vserv annual growth report - 2014
DESCRIPTION
Four years, 11 Global Offices & 180+ Employees! It’s been a delightful year for the Vserv.mobi family. Our Annual Growth Report 2013-14 highlights our successful journey as well as some important milestones that we achieved in the last one year. With your continuous support & belief, Vserv is one of the leading Mobile Ad Exchanges with an unparalleled reach in emerging markets with 421 million monthly active users across 150,000+ apps and sites on mobile devices. We have continued to show rapid growth across other key metrics, including crossing 2.4 billion daily ad requests, witnessing a 2x growth in clicks and our RTB platform now accounting for 14% of ad inventory. Over the last one year, we launched our revolutionary AppWrapper.org platform, Real Time Bidding (RTB) platform, our Appification initiative empowering print publishers & Introduction of SmartRewards – an innovative ad format for advertisers. We were also bestowed with awards from mBillionth & Mobby’s. With the rapid growth of the mobile ecosystem combined with our RTB platform, we are expecting to reach 1 billion users in the next few years. We will continue our momentum of expansion into newer markets and reinventing the mobile advertising experience through game-changing products.TRANSCRIPT
2013-14
GRO THREPORT
ANNUAL
$
SEARCH
STATE OF THE EXCHANGE
Inventory Growth82% 2.4 Bn
Daily Ad Requests
14%RTB
150,000+Apps and Sites
MONTHLY UNIQUE USERS
421REACHMILLION
inventory
www.vserv.mobi/2014
CLOUD FIRST
5,761,026SERVER COMPUTEHOURS MONTHLY
12360,218
172
Active Ad Units
3CDNs
84Parameterscaptured
per ad request 1.6 TB/day Edge Locations
Server Clusters
Data Generated
www.vserv.mobi/2014
SUPPLY GROWTH
www.vserv.mobi/2014
GROWTHIN CLICKS
2X 3.9X1.2X
18.2X1.2XOthers
MASSIVE GROWTH INPREMIUM INVENTORY
6.1X 3.6X
1.4X 1.7X
Apps Fullscreen Ads
Banner AdsSites
www.vserv.mobi/2014
Geo-spread of Premium Inventory
27%15%
14%17%
13%
10%
4%
India
Rest of Asia
South East Asia
EuropeNorthAmerica
LatinAmerica
MiddleEast& Africa
GLOBAL INVENTORY PARTNERS ADDED THIS YEAR
Developers
Publishers
BRAND MIX
www.vserv.mobi/2014
32%Technologyand Computing
18% Hobbies and InterestsGames and Photography
18%
15%Arts and
EntertainmentMovies, Music,
Celebrity
Style and FashionFMCG & E-commerce
4%Shopping
4%Food and DrinkFMCG
3%Travel2%
Automotive 4%Others
as per IAB categorization
SHAREOF SPENDS
www.vserv.mobi/2014
NEW GLOBAL BRAND PARTNERS
Finance
FMCG
Internet
More
Consumer Durables / OEMFinance
FinanceTelecomAutomobile
Travel and TourismMobile
THE YEAR THAT WAS
www.vserv.mobi/2014
ACHIEVEMENTSUNLOCKED
Partnership with Yahoo! across Southeast Asia
Co-founders featuredin CNBC YoungTurks
Mobile Dayfor brands
India DigitalMedia AwardsmBillionth Awards
AppfestHackathon
The Mobile Internet Consumer Report for 36 Countries
CEO Selected forMEF Asia Board-Vice Chair
RTBLaunched
Mobbys Awards
Partnered with Nokiafor DVLUP Challenge
Launched AppificationInitiative
PhilippinesOffice
South AfricaOffice
MiddleEast
Office
LaunchedAppWrapper.org
Daily Ad Requestcrossed 2 Billion
$ LaunchedSmartRewardsAd format
APRIL 2013
MARCH 2014
2 Billion
TEAM VSERV
www.vserv.mobi/2014
27Young & DynamicTeam
38 Award WinningLeadership
67% 120 200GROWTH INWORKFORCEIN THE LAST YEAR
yrsyrs
Avg AgeAvg Age
GLOBAL REACH. LOCAL PRESENCE
IndiaMumbai, Delhi
Dubai
Indonesia Malaysia
Philippines
Singapore
South Africa
Thailand
UKUSA
Vietnam