vr meets applied psychology - fhnw
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VR meets Applied Psychology
University of Applied Sciences and Arts Northwestern Switzerland (FHNW)
School of Applied Psychology (APS)
Institute Humans in complex Systems (MikS)
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20.06.2018Institute Humans in complex Systems, APS, FHNW 2
FHNW - School of Applied Psychology (APS):
Competence center for occupational, organizational and business psychology
Sociotechnical design of
digital transformation
Use of innovative methods and
technologies for sustainable
developments
Future-oriented design
Optimization of cooperation
models between humans,
technology and organization
with an empirical approach
Transfer into practice
Analysis, evaluation and
design of work processes,
innovative products and
services
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20.06.2018Institute Humans in complex Systems, APS, FHNW 3
Why should Virtual Reality and Psychology meet (more often)?
Psychology
Understanding human
experience and behaviour
Virtual Reality
«A computer generated digital
environment that can be
experienced and interacted
with as if that environment
were real.» (Jerald, 2016, p. 537) Jerald, J. (2016). The VR book: human-centered design for virtual reality. New York: ACM.
Technology
(Hardware, Game Engine)
Content
(Visual, Functionality, Story)
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Virtual Technologies & Innovation Lab (VTI-Lab, FHNW)
Selected study:
1. Driving simulator: safe pedestrian crossings
Kaufmann, K. (2017). Fussgängererkennung im virtuellen Raum. FHNW. Retrieved from http://hdl.handle.net/11654/25686
Wehrli, S. (2017). Simulation von Verkehrsszenarien im virtuellen Raum Gestaltung und Validierung eines Fahrsimulators. FHNW.
Retrieved from http://hdl.handle.net/11654/25661
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20.06.2018Institute Humans in complex Systems, APS, FHNW 5
Sample study: Driving simulator, detecting pedestrians at crossings (2016-17)
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6/20/2018Institute Humans in complex Systems, APS, FHNW 6
Human senses and sensory processing (simplified)
Human senses
- Vision
- Smell
- Hearing
- Taste
- Touch
- (Pain)
- Vestibular system (!)
- Proprioception (!)
Slater, M. (2009). Place illusion and plausibility can lead to realistic behaviour in
immersive virtual environments. Philosophical Transactions of the
Royal Society B: Biological Sciences, 364(1535), 3549–3557.
Presence (e.g. Slater, 2009)
«Illusion of being
there»
Immersion
(e.g. HW, …-fidelity, predisposition)
Simulation
sickness
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Virtual Technologies & Innovation Lab (VTI-Lab, FHNW)
Selected study:
2. Virtual prototyping: virtualized dough sheeter
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20.06.2018Institute Humans in complex Systems, APS, FHNW 8
Sample study: Virtual prototyping, virtualized bakery machine (2017)
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Virtual Technologies & Innovation Lab (VTI-Lab, FHNW)
Selected study:
3. Virtual prototyping: usability evaluation
“house manager”
Papageorgiou, A., Kunz, D., Eichenberger, M., Huber, K., Kaiser, D., Paneth, L. & Christ, O. (2018).
Usability Testing im virtuellen Raum am Beispiel des Hausmanagers. Manuscript in preparation.
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20.06.2018Institute Humans in complex Systems, APS, FHNW 10
Sample study: Virtual prototyping, usability evaluation «house manager» (2017)
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20.06.2018Institute Humans in complex Systems, APS, FHNW 11
Sample study: Virtual prototyping, usability evaluation «house manager» (2017)
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6/20/2018Institute Humans in complex Systems, APS, FHNW 12
Conclusions
Unlock the potentials of VR and include psychology into your projects!
VR applications with potential for more than WOW
• Education, trainings
• Evaluations: surveys, usability etc.
• Assessments, personnel selection
• Consumer research
• Awareness raising activities, marketing
• Data visualizations
• … and many more
Content
• Visuals
• Functionalities
• Storytelling – … and much more
Users / Evaluations
• Technology acceptance
• Effectiveness of the purpose
• … and much more
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?&!
Thomas Wyssenbach
MSc FHNW in Applied Psychology, Research Scientist
[email protected] | +41 62 957 28 27 | www.fhnw.ch/psychologie
FHNW, School of Applied Psychology (APS), Institute Humans in Complex Systems (MikS)
Team Aviation/Airport Security, Virtual Technologies & Innovation Lab (VTI-Lab)
Thank you for your attention
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