A new progressive lens design tuned for today’s on-the-move mobile user

INNER SURFACE PROGRESSIVE

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Vision Now magazine

STEPPER (UK) Limited11 Tannery RoadTonbridgeKentTN9 1RF01732 375975www.stepper.co.uk Frame style shown: SI-30094

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Vision Now magazine is published by Peekay Publishing Ltd for The PK NationalEyecare Group Ltd, the UK’s largestpurchasing group for independent opticians.

VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DNVISION NOW is printed by P&P Litho Ltd, Ashford, Middlesex TW15 1AB

Editor’s commentWhilst reading through Phil Mullin’s column for this issue, I idlypondered the potential benefits of having a cocktail bar inpractice. Perhaps that’s taking the customer service concept atad far – but there’s plenty to be said for raising your waitingarea game with interactive touch-points for both children andadults; a small TV playing cartoons in a kids’ zone, say, alongside

current fashion magazines on a coffee table (with an actual coffee too), ortablets with patient education apps installed. These are all relatively simplesteps that can lead to a more pleasurable patient journey in your practice; turnto page 19 for more thoughts on the subject.

If you haven’t yet booked your free place at this year’s Building for Successconference, and your specially-price seat at Independents Day, then hesitate nomore. With a fantastic line-up of speakers on both days, CET workshops, anexhibition and iNight fun, there’s no better place to explore the latest strategiesto help you cultivate excellence in independence. Turn to page 25 for the first oftwo previews of this ‘must-attend’ joint convention.

Product wise, there’s been a number of launches over the summer – many ofwhich we cover in News. Also, hear a first-hand account of how one practitionerbecame a total convert to Alcon’s Dailies Total1 contact lenses (page 21), anddiscover how the new Heidelberg Engineering bespoke Spectralis Spirit OCT canfuture-proof your practice (pages 22-23). On the eye style front, Joan Gradydiscovers some high-end styles for petite face shapes at home and abroad(pages 28-29).

Don’t forget to follow us on Twitter and Facebook for the latest news andupdates from NEG and our suppliers.

Nicky Collinson Editor

The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves theright to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is acceptedon the understanding that its author is responsible for the opinions expressed in it and that its publication doesnot imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publicationshould be original, unpublished work and are accepted on the basis that they will not be published in any otherjournal. Acceptance of materialfor publication is not a guarantee that it will be included in any particular issue.Copyright © 2017 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced ortransmitted in any form or by any means, including photocopying and recording, without the written permissionof the publishers. Such written permission should also be obtained before any part of this publication is stored ina retrieval system of any nature.

News 4 GOC launches FTP consultation 7 CooperVision buys into ortho-k 9 New styles in the Esprit collection 11 World Sight Day appeal 13 BCLA to begin myopia roadshow 14 Triple action eye drops drop

14 An independent view Independents – a community

19 Developing thoughts Make waiting count

21 Advertorial DAILIES TOTAL1: That’s the one I wear

22 Advertorial SPECTRALIS SPIRIT: A bespoke

imaging solution

25 NEG & iDay Reunion at the Ricoh

28 Style Spotlight Expressive eyewear styles for

smaller face shapes

30 Suppliers’ directory

Editor Nicky Collinson BA (Hons)ncollinson@nationaleyecare.co.uk

Editorial PA Sharon Hickss.hicks@nationaleyecare.co.uk

Fashion Editor Joan Gradyjgparischats@wanadoo.fr

Business Editor Phillip Mullins FBDOp.mullins@nationaleyecare.co.uk

Design andProduction Rosslyn Argent BA (Hons)

Publisher Michael C Wheeler FCOptom DipCLP FSMC FAAO

@PK_NEG

4 Vision Now SEPTEMBER 2017

Thanks to upgraded and redesignedsoftware, the new ImpressionIST 4 videocentring system from Rodenstock is said tooffer a more intuitive 3D measurementmodule and faster analysis of the patient’sdata. The heart of the unit is the 3D stereocamera technology for fast, accurate andautomatic determination of individualparameters, and it does everything withjust one photograph. The new system issaid to provide 30 per cent better cameraresolution, while the optimised camerasensor simplifies precision determination ofthe individual parameters with accuracydown to the pixel. It is available free-standingor wall-mounted.

Rodenstock is running a series ofroadshows this month around the countryoffering practitioners the chance to try theImpressionIST 4, DNEye Scanner 2+ and theViP Terminal. All participants will be enteredinto a prize draw to win a Bang & OlufsenA1 portable Bluetooth speaker. Call 01474325555 for details.

NEWS Rodenstock1

The all-new ImpressionIST 4

No7 Contact Lenses is harnessing the power of Facebook to increase awareness of night-time myopia control with No7’sEyeDream lenses.

In-practice banners, and three differentstriking patient reminders address themyopia control message for children, plusthe benefits of being spectacle and lensfree during the day, and the science of howortho-k works.

“Potential ortho-k wearers are aged from five to 85, and from all walks of life,” said DannyPepper, No7 sales and marketing manager. “Our new marketing materials are designed tocatch the eye of youngsters and their parents, plus people who want to wake up in themorning and experience the ‘wow’ factor, thanks to their local optician.” The newwww.eyedreamlenses.com website lists more than 300 UK practices providing the overnightvision correction, and is a showcase for the diverse range of people who enjoy ortho-k.

* No7 is holding an ortho-k CET day at Birmingham’s Botanical Gardens on 28 September,and at Kew Gardens in West London on 16 November. To reserve a place contact TonyHodgson on 01424 850620 or email tony.hodgson@no7contactlenses.com

New marketing materials designed

No7 Contact Lenses4

Eyespace’s new Basebox capsule collection marries vintage styling with a 90s-influencedstone-wash finish. Comprising four retro eye shapes in lightweight stainless steel, thecollection is finished using a distressed stone-wash effect for a raw industrial look. Anexample from the new line is on-trend round eye model BB6621 (pictured) in size 49-19-135. The distressed look is elevated by stamped square pin detail to the sides. C1 is a coolblack with tortoiseshell tips, while C2 is purple with complementary matt tips.

Back to the 90s with a stone-wash finish

Eyespace2

The General Optical Council (GOC) has launched a public consultation on a draft policy forconsensual disposal of fitness to practise (FTP) cases. The policy has been designed to helpthe GOC carry out its function of investigating and acting on FTP concerns proportionatelyand fairly. According to the council, consensual disposal will be appropriate in a case wherethe registrant admits the facts of the allegation, the grounds of impairment, that their FTPis currently impaired and the registrant and the registrar are in agreement about theappropriate level of sanction. All consensual disposal agreements will be approved by theGOC FTP Committee. The consultation will run until October, and the outcome will beconsidered by the council at its November meeting.

General Optical Council3

www.HeidelbergEngineering.co.uk

My . My Way.

“After careful consideration of all the options, the SPECTRALIS platform is

by far the most affordable OCT for an optometric practice. The upgradeable

modular design allows me to add other imaging modalities, as well as new

technology when it becomes available, making SPECTRALIS the only OCT I will

ever have to buy.”

Peter Sanders Eyecare Opticians

SPECTRALIS owner since 2016 with Glaucoma Module Premium Edition and MultiColor.

To differentiate your practice and improve patient care, call 01442 502 330.

2006

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OCT2 Module and OCT Angiography

Module

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With the pH level of tears,* Hy-Care™

is the multipurpose solution that’s gentle

on your patients’ eyes. And because

it contains Hyaluronan – a naturally

occurring lubricant found in the eye** –

your patients will enjoy naturally

comfortable vision.

The natural comfort your patients deserve.The lens care solution that matches the pH balance of tears.*

* Abelson, M.D., Udell, I.J. and Weston, J.H. Normal human tear pH

by direct measurement. Arch. Opthalmol. 1981. Feb;99(2):301.

** Goa, K.L. and Benfield, P. Hyaluronic acid. Drugs. 1994.

47(3)536-566.

7Vision Now SEPTEMBER 2017

NEWS

CooperVision6

CooperVision has acquired ProcorneaNederland for an undisclosed sum, and with it an in-road to the ortho-k sector viaProcornea’s DreamLite technology. “Byworking together on the significantchallenges of myopia and other visionissues, CooperVision and Procornea willundoubtedly have an even greater impactin changing lives around the world,” saidAndrew Sedgwick, CooperVision executivevice president, strategy and businessdevelopment. Procornea will continue tooperate as a complementary business for thetime being, retaining its offices and brands.

SynergEyes UK is holding a series of CETroadshows for practitioners in Septemberand October to celebrate the distribution ofSynergEyes hybrid contact lenses in the UKand to launch the new SynergEyes Duetterange. The roadshows will feature a one-hour CET lecture by Nick Atkins, and a 30-minute live fitting demonstration from theSynergEyes professional services team, ledby Phil Thompson. Two CET points havebeen applied for.

Phil said: ‘The aim of the roadshow is tohelp practitioners understand thatSynergEyes Duette hybrid contact lenses arenot just for complex cases, but are alegitimate and affordable option forastigmatic patients of all ages, includingpresbyopes.” The roadshows begin inLondon on 12 September, followed byManchester (13), Leeds (14), Bristol (28),Birmingham on 10 October, Edinburgh (11) andGlasgow (12). Visit www.synergeyes.co.ukor email sales@synergeyes.co.uk

Synergeyes’ Phil Thompson

Synergeyes5 Shamir7

There’s everything to play for with Shamir at the moment, as the company is running twopromotions with fantastic prizes for customers. Smart TVs worth £500 and Fortnum & Masonhampers are up for grabs in the company’s Scratch Card Campaign, launched in the summerand running until 31 October. To enter, simply scratch off the grey layer on the scratch cardreceived with every order of Shamir’s Glacier lens coating.

Shamir is also giving away a pair of Attitude III lenses in a selfie competition. All entrantsneed to do is take a selfie with Shamir lenses, and then post it on Twitter tagging thecompany @Shamir_UKLtd. The campaign runs to the end of September and the prize willbe awarded in October. Details can be obtained from area lens consultants or customerservices, with terms and conditions on the Shamir website at www.shamirlens.co.uk

Lens promotional prizes up for grabs

Go Eyewear has released a swathe of new styles for the autumn/winter season across itsAna Hickmann, Hickmann, T-Charge and Bulget collections. Our photograph shows thestunning Hickmann style HI1051 – a browline acetate frame combined with a metal rim.Available in five different browline marbled colour combinations, this frame captures theessence of the 1950s with a contemporary fashion look. All collections are available fromGo Eyewear UK, a Preferred Supplier to NEG.

50s fashion reinvented

Go Eyewear8

9Vision Now SEPTEMBER 2017

NEWS

Essilor has begun manufacturing its flagship Varilux X series at its UK Centre of Excellence inThornbury. The site provides a local manufacturing platform for all digitally surfacedpremium lenses and, after a rigorous and successful testing phase, local Varilux X seriesproduction is now fully operational.

Essilor MD, Mike Kirkley, said: “I was delighted to witness the first official order being madein Thornbury. This event generated a lot of excitement for the business because productdemand has grown at an unprecedented rate. Since its launch in May, it’s now outselling itspredecessor, the Varilux S series, and is a firm favourite with Essilor customers.” Ourphotograph shows (from left): Dan Peacey, production manager, Mike Kirkley, and AndyDuddridge, head of manufacturing and logistics.

Essilor9

Varilux X now made in the UK

LOCSU11

A new super-primary eyecare company (PEC),encompassing five local optical committees(LOCs) and covering 10 million people, couldbe a template for the sector to match thesustainable transformation partnerships (STPs)being rolled out by the NHS as part of itsreforms, claims the Local Optical CommitteeSupport Unit (LOCSU). However, LOCSU COO,Richard Whittington, insisted that the opticalsector would need to match the geography ofSTPs if it was to achieve its strategic objectiveto see eye health services delivered at scale.He also said that the merger was a blueprintfor the consolidation of PECs across LOCs andwithin optics.

His comments were made following mergertalks hosted at LOCSU at the end of May.Around the table were representatives fromEast Sussex, West Sussex, Dorset, Wiltshireand Hampshire LOCs. Talks are ongoingabout widening this to cover other areas inthe south of England. All five LOCs andLOCSU agreed a proposed structure for themega-PEC. Each LOC would have boardrepresentation with relationships andresponsibilities. Discussions also set out thedistribution of responsibilities between theLOC and the PEC.

The next priority for the sector would be thepublication of a detailed, national model forstep-down care services. “By doing this, wewill have a unified approach in terms of ourcontracting model, our clinical model andour cost mode,” Richard said. “This year’sNational Optical Conference will also focuson a series of practical workshops that willensure that those appointed to a PEC todeliver governance, financial, clinical andperformance elements of the contract havethe specific skills and support to succeed.”Visit www.locsu.co.uk for links to NOC feedson social media and a video update.

Richard Whittington of LOCSU

The latest Esprit optical collection from Charmant includes round, feline and soft rectangularshapes with a focus on quality, comfort and subtle details. Metal and lightweight materialsare attractively combined in many of the styles. Original 3D patterns on the front and sidesemphasise the casual look in selected frames, while fine elegant metal details enrich otherstyles. Model ET17538 for women (pictured) features an on-trend feline front shape that isslightly edgy along the bottom, while a 3D pattern accentuates the browline and the sides,

adding a smart-casual look. Made from TR90, theframe has a very lightweight feel.

Charmant10

Feline good looks from Esprit

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NEWS

Vision Aids Overseas13

The countdown to World Sight Day on 12 October has begun and Vision Aid Overseas (VAO)is inviting practitioners to register online to support this year’s campaign. Sarah Namusobya,VAO fundraising officer, said: “World Sight Day is the only international day of awarenessand fundraising to focus global attention on blindness and vision impairment that affects astaggering 640 million people worldwide…and you can actively make a difference by joiningthousands of people across the world to raise vital income to improve global health for all.”

Individuals, groups and companies can support the campaign by donating on the VAOwebsite, donating for each pair of glasses sold or eye test carried out during October, andby selling VAO World Sight Day raffle tickets. The charity is hoping to raise at least £15,000to provide practical training and skills sharing sessions to local eyecare workers in Ghana,Ethiopia and Zambia. Register at www.visionaidoverseas.org

Every little helps on World Sight Day

A new evidence-based myopia ‘calculator’developed by the Brien Holden VisionInstitute (BHVI) has been created to supportclinicians in educating patients andmanaging myopia appropriately. The freeweb-based tool runs on a range of electronicdevices and merges patient informationwith different optical and pharmacologicaltreatment options to illustrate the impacton their future level of myopia. Thecalculator has been developed as part ofthe myopia management programme beingimplemented by the BHVI.

“We have a series of myopia projects toaddress a major public health problem ofour times,” said Professor PadmajaSankaridurg, head of the myopiaprogramme at the BHVI. “We’re not onlydeveloping novel optical treatments formyopia management and conductingepidemiological research, but throughprofessional development courses and aidslike the calculator, providing practitionerswith the knowledge and tools to offer their patients the best evidence-basedtreatment options.”

College of Optometrists14

New research funded by the College of Optometrists has found that introducing anintermediate-tier service (ITS) for eyecare services could reduce the volume of patientsreferred to hospitals by GPs and provide replacement services at lower costs. The research,published by BMJ Open, although not applicable across all parts of the UK, investigated thechanges in volume of hospital ophthalmology patients and the related costs, before andafter minor eye conditions services (MECS) were introduced in two London boroughs.

Michael Bowen, director of research for the College of Optometrists, said: “This is importantresearch, both for the optical sector and beyond; there is very little previous research onthe wider effects of introducing schemes such as MECS and the existing pool of data hadrecommended further investigation into the cost and benefit of these services. The resultsare encouraging, and suggest that MECS can reduce the volume of patients referred tohospital, and potentially reduce costs.”

Online myopia calculator

Brien Holden Vision Institute15

Stepper12

The initial appeal of the newly-releasedStepper SI-30092 lies in its simplecontemporary design, according to thecompany. The comfortable TX5 front is givena graduated finish in a choice of richcolours, while the flexible beta-titaniumsides negate the need for spring hinges,keeping weight to a minimum and allowingfor ultra-slim temple profiles. A tactile mattfinish has been applied, adding a subtlevisual twist.

“This a great example of the effectivecombination of TX5 and titanium thathighlights the Stepper brand’s technicalprowess,” said Peter Reeve, Stepper UK MD.“Delivering real and valuable benefits to thewearer through design, materials andprocesses has always driven Stepper’sinnovation.” The SI-30092 has a choice of 52or 54 eye sizes and weighs just 6.1g.

Fuss-free styling from Stepper

Bausch + Lomb ULTRA®

with MoistureSeal™ Technology

Your patients need a lens that will let them

embrace the digital age

Bausch + Lomb ULTRA® features the highest oxygen transmissibility

and lowest modulus among leading silicone hydrogel lenses1

References: 1 Data on File. Bausch & Lomb Incorporated, Rochester, NY; 2013 Comparison Memo.  Manufacturers own data Contact Lens Clinical Pocket Guide 3rd Edition;

sponsored by the Association of Optometric Contact lens educators (AOCLE)

www.bausch.co.uk

BRAND Dk/t MODULUSWATER

CONTENT

ASPHERIC

OPTICS

ULTRA 163 70 46%

OASYS 147 73 38%

BIOFINITY 160 82 46%

AIR OPTIX AQUA 138 102 33%

13Vision Now SEPTEMBER 2017

NEWS

Silhouette16

Silhouette’s new Inspire collection features concealed hinges and ensures that the frame’strim is fully integrated with the temple. Each frame is available with four tinted lensoptions: brown, mint, grey or rosé. The collection offers a contrast between Silhouette’ssignature SPX, which comes in a matt finish on the temples, combined with metaldecoration parts for a bold and stylish look. In addition, the temples feature a subtlegradient print for added interest. Wearers can also opt for a soft touch matt pearl finish.

The Inspire collection is available in three temple sizes and a range of colour optionsincluding pastels, natural tones or rich hues, including ruthenium/horn, simply brown, royalred/turquoise and rose gold/opal grey. The frames and lenses are available under theSilhouette Vision Sensation programme, the company’s initiative to provide frames andlenses from a single source.

Silhouette Inspire model 5506

The Julbo Zebra Light and Zebra Light Redphotochromic lenses, available from Lenstec,have been developed so wearers can see theterrain they’re moving through and protecttheir eyes even if it’s cloudy or shady. ZebraLight lenses are designed as the perfectchoice for races or training sessions that startin the dark and finish midday in the full sun.Julbo photochromic lenses are manufacturedusing a mass casting method that produceshigh-quality, flawless lenses, and they havea lifetime guarantee.

Award-winning Australian optometrist andmyopia control expert, Kate Gifford, willspeak at a series of roadshows this monthorganised by the British Contact LensAssociation (BCLA). During three eveningmeetings, entitled ‘Fitting kids: the facts andfuture of myopia control’, Kate will explainhow to run a successful children’s contactlens clinic, and discuss related topics oncontact lens myopia control. Paul Gifford willalso present during the meetings, on ‘Thescience and innovation of myopia control’,covering methods for controlling myopiaprogression, the evidence supporting theiruse in practice, and understanding theclinical imperative to do so.

The meetings take place in Manchester on26 September, Birmingham on 27September and London on 28 September.They are free for BCLA members and £25 fornon-members. The members-only BCLAPresidential Address by Keith Tempany willtake place on 21 September at the RoyalSociety of Medicine. Book all events atwww.bcla.org.uk

Kate Gifford

British Contact Lens Association18

Riding the crest of a wave with Julbo

Now available with silicone safety bandsand locks, Louis Stone’s Hi frames forchildren and teenagers are made withdurable, lightweight and flexible rubbertextured TR90 material. There are also fourmetal models made with fun football or owltemple motifs. Model Hi 7 C1 Sweet Pea47x14-130 (pictured) also comes in C2 Pansy,in a purple Panda case. Special offers arecurrently available on Panda cases forcustomers who order a certain amount of Hi frames.

Hi 7 C1 Sweet Pea from Louis Stone

Lenstec17

Louis Stone19

14 Vision Now SEPTEMBER 2017

Dunelm Optical20

Johnson & Johnson Vision has introduced anew eye drop to help bring lasting dry eyerelief. Blink triple action eye drops combinetwo soothing moisturisers with protectiveliposomes and Vitamin E. The companyclaims the drops support all three layers ofthe tear film – helping soothe away feelingsof dryness and irritation, boosting moisturelevels and then helping to lock-in thismoisture for greater protection.

Johnson & Johnson Vision22

Aston University’s Optometry School has been accredited as a new providerof the College of Optometrists’ Professional Higher Certificate in ContactLens Practice. The resulting Higher Certificate will provide optometrists withknowledge and clinical skills in the field of contact lens practice. The courseis already available at City, University of London, and Moorfields Eye Hospital/University College London.

The Professional Higher Certificate in Contact Lens Practice is part of a growingcollection of higher qualifications developed by the College in order to enableoptometrists to provide extended services in key areas such as glaucoma,low vision and medical retina. Courses are undertaken on a part-time basisand are designed to fit with life in a busy practice or hospital department.

Jackie Martin, the College’s director of education, said: “We’re delighted towelcome Aston University as a new provider for one of our accreditedhigher qualifications, enabling more optometrists to develop their skills andunderstanding in contact lens practice. We know that our higherqualifications are in demand and do enable optometrists to developprofessionally and progress in their careers.”

College of Optometrists21

NEWS

AN INDEPENDENT VIEW

Independents – a community

The focus of our last column, published in July,was on Specsavers’ announcement that it wasplanning to install OCT in all of its stores in thenext two years or so. As stated at the time, ourintention was to concentrate on how to get the message out to the general public thatindependents routinely offer OCT today in morethan 1,000 practices across the UK, and thatthe independent sector is the place to go forlong-term eye health care.

The challenge for AIO has been to devise a wayto bring the independent sector together as acommunity so that a common message can bewidely broadcast that optimises the resourcesof the sector in the most productive way. TheAIO council has now decided on the approach itwill take to do this, which involves streamliningthe Independents Code introduced last year andmaking it into a very public facing brand thatextols the benefits of going to an independent.

The newly streamlined code, and the brand,will focus on concise messaging about long-term eye health care, as much time as patientsneed in the consulting room chair, seeing thesame practitioner on repeat appointments,offering OCT and not trying to sell patientseyewear that they don’t need.

The detail of the new AIO initiative, what itoffers the sector, and how practices can getinvolved will be a feature at the AIO Conferencein Cambridge on 1 and 2 October. With thelaunch of three new insurance products forindependents, including an all risks practice-based PI policy, a great lecture programme andmore than 30 CET points available at very lowcost, the conference will play a part in helpingto bring the independent community together –something that is an imperative for the futurehealth of the sector.

For more information or to book a place at theconference, email lin@aiovision.org or call0800 1300486.

Dunelm Optical has got all back-to-school bases covered with its Whiz Kids,Gr8 Kids and OMG! collections, for children and teens. New in the OMG!collection is model 6037 (pictured) – a tri-laminate style that features an allover subtle wood effect texture. Available in brown, navy and black withcontrasting stripe detail, the retro shape is designed to flatter a youngerface whilst retaining the wearer’s fashion credentials.

Peter Beaumont, Dunelm Optical CEO, commented: “The youngest ofchildren through to our young adults of today are more fashion consciousthan ever before. Confident in making eyewear choices and proud to bewearing glasses, young people have strong opinions and expectations fromeyewear choice and design. It is imperative that we continue to provide avariety of designs, styles and colours to keep up with this ever changingand fast paced market”.

Fashionable wood effect texture with OMG!

Guarding against dry eye

Norville Seaham, Unit 6A, Chevychase Court, Seaham Grange Estate, Seaham SR7 0PR

Phone: 0191 523 8023 • Fax: 0191 523 8024 • Email: seaham@norville.co.uk www.norville.co.uk

Now available to all National Eyecare Group members:

• Frame & Lens Package Prices on designer brands: Barbour, Barbour International, Duck and Cover, Mai-Zee & Superlite

• Dedicated Prescription Laboratory for N.E.G. work

• Stock, Surfacing & Glazing

• Exclusive member discounts and terms

• N.E.G. Account Coordinator Loraine Goldsmith

• Call 0191 523 7875 for more information

NNEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1NEG DPS.indd 1 002/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:24

Norville@SeahamDedicated Prescription Laboratory for National Eyecare Group work

Norville is delighted to be representing the best of British Fashion, with licensing deals with Barbour, Duck and Cover, as well as our own Superlite rimless and Mai-Zee, a fashion-led ladies’ collection. Our collections incorporate up-to-the-minute fashion details, portraying the latest colour palettes and designs. We have collaborated very carefully with our fashion principals, to accurately portray the brand’s identity and ethos, and the depth of styling has something for every practice.

We have now formulated our Rx Frame Glazed Package options, which previously were not available to NEG members. This allows the most popular frames plus lens cost x 2 to be available at a very competitive net price. Coupled with the dedicated NEG optical lab based in Seaham, we believe we have now created a one-stop solution with the best of British fashion and a UK lab offering service, quality and price.

The Norville Seaham branch was established in Co. Durham in 1985.In its current form the branch is run by Manager Paul Rowley, who has been with the company for 30 years.Aiding Paul are assistant manager Ian Heron and supervisor Liz Loraine, who between them have over 50 years of service and experience.

The customer service team includes Sarah Storey, who has been advising customers for over 22 years, and relatively new to the company, but with wide optical knowledge, is Loraine Goldsmith, the NEG coordinator.

The branch has its own surfacing and glazing departments that cater for all the usual glazing procedures, metal and plastic frames, supras, polymils and, of course, rimless glazing. Seaham also has some unique services to offer: Franklin splits are a speciality, as are traditional slab off-lenses.

Presto lenses are also a service that is exclusive to the Seaham branch.

Connor Rowley, Glazing

Dalton Sproats, Surfacing

Zena Ebdon, Glazing Ian Riley, Final Checking

Liz Loraine, Rx Entry Dave Jobson, Rimless Specialist

Some of the hard-working Seaham staff

Ian Heron, Assitant ManagerPaul Rowley, Manager

Loraine Goldsmith, NEG Coordinator

Norville Seaham, Unit 6A, Chevychase Court, Seaham Grange Estate, Seaham SR7 0PR Phone: 0191 523 8023 • Fax: 0191 523 8024 • Email: seaham@norville.co.uk

NNEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2NEG DPS.indd 2 002/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:24 NNEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3 002/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:24

Below are some of this year’s major innovations that we are bringing to our customers.

• Mineral free-form lensesWe at Norville have made a large investment in producing mineral free-form in the UK; the free-form designs are ideally suited to mineral materials to produce such a complex design. The mineral market in the USA and several European countries has shown to be growing. Norville will be the only producer of mineral free-form currently in the UK.

• On-the-block Automatic Spin Coating for lenses with a proprietary front surface hard coating. Allowing us to block, generate polished, hard coated, and engraved with full automation, untouched by human hand, to give a faster throughput time. This again is a fi rst for the UK market.

• Front and Back surface photochromic coatingAt Norville, we are delighted to announce that we are to be the fi rst UK laboratory to apply a photochromic application coating to the front AND back surface. We will be able to take base white lenses of all indices/polymers and turn them into brown and grey photochromic lenses. This will offer a wider range of lenses that were previously not available. You will be able to have 1.6, 1.67 and 1.74 bifocals, gradient photochromic, and specifi c darkening levels to order; just name a few examples.

• Colour-fast Coating process where problematic materials such as Trivex, 1.74 and Polycarbonate can be coloured. This front and back surface process will give a complete uniformed tint with little or no colour degradation over time; your tint will stay the same natural colour hue and density over time.

• New-state-of-the-art vacuum coating chamber installed with high end AR coating processes, including improved Bayer ratings. In the near future we will be launching Barbour Plus - an AR coating with a soft blue hue.

• Our new Mirror Coating Range has seen improved sales of mirror, up by 400% since 2015, with our new ranges, also a brand new purple mirror colour has been introduced due to customer demand.

• New range of glass mineral colour coatings in light, medium and dark grey - again, the only RX laboratory in the UK producing this.

What’s New and Unique@Norville

Sean Donnachie,Operation / Production Director, The Norville Group

“Norville values your business and, as one of the largest independent labs, strives to bring you new and innovative products. Our ability to offer unique and complex solutions to virtually every Rx prescription, coupled with our desire to provide service, quality and price means that Norville is, and remains, your dedicated optical partner”. Mark Truss, Sales Director

At Norville we strive to push the boundaries. Ask yourself a question “What is your Rx house doing new for you?”; we strongly believe we are the most comprehensive prescription laboratory in the UK.

The Norville Group continues as an independent family-owned business based in Gloucester. The spectacle lens supply business was established over 60 years ago and is constantly being modernised to meet today’s changing technology.

Norville operates a network of nationwide laboratories, in addition to the Gloucester hub, at Seaham, Bolton, Edinburgh, and Harrogate.

www.norville.co.uk

NNEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3NEG DPS.indd 3 002/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:24

Available across the UKSeaham

Tel: 0191 523 8023 Fax: 0191 523 8024

Email: seaham@norville.co.uk

Gloucester Tel: 01452 528686 Fax: 01452 411094

Email: rxsales@norville.co.uk

BoltonTel: 01204 381224 Fax: 01204 388906

Email: bolton@norville.co.uk

EdinburghTel: 01506 434261 Fax: 01506 431851

Email: livingston@norville.co.uk

HarrogateTel: 01423 567533 Fax: 01423 525327

Email: harrogate@norville.co.uk

All

NCFFront surface

continuous focus range.

IMAGEClassic front surface progressive design.

Inner surface progressive.General wear.

Smooth transitionsacross zones.

*All above non compensated designs

Inner surface progressive.4 design options

General Wear.Outdoor Desk Sports.

* Partially compensated

extreme plus powers only

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* Non compensated designs

NEW Screenfor on the move hand held users

* Compensated design

Drivers / Golfers progressive.Inner surface design.

* Compensated design

Professional administratorsInner surface progressive.

* Compensated design

Dual Surface Free-form lens

All purpose design

* Compensated design

showcase the complete progressive picture ...

-

-

NNEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4NEG DPS.indd 4 002/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:2402/08/2017 14:24

19Vision Now SEPTEMBER 2017

PRACTICE MATTERS

The one thing that is similar for doctors,dentists and opticians is that in the UK, thewaiting area is almost universally thesame. Basically, it’ll be a few chairs with acoffee table with out-of-date magazines.The walls are usually plain; they mighthave a poster and if you’re lucky some toysfor small children to keep them occupied.

It is rare to find a waiting area that isstimulating and adds something to thepatient experience, be it multiple, regionalor independent. Some say that the waitingarea shouldn’t be too comfortable as itstops patients looking at the products ondisplay. But, in reality, how many peopleactually spend time looking and trying onframes while they wait?

It might be that you feel that patients don’tspend much time in your waiting area, barthe couple of minutes before theirappointment, if they are waiting for afamily member, or if you’re repairing theirframes. This time all mounts up and makesthe waiting area an integral part of theexperience of being in your practice. Buthow many of us have actually given anyreal thought to the look and feel.

With the rise in social media, every aspectof your practice can be shared instantly, somaking people feel comfortable andrelaxed is a big plus to your ratings. We allknow that the actual waiting time isimportant, but the perception of the waitalso matters, so help your patients beproactive. Offer them free Wi-Fi so they canstay connected; you might even offercharging points for their devices,particularly for patients coming in at theend of the day who may be short onbattery. Direct them to your website orhigh-quality education content, either via

tablets or screens in your waiting area. Thiscan not only improve the waitingperception, but can stimulate conversationabout your products and services.

FANCY A CUPPA? A great way to make people feel at home isto offer them a cuppa; not only does it fillwaiting time, but it can relax patients andenhance their feeling of receiving value formoney. Remember: it’s always a good ideato offer cold drinking water. You can evenuse the water cooler to make a point thatit’s important for eye health to remainhydrated. If you do offer drinks, there aretwo very important points. Firstly, maketoilets available and, secondly, alwaysmake sure the area is kept clean and tidy.There’s nothing worse than seeing dirtycups and coffee stains everywhere.

You may have space restrictions, but wherepossible don’t just put chairs in a straightline, or around the walls. Where you can,mix it up. So possibly a block of four chairs,then a set of two. It makes it less formaland patients won’t end up staring at thewalls trying to avoid eye contact. Doremember that wherever you place chairs,leave room for wheelchairs and buggies.There is nothing more stressful than hittingchairs with a wheelchair and having toapologise numerous times. Create a childfriendly zone with bean bags, and if moneypermits offer tablets with kids’ apps.Keeping children happy and occupiedrelaxes parents, children and your staff.

Moving chairs and introducing drinks arefairly cheap ideas to implement. Otherchanges may be costlier and would need tobe considered at the next shop fit. But ifyou are looking to improve the waitingarea, you need to consider colour, lighting

and furniture. To make people feel relaxed,opt for natural colours, use daylight whereyou can, and mirrors to make areas looklarger. Don’t just opt for one chair type,people are all different. Personally, a comfysofa works best, but my father-in-law, whostruggles to get out of chairs, needs a highback armchair, which can be used to leverhim up. So, think about your patients andtheir requirements. Whatever you put inyour waiting area must be easy to cleanand robust enough to last.

Technology is just part of life now, soconsider adding this to your waiting area. Itmight be having screens showingeducation information, or tablets forchildren to play games. If you offer hearingcare, have a screening device in the waitingarea. But don’t just put a TV on a wall andtune into the news, any technology addedto your practice must be considered andhave a goal in mind. Think about yourwaiting area and make it work for you. Bybeing different to everyone else, you’llstand out from the crowd, have morerelaxed patients and get the social mediacomments that you can be proud of.

Developing thoughtsYour practice waiting area can play a key role in helping you maximise the patientjourney, serving as a place to engage, educate and even entertain

Make waiting countBy Phil Mullins

Offering patients a cuppa can add a ‘feel good’ factor

0845 3130233 · sales@optinetuk.com · www.optinetuk.com

Advanced Practice Management Software

For further information and to book your no obligation, in practice demonstration please call 0845 3130233 or email sales@optinetuk.com

Summer

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Order the FLEX practice management software between 1 July and 30 September

and choose one of the following:

Stock Order Till Clinical Patient Manager Business Intelligence

Terms & conditions apply, full details available on request

£500Bondeye voucher

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£500Holiday voucher

Beth Ralph, a contact lens optician (CLO)from Sheffield, says: “The priority for allmy patients when it comes to lenses iscomfort first, vision next and price last.”

Beth is a busy working mum, CLO, and part-business owner at her practice Elliott &Heath Optometrists, which she shares withher husband. Like most working mums, lifefor Beth is busy and her hours are long, soshe needed a lens that could complementher busy lifestyle.

“The lenses I originally tried were souncomfortable and after four hours of wear Ihad to remove them. It was at this point thatmy husband brought home DAILIES TOTAL1 – Ihave never looked back since. The comfortwas a huge improvement as I didn’t feel thelenses in my eye. Now I recommend thesame contact lenses for my patients – 16hours of total comfort.

”Beth tells us what it’s like in the eyes ofa DAILIES TOTAL1 wearer…

7AM: MY BUSY DAY BEGINSI put my contact lenses in and spend amanic morning rounding up my children,ready to ship them to breakfast club beforeschool. I like to arrive early each day andlook through the files of my patients to findout what they are currently wearing andwhat’s new that I can offer them.

9-11.30AM: CONSULTATIONS AND ADVICEOne lady I have seen recently was goingthrough a divorce and wanted to renew herimage, as soon as I removed her glassesand swapped them for lenses she grew inconfidence. In another case, I saw a patientwho is a keen sportsman and enjoys tennis.Wearing glasses compromises hisperipheral vision and gets in the way. Iimmediately suggested DAILIES TOTAL1knowing these lenses will provide him withexcellent vision and long wear. I trulybelieve anyone that wears glasses shouldhave the option to use contact lenses.

11.30AM – 2PM: FITTING WITH CONFIDENCEWhen I fit DAILIES TOTAL1, I no longer askmy patients ‘are your lenses comfortable?’ Inow say, ‘can you feel your lenses?’confident in the knowledge that they feellike nothing. Other times, I’ll put a highquality lens such as DAILIES TOTAL1 in oneeye and an alternative lens in the other andask which they prefer. Almost every time,they will choose DAILIES TOTAL1.

When I fit an existing contact lens wearerwith DAILIES TOTAL1, the response I get is‘why haven’t I been given these before?’. Inthe past, they have typically been used as asecond option or ‘the problem solver’ if theydon’t get on with their current lenses. Thisshouldn’t be happening as it’s our duty aseye care professionals to recommend thebest product for our patients.

2PM – 5PM: A RANGE OF PATIENTSYesterday an eight-year-old and her mothercame to me for advice on contact lenses forwear after school. Many parents are unawarethat contact lenses are an option for theirchildren. My only criteria for offering contactlenses to children is that they can fit them

and remove them themselves. My 11-year-old and six-year-old daughters are bothextremely active. They take part in lots ofactivities after school and I believe no childshould miss out on any activity just becausethey wear glasses. Neither need a visioncorrection yet, but should either needanything in the future, I wouldn’t hesitatewith fitting DAILIES TOTAL1.

6PM: REFLECTIONAfter a busy day tending to between 12 and14 patients, my drive home is spentreflecting on the patients I’ve seen andfeeling extremely fortunate to have the jobI have. My ultimate priority at the start ofevery working day is to improve the eyesight of each of my patients, and in turn,enhance their lives. I sometimes see a childwearing glasses with no confidence,looking at the floor, the second thoselenses are in, they are a different person.

11PM: 16 HOURS OF AMAZINGBy the time I am preparing to go to bed, Irealise I have lasted a full 16 hours withouteven thinking about my lenses or noticingthem there. No need for solutions beforebed as these get binned, just a new pair forthe next day.

REFERENCE

1. Independent third party usage and attitudes study conducted on 1,083 lens wearers. Alcon data on file, 2016.

All views, comments and opinions expressed inthis advertorial belong to those making them,and are not scripted. Beth Ralph has been paidas a consultant to Alcon.

According to research, 78 per cent of patients agree that they can trust theiroptician to recommend the best contact lens for them1

‘Over one in three

eyecare professionals

who prescribe DAILIES

TOTAL1, also wear

them themselves1’

DAILIES TOTAL1That’s the one I wear

21Vision Now SEPTEMBER 2017

ADVERTORIAL

To hear from another optometrist whowears and recommends DAILIES TOTAL1,visit the News section atwww.nationaleyecare.co.ukto watch the video.

22 Vision Now SEPTEMBER 2017

ADVERTORIAL

There is just one ophthalmologist per 50,000 people in the UK. In Germanythe figure is one: 1:11,100 people and in Australia it is 1:31,000 people. Withan ageing demographic and an alarming rise in diabetes, hospital eyedepartments need reliable support from the High Street. This means thatthe business opportunity for diagnosis and care is here for the entireoptometric profession to seize.

Heidelberg Engineering has designed a bespoke confocal fundus and OCTimaging solution for High Street optometric practices to assist them inmoving to a more clinical business model. The SPECTRALIS SPIRIT is aneasy-to-use, fast, efficient and highly accurate solution that seamlesslyintegrates a future-proof OCT platform into any optometry practice backedby Heidelberg Engineering’s global reputation for service delivery.

SIMPLE: MINIMISE TRAINING, MAXIMISE EFFICIENCYLearn to operate the SPECTRALIS SPIRIT in less than 15 minutes. The newstreamlined user interface makes it easy to get stunning images first timewith just three clicks, even in challenging patients. You will be able tointerpret and explain simple, intuitive reports in no time. Integrate yourexisting pre-screening devices and migrate your legacy fundus images foreasy viewing all in one place.

SMART: IDENTIFY AS LITTLE AS 1μM OF CHANGE AND NEVER FOLLOW UPON THE WRONG PATIENTAutomatically customised to the patient’s own anatomy, the glaucoma scanhas been proven to be the most sensitive and specific early indicator ofglaucoma. This scan has been designed to catch the earliest signs ofglaucoma and ensure correct referrals into the health service. The maculascan visualises 12 individual layers of the retina with stunning high-definition detail throughout the entire volume.

When the patient returns, the SPECTRALIS SPIRIT uses retinal recognitiontechnology to lock onto the patient’s retina and follow-up in the exactsame location to measure as little as one micron of change over time.Cleverly, you can never follow-up on the wrong patient or the wrong eye.This level of accuracy ensures a low rate of false positives.

SEAMLESS SPEED: TRANSFORM THE PATIENT JOURNEYThe SPECTRALIS SPIRIT is designed to integrate seamlessly into your pre-screening workflow. Linked to your fundus camera and auto-refractor, itcaptures all patient information and images together and presents them toyou on the iPad or screen instantly using your existing network –eliminating the need for more hardware in the consulting rooms and repeatkeying of patient data. You can order additional scans with just one click.Follow-up scans are even quicker thanks to retinal recognition technology.The optional OCT2 engine doubles the speed of acquisition and provideshigher resolution images at the same time, perfect for larger practices.

SOCIAL: MAKE PATIENTS COMFORTABLE AND CONFIDENTThe SPECTRALIS SPIRIT is both user and patient friendly. The intuitivesoftware gives the user guidance during the examination to get the bestimage first time, reducing any need for repeat scans. Blinking isencouraged and there is no bright flash for the patient. The confocalscanning uses a pinpoint laser to image through cataracts and otheropacities when traditional flash photography fails. Thrill your patients with

The SPECTRALIS SPIRIT is a bespokeimaging solution designed for theHigh Street optometric practice

A bespokeimaging solution

You can learn to operate the SPECTRALIS SPIRIT in under 15 minutes

The glaucoma scan can detect the earliest signs of disease

Follow-up scans are even quicker thanks to retinal recognition technology

23Vision Now SEPTEMBER 2017

ADVERTORIALthe same OCT used to scan NASA astronauts’ eyes on boardthe International Space Station.

SMALL: SPACE ISN’T AN ISSUESurprisingly small, the SPECTRALIS SPIRIT can slip into yourpre-screening room alongside your fundus camera and

auto-refractor with easywheelchair access. You canhave the best of bothworlds. Complement yourfundus camera with infraredfundus and OCT imaging tomake faster more accuratediagnostic decisions. Thereis no additional hardwarenecessary in your consultingroom with Linux, Windows

and iPad viewing anywhere in the practice.

SENSIBLE: PEACE OF MINDThe SPECTRALIS SPIRIT is an upgradeable imaging platform.The clinical demands on optometry practices is changingand the SPECTRALIS SPIRIT solution offers peace of mindknowing that new functionality can be added as and whenit is needed. The SPECTRALIS SPIRIT lets you begin with theessentials and allows you to increase your diagnosticimaging capabilities as your practice and confidence growstoo. The first new development specifically for theSPECTRALIS SPIRIT is the Anterior Segment Module, whichwill be delivered by the end of 2017.

CONVERTING TO THE SPECTRALIS IMAGING PLATFORMYou also have the option of converting your SPECTRALISSPIRIT to the full functionality of the SPECTRALIS ImagingPlatform, unlocking the true potential of multi-modaldiagnostic imaging. Converting to the SPECTRALIS ImagingPlatform unleashes:

Complete scanning flexibilityThe unique combination of cSLO laser imaging and OCTallows you to adjust every aspect of the scan. Choose thetype, density, position, size, and axis to pinpoint pathologyand acquire more detailed information to refine yourclinical decisions. Test your imaging skills by usingenhanced and full depth imaging functionality for moredetail in the vitreous and choroid.

The transverse section analysis also gives you an en faceview of the retinal structure. The SPECTRALIS ImagingPlatform is so versatile it can even image the ocular surfaceand lid which is useful for dry eye diagnosis and treatment.With nine internal fixation targets and an external fixationlight, you can create widefield fundus montages thatprovide insight into the periphery.

Dynamic visualisationWith 3D OCT animation and infrared movies, you can

educate your patients and improve patient compliance.Visualise the 12 layers of the retina and manually adjust thesegmentation with clever tools in HEYEX for a higher levelof accuracy and analysis.

Detailed and accurate analysisInteractive image manipulation, measurement andannotation, on-screen analysis and customised comparison ofimages supporting you as you grow the clinical side of yourpractice. Visualisation of the optic nerve head analysis anda comprehensive approach to glaucoma management givesyou the confidence to monitor patients in the community.

Comprehensive reportingThe one click import export facility allows you to share dataquickly and easily. With the image lightbox, you can selectimages to view, compare and report. The comprehensivereports package gives you a host of formats to match yourindividual preferences.

Robust healthcare IT functionalityHEYEX role-based access and workflow engines streamlinetraining and ensure a high level of security. HEYEX canseamlessly integrate with most patient managementsystems, giving the perception of an all-in-one solution.HEYEX makes it possible to integrate many third partyDICOM and non-DICOM devices to streamline workflow andenhance the patient experience.

SUPPORT: TRUST THE EXPERTSHeidelberg Engineeringholds your hand as youembed this new technologyinto a retail practice. We areimaging experts inpartnership with you. Everymember of our team, fromengineer to accountmanager, specialisesexclusively in OCT imaging,supporting you every stepof the way. Our Academy

provides a comprehensive educational programme tailoredto all learning styles and online learning resources help youand your team to learn at their own pace.

SPECTRALIS SPIRIT: MADE FOR YOUHeidelberg Engineering has worked to provide the idealimaging platform for primary care integration of secondary careservices. Our imaging technology delivers high contrast, highresolution images that give you the confidence to pinpointpathology, identify real change and make more accurateclinical decisions. The bespoke SPECTRALIS SPIRIT designstreamlines the patient journey, reduces training for both theoperator and the optometrist and keeps the disruption ofintroducing a new technology to a minimum without sacrificingthe high level of image quality, accuracy and reproducibilitydemanded by retinal specialists the world over. As the imagingplatform showcased in thousands of international researchstudies, you can trust in this proven partnership.

Visit www.LoveYourOCT.com to find out more about theSPECTRALIS SPIRIT.

SP

EC

TR

AL

IS S

PIR

ITThe SPECTRALIS SPIRIT issurprisingly small

The Anterior Segment Module will be delivered by the end of 2017

Experts will hold your hand asyou integrate the platform intoyour practice

www.comfort15.com

Multifocal

- coming soon -

Comfort 15Mini-scleral lenses shouldn’t be complicated and expensive to fit. With a simple fitting strategy, excellent value at £51.50 per lens and a no fit no fee guarantee, it’s easy to see why ECPs across the UK are turning to Comfort 15 as their go-to mini-scleral, first time, every time.

Comfort 15 | Fitting MasterclassesFREE to NEG membersOur Fitting Masterclasses are perfect for ECPs who would like to get started with Comfort 15 but have little or no experience with large diameter lenses.

We’ll visit you in practice and deliver a training session tailored to your needs, giving you an opportunity to build confidence and get hands on with Comfort 15 while under the friendly and experienced watch of our professional services team.

Book your FREE Masterclass TodayIf you’d like to book a FREE Comfort 15 Masterclass call or visit01424 850620 | www.comfort15.com/masterclass

Vision Now SEPTEMBER 2017 25

NEG & IDAY

After last year’s first-ever combinedBuilding for Success and Independents Day(iDay) conference in Birmingham, thisyear’s top-quality two-barrelled event willbe bigger and better than ever. Being heldon Sunday 5 and Monday 6 November, theevent moves this autumn to the fantasticnew venue of the Ricoh Arena in Coventry –home of the Wasps – boasting first-classconferencing and accommodation facilities.

Although the integration of the twoconferences is even tighter this year, thetwo days will retain their individualelements. Our free-to-attend Building forSuccess conference will take place on theSunday followed by iDay, this year themed‘Focus on detail for successful retail’, on theMonday. All NEG members will enjoy thebenefit of a reduced delegate fee for iDay,of just £99. The two days are joinedtogether by the always-fabulous iNightevening of food and entertainment. Thisyear delegates will be entertained afterdinner by TV comedian, Simon Evans.

Once again throughout the two days therewill be the exhibition of the UK’s leading,independent supporting suppliers. As wellas all the usual names, we are delighted towelcome a select number of smaller,independent suppliers who will be exhibitingwith us for the first time. Making its debutwill be the Boutique Eyewear Pavilion,sponsored by 100% Optical and curated incollaboration with Jason Kirk. This new areawill showcase some of the latest framedesigns from smaller eyewear manufacturers.

BUILDING FOR SUCCESS: SUNDAY 5 NOVEMBEREIGHTH GENERATION PROGRESSIVES We kick off the NEG conference with one ofthe industry’s most well-recognisedacademics, Mo Jalie, currently visitingprofessor at Ulster University and the EssilorAcademy Europe based in Paris. Mo is highlyrespected when it comes to lens design,

holds four patents and has taught the subjectfor many years. There is no better personthan Mo to share insights into the very latestin progressive lens design.

EYE COMMERCE: OMNI CHANNEL SELLINGStaying with modern technology, MarkLittlewood, managing director of OneAgency, will take delegates through theminefield that is the internet. Mark will lookat the impact that the internet has had on allour lives, and examine how we can learnfrom the experiences of other industries ofnot only selling online but using e-commerceplatforms to attract new patients andincrease current patient loyalty and spend.

CET WORKSHOPS In a first for the NEG conference, we will beoffering a series of parallel CET workshops.There will be four workshops in total, andeach one will be repeated so delegates canchoose two from the four. The workshopswill run either side of the lunch break andwill offer three interactive CET points each.The workshops: are ‘Practical dispensingproblems solved’ sponsored by YoungerOptical; OCT Live sponsored by HeidelbergEngineering; ‘Keratoconus: the pathway tosuccess’ sponsored by Bausch + Lomb; and‘Astigmatism and contact lenses’ sponsoredby CooperVision.

Practical dispensing problems solvedSponsored by Younger Optical, this discussionworkshop relates to common misconceptionsin dispensing. It will explore: the differencebetween traditional, freeform, dual surfaceand tailor-made progressives; near visionproblem solving with progressive powerlenses; UV and glare protection and advicefor drivers; lenses for rimless and supramounts; reducing remakes; and lifestyledispensing. The competencies covered fordispensing opticians and optometrists are:Optical Appliances, Communication, andStandards of Practice.

OCT LiveHeidelberg Engineering’s popular OCT Liveworkshop will bring OCT clinical evaluationto life. Participants will be guided throughthe patient journey, from scanning thepatient live in HD on the big screen, tointerpreting the images and deciding onpatient management. These interactive CETsessions will challenge the classic casestudy book format and demonstrate how amultimodal imaging approach can be usedin real life to assess a patient’s eye.

Keratoconus: the pathway to success With the optical market being socompetitive, independent practices need tolook for a competitive edge, and this will bethe focus of a keratoconus workshopsponsored by Bausch + Lomb. One big areain which practitioners can compete is with

Reunion at the RicohIn just two months’ time, NEG and iDay will convene atthe Ricoh Arena in Coventry for another fantastic two daysof clinical and business learning Fantastic new venue: the Ricoh Arena in Coventry

Heidelberg Engineering will present OCT Live

Professor Mo Jalie will open the NEG conference

TITLE SPONSORS FOUNDATION SPONSORS

NEG Conference - Open to members and non-members, Sunday 5th November

Independents Night - Networking Dinner & Entertainment, Sunday 5th November

Independents Day - Business Symposium, Monday 6th November

iShow - FREE exhibition open to all, Sunday 5th and Monday 6th November

For more details:

0844 324 0990 info@independentsday.co.uk www.independentsday.co.uk

Focus on Detail for Successful Retail

2 Great Conferences - 1 must attend event!

NEG Conference - Sunday 5th NovemberIndependents Day - Monday 6th November

Ricoh Arena, Coventry

27Vision Now SEPTEMBER 2017

NEG & IDAYspecialist contact lenses, enabling apractice to both build the business and itsreputation. This workshop will provide anoverview of keratoconus and itsprogression, looking at the lens optionsavailable, the fitting techniques, and issuesarising from fitting keratoconus patients.Delegates will leave with greaterconfidence in fitting this type of lens.

Astigmatism and contact lensesWhen it comes to correcting astigmats withsoft toric contact lenses, many practitionersperhaps feel they have all bases covered.CooperVision’s experience and recent resultswith practitioners has shown there is stillmuch to share and learn about fitting toriccontact lenses – especially when consideringhigh powered prescriptions. The company’sdiscussion CET workshop may potentially re-orientate delegates’ ‘toric thinking’.

The workshop will cover the prescribing,fitting and ongoing assessment of soft toriccontact lens wear. The presenters willexplore how astigmatism is discussed inthe consulting room versus the ‘real world’.To explore current fitting practices, thepresenters will utilise specific examples ofcomplex toric prescriptions. Delegates will alsoshare and discuss best practice methodologyto assess soft toric lens performance in situduring an initial fit and aftercare, and exploreshould the initial lens fitted not provide theresults expected.

WHERE IS THE BUSINESS IN CLINICAL SERVICES?Following on from the workshops, we willreturn to our more traditional lecture formatwith a subject that is far from traditional.‘Where is the business in clinical services?’will be presented by Anil Pitalia, aconsultant ophthalmologist with more than25 years’ experience in the NHS.

Founder and chief executive of SpaMedicaNHS ophthalmic service, Anil will bring hispersonal experience to the subject of clinicalservices, discussing his perspective on howoptometrists can build a relationship with aprivate practice. This includes how to makecontact, the equipment required, theusefulness of the Medisoft optometry portal,and how the service can work day-to-day. In anutshell, delegates will hear how they canuse clinical services to improve patient carein the community and get involved withshared care pathways to help sustain this.

ARE YOUR PATIENTS SELF-OBSESSED NARCISSISTS? Our Building for Success day will becompleted with a challenging look at why

patients’ expectations are higher than everbefore, and how optics must raise its gameto retain patients as loyal advocates for yourpractice. We are delighted to welcome topresent this lecture, Ian Cameron, director ofCameron Optometry, 2013 UK Practice of theYear (AOP Awards). Ian is well known tomany, and lectures widely on all aspects ofoptometry. We expect him to bring his usualenthusiasm to the lecture stage.

INDEPENDENTS DAY: MONDAY 6 NOVEMBERThe Monday programme for iDay will coverseveral topics where getting the detail rightcan make a real difference to the modernpractice. Laura Tenison MBE will kick off theday with the title lecture, ‘Focus on the detailfor successful retail’. Laura is the founderand managing director of JoJo Maman Bebe,which she has grown organically from itsstart-up in 1993. An enormously successfulcompany and one of the UK’s mostprominent retail outlets, it has become theUK’s foremost niche multi-channel specialistin the pregnancy and baby market.

With start-up capital of just £50,000, Laurahas grown the company to a forecast growthturnover of £50m in the current financial yearand employs more than 700 people. Thecompany, now with 60 stores nationwide,

continues to expand both organically in theUK and via trade sales to over 60 countries.With a multi-currency website, socialnetworking platforms, UK and USA websites,and a 200-page catalogue, JoJo offers atruly multi-channel service.

Next up is one of the optical industry’s trueentrepreneurs, Jason Kirk. Known for hisspectacular frame designs and his passionfor the modern practice, Jason will look atoptical retail best practice and where UKoptical retail environments compare withthe US and Europe. Another well-knownname within the industry is ‘Leighton’ andiDay is delighted that Ryan Leighton will besharing with delegates how the voice of thecustomer was at the centre of the new-lookLeightons Opticians and why every aspectof the business was shaped by the impactthat it has on the customer.

Further aspects of creating the right practicewill be covered by Lynne Fernandes, 2016Optometrist of the Year (Optician Awards).Lynne will explain how her team created anaward-winning practice and what lessonsdelegates can take back to their own. Lynnewill draw on her experience of running herthree very different optical practices, showingthat it’s not a case of one size fits all.

In a new development, for the first time theiDay programme will run multiple tracks inthe afternoon. A number of interactivesessions will be on offer including:‘Effectively managing stock for increasedprofit’ with David Samuel and Marc Bennett;‘Visual merchandising for the independent’with Gavin Rabello and Sarah Manning; and‘Patient feedback: successful retail dependson it’ with Jonathan Winchester. Theafternoon will conclude with a discussionchaired by Nick Atkins, pulling together theday’s thoughts to give delegates easilydigested take-home actions to implementin the day-to-day life of the practice.

For more information regarding thisexciting event and to book, please go towww.independentsday.co.uk

Ian Cameron will discuss patient expectations

TV comedian Simon Evans will entertain at iNight

iDay speaker, Lynne Fernandes

28 Vision Now SEPTEMBER 2017

Olivier Beaumont, regional sales and product development director forDunelm Optical, says: “We have more and more requests from opticians forframes that suit smaller faces. We have developed a fabulous array offrames within our OMG! Eyewear, Chantelle and Retro ranges, whichconsider facial proportions as well as facial shape. Rimless frames are alsoa good option for those wanting a less obvious and overbearing look.”

The latest OMG! collection includes style 6038 in a round shape and small49 eye size – a design that flatters a petite face. The colour combinationsare dynamic brown/yellow, brown/green, and black/pink – frame stylesthat pack a colourful punch, but are delicate in proportion.

FRENCH FLAIRFrench women are celebrated for their trim figures and small morphologies.Marseille brand JF Rey has an entire frame collection – JF Rey Petite –devoted to stylish frames that are beautifully scaled to fit small faces, whileretaining the refined, stylistic signature that is inherent to the brand. Thecollection includes new concepts in acetate and metal – or intriguingcombinations. Style PM041 in ultra-slim metal is a creative designdistinguished with original and delicate shaping in tonal colourations.

Paris inspires many: authors, musicians, artists, chefs, fashion designers,architects, and ELLE eyewear. The City of Light, and its modern architecture,is the source for the geometric designs in the collection. Style EL13425,distributed by Charmant, has a distinctive triangular metal detail on thefront. The relaxed, glamorous style is a stunning interpretation for fashion-forward petite frame wearers.

Louise Brunton, Charmant UK general manager, notes: “Charmant has foundthat there are many customers in the optical market who have smallerfaces and a narrow PD. ELLE offers a comprehensive range of verysophisticated eyewear, targeted exclusively at women. The collectionpresents a range of fine feminine styles in designs with smaller eye sizes,allowing wearers with a smaller face to discover a quality branded framethat will suit their unique features.”

Lafont Paris is a specialist in creating frames for small faces. The variety ofshapes, materials and colours are flattering for different face shapes andsizes, while retaining a personal, style statement. Contemporary, and withperfectly balanced proportions, is Concerto in a range of glorious colourswith blue being especially pleasing.

Expressive eyewear stylesfor smallerface shapes

Packing a colourful punch: OMG! 6038 by Dunelm Optical

Eyewear designers are increasingly addressing adesire for eyewear that suits petite face shapes,writes Joan Grady

STYLE SPOTLIGHT

A frequent scenario often occurs when women go clothesshopping: they find a style they like then reflect, “No, can’t do it –it’s not right for me.” A similar synopsis happens with eyewear;frames for particular face shapes are either too round or tooangular. A square shape is exaggerated, or a desired cat-eyesilhouette is overpowering. Eyewear designers and internationalbrands understand the challenges. They are resolving theseframe obstacles for the independent optician and their patients,with intriguing designs that are trendy, stylish and chic, and aperfect fit for smaller face types.

PM041 from the JF Rey Petite collection

Parisian inspiration: EL 13425 ELLE eyewear by Charmant

Concerto in a blue medley by Lafont Paris

29Vision Now SEPTEMBER 2017

DESIGN AND COLOUR AESTHETICSWhen mainstream fashion or eyewear doesn’t meet the patient’s needs,nowadays, there are multiple options. “At l.a.eyeworks, refined and tailoredeye sizes are no excuse to spare on expressive colour,” declares BrentZerger, director of communications. “The vibrant tones in Dutchie in Big SkyBlue with Brown are created with a separately grooved insert thatsurrounds the lens, and adds dimension to the ultra-thin stainless steel,impressively light design.”

Metallic accents and molten are a popular trend, and with its Cocoa Mintcollection Eyespace has created a stunning interpretation for savvy, petiteframe wearers. Relaxed, glamorous and feminine, the frames feature tonesof rich tortoiseshell infused with purple and blue.

Eyespace product director, Emily Andrews, observes: “For women withsmaller faces, selecting a well-fitting frame in a complementary silhouetteis essential. Contemplate face shapes to inspire style choices, and invest in brands that offer smaller eye sizes that flatter petite features. Don’t beafraid to make a statement and look to the celebrity world for fashion cues:bold shapes and colours that deliver head-turning style continue to be big news.”

Almost 30 years ago, two Belgium opticians decided to create their owneyewear collection. The result was Theo – an individualistic brand with anemphasis on unique eyewear shapes and original, provocativelyunexpected colourations. Nowadays, there are several collections under theTheo umbrella, including Mille, with frame designs that are ideal forwomen with smaller faces. The latest collection includes round and angulardesigns in fresh colours. Mille 57 in lightweight titanium is a chic examplein hues of black and caramel.

TIMELESS SHAPESOne of the keys to finding the ideal shape for small faces is to have thepatient experiment with contemporary shapes, with an unusual twist incolours or details. Silhouette recently unveiled new half-rim designs withinits Dynamics Colourwave Nylor collection. The minimalist titanium framesare two-tone, with the colourations featuring softer pastels: lavender andsilver, tan and gold, and gold and cotton.

Travel is frequently a grand inspiration for designers, and Danish brandOrgreen has taken this philosophy further and based a beautiful collectionon great historical explorers. The concept was to take the adventurous spiritof a world voyage, and translate it into a collection that is a boldexploration of colour and eyewear design. English ethnographer, MaryKingsley, is celebrated with Orgreen’s Kingsley frame – a subtle cat-eyestyle for women. The streamlined shape is timeless, enduring, andavailable in radiant colours.

Fashion designer Vera Wang is intricately involved with the eyewear stylesthat she creates. “I’m always excited about eyewear,” says the Americandesigner, “and a woman can express herself creatively with eyewear;glasses give you attitude.” Vera’s new optical designs were inspired by hercatwalk creations – pure, uncluttered silhouettes for both eyewear andclothing. A matt finish on style V511 is contrasted with acetate temples insmooth, subtle tones.

The independent optician is able to explore an infinite horizon of shapes,materials and colours that are suitable for patients with small faces.Consumer demand is apparent and, fortunately, so are product selectionswith refreshing, contemporary designs to enhance the wearer’s self-expression and confidence.

STYLE SPOTLIGHT

Bright and bold Dutchie by l.a.eyeworks

Eyewear chic: Mille 57 by Theo Belgium

Minimalist titanium: Dynamics Colourwave Nylor 4551 by Silhouette

Timeless concept: Kingsley by Orgreen Optics

“Express yourself with eyewear” – Vera Wang V511

Relaxed and feminine: Cocoa Mint CM9046 by Eyespace

Vision Now SEPTEMBER 201730

Preferred Suppliers’ Directory

ACCEPT CARDS Tel: 01422 382408Richard.west@acceptcards.co.ukwwwww.acceptcards.co.uk

ALCON UK Tel: 0371 376 0017Fax: 0871 351 1005www.uk.alcon.com

ARENA EYEWEAR Tel: 01952 820408www.arena-eyewear.co.uk

ASSOCIATED OPTICALTel: 01628 605433Fax: 01628 665077sales@assopt.co.ukwww.associatedoptical.com

BAUSCH + LOMBTel: 020 8781 2900www.bausch.co.uk

BIB OPHTHALMICINSTRUMENTSTel: 01438 740823sales@bibonline.co.ukwww.bibonline.co.uk

BONDEYE OPTICALTel: 0121 7723888Fax: 0808 2801865sales@bondeyeoptical.co.ukwww.bondeyeoptical.co.uk

BRULIMAROPTICAL GROUPTel: 0161 655 7000Fax: 0161 655 7002www.brulimar.co.uk

CENTRO STYLE LTDTel: 01923 239267Fax: 01923 253951sales@centrostyle.comwww.centrostyle.com

CLEARLABTel: 01189 702080Fax: 01189 72088 ordersuk@clearlab.comwww.clearlabcontacts.com

CONTINENTAL EYEWEARTel: 0151 426 3907Fax: 0151 426 9340sales@continental-eyewear.co.ukwww.continental-eyewear.com

DAVID THOMASTel: 01604 646216Fax: 01604 790366orders@davidthomas.comwww.davidthomas.com

DIBBLE OPTICALSUPPLIESTel: 01634 880885Fax: 01634 540530barry@dibbleoptical.co.ukwww.dibbleoptical.co.uk

DUNELM OPTICALTel: 01388 420420Fax: 01388 810101dunelm@dunelmoptical.co.ukwww.dunelmoptical.co.uk

ESSILORTel: 01454 281281Fax: 01454 281282 www.essilor.co.uk

GO EYEWEAR UK LTDTel: 0800 9178270www.goeyeweargroup.com

HENRY BEAUMONTTel: 0116 251 8936Fax: 0116 262 4205info@henrybeaumont.comwww.henrybeaumont.com

HILCO EUROPETel: 0800 591150info@hilco.co.ukwww.hilco.co.uk

HOYA LENS UK Tel: 0845 330 0984Fax: 0845 330 0977enquiries@hoya.co.ukorders@hoya.co.ukwww.hoya.co.uk

INTERNATIONALEYEWEAR LTDTel: 0121 585 6565Fax: 0121 585 0954www.internationaleyewear.co.uk

LENSTECTel: 029 2088 3009Fax: 029 2088 9798office@lenstec.co.ukwww.lenstec.co.uk

LOUIS STONE OPTICAL LTDTel: 029 2073 5293Fax: 029 2073 1446info@louisstone.co.ukwww.louisstone.co.uk

LUXOTTICA (UK) LTDTel: 0808 165 8555www.luxottica.com

MARCHONTel: 0800 72 2020csuk@marchon.com

MARK’ENNOVYTel: 0800 3280610Fax: 0800 3280649mkservices@markennovy.comwww.markennovy.com

MID-OPTICTel: 01332 295001Fax: 01332 295158orders@midoptic.comwww.midoptic.com

NATIONWIDEFRAME REPAIRSTel: 01706 369530Fax: 01706 628733Info@nfr.co.ukwww.nfr.co.uk

Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms.For full details and terms offered to the membership, please call 01580 713698

Directory listings are available free of charge to all preferred suppliers, with a larger listing available to Vision Now Advertisers.To make changes to the directory listings, please call Sharon Hicks on 01580 713698 or email s.hicks@nationaleyecare.co.uk

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A refreshing perspectiveTo help you enhance your contact lens practice, CooperVision offers an extensive product range designed to meet the needs of even more of your patients.

For more information

0870 9000 055* www.coopervision.co.uk

*Calls cost 2p per minute plus your phone company’s access charge.

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Vision Now SEPTEMBER 2017 31

No7 CONTACT LENSESTel: 01424 850620Fax: 01424 850650info@no7contactlenses.comwww.no7contactlenses.com

ORANGE EYEWEARTel: 0161 773 5555Fax: 0161 773 5544info@orange-eyewear.co.ukwww.orange-eyewear.co.uk

PERFORMANCE FINANCETel: 01536 529696Fax: 01536 310033www.performancefinance.co.uk

POSITIVE IMPACTTel: 08446 696907glasklar@positiveimpactsales.co.ukwww.positiveimpactsales.co.uk

PRACTICE BUILDINGTel: 0115 989 9772andy@practicebuilding.co.ukwww.practicebuilding.co.uk

PRO-OPTICTel: 01884 266130sales@pro-optic.comwww.pro-optic.co.uk

PURE EYEWEAR LTDTel: 01993 824239/822038mark@pure-eyewear.co.uksupport@pure-eyewear.co.ukwww.pure-eyewear.co.uk

RAWDON OPTICAL LTDTel: 0113 288 3094Fax: 0113 288 3095enquiries@rawdonoptical.co.ukwww.rawdonoptical.co.uk

RODENSTOCKTel: 01474 325555sales@rodenstock.co.ukwww.rodenstock.co.uk

SEIKO OPTICAL UKTel: 01452 610033Fax: 01452 638250orders@seiko-optical.co.ukinfo@seiko-optical.co.ukwww.seiko-optical.co.uk

SERIOUS READERSTel: 01296 395400sales@seriousbrands.co.ukwww.seriousreaders.com

SHAMIR UKTel: 01954 785100Fax: 01954 785101 info@shamirlens.co.ukwww.shamirlens.co.uk

SILHOUETTE UK LTDTel: 020 8987 8899Fax: 020 8987 2430office@uk.silhouette.comwww.silhouette.com

SPEC-CARE LTDTel: 01392 460806info@speccareservices.co.ukwww.speccareservices.co.uk

STEPPER UKTel: 01732 375975sales@stepper.co.uk

TANT LABORATORIESTel: 01279 653785www.tantlabs.com

THEA PHARMACEUTICALTel: 0845 521 1290Fax: 01782 717 944www.thea-pharmaceuticals.co.uk

THREE SIXTYTel: 01686 627595Fax: 01696 610015Kieran@calotherm.co.ukwww.calotherm.co.uk

TOP VISION UKTel: 0870 8402378Fax: 0870 8402379www.topvisiongroup.com

ULTRAVISIONTel: 01525 381112Fax: 01525 370091info@ultravision.co.ukwww.ultravision.co.uk

XACTTel: 01698 574 655IMcGleish@xact.uk.comwww.xact.uk.com

YOUNGER OPTICS EUROPEUK Tel: 01242 578971UK Mobile: 0790 133 7530julian.wiles@youngereurope.comwww.youngeroptics.com

0845 3130233sales@optinetuk.com

www.optinetuk.com

Openyour

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T 01527 870550eyespace-eyewear.co.uk

www.HeidelbergEngineering.co.ukTelephone: 01442 502 330

Alisdair Buchanan, Buchanan Optometrists

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The Norville Group Limited, Magdala Road, Gloucester GL1 4DG

Tel: 01452 510321Email: sales@norville.co.ukwww.norville.co.uk

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