vtex day 2014
TRANSCRIPT
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DEBRIEFING | VTEX DAY
MARCELO FAGGIONIMARÇO / 2014
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DEBRIEFING VTEX DAY
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OBJETIVO DO EVENTO
• ESTREITAR OS NÍVEIS DE RELACIONAMENTO E PROSPECÇÃO;• PROMOVER A MARCA VTEX;• APRESENTAR O NOVO POSICIONAMENTO.
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OBJETIVO DE COMUNICAÇÃO
• ENGAJAR O CLIENTE E OS PARCEIROS VTEX;• DISSEMINAR O NOVO POSICIONAMENTO;• GERAR AWARENESS PARA A MARCA.
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ESTREITARPROMOVERAPRESENTAR
ENGAJARDISSEMINARGERAR
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MAS E AÍ, POR QUE VTEX DAY?
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É O PRINCIPAL EVENTO DE RELACIONAMENTO DA VTEX, QUE:
• FOMENTA AS MELHORES PRÁTICAS DO VAREJO ELETRÔNICO;
• CRIA OPORTUNIDADES DE ABSORÇÃO DE CONTEÚDO DE ALTO NÍVEL;
• ESTREITA O RELACIONAMENTO ENTRE PARCEIROS E CLIENTES.
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{ {SURGIU EM 2013
CERCA DE 1.200 PROFISSIONAIS
REUNIU GEROU
MUITOFEEDBACK
DEZENAS DE PALESTRANTES
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E PARA ESTE ANO?
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{ 2014
2.500 PROFISSIONAIS
EXPECTATIVA
DEZENAS DE PALESTRANTES
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{ 2014
2.500 PROFISSIONAIS IMPRESSIONAR
EXPECTATIVA
DEZENAS DE PALESTRANTES
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E PARA IMPRESSIONAR E ATINGIR A EXPECTATIVA DO EVENTO,COMECEMOS PELO TEMA PRINCIPAL.
IMPRESSIONAR
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COMO GERAR LUCRO COM VAREJO ELETRÔNICO.
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A VTEX SABE QUE O MAIOR DILEMA DOS NEGÓCIOS DA INTERNET É A GERAÇÃO DE LUCRO.
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ATÉ OS GIGANTES DA INTERNET DEMORAM A OBTER SEUS PRIMEIROS LUCROS.
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A VERDADE, É QUE OS NEGÓCIOS DA INTERNET SE ORIENTAM POR UMA MATRIZ DE ESCOLHAS.
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MAR
GEM
DE
LUCR
O
ESCALABILIDADE
ONDE ESTÁ O MEU NEGÓCIO?
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A PROPOSTA DO VTEX DAY É VIRAR A MATRIZ DE PONTA CABEÇA.
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MARGEM DE LUCROESCALABILIDADE
MEUNEGÓCIO
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E PARA ISSO, ESCALOU UM TIME DE PESO.
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COMO GERAR LUCRO COM VAREJO ELETRÔNICO.
ESTÁ CLARO QUE O CONTEÚDO É MUITO RICO.
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COMO GERAR LUCRO COM VAREJO ELETRÔNICO.
POR OUTRO LADO, ENTENDEMOS QUE É TAMBÉM BASTANTE RACIONAL.
ESTÁ CLARO QUE O CONTEÚDO É MUITO RICO.
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NOSSA PROPOSTA É SAIR DA ESFERA DA RAZÃO.
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NOSSA PROPOSTA ÉENVOLVER AS PESSOAS
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NOSSA PROPOSTA ÉCONTAR UMA HISTÓRIA
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NOSSA PROPOSTA ÉEMBALAR O TEMA
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E PARA CRIAR VIDA AO CONTEÚDO QUE JÁ É RICO, BEBEMOS DA FONTE DA MAIOR FORÇA DA INDÚSTRIA DO ENTRETENIMENTO.
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HOLLYWOOD
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POR QUE HOLLYWOOD?
• SÃO OS MELHORES CONTADORES DE HISTÓRIAS;
• FAZEM PARTE DA VIDA DAS PESSOAS;
• SÃO A REFERÊNCIA DA INDÚSTRIA DO ENTRETENIMENTO.
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É UMA INDÚSTRIA QUE GERA EMPATIA
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ENGAJAMENTOÉ UMA INDÚSTRIA QUE GERA
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QUEREMOS TRANSFORMAR O VTEX DAY 2014NUMA GRANDE HISTÓRIA
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E PARA TAL, NOSSO CAMINHO
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MAS E AÍ, ROLOU?
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DRONES INICIARAM O EVENTO
ENTREGANDO A CAMISA DO BRASIL NO PALCO
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