volvo - involve
DESCRIPTION
Volvo drivers get inVolved by a special program from Volvo.inVolve is a unique relation program for Volvo drivers in Belgium.More than 15.000 inVolve members get the chance to participate at numerous Volvo experiences in different areas: cultural, sportive, culinar and even functional activities and experiences.InVolve members can also take part in 4 large contests with fantastic prizes and enjoy several permanent advantages.TRANSCRIPT
VolvoinVolve
BriefingBuild a long term relationship with 110.000 Volvo drivers in Belgium to enhance brand preference and increase brand loyalty
Central idea
Unique relationship program for Volvo drivers
Central online platform involve.be with newsletters offering Volvo services, exclusive events and services, exclusive events and advantages by partnerships
Results
16.000 members (in 2008)
1.000 members participate each year in one of the 15
events organized
5.000 members participatein online competitions
10.000 visitors a month on involve.be