Sign up on the blog!

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Page 33: VolunteerMatch Solutions BPN Webinar: Show Me the Value – Committing to Impact Measurement

Save the Date – Jan 22nd

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Trends In Corporate Giving & Volunteering Research and insights from CECP and VolunteerMatch Tuesday January 22, 2013 10-11 a.m. PT (1-2 p.m. ET) Featuring: Margaret Coady, Director, CECP Registration details coming soon!