#wagthedog session#wagthedog session
TRANSCRIPT
Integrated Marketing
Alan Stevens, MediaCoach
www.mediacoach.co.uk
Twitter @mediacoach
MediaCoach
Some clients of MediaCoach
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What is Integrated Marketing?
• A Marketing campaign which delivers a single core message, using both traditional and social media.
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What is Integrated Marketing?
• A Marketing campaign which delivers a single core message, using both:
• Traditional (TV, Radio, Print)• and Social media (Facebook, Twitter)
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A man with a zero marketing budget
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A man with a very successful business
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Craft a “magic message”
Always simplify a message, never
complicate it
4 ways to promote a business for very little cost
1) Twitter
4 ways to promote a business for very little cost
1) Twitter 1) Tweet often – build buzz
2) Create a business hashtag
3) Encourage tweeting about the business
4) Tweetups to create events
5) Keep it going – advertise your services
4 ways to promote a business for very little cost
2) Facebook
Why use Facebook for business?
• More than 850 million active users daily (703 million via mobile)
• 50% of active users log on to Facebook on any given day
• Average user has 130 friends• People spend over 800 billion minutes
per month on Facebook
(source – Facebook press office September 2014)
Case study - Starbucks
Case study – Ben & Jerry’s
Getting it wrong - Nestle
How to promote your products on Facebook
• Use your existing networks• Keep it current• Post engaging content• Mention in marketing collateral/online• Make it easy to find – public settings• Use the viral power of Facebook news
feeds
4 ways to market a business for very little cost
3) Audio/Video
Video
4 ways to market a business for very little cost
4) Blogs
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It’s not just being good....
It’s being SEEN and HEARD being good
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The Lost Experience (TLE) - clues
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The Lost Experience - Marketing
• Used:– Fake TV ads– Fake products– Fake companies– And much more
• To create a multimedia experience• An integration of both
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What is Integrated Marketing?
• A Marketing campaign which delivers a single core message, using both traditional and social media.
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Thanks for listening
Web : www.mediacoach.co.uk
Email: [email protected]
Phone: +44 20 8220 6919
Skype :mediacoach