vs.. who is istobal? family business established in 1950 producing garage equipment (longevity) ...

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Who is Istobal? Family Business Established In

1950 Producing Garage Equipment (Longevity)

ISO 9001 Certified (Quality)

Turnover €60,000,000 per annum (Size)

60,000 Sq M Production Plant In Valencia, Producing Up To 45 Rollover Machines Per Week (Size)

Exporting to 62 Countries, with growing distributor network (Global Player)

Strong competitor

MOC global supplier (Credibility)

Their Story

“Constantly striving to reach the top by offering the best solutions for vehicle washing. In pursuit of this goal we have spared no effort. Drawing on the combined experience of 500 people working on a project with more than a half a century of history, we have modernised and expanded our factory space in its present 60.000m2. With careful research and analysis of the customer’s needs and concentrating all our energy to ensure that the highest quality, state-of-the-art technology and excellent service always guide our way forward.” Istobal website.

How Does Istobal Sell?

Price EVERYWHEREEquipment range adaptable to clientHUGE list of optionsQuality and Simplicity of EquipmentPlus (+) series for SpeedEnvironmentally friendly company

Istobal Lower Range in Comparison

M4 = Entry Level MachineM6 = Basic Machine less dryerM7 = Basic Machine + More Programs

(bread/butter)

VS.

RYKO SPORT

Istobal Higher Range in Comparison

M9+ = More Programs, Bigger CPU, VWS

M12+ = Main Forecourt Rollover, More Programs, Speed

(Future bread/butter)VS.

RYKO EXCEL

M4 Entry Level Wash Aimed at In-house Use Limited Programs (6) Dryer 12,6 kW Pneumatic Side Brush No Crossover Wash No High Pressure Venturi Chemical

System Standard Galvanised

Finish 8-12 cars/hour

“Simple, reliable and economical – the perfect roll-over for a basic wash.” Istobal literature.

SPORT Advantage Side High Pressure Available

Higher Wash Dimensions (225, 255, 280)

Wider Wash Dimension (2,3 vs. 2,25)

15 cars/hour

Polyurethane and stainless steel reinforced top brush, dryer suspension

(no oil dampener)

Hot dipped galvanized frame and powder coated doors 7-year guarantee

Some Street Prices

SPORT€24.600,00 Base

+ wheel wash + dry

M4€28.000,00 Base

+wheel wash (includes dry)

• 15 cars /hour• Dosing pump• 7 year frame guarantee• Wider and Higher

Knockout Blows

SELL ON SPEED!!!

COMPONENTS!!!

HIGH PRESSURE!!

CHEMICAL PUMPS!!

M6

Entry Level WashNo dryer, wash/wax

only Limited Programs (5)Crossover WashNo High PressureDosing pumpsStandard Galvanised

Finish12-18 cars/hour

“A solution for those looking for better performance at a competitive price.” Istobal lit.

SPORT Advantage

Hot dipped galvanized frame and powder coated doors 7-year guarantee

Higher Wash Dimensions (225, 255, 280)

Wider Wash Dimension (2,3 vs. 2,25)

Polyurethane and steel reinforced top brush, dryer suspension

(no oil dampener)

Some Street Prices

SPORT€18.500,00 Base

+ overlap option

Faster machine! Quality Wider and Higher

M6€22.000,00 Base (no dry, but cross

over vertical brushes)

M7

Electronic Entry Level Wash

Crossover WashDryer 12,6 kWChemical PumpsStandard Galvanised

FinishRestricted Pre-Wash

Choice8-12 cars/hour

“A basic range roll-over but with a special quality that sets it apart.” Istobal literature.

SPORT Advantage Higher Wash Dimensions (225, 255, 280)

Wider Wash Dimension (2,3 vs. 2,25)

Polyurethane and stainless steel reinforced top brush, dryer suspension

(no oil dampener) Stronger, more reliable wheel wash

15 cars/hour

Some Street Prices

SPORT€24.600,00 Base

+ top/side dryers +

ww

M7€24.000,00 Base

+ top/side dryers + ww

Knockout Blows

HIGHER QUALITY OF COMPONENTS

SPEED!!!

M9+ M12+ + Feature to speed

up wash

(Variable Wash Speed)

Program up to 9 Washes

Galvanized Finish, no paint

Crossover Wash

8-16 cars/hour

Main Forecourt Machine

Faster than M7

+ Feature (Variable Wash Speed)

Crossover Wash

Wider range of options especially “Hot” functions and Pre-Wash

8-16 cars/hour

EXCEL Strengths vs. M9+

Painted Frame standardPolyurethane with stainless steel

reinforced lift beltsHigher Dryer CapacityPivoting Top Dryer VentDual Safety Rings for Dryer and pre-wash

EXCEL Strengths vs. M12+

Tri foam Detergent Pivoting Top Dryer Vent Choice of High Pressure, including Hydrobot Wash Height Polyurethane with stainless steel reinforced top brush, dryer suspension Stronger, more reliable wheel wash More programs, non-matrix

TriFoam and Hydrobot

Some Street Prices

EXCEL€37.300,00 Base +

wheel wash + splash guards + card reader

€45.500,00 Base +wheel wash + caterpillar + hp + FB + card reader

M9+€43.650,00 Base +

wheel wash + splash guards + card reader

M12+€54.500,00 Full Fascia, ww,

caterpillar, Carlite, hp, card reader

€ 6.350,00 Starting Point on M9+

€ 9.000,00 Starting Point on M12+

Big Difference in Price Point

Conclusions

Speed!! EXCEL has slight edge!DRYER!!

Construction and Finish!

Again, Who is Istobal? Family Business Established In

1950 Producing Garage Equipment (Longevity)

ISO 9001 Certified (Quality)

Turnover €60,000,000 per annum (Size)

60,000 Sq M Production Plant In Valencia, Producing Up To 45 Rollover Machines Per Week (Size)

Exporting to 62 Countries, with growing distributor network (Global Player)

Strong competitor

MOC global supplier (Credibility)

RYKO’s REPLY

RYKO Strictly Car Wash for 33 years, late 90’s for Istobal

2 Plants (U.S./Italy)

U.S. = ISO9001 2000

Italy in process of ISO Cert.

RYKO €100,000,000 per annum

30,000 sq M solely for car wash

75 distributors not bigger global sales network

RYKO also global MOC supplier