vuk Ćosić: kako biti korak pred trendi in dva koraka pred konkurenco
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Vuk talkIng@SUPPERMAN
TOC1. TEORIJA
2. VREDNOTE
3. IZZIV
4. PRIMER
5. TAKEAWAY
0tema
ZAKAJ SMO TU
MUHA ENODNEVNICA
IREVERZIBILNA SPREMEMBA
AKTIVNI
PASIVNI :( :)
:)) :))))
1teorIja
motIvacIjaIDEJA INTERES KOMUNIKACIJA DRUZBA
-
CAS-
DRUZBOTV
ORNOST
-
ZNANOST
UMETNOST
posel
polItIka
RELIGIJA
vojska
TEHNIKA
oblIkovanje
medIJI
marketIng
pravo
znanost
umetnost
ODNOSIZNANOSTUMETNOST
posel
polItIka
RELIGIJA
vojska
TEHNIKA
oblIkovanje
medIJI
marketIng
pravo
znanostumetnost
IDEJA
INTERES
DRUZBA-
KOMUNIKACIJA
2VREDNOTE
“someone who was characterIzed
by self-centeredness and
concerned almost exclusIvely
wIth prIvate - as opposed to
publIc - affaIrs”
http://en.wIkIpedIa.org/wIKI/IdIot
ἰδιώτης, idiōtēs
“a practIce should be followed
not because It Is reQuIred by
BIblIcal law, but because It
helps avoId socIal DISHARMONY”
http://en.wIkIpedIa.org/wIKI/TIkkun_olam
TIkkun Olam
3IZZIV
1. VpraSajo nas za mnenje
2. Smo celo prI odloCanju
3. VzdrZujemo sIsteme
MAJHNI SMO, A:
Svercamo vrednote tudI Ce noCemo.
Kaj, Ce bI to delalI namerno?
REALNOST
• Transparentnost (WIkIleaks, SupervIzor)
• DIalog (SocIal MedIa)
• TrajnostnI razvoj (TrIpple bottom lIne)
• Intelektualna lastnIna (ACTA)
• PrIvatnost (Street vIew, Newsfeed)
• Net neutralIty (In druga Infrastruktura)
IMEJMO MNENJE
• Open data
• ArhItektura partIcIpacIje
• DejanskI crowdsourcIng
• CreatIve commons (or smth...)
PREDLAGAJMO
http://en.wIkIpedIa.org/wIkI/Keystone_specIes
VzdrZujmo“A keystone specIes Is a specIes that has a dIsproportIonately large effect on Its envIronment relatIve to Its abundance.”
4PRIMER
L. 2002 podravka hotela BANNERJE ZA VEGETO, AMPAK:
• POMAGAJMO AMATERJEM KUHATI
• SODELOVANJE MED PLEMENI
• SOLIDARNOST IN NE TEKMOVANJE
COOLINARIKA
• >100.000 uporabnISKIH RECEPTOV
• 1.750.000 unIques/mth
• 50 mIO pagevIews/mth
5takeaway
SUPERSTRNJENO
PRODUCT DISCOVERY: product / market fIt
PURPOSE DISCOVERY: product / socIETY fIt
[email protected]@SUPPERMAN