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Emerging Issues in
Ag Comm.
Emerging Issues in
Ag Comm.
Emily Rhoades, PhDEmily Rhoades, PhD
Opportunities & ChallengesOpportunities & Challenges
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Where are Our Roots?
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What about our Academic Roots?
• First Program
• 1905- Iowa State
• Applied Research
• Eclectic in nature -Draw from Psych and Sociology -Collaboration
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Agriculture is Changing!Agriculture is Changing!
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Agriculture is Changing!Agriculture is Changing!Our Audience
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Media is Changing
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Thus, We must Change• This is a time of DEFINITION
• Our theories
• Our home
• Our teaching
• Our research
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Research Growth
• Enhance decision making within agriculture
• Aid the public to participate in public decision making related to agriculture
• Build competitive societal knowledge and intellectual capabilities
• Develop an effective agricultural work force for a knowledge-based society
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Many ????
• What does the industry need to look like?
• What does the curriculum need to look like?
• How do we stay viable/valuable in our colleges/universities?
• Just because it is popular does that mean its effective?
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Our Exciting future
• New growth
• New faculty
• New support
• New research
• New jobs for alumni
• Media in ag is alive and well!
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Ag Communication at
• Unique position to be innovative, be a leader
• Partnership with communication unit and department
• Grow the profession