w holesale m arket v ersus l arge d istribution w hurcie cenimy detale kiev lviv 2011
TRANSCRIPT
WHOLESALE MARKET
VERSUS LARGE DISTRIBUTION
w hurcie cenimy detale
GOOD MARKET LOCATION (A2)
WARSAW METROPOLITAN AREA ON THE HORIZON
BUYERS LIKE SHOPPING HERE
MODERNIZATION OF TRADE AREAS – 3-LANE TRADE STREETS AND BETTER LIGHTING SYSTEM
ADDITIONAL SERVICES IN THE MARKET
• Logistic companies
• Customs agencies
• Agricultural and Food Quality Inspection
• Plant Health and Seed Inspection Service
LOYALTY CARD
10,500 Market Customers joined the Programme
STRUCTURE OF BUYERS’ ENTRIES TO THE MARKET 2009-2011
VISIT OF THE PRESIDENT OF POLAND
HOW DO WE WANT TO BE PERCEIVED?
FOCUS ON QUALITY
CHANGES IN RETAIL STRUCTURE IN EUROPE2005/ 2009
Western Europe 2005 2009
Hipermarkets 19% 22%
Supermarkets 42% 44%
Discount Stores 11% 15%
Eastern Europe 2005 2009
Hipermarkets 15% 17%
Supermarkets 14% 16%
Discount Stores 8% 17%
CHANGES IN RETAIL STRUCTURE
Concentration ratio TOP 3 in 2010
o Poland – 18%
o Hungary – 35%
Discount Stores in 2010
o Germany – 27%
o Poland – 22%
o Spain – 17%
Market growth scenario in 2015 (TOP 10)
o Biedronka – 27%
o Tesco – 13%
CHANGES IN RETAIL STRUCTURE
Number of green markets in Poland – 2031
Number of stores with foreign capital
o 2004 – 435
o 2010 – 9000
Large-format stores account for 3% of the stores and
generate 47% of the turnover (food products, alcohol and
cigarettes)
CHANGES IN RETAIL STRUCTURE
Number of stores
Poland 150,000
Italy 134,000
Germany 50,000
France 38,000
Percentage of large-format stores in retail sales
Poland 42%
Italy 60%
France 90%
Holland 91%
Belgium 91%
CEE INDUSTRIAL OUTPUT AND TOTAL LOGISTICS LEASING
ACTIVITY
MODERN LOGISTICS STOCK IN CEE
CEE LOGISTICS PRIME YIELDS AND PRIME RENTAL CHANGES
OUR PROMOTION VIDEOS
OUR PROMOTION VIDEOS
OUR PROMOTION VIDEOS
OUR PROMOTION VIDEOS
ON-LINE RETAIL SALES IN TOTAL RETAIL SALES
MARKET SHARE OF GROCERY STORES BY FORMAT
REASONS FOR SELECTING A STORE
FUTURE SHOPPING
Shopping with Smartphone in Tesco
Thank you for attention