How to Create Localization Friendly E-Learning Programs W103

• Projects recreated specifically for target market – unique visuals, unique script, unique objectives.

So what do companies do when considering global learning?

• Projects customized for target market – some graphical, scenario and script changes, minor objective “tweaking”.

• Projects opt for Cultural Neutrality – common global script and visuals, just translated.

5%

30%

65%

Global eLearning Magic Triangle

Engagement

Frequency of Learning

Cost

Level of

Words that drive GLOBAL ENGAMENT

Germans

Scandinavians

Anglo-Americans

English

French Italians/Spanish

Latin Americans

Arabs

Japanese

Con

ten

t

(sha

red

vs. tr

ansm

itted

info

rmat

ion)

High

Low

Swiss

Communication Style Explicit, direct, written

Indirect, symbolical

Global eLearning & cultural relevance Know and involve your audience to increase relevancy

Engagement Global

High

Adapting a course for every country and cultural nuance is rarely feasible. However, you can design training from the start with multilingual and multicultural audiences in mind, staying reasonably neutral, while maintaining training effectiveness.

The Big Picture Plan early for effective global training

Engagement Global

Understanding Global Learning Impact Intel Example

“Inside” – how does the linguist know it’s a $100m marketing investment?

Anti Theft Technology – How does the linguist know which product names don’t get translated?

Technically right doesn’t cut it – • “Get up in as little as 3 seconds” • “Activated within 3 seconds” • “Wake {from bed} up very quickly”

Create process & structures that support global engagement

• Document context of intent

and objectives

• Consider the relationship between words and visuals

• Store and manage source files

Global Engagement

• Regional Objectives and Approach

• Regional Voice

• Regional Success Metrics

• Tech Specs by region

Elements of A Global Learning Design Doc

• Global Schedule

• Visual style • Language Handling

(numbers, dates etc.)

• Regional theming

• Pre-flight checklist

Global Engagement

Elements of A Global Learning Design Doc

Global Engagement

In-Country Collaboration

• A virtual team kickoff that establishes clear roles and responsibilities.

• A process for facilitating input

• A process for obtaining fast review and approval of deliverables

Collaboration and buy-in from local markets are critical to effective learning and performance, but they can be challenging to get.

Anti-Corruption Training Walmart Example

Global Engagement

Global Compliance eLearning Intel Example

Global Engagement

Global Sales Enablement Autodesk Example - Localized

Global Engagement

Global Anti-Bribery Trace Example - Localized

Global Engagement

• Identify a responsible in country learner

• Review English source and gather feedback

• Create a Global Design Doc

• Create Global Learning Pre Flight-Checklist

Global Engagement

Global Engagement

Global eLearning Magic Triangle

Engagement

Frequency of Learning

Cost

Level of

Global Engagement

Translating and Localizing Tips for smart design and delivery • Identify region-specific localization content.

• Design for text expansion/contraction by providing ample space in graphical elements, columns, frames, and text input fields.

• Minimize video, and use animations instead where possible.

• Minimize the number of characters in a script. • Neutralize or culturally adapt ethnocentric graphics,

icons, photos, and colors. • Don’t limit font size. • Design with the target market and technical

infrastructure in mind.

• Keep code as streamlined as possible by defining and using consistent file structures and tags.

• Use due diligence with concatenation, or building sentences from text strings.

• Define the font properties for each language in one central settings file.

• Use comments in code to provide context for translators.

Optimizing your course materials for translation.

Global Engagement

“Continue Button” Example

Asset Control: The Value of Source

Layered Source Image: $6

No Layered Source Image: $35

Cost

• Re do 1200 layered Images : $1850

Work in 3DMax to recreate animation in Russian: $65

Asset Control: The Value of Experience Animation Example

Cost

Well designed global courses cost 30% less to produce and take 50% less time to complete.

*Data pulled from over 500 global eLearning projects seen by more than 100 million people completed by VIA

Cost

Templates provide: • Consistent Learning Hierarchy • Consistent Visual Themes • Adult Learning Theory Drive Objective

Models • Simplified Cost effective Localization

enablement

Effective VOD Templates Control Global Production Costs

Cost

First 15min QLM Video - $12k Each Additional QLM Video - $6k Loc costs for 15 min video $1.5k

Localizing an additional 1 min audio script per production into 10 languages costs $300 of translation costs. Localizing the same 1 min post audio production costs $5000 in engineering, QA and translation costs across the 10 languages.

*Data pulled from over 500 global eLearning projects seen by more than 100 million people completed by VIA

Cost

• Enforce Global Learning Asset Management for source

and application efficiency.

• Set change and review milestones to reduce cost impact

• Create Global Content Templates

Cost

Global eLearning Magic Triangle

Engagement

Frequency of Learning

Cost

Level of

• Distance is not just physical; consider cultural and Language levels too.

• The more distant the learner the more frequent the learning contact that will be needed.

Consider distance to global learner

Frequency Of Learning

The Long Tail of Learning

Frequency Of Learning

The Long Tail of Learning

Pre-course Foundation modules

Concept Building Modules

Application modules

Spacing Events

Split budget and approach across multiple phased learner interactions

Frequency Of Learning

• Map effort to distance – greater distance will need

greater contact

• Focus on Shorter Modular content stretched over a longer engagement

• Incorporate and adapt to the learners feedback Frequency

Of Learning

Frequency of Learning

Global eLearning Magic Triangle

Engagement

Frequency of Learning

Cost

Level of

Additional Resources

Get our Localization Friendly eLearning Content Checklist: http://www.viadelivers.com/elearning-localization-checklist.php

Download The Guide to Effective Global Training: http://www.viadelivers.com/learning-going-global-with-elearning-brief.php

Read 10 Localization Tips for eLearning: http://www.viadelivers.com/learning-10-localization-tips-for-elearning-brief.php

Questions?

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