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VISION

‘to provide an intelligent, automated decision making

platform to companies’

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80%

Marketing Managers in Medium and Large Enterprises need:• Market insights not data• Results not fancy reports

PROBLEM

Target Market SegmentMLE Sector

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SOLUTION: INTELLIGENCE PROCESS

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CLIENT ON-BOARDING FORM

SOLUTION: HOW IT WORKS

Who are your competitors?

Who are your suppliers?

Select sources that you want to track

Enter your industry keywords

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REAL TIME DASHBOARD

SOLUTION: HOW IT WORKS

Easy to use, interactive dashboard

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NEWS ANALYSIS

SOLUTION: HOW IT WORKS

Clickable News Results with ability to take actions

Ability to filter for most relevant results

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SOCIAL MEDIA ANALYSIS :MENTIONS

SOLUTION: HOW IT WORKS

Clickable graphs – detailed results will show up on right/bottom

Snapshots can be configured during on-boarding

Graph View can be customised

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COMPETITOR ANALYSIS: MARKET MAPPING

SOLUTION

Snapshot 2: Jul – Dec 2012Snapshot 1: Jan – Jun 2012

More details on the shift can be seen by clicking on company icon

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SOCIAL MEDIA ANALYSIS: PRODUCT LIFECYCLE

SOLUTION: HOW IT WORKS

When should I discontinue the product ?

When should I launch a product enhancement ?

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SUMMARY

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“We understand the market, our

competitors and most importantly ‐ ‐how our competitors think…

I have a pretty good idea what their

next two moves will be.

When you compete against us, you

will lose.”

John Chambers, Cisco’s CEO, USA Today (Jan 9, 2013)

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