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Voyage-‐Air Guitar: NAMM Show 2012 Virtual Press Kit

Voyage-‐Air Guitar

Virtual Presskit

Winter NAMM Show

July, 2012

Voyage-‐Air Guitar 6752 Preston Ave., Suite E Livermore, CA 94550 www.VoyageAirGuitar.com 800-‐371-‐6478


Table of Contents

Welcome to the NAMM Show! .................................................................................... 3

Transit™ Series Guitars ................................................................................................ 3

Songwriter™ Series Guitars ......................................................................................... 4

The TransAxe™ Series Belair™ Electric Guitar .............................................................. 4

The TransAxe™ Series TelAir™ Electric Guitar .............................................................. 5


Voyage-‐Air Welcomes You to the NAMM Show! The Summer NAMM Show needs no introduction: it is the premier event for musical instrument retailers in the eastern states. Voyage-‐Air is proud to display its full range of innovative, folding travel guitars at this year’s show. Spanning retail price points from $399 to $1,995, Voyage-‐Air™ Guitar will display select lines of folding travel guitars at the Summer NAMM Show 2012, in Nashville, Tennessee. The Voyage-‐Air product line now

includes the Transit™ Series guitars, the best-‐selling Songwriter™ Series guitars, and the new performance-‐ready TransAxe™ Series folding electric guitars. “This is a turning point for Voyage-‐Air Guitar,” said Michael Ferrucci, VP of Sales and Marketing for Voyage-‐Air. “The quality of our new guitars speak for themselves: both the sound and the value. Honestly, you have to see, hear and play these guitars to believe them. And the new TransAxe Series electric guitars are a revolution: these are the first full-‐size, full-‐scale electric guitars that fold in half for travel.” Voyage-‐Air will be in booth #1707 at the Summer NAMM Show.

Transit™ Series Guitars Rugged, tough and affordable: that’s the new Transit Series guitars from Voyage-‐Air. Made from the most durable select African mahogany for the back and sides, and a fine-‐tuned select Spruce top, the Transit Series guitars are ready for the road. And they’re packed with features found on more expensive instruments: chrome-‐plated precision tuners, solid Rosewood fingerboard and bridge, and a durable high-‐gloss finish. These guitars are ready to go wherever your music takes you! The Transit Series guitars feature the same proven, patented hinge mechanism that’s found on all Voyage-‐Air models: the hinge that’s guaranteed for life. The included Transit Bag case sports a sleek new design that has a secure pocket for music books, accessories and even a laptop computer. Comfortable backpack straps are strong and ready to go anywhere. These guitars look great, sound great and are


easy to play. They appeal to anyone from beginners to seasoned pros – anyone with a lifestyle that calls for a lightweight, affordable and rugged take-‐anywhere guitar. Available in the best-‐selling OM-‐style, or the new Mini-‐Dreadnought body shapes, the MSRP is just $399, including the Transit case.

Songwriter™ Series Guitars For the discerning musician on the go, the top-‐selling Songwriter Series guitars feature the rugged strength of select African mahogany, coupled with the resonance of a solid Spruce top. Great sustain, soaring harmonics and deep, rich overtones are the signature of all Songwriter Series instruments. All feature superior appointments like chrome-‐plated precision tuners, full body binding (top and back), solid Rosewood fretboard and bridge, compensated saddle, hand-‐inlaid soundhole rosette and a durable high-‐gloss finish. The included Transit Bag case is a sleek new design that has a pocket for music books or a laptop computer, and backpack straps so they’re ready to go anywhere. For players that appreciate superior tone in a rugged, take-‐anywhere guitar, the Songwriter series is the perfect choice. For 2011, the expanded Songwriter Series lineup includes the new ‘04-‐Series’ instruments. Quality appointments, solid spruce top, and the breakthrough price point of just $599 MSRP including case. Also available in left-‐handed models!

The TransAxe™ Series Belair™ Electric Guitar Shown as a prototype at the 2010 Winter NAMM show, Voyage-‐Air Guitar is now shipping the revolutionary Belair electric guitar that folds in half for travel. “This is a breakthrough guitar,” said Michael Ferrucci, VP of Sales and Marketing at Voyage-‐Air Guitar. “We took the extra time to make sure everything was perfect for production, and tell you what: one strum on this guitar, and you will know that our engineers did their job!” Crafted as a full-‐size, full-‐scale guitar, it has all the features that advanced and professional players expect: Solid Alder body, and a Canadian Maple neck with Rosewood cap. It features two custom-‐wound ToneRider™ P90-‐style pickups, separate Volume and Tone for each pickup, and a three-‐way pickup toggle switch. The all-‐new, patented folding hinge and latch mechanism has been specifically engineered for an electric guitar. With a “TV-‐Yellow” semi-‐transparent finish, the Belair sports a vintage vibe that matches its tone. We like to say: “This guitar has MoJo to Go!”


Voyage-‐Air’s Limited-‐Edition Belair model fits in the new DuraTrans™ case. Barely larger than a laptop computer case, the DuraTrans case is lavishly padded, and has a zippered pocket for accessories. Another zippered pouch has ‘backpack straps’ – you can sling this Belair guitar over your shoulders, or use any of the three convenient comfort-‐padded handles to take it with you, anywhere. With an Introductory MSRP of just $799 including the deluxe DuraTrans case, the Voyage-‐Air Belair will appeal to a broad range of musicians: from the serious student, up through advanced players and seasoned pros. The Voyage-‐Air Belair meets the requirements of any electric player on the move!

The TransAxe™ Series TelAir™ Electric Guitar The new Voyage-‐Air TelAir folding electric guitar: the vibe and tone of this unique guitar harkens back to the single-‐coil solid body guitars of the 50's -‐ the instruments that paved the rock revolution. The TelAir sports two custom ToneRider single-‐coil pickups that are specially designed for their positions. These two Alnico-‐V pickups build on the acclaimed tone of vintage guitars from the early Rock era, while adding rich harmonics from a design that's specific to the TelAir. There's lots more that makes this a special guitar. The body is solid Alder, and the neck is solid Canadian Maple that's topped with a solid Rosewood fingerboard. It also has Mother of Pearl position marker dots. The Volume and Tone controls are unique to the Voyage-‐Air TelAir, and are a special concentric design: Volume is the larger at the bottom, and Tone is smaller on the top. A traditional three-‐position toggle switch is located where you'd expect, to make fast changes while on stage. Finished in a high-‐gloss Jet Black finish, the TelAir sports a tinted Vintage Green pickguard that reinforces the vintage roots of this instrument. Scale Length is 24 3/4", making this guitar easy to play, while maintaining its rock-‐and-‐roll tone! The specially designed DuraTrans case is included, with a storage pocket and concealed backpack straps. When put in its case, the TelAir guitar is lightweight, compact, rugged and ready for the road! With an MSRP of $799 (including the DuraTrans case), the new Voyage-‐Air TelAir is another landmark Voyage-‐Air guitar. This is a guitar that will appeal to rockers looking for that 'single-‐coil spank.' It's also a natural for Country Music, and for use with slides. Of course, like all Voyage-‐Air guitars, it folds in half to fit into the included DuraTrans case.

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