vomitspawn hotel business plan
TRANSCRIPT
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Members :
Yeo Kai Wen
Audrey Ting
Chow Kah Yien
Lim Zi Shan
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VOMITSPAWN HOTEL
You can check in…
But you may never check out …!
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Business Background
Located in Bukit Bintang, Kuala Lumpur
Excitement
Hotel and Restaurant Services
Fun and Enjoyment
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VOMITSPAWN HOTEL LOCATION MAP
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WHY?
WE ARE THE ONLY ONE
TEENAGER LIKES HORRORGAIN INCOME
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Our targeted customers is students who study nearby at the area.
We know that the customers that needs awesome services at a
reasonable price.
The market has seen growth in services such as restaurants and hotels
by 6% which has lead to an increase 5% this year and a forecast
growth of 6% in next year.
5%Market Analysis
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Our competitors Hotel Maison Boutique
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STRENGTH AND WEAKNESS
Hotel Maison Boutique
Strength
● Provide various themes of room
● Staffs are friendly and helpful
Weakness
● Area is still under development
● There’s no parking lot provided
● Hotel is quite far from monorail
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Escape Room
Strength
● Provide different mysteries-solving rooms
● Has franchise all over the world
Weakness
● Price is quite high for students
● Facilities are hard to maintain
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Let the world know about our
Marketing Strategies
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★ Our rooms are decorated with horror themes ★ Our employees are dressed up as zombies
★ Customers can experience real life horror★ Provide services such as pulling pranks
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Hospital Restaurant
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Sales Strategy❖ Online Discount
❖ Cross Promotion
❖ Travel Agents
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Pricing
Prices of our hotel rooms :
● Standard room - RM150 per night
● Superior room - RM200 per night
● Deluxe room - RM250 per night
( Breakfast Included )
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Advertising & Promotional Activities
Utilize Social Media to Engage Patrons Offer Deals Through Group Buying Platforms
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MANAGEMENT STRATEGIES
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Business Legal Structure
● Limited Liability Partnership (LLP)Hmm, what is
partnership ?
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Partnership :
- the business involve at least 2 or more owners (or partners)
- share management and profit
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Why LLP ?
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Reason adopting this structure :
1. Liability Protection
2. Tax Advantages
3. Flexibility
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Role of each members :General Manager - Zi Shan Auditor - Chow
Director Food & Beverage - Audrey Resident Manager - Carmen
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VOMITSPAWN
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Director of Sales & Marketing Department
Carry out the business development activities by operating ,researching and developing marketing
opportunities.
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Director of Chief Engineer
● To ensure the project completion in an efficient manner
● Manage each phase of the installation, equipment maintenance or service development.
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Resident Manager
● To operate the staffs
● Assure proper maintenance of the hotel and restaurants.
● Plan business strategies, market portfolios, pricing and open up new markets.
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Controller
● To assist the finance & accounting information and also forms of tax
compliance needs
● Review & approve the budgets and projections needs
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Human Resources Director
● To monitor the performances of the staffs
● To ensure that the staffs have a in term of a skills and experiences
● To train and develop the staffs to enhance their performance
● and make sure it achieve business aim
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Director of Food and beverages
● Manage kitchen personnel and food planning in hotel & restaurant
● To serve to enhance and influence the overall guest experience
● create and maintain menus that satisfy customers.
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FINANCIAL
PLAN
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FUNDBank Loan
US$ 60,000,000
Owner’s
Capital
Zi Shan
US$ 1,000,000
Chow
US$ 1,000,000
Audrey
US$ 1,000,000
Carmen
US$ 1,000,000
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Cost of Material and Human Resources
Items Cost (US$)
Start up expenses 50 mil
Material/Furniture 9.8 mil
Labor 8.9 mil
Machine 935,000
Marketing and advertising 10,000
Legal 3,000
TOTAL
69,648,000 mil
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Sales Forecast
Year 1st year 2nd year 3rd year
Rooms $370000 $390000 $420000
Restaurant $150000 $190000 $210000
Total Sales $520000 $580000 $630000
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Months Profit
January 3500
February 24000
March 27000
April 19000
May 18000
June 15000
July 5000
August 6500
September 7900
October 9000
November 19000
December 25000
Forecasted Monthly Profit
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Forecasted Profit
Year 1st year 2nd year 3rd year
Sales $741,000 $915,000 $1,022,000
Expenses 200000 115000 122000
Net Profit
541000
800000 900000
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Profit and Loss
Revenue - Expenses= Profit100% 60% 40%(10% each)