w: welcome to the world of progressive men s 18 · print magazine print magazine 20.000 circulation...
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w e l c o m e T o T H e w o R l D o F P R o G R e S S I V e m e N
MEDIA DATA 2018for oNLINE, PrINT & EVENTS
N EW: 4 Pr i n t E di t io n s i n 2 018
VAnGArdist THE MINDSET CoMMUNITY
of ProGrESSIVE MAN. BrAVE, LIBErTErIAN
& INDIVIDUAL.
FAmoUS FoR
Awarded with 9 Cannes Lions
The worlds first magazine
printed with the blood of HIV+ people
5 Golden Drum
Awards 2015
4 LI A Awards
2015
6 Euro Best
Awards 2015
3 Pencils D&AD
Festival 2016
2 Health Share
Awards 2016
oUR AUDIeNce IS oUR ASSeT
fasHionconscioUs | lUxUry- and BrandoriEntatEd | gloBEtrottEr | HigHtEcH- and intErnEt-savvy
lomography
Mühlbauer
tom ford
leica
Bang & oluf son
Montblanc
rolex
apple iPad
Bot tega veneta
VisionariesEarly Adopters
Mainstream Market
Early Market
PragmaticsEarly Majority
Conservatives
Late Majority
SkepticsLaggards
Men / Women / Total Monthly Netincome in €
oUR AUDIeNce IS oUR ASSeT
online Magazine 35.000 Unique reader Print Magazine 20.000 Circulation
NEW: 4 Times a Year
oNlINe & PRINT mAGAZINe
NEW 4 PRINT ISSUeS + 4 ReSPoNSIVe oNlINe ISSUeS
N EW: 4 Pr i n t E di t io n s i n 2 018
PRINT & oNlINe ToPIcS 2018
THe URBAN eDITIoN
Streetstyle Special
Planned release: 10th March 2018
THe loVe eDITIoN
Pride Special
Planned release: 10th June 2018
THe AeSTHeTIc eDITIoN
Home & Living Special
Planned release: 10th September 2018
THe GooD lIFe eDITIoN
Tech Special
Planned release: 10th November 2018
SocIAl meDIAfacebook: 39.000 fans
Instagram: 4.800 follower Twitter: 900 follower
Youtube: 150.000 Videoclicks
weBSITe50.000
Unique Users 100.000
Impressions
8.000 Subscribers Magazine- and Eventnewsletter
NewSleTTeR
oUR DIGITAl cHANNelS
oUR ToP clIeNTS
DIS PL A Y PRINT mAGAZINe
PRINT mAGAZINe 20.000 CIrCULATIoN / 225x300mm / 3mm BorDEr
PUBLICATIoN DATES 2018: 10TH of MArCH / 10TH of JUNE PrIDE SPECIAL / 10TH of SEPTEMBEr / 10TH of NoVEMBEr
2/1 Page 6.900,- EUr/Page 173 CPM/Page1/1 Page 4.900,- EUr/Page 245 CPM/Page 1/2 Page horizontal 1.200,- EUr/Page 164 CPM/Half Page 1/2 Page vertical 1.500,- EUr/Page 164 CPM/Half Page U2/U3/U4 6.900,- EUr 345 CPM/PageU2 + 1 Page 9.900,- EUr 248 CPM/Page
Supplement 20x 200,- EUr/CPM = 4.400,- EUr 220 CPM/Page
450x300mm 225x300mm 225x115mm
112,5x300mm
225x300mm450x300mm
DIS PL A Y oNlINe mAGA ZINe
fullscreen 1680x980 Pixel 2.900,- EUr 82 CPM/Page fullscreen + Advertorial 1680x980 Pixel 3.500,- EUr 100 CPM/Page
oNlINe mAGAZINe 35.000 UNIQUE rEADErS
SPECI AL: PRINT + oNlINe 1 Print Page + fullscreen online 6.900,- EUr 125 CPM/Page
DIS PL A Y oNlINe BANNeR
BIllBoARD
970x250px
90,- EUr/CPM
HAlFPAGe
300x600px
70,- EUr/CPM
SITeBAR
variable
49,- EUr/CPM
NewSleTTeRBANNeR
570x240px
49,- EUr/CPM
SKYScRAPeR
160x600px
35,- EUr/CPM
leADeRBoARD
728x90px
35,- EUr/CPM
coNTeNT AD
300x250px
35,- EUr/CPM
Sponsored Story + Weblink Magazine Audience 8.000 Event Audience Austria 3.000 Event Audience Germany 2.000 SPECI AL OFFEr: Daily News Artikel + facebook Posting + Newsletter Link 1.290,- EUr - 27%
75,- EUr/CPM 590,- EUr 190,- EUr 140,- EUr
DIS PL A Y NewSleT TeR
PRINT mAGAZINe 1/1 2.900,- EUr + 600,- EUr Production 225 CMP/Page 2/1 4.900,- EUr + 600,- EUr Production 137 CMP/Page
ADVeRToRIAlS
oNlINe mAGAZINe fullscreen Advertorial 1.900,- EUr + 600,- EUr Production 111 CMP
SPECI AL: PRINT + oNlINe 35.000 Unique User + 20.000 Print Circulation
3.900,- EUr 107 CMP
oNlINe DAIlY NewS Text, Image Gallery, Video 890,- EUr + facebook Posting 990,- EUr 165 CMP
(Video, Text, Image Gallery + facebook Posting)
(Video, Text, Image Gallery + facebook Posting)
Photoeditorial for Beauty Products + Posting on facebook & Instagram
PrODUC T PL AC E M E N T BeAUT Y eDIToRIAl
1 Page 450,- EUr/Page 2 Pages 850,- EUr/Page 3 Pages 1.200,- EUr/Page 4 Pages 1.500,- EUr/Page
BeAUTY PRINT1 Page 350,- EUr/Page 2 Pages 590,- EUr/Page 3 Pages 850,- EUr/Page 4 Pages 1.090,- EUr/Page
BeAUTY oNlINe
1 Page 750,- EUr/Page2 Pages 1.300,- EUr/Page 3 Pages 1.750,- EUr/Page 4 Pages 2.190,- EUr/Page
BeAUTY PRINT & oNlINe
PrODUC T PL AC E M E N T BeAUT Y eDIToRIAl
Example AESoP
•Product Supplement in the Gentleman‘s Box•Photoproduction with Box•1 Page in Print Magazine•1 fullscreen in the online Magazine•Entry in the VANGArDIST online Store•HPA online Banner on Website•Entry in Newsletter (6.000 Subscribers)
Products worth 2.000,- EUrAdvertising Cost Contribution 990,- EUr
PrODUC T PL AC E M E N T GeNTlemAN‘S BoX
Example
PrODUC T PL AC E M E N T GeNTlemAN‘S BoX
PHoToeDIToRIAl IN PRINT & oNlINe+ Concept and Moodboard+ min. 7 Pages + 1 page with Credits and Client-Logo+ facebook and Instagram Postings+ footage to be used as clipping and reference+ Making-of Video Production
PrODUC T PL AC E M E N T PHoToeDIToRIAl
100% Exclusive 9.900,- EUr 50% Mainpartner 6.900,- EUr 25% Partner 3.900,- EUr Single Placement 490,- EUr
Example
PrODUC T PL AC E M E N T PHoToeDIToRIAl
FAceBooK 39.500 follower
Posting:
Bild min. 1.000 x 600 Pixels, 280 Characters,
Weblink
490,- EUr
SocIAl meDIA
random Social Media Ad ’s in the VANGArDIST Channels on demand.
INSTAGRAm 4.500 follower
Posting:
Bild min. 1.000 x 1.000 Pixels, 280 Characters,
Hashtags
190,- EUr
•Part of the Event Promotion•Logo on all used Mediachannels•Promotion on Location: roll -Up, flyer, Goodies
OF F L I N E eVeNT cooPeR ATIoN
+ Clientwording of the Event+ Story in the Newsletter+ Promotioncorner on Location+ Photowall on Location+ Logo on all Eventimages
mÄNNeR Im RoTlIcHTfeb / March / April
Sep / oct / Nov
mÄNNeR Im GARTeNMay / June / July / Aug
PRINT lAUNcH PARTYSMarch / June / Sept / Nov
oBeNJan / feb / March / Apr / May / June
July / Sept / oct / Nov
EV E N T FoRmATS & DATeS
PART oF eVeNTPRomoTIoN
loGo IN All meDIAcHANNelS
GIVe-AwAY AT THe eVeNT
PRomoSTAND AT locATIoN
NewSleTTeR SToRY
loGo oN All eVeNTFoToS
FoTowAll eXcl. PRoDUcTIoNcoSTS
EV E N T eVeNTPAcK AGeS
300,- 600,- 900,- 1.500,-
SmAll BASIc lARGe X-lARGe
eVeNTKcAleNDAR
eVeNTcAleNDAR FeATUReD eVeNT
eVeNT NewSleTTeR
NewS ARTIcle + FAceBooK PoSTING
BANNeR HPA/BIllBoARD
0,-
FReemIUm
10.000
90,- 190,- 490,-
SmAll meDIUm lARGe
EV E N T eVeNTcAleNDAR eNTRY
EV E N T BUSINeSS
•Presence in promotion: Website, Newsletter, facebook•Promotion on location Goodiebag, roll -Up, Promotion Stand•VANGArDIST Ad-Page in Print and online (12 months partner)
+ Goodies
1.890,- EUr/Event
oNe TIme PARTNeR 6 moNTHS PARTNeR 12 moNTHS PARTNeR
+ Goodies
7.900,- EUr/5 Events
(1.580,- EUr/Event)
+ Goodies
13.900,- EUr/10 Events
(1.390,- EUr/Event)
coNZePT + PRoDUcTIoN + Role-oUT oN VANGARDIST cHANNelS
A raf f le in our social medias for a tr ip. The tr ip will be recorded on video and shared in all our channels.
S PE C I A LS JoURNeY
PRoDUcT PlAcemeNT
loGo & NeNNUNG
TRIP HASHTAG
FUllScReeN PAGe
1 Time
BRoNZe SIlVeR GolD PlATIN eXclUSIVe
2 Times 5 Times 10 Times
1 of 6 1 of 3 1 of 2
Exclusive
Exclusive
Exclusive
Exclusive
1.500,- 2.900,- 4.900,- 9.900,-490,-
S PE C I A LS eXclUSIVe ISSUe
eXclUSIVe oNlINe eDITIoN FoR YoUR BRAND: AProx 10 PAGES
•Concept•Production: foto and Text•Layout •role-out on all Channels: Website, facebook, Instagram, Newsletter•Link for Client
PRIcING:online Basic 10 pages Concept, Production, role-out 6.900,- EUr+ editorial shooting 8 pages 6.900,- EUr+ aditional page 1 page 990,- EUr+ print edition price on request
Example: DIESEL Go with the flaw Issue
S PE C I A LS eXclUSIVe ISSUe
VIDeo ADVeRToRIAl •Concept: Story, Scribbles, Moodboard•Production: organisation, recording, Editing•role-out on all Vangardist Channels:
Magazine, Website, facebook, Instagram, Newsletter
S PE C I A LS VIDeo
PRIcING:Eventvideo filming and Editing starting from 1.990,- EUr Basic Concept, Production, role-out starting from 2.900,- EUr
NEW: VAnGArdist
HoUsE oF ContEnt
NoW YoU CAN ALSo BooKoUr SErVICES
CEo + SALES JUlIAN wIeHl [email protected]
CrEATIVE DIrECTIoN JUlIAN BeHReNBecK [email protected]
DAILY NEWS AleXANDeR BAUR [email protected]
EVENTKALENDEr mIcHAel HAlleR [email protected]
HEAD of fASHIoN mIRZA SPRecAKoVIc [email protected]
offICE MANAGEMENT eRIc GlATZel [email protected]
VA nG A r dis t.CoM
coNTAcT US