Waffle EmpireHuá fū dìguó

华夫帝国 Jennifer Gaultiere & Scott Shafer

Waffle Sticks

Mission

It is the mission of Working To Give to offer creative, unique and quality products and services to generate maximum profit for the sole purpose of giving back to others. With this in mind Waffle Empire, a subsidiary, aims to carry out this same mission.

Market Summary

China

Current Population: 1.357 Billion

$12 billion in snack food sales

Accepting western comfort foods

SCOT Analysis

Strengths

Challenges

Opportunities

Threats

Competition

Other Carts

Restaurants

Non-consumable products

Convenience

Keys To Success

Generate maximum profit.

Increase Market Share.

Create brand awareness

Increase profit margin of product.

Increase transaction amount per customer.

Impressive food quality and customer service.

Constant innovation and creativity.

Market Strategy and Tactics

Position Waffle Empire as the most delicious and desired convenience food at downtown Disney

Attract new customers

Generate repeat business

Win over Disney Cast Members

Price

Easy change in Chinese Yuan

What is normal in Disney oversees environment?

Competitive, not too expensive, cheaper than Hong Kong

35 Yuan- $5.70 American

Contribution Margin

Price $5.70 (¥35.08) - Variable Cost = $0.92 (¥5.65)=

Contribution Margin $4.78(¥29.36)

Break-Even Analysis

Fixed cost equates to $16,419.72 (¥100,865.52) per year

3435 units for break even

108,100 units for $500,000+ profit

Sales Forecast

Goal of $500,000 in salesAverage of7,310 units a month or $41,667

Less than one percent of expected visitors a year needed for target forecast!

December

November

October

September

August

July

June

May

April

March

February

January

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

8,223

7,787

7,112

7,000

6,345

6,800

6,900

7,138

7,603

7,701

7,611

7,500

$500,000 Sales Forecast (First Year)

Units Sold Per Month

Recommendations

Rotate the flavors according to season.

Offer beverages.

Contract with a specific company to manufacture and prepackage your dipping sauces.

Create a Stamp Card.

Look into offering a gluten-free waffle to accommodate those with allergies.

Hire Employees who are well

versed in English, Mandarin

and Cantonese.

As a second option, look for

someone to do Sugar Art.

Look into Waffle Dogs.