vrm overview may2008
DESCRIPTION
A brief overview of Project VRM (Vendor Relationship Management) as presented at the Internet Identity Workshop in May, 2008.TRANSCRIPT
Vendor Relationship ManagementEnabling buyers and sellers to build mutually beneficial relationships.
May 2008 Update at IIW
Background
Berkman ProjectStarted by Doc SearlsReciprocal of CRM“Manage vendors asleast as well as theymanage us”Enable user controlIntersects with identity,marketing, support,sales…
phot
o: d
ebs
CRM / VRMScenarios
customer control
vendor control
trans
actio
ns
rela
tions
hips
the globalvillage
the matrix(blue pill)
minorityreport
me-ville
Goals
Define and advocate a clearvision for VRMEnsure the development andpublishing of open standardsand specs for VRM servicesCreate a lightweight andeffective VRM org structureDrive VRM usageCreate and oversee a VRMcompliance program
phot
o: g
aura
ng
Two VRM Maturity ModelsTwo VRM Maturity Models (o (one for each side)ne for each side)
Initial Initial
Repeatable Repeatable
Defined Defined
Quantitative Quantitative
Optimizing Optimizing
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345
Cus
tom
ers
Vend
ors
Learning
Experiments
Processes
Measurement
C.I.
VRM? More Web 2.0nonsense, or something new?
I wish I had more control.
VRM gives me what I want.
VRM is changing how I <x>.
Everybody is doing it. VRM is business as usual.
VRM is changing how ourcompany does <x>.
Defining processes.
Opening doors.
VRM? That’s like CRM, right?
Notable CurrentNotable CurrentInitiativesInitiatives
Personal AddressManager (PAM)infrastructure
RelButtons
open
to relating
looking
to buy
looking
to sell
relating
already
Mine!Mine!
Feeds-based VRMMine!
Other PotentialOther PotentialInitiativesInitiatives
Personal KnowledgeBanksPersonal Health RecordsDigital ReceiptsPersonal RFPsSupport Beacons
Getting Involved
Project VRM Site - http://www.projectvrm.org
Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list
Blog - http://blogs.law.harvard.edu/vrm/
VRM SessionInternet Identity Workshop (2007)
