WINANGALIListen Know Remember

WINANGALIKamilaroi word meaningTo HearTo ListenTo KnowTo Remember

Approach

Winangali Pty Ltd provides a platform for Indigenous development and empowerment by facilitating effective dialogue between Indigenous and non-Indigenous Australians.

Who am I?

Noel Niddrie

Married, two children

Mother – Elizabeth Leslie Grandmother – Eliza Bates Great Grandmother – Susan Hughes Coonabarabran – Kamilaroi (Central NSW)

Father – Edward Niddrie Grandmother – Gladys Moran Maria Locke, the daughter of Yarramundi Baroobarongal clan – Darug (Sydney)

Indigenous Business Consultant

BA Applied Communications, Grad Cert in Research Methods (Social Sciences)

Who am I?

Who are we?2012 Qld Telstra Business of the Year2012 Qld News Ltd Micro Business of the Year

Who are we?Supply Nation Certified2013 Special Recognition Award

Who are we?2013 PRIA GTA Winner Government Sponsored Campaign for Digital Switchover Campaign

Who are we?

Associate ModelWide, geographically disparate, network of associates

Adelaide Coolloongatta Logan Redfern

Adelaide River Coonamble Long Gully Rosebery

Alice Springs Darwin Mackay Scotts Head

Annerley Derby Manunda Shepparton

Bathurst Dubbo Mayfield Tamworth

Beechboro Eaglehawk Melbourne Taree

Blacktown Edge Hill Merinda, Bowen Thursday Island

Bogabilla Footscray Mount Isa Tinana

Booragul Forbes Mountain Creek Tingha

Broome Forster Mullumbimby Townsville

Caboolture Goodooga Murgon Valley View

Cairns Gracemere Nhulunbuy Wagga Wagga

Canberra Grafton Palm Island Wandina

Ceduna Gunnedah Parramatta Park Warrnambool

Cherbourg Henley Brook Penrith Warwick

Coffs Harbour Hobart Perth Wellington

Condobolin Lake Cathie Rangeville Wollongong

Community MappingCommunity liaison

What we do

Research Services

Communications Services

Media Production

Post Employment Support

Winangali Research

Research Projects Talking Families Project – Queensland Families and Child Commission Childhood Immunisation Project – Qld Health Case Study Research Project – Business Council of Australia Aboriginal Perceptions of Marine Estates – Sweeney Research (NSW Trade & Investment) NSW Aboriginal Road Safety Strategy – Anomaly/Transport for NSW Monitoring and Evaluation of the Indigenous Chronic Disease Package – DoHA (with KPMG) Indigenous Tobacco Control Initiative – DoHA (with Ipsos) Pregnancy Diary Testing – NSW Health Indigenous Tobacco Strategy – ACT Health 2007 & 2010 Elections (Communications and Research) – AEC Triple A Research Project – DoHA (with Ipsos) Indigenous Communication Materials Testing – NSW the RTA Gambling Materials Testing – Queensland Treasury

* Many projects undertaken as joint venture, subcontractor, in conjunction with lead (full service) agencies

A NEW WAY to play the game A NEW WAY to change the game.

About IpsosIpsos is one of the world’s leading marketing and social research firms. Each year, 25 million people are surveyed by Ipsos. We conduct research projects in over 110 countries and have had a presence in Australia since 1999. Locally, Ipsos is one of the largest market and social research organisations in Australia, with over 200 full time consultants. Ipsos Public Affairs Pty Ltd (including The Ipsos Mind and Mood Report, Ipsos Social Research Institute and I view Social Research) is ‐one of six specialist divisions within Ipsos Australia. Ipsos has the largest designated social research team in Australia with over 40 specialist social researchers and evaluators nationally.Ipsos has offices globally and nationally. The Australians offices are in Sydney, Melbourne, Perth and Brisbane. Ipsos has a number of syndicated products such as Mind and Mood, emma, Health Insurance and Life in Demand.

Mind and Mood

First Nations Population Syndicated Research Product

WinangaliF/F Access

Panel 100+

locations

MyViewOnline Access Panel

(n=2000)

Windexemma

Fairfax PollingNahri Closing the

gapNIDX – Digital

Identity / LiteracyCBA – Financial

LiteracyNahri Institute –

SEWB / CtGAdhoc Omnibus

questions

Winangali Index

‘What is it like to be an Australian from an Indigenous perspective’

Newspoll for Blackfellas

A national attitudinal and behavioural survey of Indigenous people.

Designed to gather accurate data on a range of lifestyle and social issues so

as to better inform policy development and service delivery.

MethodologyConstructs to be measured:

Digital Literacy/Digital Identity measures / social media Financial Literacy / Home ownership / credit or loans Health Literacy Culture and practice Activities, Sport and Recreation Media consumption / communication channels that reach this target audience Social and Wellbeing (linking to SEWB framework and Closing the Gap) Voting intentions and political issues questions Demo's employment ect..

The survey will be run quarterly and we anticipate - n=1000-2000 depending on how many subscribers we obtain and “drill down” required.

Quarterly dips of n=1000 nationally representative Web Survey or Interviewer Assisted Web Survey through joint venture sample company. Mobile/tablet optimised – build on existing survey software and platforms in Ipsos Academic input into development of the measures

Winangali Communication

Communications Projects Cultural Advisor on Teter Mek and Tjindgarmi Projects – Jherro Pty Ltd & OfficeMax Westpac NMSDC Journey to Orlando, FL – Westpac Banking Corporation Queens Wharf Development Proposal – Echo Entertainment Indigenous Action Plan – Navitas English NSW Aboriginal Road Safety Strategy – Universal McCann/Transport for NSW SchoolKids Bonus – FaHCSIA Stronger Futures in the Northern Territory Strategy Development – FaHCSIA Digital Switchover – DBCDE Promoting Respectful Relationships 2010-2014 – FaHCSIA 2007 & 2010 Elections (Communications and Research) – AEC Eat Well, Be Active – DLGPSR (Qld) 2007-2010 Indigenous Communications Strategy – AEC WorkChoices – DEWR (with Jackson Wells Morris) More Help for Families – Department of Families and Community Services (Cth) Opal Fuel Campaign – BP Australia

* Many projects undertaken as joint venture, subcontractor, in conjunction with lead (full service) agencies

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The Line

The Line Serpent

Plays

Comic – Bully Boys

Lesson Plans - Stinky Wind

Place-based strategy

• Intermediary Strategies– Schools– Community Organisations

• Engagement– Community Champions

• Community Partnerships

Winangali PeoplePart of the Winangali Mob

People Projects

Cadet Recruitment Program – Churches of Christ Queens Wharf Development – Echo Entertainment Staff Mentoring Project – ATO Cadet Mentoring Project – NSW Education Cultural Competence Training – Queensland Ombudsman’s Office

What we do

Provide assistance for organisations that wish to increase their Aboriginal and Torres Strait Islander workforce.

Continuum

Disengaged

Unskilled Job readyEducated

Skilled

Highly educated

Highly valued

The gap!

• The Indigenous employment market has a keen focus on getting Indigenous people into the workforce, but offers very little support once they are onboard

• There’s a gap in the market, with existing focus on recruitment rather than retention

Retention Strategies

• Employer Branding• Change Management• Gender Diversity• Health & Wellbeing• Cultural Awareness Training

Thank youNoel Niddrie

noel@winangali.com.au

07 3844 5798

0438 756 047