wailes film260 week2
TRANSCRIPT
Kathryn WailesFilm 260
The Viral Game plan
Image: “4 Generations” by Eric Danley via edanley’s flickr.
before the MASS ADOPTION OF THE
internet,
Viral was
used as an adjective....
...to describe things that were
related to or caused by a virus
....Today,
Viral
is ALSO USED as a noun
to represent content that is
rapidly circulated [on the interneT]
rapidly circulated [on the interneT]
rapidly circulated [on the interneT]
rapidly circulated [on the interneT]
rapidly circulated [on the interneT]
- “Flu Fact #5” by Mike Licht via flickr.
.
.
.
.
.
.
.
.
.
.
causes content to go
Many believe that
Viral...
Image By: beancounter (Pam) Via flickr
LUCK
...While others believe that making content go
SCIENCE
Viral
Image: “Science!” by Andrew Huff via flickr.
is a
“It's like a batting average in baseball.
No one hits a home run every time,
but by understanding the science of hitting you can boost your average.”
your average.”your average.”your average.”
Image: “Matt Kemp’s First Major League Home Run” via Orange Ninja’s flickr.
Source: “Viral’s Secret Formula”-Jonah Berger
FOMO
Image: “A Rainbow of Fruity Flavor” via Micky’s flickr.
ut
issing
ear
f
The “FOMO Factor” can help content go
Viral information: from film240 lectures
...Everyone will want to view the content quickly because no-one wants to feel excluded, by being the
last to know.
Viral=exposure
Image: “Crowded” by: Phil WhitehouseVia Phillie Casablanca’s Flickr
would you want
a viral video
I could be a cyber celebrity!
I could increase business exposure and profit!!
I’m not sure I’d want to read the negative
comments some would have... but I think I’d make a
pretty funny meme....
Image: “Past” via Barbara K’s photostream (flickr).
• has a simple message• is emotionally powerful• has a high budget• is effortless to share
Viralcontent often:
information: from film240 lectures
Viral
video “Charlie Bit Me”
525, 507, 000now has OVER
VIEWS!!
proving the power of a SIMPLE MESSAGE:
http://www.youtube.com/watch?v=_OBlgSz8sSM
Image: “Campaign for Real Beauty” via thegloaming’s flickr.Image: “Campaign for Real Beauty” via thegloaming’s flickr.
Dove’sDove’s ‘‘campaign campaign
forfor realreal beauty beauty’ ’
wentwent
...largely due to the effort to appeal to ...largely due to the effort to appeal to our our EMOTIONSEMOTIONS
Viral
in recent months...in recent months...
Proving the power of: Proving the power of: emotionally powerful contentemotionally powerful content
Image: “E*Trade Talking Baby commercial mirrored keyboard” by Sean Salmon via Seanaes’s flickr.
Superbowl ads suggest that HIGH BUDGETS help the odds of the content
going....Viral
Image: “Matt Kemp’s First Major League Home Run” via Orange Ninja’s flickr.
In order for content to go
ViralIt must be
EFFORTLESS to
SHARE
easy to find
plugged into many social networks
has tags
embedded
easy to copy & paste
the link
information from fall 2012 film240 webinar
Image: “You Tube Visit” via T_Bazz:\in[network]‘sflickr.
played a major role in simplifying the process of
sharing videos and consequently promoted
Viral
circulation.
Image by Jason Carlin via jasonEscapis’ flickr.
“Charlie the Unicorn” is one example of a video
that went
Viral
after being uploaded to YouTube.
Image: “Justin Bieber - In the stage lights” by Mattias Karlsson via Jetuma’s flickr.
Justin Bieber became famous after his home-videos uploaded
to
YouTubewent...
...Viral
Viral CYBer celeberities• Jenna Marbles (left) uploaded a video “how to trick people into thinking you’re good-looking” onto YouTube a few years ago and it went.....
Viral!!• Now, Jenna’s career is
vlogging. She tweets often, uploads videos onto YouTube every Wednesday and blogs! Many of her videos go viral due to her numerous subscribers.
Image: “Jenna Marbles” via Streamy’s flickr.
Cats
Image: “Cats” by Moyan Brenn via Moyan_Brenn’s flickr.
Source: “Cute Cats, Memes and Understanding the Internet”-Tom Chatfield
“Type ‘cats’ into YouTube and you will see that the top ten results (out of 1.4 million) have been viewed OVER
200
million times between them”
Viralgone
Memes“The humor may be hit or miss, but its appeal among college students has been undeniable. The meme has been replicated on an untold number of college campuses in the United States and Canada, with students “liking” campus-specific Facebook pages in droves and contributing their own variations via QuickMeme.com and MemeGenerator.net, where amateurs can easily build their own gags from templates.”
Source: “Attack of the Memes” by Steve Kolowich http://www.insidehighered.com/news/2012/02/16/c ampus-themed-internet-memes-go-viral#ixzz2Tglb3DsB
.Image: Melon Party : so viral it eats flesh by Torley Via flickr
The YouTube 50
http://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.html
Charlie Bit My FingerEvolution of DanceDavid After Dentist"Here It Goes Again"RickrollLeave Britney AloneDon't Tase Me, BroKeyboard CatDramatic ChipmunkHitler's DownfallFlea Market Montgomery
"Lazy Sunday"Diet Coke and MentosObama GirlLonelygirl15Guinness World Record: Most Shirts Worn at One TimeTillman, the Skateboarding DogChristian the LionCharlie the UnicornTrapped in an Elevator
Zinedine Zidane's Head ButtLeprechaun SightingJustin BieberDaft HandsAuto-Tune the NewsFred"Chocolate Rain"Will It Blend?"Thriller" in ManilaWhere the Hell Is Matt?
Miss Teen South CarolinaBaby Bobbing to "Single Ladies"Zombie Kid Likes Turtles"Hey Jude" Kid"Yes We Can"Hillary Clinton's 1984Noah's Daily PhotosBank Of America's "One"Grape Lady Falls!Randy Pausch's Last Lecture
"United Breaks Guitars"Kittens, Inspired by KittensPotter Puppet PalsJill and Kevin's Big DaySneezing PandaOtters Holding HandsLiteral Music VideosOMG, ShoesBaby LaughingSusan Boyle's Debut
The Best Viral Videos
the right content and strategy can
help make content go viral.
But....
Image: “Pencils” via Gwenaël Piaser‘s flickr.
...CONSIDERING THE GLOBAL
COMPETITION, LUCK IS
USUALLY (ALSO) NEEDED.
Sourcesyoutube: http://www.flickr.com/photos/t_bazz/4174849719/sizes/l/in/photostream
Generations: http://www.flickr.com/photos/edanley/4289324169/sizes/l/in/photostream/
Luck: http://www.flickr.com/photos/beancounter/2319418450/
cat: http://www.flickr.com/photos/aigle_dore/5542263437/sizes/l/in/photostream/
baby: http://www.flickr.com/photos/seanaes/3246211008/sizes/z/in/photostream/jenna: http://www.flickr.com/photos/streamys/8592597257/sizes/c/in/photostream/
Science!: http://www.flickr.com/photos/deadhorse/2292191571/
meme: http://www.flickr.com/photos/torley/5540344180/sizes/o/in/photostream/
http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.htmlcats: http://www.bbc.com/future/story/20120222-cats-memes-and-internet-schemes
http://www.flickr.com/photos/emzee/278221145/
bieber: http://www.flickr.com/photos/jetuma/8718689420/
memes: http://www.insidehighered.com/news/2012/02/16/c ampus-themed-internet-memes-go-viral#ixzz2Tglb3DsB
who wants it?: http://www.flickr.com/photos/philliecasablanca/2473728872/sizes/l/in/photostream/
flufact: http://www.flickr.com/photos/notionscapital/3495321482/sizes/s/in/photostream/youtube50:
http://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.html
Dove Beauty: http://www.flickr.com/photos/thegloaming/274802220/sizes/m/in/photostream/
pencils: http://www.flickr.com/photos/piaser/3068757916/lightbox/
Homer: http://www.flickr.com/photos/orange_ninja/158740270/sizes/l/in/photostream/
unicorn: http://www.flickr.com/photos/escapist/2962029715/sizes/m/in/photostream/
past: http://www.flickr.com/photos/krawcowicz/8736067931/sizes/l/in/photostream/