vr surat center: an introduction - virtuous retail · vr surat center contents layout &...

Updated on 28.03.2013

VR Surat Center: An Introduction

www.virtuousretail.com/surat 2

Surat City

In the Media 4

Market Overview 7

Consumer Potential 8

VR Surat Center

CONTENTS

Layout & Perspectives

About Virtuous Retail 33

Location & Catchment 10

Development Facts 11

Center Layout 24

Perspectives 25

The Arc 14

The Streat 15

Dumas Square 16

The Runway 17

Center Court 18

Magdalla Plaza 19

Free Play 20

Food Box 21

Sky Deck 22

Experiential Shopping at VR


Surat City


In the Media View the entire article on:

http://blog.livemint.com/Leisure/lHdpZ2XbSfUQCWoqCMDNON/Ground-

Report--The-Surat-fashion-matrix.html

http://blog.livemint.com/Leisure/lHdpZ2XbSfUQCWoqCMDNON/Ground-Report--The-Surat-fashion-matrix.html












In the Media


In the Media

AUG 7, 2012


In the Media


• 4th fastest growing city in the world1

• ~72 residential and 36 commercial developments

under construction within 3-8 km2

• 6 hotels planned within 5 km - Hyatt Regency,

Sheraton and Zinc amongst others2

• Star Bazaar, PVR, Cinepolis, Pizza Hut, Lifestyle,

BMW, Audi, Renault, Mahindra First Choice and

Piaggio Vespa have entered the market through

2010-132

• 37% of households in Surat have an annual

household income of more than INR 3 lakhs3

Market Overview


• Estimated 6 MM citizens1

• Highest household income in India; household

income in Surat has grown at a 16% CAGR over

2004-2008, as compared to 14% in Ahmedabad,

13% in Mumbai and 11% in Delhi2

• One of the top 10 cities in India in terms of

concentration of millionaires; Surat is today a

city of super spenders

• A young city; 74% of the population is under

35 years

• Growing number of high-end niche hobby clubs

like the Surat Bikers Club and the Hi-Flyer

Aero-modellers Club1

Consumer Potential

1 VR Proprietary Research, 2012

2 NCAER 2008 data adjusted for cost of living on a PPP basis

and converted to USD at a real exchange rate


VR Surat Center


Location & Catchment

• City center; primary growth corridor

• Strong residential catchment1

• 10,000 residential units are under construction

within a 5-km radius1

• 7 corporate townships (~10,000 households)

located less than 2 km from VR Surat

• High-end residential areas in the old city center

located 6 km from VR Surat

• The Surat-Navsari Twin City project will boost

connectivity and integration, leading to the

emergence of a larger metropolitan region

in a few years

• Prosperous suburban towns Navsari, Bardoli,

Billimora and Ankhleshwar fall within the emergent

Surat Metropolitan Region

1 VR Proprietary Research, 2012


Development Facts

CONNECTIVITY

• Close proximity to Surat Domestic

Airport (~ 5 km) and

National Highway 6 (~ 6 km)

• Integrated with upcoming Bus Rapid

Transport System (BRTS)

AREA

• BUA: 600,000 SQFT

• GLA: 450,000 SQFT

• 5 levels including basement

OFFERING

• Surat’s only integrated lifestyle destination

offering retail, leisure and entertainment

• 12 anchor and mini anchor units , 100+

in-line stores and 8-screen multiplex.

• Extensive F&B offering including a food

court, 12 restaurants, upscale coffee

shops and cafés


OUTDOOR ACTIVATION

• VR Surat is a walkable, pedestrian-friendly

space that spatially integrates with the city

• Outdoor areas at VR Surat have been

activated to cater for cafes, kiosks, events

and promotions

• Designated zones have been equipped with

requisite infrastructure to deliver a unique

experience to the Surti consumer

Development Facts

INTERIORS

• VR Surat is equipped with world class lighting,

acoustics and service infrastructure to enable

activation of the common areas

• These multi-functional spaces can be used for

brand promotions, private and public events,

filming, and community interactions


Experiential Shopping

at VR


LOCATION: 2nd Floor

AREA: ~ 20,000 SQFT

NUMBER OF STORES: 15

STORE SIZES: 600 – 2,800 SQFT per store

USPs

•Dedicated lounge

•Private viewing galleries

•Concierge services

•High security surveillance

CATEGORIES

•Designer wear

•Jewelry

•Fine Dining

•Wedding Planning

•Spa & Salon

•Travel Lounge

•HNI Banking

A dedicated space for luxury retail

within the Center


LOCATION: Ground Floor

AREA: ~ 8000 SQFT

USPs

•Takes inspiration from the community’s fondness for

kerbside picnics

•Embellished with stories of Surat’s heritage

•Venue for food festivals and culinary activities

•Mix of permanent & temporary food kiosks

An upmarket Surti culinary destination

with an international twist



AREA: ~ 20,000 SQFT

USPs

•Premium F&B spaces

•A vibrant space dotted with cafés and art

installations, it aims to draw the consumer into the

Center

A premium space for art exhibitions and

cultural events



AREA: ~ 20,000 SQFT

USPs

•Transitions into premium fashion retail in a plush,

comfortable setting

•Exciting mix of International premium brands

•Equipped with the latest in event infrastructure -

Audio Video systems & digital screens

A chic venue for lifestyle promotions

surrounded by high-end fashion brands



AREA: ~ 2,300 SQFT

USPs

•The heart of the Center

•Adjacencies include Shoppers Stop, Zara and

Hamleys

•LCD video wall - seamless video display with 5

horizontal rows and 5 vertical columns of 46” LCD

displays of ultra-narrow bezel

•HD resolution of 1920 x 1080 pixels

•Equipped with world class lighting, acoustics and

service infrastructure

Indoor event space designed to cater

for premium brand launches and

activations



AREA: ~ 10,000 SQFT

USPs

•Hosts large community events

•Largest outdoor LED screen in Surat as part of the

infrastructure provided

•Proximity to The Streat allows catering for events

Outdoor event space designed for

community and large scale events



AREA: ~ 15,000 SQFT

USPs

• Outdoor space with commemorative map of Surat

as back drop for festivals & events

• Direct access from Festival park entry gates

• Adequate provision of lighting & electrical points

Outdoor space designed for events,

concerts and festivals.


LOCATION: Second Floor

AREA: ~ 1000 SQFT

USPs

•Soft Play Area on the 2nd Floor

•Located in proximity to the Kids and Electronics

section

•International standards in kids play equipment

•Safe, well managed space to engage kids

Indoor Kids Play Area


LOCATION: Third Floor

AREA: ~ 13,300 SQFT

USPs

•12-kitchen food court catering to diverse tastes

•Bay windows with views of the historic Magdalla

village situated on the banks of the river Tapi

•Optimum seating space contiguous with multiple

food counters

•Common area for self-serve dining

•The multiplex will feature Surat’s first Gold class

lounge

12-kitchen food court with an 8-screen

multiplex and gold class lounge


LOCATION: Terrace

AREA: ~ 20,000 SQFT

USPs

•Seating capacity for ~200 people

•Open rooftop space

•A venue for parties, receptions and business

functions.

An upscale rooftop venue for weddings

and celebrations


Actuals &

Perspectives


FASHION

WOMENS WEAR

DESIGNER WEAR

SPA & SALON

FINE DINING

Center Layout

O

G+1

2

3

T

B BASEMENT PARKING

RESTAURANTS & CAFES

ART & CULTURE

VALET PARKING

THE FOOD COURT

MULTIPLEX

ENTERTAINMENT

RESTAURANTS

UTILITIES

PRIVATE EVENT SPACE

B

G

1

2

3

T

ANCHORS

PREMIUM INTERNATIONAL BRANDS

CASUAL APPAREL

FOOTWEAR


View of the Center from Dumas Road - a walkable, pedestrian friendly space that spatially integrates with the city.

Outdoor spaces within the Center have been activated with cafés, art installations, and promotional spaces.


Festival Park: Outdoor space designed for music concerts, festivals and expos.


The Runway: Equipped with the latest in event infrastructure - Audio Video systems & digital screens


The Arc: Bespoke designer wear targeting the upscale wedding market.


View of The Arc from the Ground floor.


View of The Streat


Food Box: The food court with a view of the Magdalla village.


Food Box: 12-kitchen food court.


Center Court: The heart of the Center designed to cater for premium brand launches.


Virtuous Retail (VR) is an institutionally owned

developer-operator of community-oriented premium

Lifestyle Centers in 6 of India’s top 9 cities.

VR’s long term vision is to create new social hubs for

the urban Indian consumer.

VR does this through “Connecting CommunitiesTM” – a platform

for cultural festivals, public-private partnerships and cross-border

collaborations that encourage civic pride, strengthen the local

economy and enhance the city’s brand image.

For more information on leasing opportunities at VR Centers,

please write to us at [email protected]

Virtuous Retail Services Pvt. Ltd.

54, 3 North Avenue,

Maker Maxity,

Bandra Kurla Complex,

Mumbai 400051

T: +91 22 66177100

mailto:[email protected]

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