WAIHI DISCOVERY CENTREConcept Proposal

The job?

Create an interior which supports the information and elevates the experience for

tourists with an ancillary benefit of helping to change NZ’ers perceptions of mining

Working as part of the team

• Respect the architectural and content solutions already completed– What has already been addressed?– What are we working with?– What is the role of the interior in this context?– Where can we add value?

Moving “Museum” on…

Current Positioning Desired Positioning

• Retrospective• Quiet• Well Behaved• Controlled• Singular

• Past/Present/Future • Exciting• Fun• Emotional• Inclusive

= “Discovery Centre”

Celebrate!

• Thrilling territory for a discovery centreRewriting “museum” for the future

• Telling the story of the past in a way that’s fresh and exciting

Hang on…is there cause for celebration?

Yes!

Modern

mining!

The Region!

Miners‘Spirit’!

Gold and it’s uses!

Waihi!

Ordinary men driven to do

extraordinary things

NZ rural town proactively working to build a sustainable future

Local natural, cultural and

heritage attractions

Progression of surgical mining

Electronics, Medicine, Dentistry, Space exploration…

NewZealand!

Subconsciously celebrates the

pioneering spirit of NZ

Mother Nature!

Respect for the landWhich proffers the

bounty

Some of the job has been already been done

Miners‘Spirit’

Waihi and

wider region

Modern

mining

Both celebrated within the Story Inc.

concept

Celebrated within the name, the isite and

natural position of the Discovery centre

Leaving these to be celebrated

Mother Nature Gold New

Zealand

What do these things all have in common?

Dynamic Organic Line

And how do we celebrate it?

To “celebrate”: laud, glorify, honour, applaudIn tone…– Proud– Exciting– Fun– Revered

Remember that ‘museum’ image we wanted to shake?

Interpreting the idea

Organic Dynamic Line

Celebrate!

Café Restaurant

Mint Vault Shop

iSite

Entry

Conference CentreOffices

Theatre

Let's Celebrate!