EVER SMART … EVER FASHIONABLEEVER SMART … EVER FASHIONABLE

SMART MOMSMART MOM

AGE

LIFE STAGE

CAMPUS LIFE

OFFICE LIFE(TOWN)

HOME LIFE

15 20 25 30 35 40 45

13 - 17 18 - 22 23 - 27 28 - 37 38 -

JUNIOR YOUNG Y – ADULT ADULT MISTRESS

JUNIOR – HIGH SCHOOL ( 13 – 15 )

HIGH SCHOOL ( 16 – 18 )

JUNIOR COLLAGE ( 19 – 20 ) , SPACIAL COLLAGE (19 - 22 )

UNIVERSITY ( 19 – 22 )

CAREER WOMEN ( 19 - )

YOUNG EXECUTIVE ( 32 - )

PATIMER ( 23 - )

HOUSE WIFE ( 25 - )

LIFE STAGELIFE STAGE

25 -35 YEARS 25 -35 YEARS

OCCASION DRESSINGOCCASION DRESSING

CASUAL

TOWN HOME

FORMAL

T/C

T/F H/F

H/C

40% CASUALWEAR40% CASUALWEAR

40% WORKWEAR40% WORKWEAR

10% ACTIVEWEAR10% ACTIVEWEAR

10% EVENINGWEAR10% EVENINGWEAR

MARKET POSITIONINGMARKET POSITIONING

NICHE

CLASSIC FASHIONABLE

MASS

FASHION TASTE & MINDFASHION TASTE & MIND

HOUSING DEVELOPMENTHOUSING DEVELOPMENT

CLEAN & CONVENIENCLEAN & CONVENIEN

PRACTICAL & CONTEMPORARYPRACTICAL & CONTEMPORARY

OCCASIONALLYOCCASIONALLY

MIX & MATCHMIX & MATCH

NATURAL LOOKNATURAL LOOK

FUNCTIONALFUNCTIONAL

BRAND LOYALTYBRAND LOYALTY

HIGH QUALITYHIGH QUALITYGOOD VALUEGOOD VALUE

ACTIVEWEAR : STAY ACTIVE IN STYLE. ACTIVEWEAR : STAY ACTIVE IN STYLE.

KEEP ON ENJOYING YOUR ACTIVE LIFESTYLE DURING YOUR PREGNANCY. STAY ACTIVE WITH OUR COLLECTION OF ACTIVEWEAR THAT WILL ALWAYS KEEP YOU COMFORTABLE AND FASHIONABLE.

KEEP ON ENJOYING YOUR ACTIVE LIFESTYLE DURING YOUR PREGNANCY. STAY ACTIVE WITH OUR COLLECTION OF ACTIVEWEAR THAT WILL ALWAYS KEEP YOU COMFORTABLE AND FASHIONABLE.

MIX AND MATCH YOUR OUTFIT TO CREATE THE LOOK THAT YOU ARE.EACH STYLE HAS A DIFFERENT CUT TO CATER FOR YOUR INDIVIDUAL STYLE AND GIVE YOU

THE CONFIDENCE YOU ARE LOOKING FOR IN YOUR MATERNITY WARDROBE.

MIX AND MATCH YOUR OUTFIT TO CREATE THE LOOK THAT YOU ARE.EACH STYLE HAS A DIFFERENT CUT TO CATER FOR YOUR INDIVIDUAL STYLE AND GIVE YOU

THE CONFIDENCE YOU ARE LOOKING FOR IN YOUR MATERNITY WARDROBE.

CASUALWEAR : SHOWING YOUR OWN CHARACTERCASUALWEAR : SHOWING YOUR OWN CHARACTER

WORKWEAR : WORK SMART AND LOOK SMARTWORKWEAR : WORK SMART AND LOOK SMART

ALWAYS KEEP IN MIND YOU WANT TO STAY FASHIONABLE WHILE PREGNANT .WE HAVE A GREAT RANGE OF MATERNITY SHIRT,

SKIRT AND PANTS AVAILABLE, BOASTING COMPLEAT COMFORT FOR YOUR EVERYDAY USE.

ALWAYS KEEP IN MIND YOU WANT TO STAY FASHIONABLE WHILE PREGNANT .WE HAVE A GREAT RANGE OF MATERNITY SHIRT,

SKIRT AND PANTS AVAILABLE, BOASTING COMPLEAT COMFORT FOR YOUR EVERYDAY USE.

EVENINGWEAR : PERFECT FOR YOUR GRACEFUL CHARMEVENINGWEAR : PERFECT FOR YOUR GRACEFUL CHARM

DISPLAY YOUR CHARMING APPEAL AT THE PARTY FOR EVERYONE ELSE TO SEE AND TALK ABOUT. IMPRESS THEM ALL WITH YOUR STYLISH LOOK AND GRACEFUL MOVEMENT

OF A SMART AND CONFIDENT MOM.

DISPLAY YOUR CHARMING APPEAL AT THE PARTY FOR EVERYONE ELSE TO SEE AND TALK ABOUT. IMPRESS THEM ALL WITH YOUR STYLISH LOOK AND GRACEFUL MOVEMENT

OF A SMART AND CONFIDENT MOM.

BASIC COLORS & TEXTILESBASIC COLORS & TEXTILES

BASIC SILHOUETTEBASIC SILHOUETTE

H-LINEH-LINESLIM LINESLIM LINE A-LINEA-LINE PRINCESS- LINEPRINCESS- LINEEMPIRE-LINEEMPIRE-LINE

BASIC DESIGNSBASIC DESIGNS

RAINY SEASON COLLECTION 2012RAINY SEASON COLLECTION 2012

COLORS & TEXTILESCOLORS & TEXTILES

EMBROIDERYEMBROIDERY

NATURAL PRINTEDNATURAL PRINTED

O-LINE SILHOUETTEO-LINE SILHOUETTE

YARNDYEDYARNDYED

HAND STITCHHAND STITCH

WHITE COLLARWHITE COLLAR

ECO-FRIENDLYECO-FRIENDLY

NATURAL FIBERNATURAL FIBER

SKETCH DESIGNSSKETCH DESIGNS KNITKNIT

WOVENWOVENSKETCH DESIGNSSKETCH DESIGNS