vpso marktleider 3.0 deel 1 social trends
DESCRIPTION
Tijdens sessie 1 van de VPSO #marktleider30 klantendag haalt Jeroen van der Schenk tijdens zijn presentatie verschillende voorbeelden van social trends en disruptive business models aan.TRANSCRIPT
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MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
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Jeroen van der SchenkSocial (Media) Concept DesignAdd me as a contact in your mobile phone
jvdschenk jeroenvanderschenk
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SOCIAL (MEDIA)TRENDS
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#exactonline#marktleider30
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#exactonline
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Web 1.0
Web 2.0
Web 3.0
The (E)volution of Internet
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TRA
NSP
AR
AN
CY
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Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te maken met anderen, in plaats van gebruik t e m a k e n v a n d e g e v e s t i g d e o r d e organisaties en overheid.Source: Groundswell by Forrester.com
Groundswell
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TRA
NSP
AR
AN
CY
3.200 QUANGO’S120.000 WERKNEMERS
140 MILJARD
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HET GELD IS OP!
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THEMOVEMENT
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web 1.0web 2.0web 3.0web 4.0
Society 3.0Marco Derksen
ModelMarketing
CommunicatieCommunication
Dialogue Value Networks
Bedrijven
Klanten
1.0 2.0 3.0
Source: Marco Derksen in het boek Society 3.0
M e d i a L a n d s c a p e
Van waardeketen naar waardenetwerk
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web 1.0web 2.0web 3.0web 4.0
Society 3.0Marco Derksen
ModelMarketing
CommunicatieCommunication
Dialogue Value Networks
Source: Marco Derksen in het boek Society 3.0
Bedrijven
Klanten
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Organizing Without Organizations
Sharing
coop
erat
ion
personal currency
“Here comes everybody” by Clay Shirky
Conversation
CollaborativeProduction
Collective(Inter)action
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SHARING
- SHARING -
Organizing Without Organizations
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- CONVERSATION -
Organizing Without Organizations
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CONVERSATION
- CONVERSATION -
Organizing Without Organizations
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COLLABORATIVEPRODUCTION
- COLLABORATIVE PRODUCTION -
Organizing Without Organizations
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POWER TO THE CROWD
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- COLLECTIVE (INTER)ACTION -
Organizing Without Organizations
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COLLECTIVE(INTER)ACTION
- COLLECTIVE (INTER)ACTION -
Organizing Without Organizations
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COLLABORATIVECONSUMPTION
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PEER-2-PEER
EVERYTHING!
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couchsurfinghotelhotels
hotelindustryhospitality
KHNpeer-2-peerpeer-to-peerconnectingworldwidesleepingsharing
bedcouch
businessmodelsbackpacker
businessleisure
PEER-2-PEER
EVERYTHING!
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crowd collaborationfood
dinnerlunch
twitterconnecting
peerscooking
tweetjemeetweet je mee
conceptnederland
PEER-2-PEER
EVERYTHING!
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social mediacars
carsharingconcepts
businessmodelearn
reviewcrowd
peer2peerpeer-2-peer
peer tot peerautomotiveautobranche
PEER-2-PEER
EVERYTHING!
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moneyloan
crowdfundingspending
ratesocial media
crowdtrust
peer2peerpeer-2-peer
peer tot peer
PEER-2-PEER
EVERYTHING!
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We become are Mobile!
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MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
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commodityadded value
brandingco-creation
coffeekoffiesenseo
business modelspricing strategy
COMMODITYMARKETS
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strategieadd value
price strategychoose
business modelsorganizationorganisation
companycorporate
ADD VALUE
PRICE STRATEGY
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CASE
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Uitdagingen Vergadermarkt
‣ Vergaderzalen zijn een commodity geworden.
‣ Steeds moeilijker om goed personeel te vinden.
‣ Huidige regels en richtlijnen sluiten niet meer aan op de markt.
‣ Prijs is leidend geworden (grote inkopers).
‣ Aantal gasten per boeking neemt af.
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The Longtail
Volu
me in !
# bookers
Traditional business:
80% of the revenue is
generated by app. 15 bookers
Seats2meet.com
80% of the bookers spend
less than ! 500 per year!
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SOCIAL
TRANSACTIONAL
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SOCIALSEARCH
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verloop van tijd
T T Tinte
nsite
it in
tera
ctie
It’s all about Social Touchpoints
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Locaties
Klanten
Van organiseren naar faciliteren
Locaties
Seats2meet.com
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Buzz Marketing
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Buzz is Business
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Buzz is Business
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Buzz is Business
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Seats2meet.com Websites
90% USER
GENERATED
CONTENT
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Welcome @ Seats2work.com
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Welcome @ Seats2work.com
REALTIME!
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Knowledge versus Location
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Knowledge versus Location
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MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
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Contact
Add me as a contact in you mobile phone
Jeroen van der SchenkFounder of [email protected]
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk