waking up the social media animal inside
Post on 21-Oct-2014
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Background to web 1.0 vs web 2.0, some examples and questions for organizations thinking about using social mediaTRANSCRIPT
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Social Media: Waking up the social
animal inside
Photo source: Flickr.com – Here’s looking at youhttp://www.flickr.com/photos/aunto
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Social Media
Social networksSocial media sitesCollaborative websites Community networks The Social webWeb 2.0
Social networksSocial media sitesCollaborative websites Community networks The Social webWeb 2.0
Today’s jargon
BlogsWikisCommunity-generated content (GGC)Instant messagingSocial networkingPodcasts Videos
BlogsWikisCommunity-generated content (GGC)Instant messagingSocial networkingPodcasts Videos
FaceBook LinkedIn Orkut Twitter Flickr YouTube
FaceBook LinkedIn Orkut Twitter Flickr YouTube
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We’re evolving toward a mindset of sharing
Source: Adapted from Neil Perkin ‘What’s Next in Media’
Traditional Media
Brand or service createsthe content
The service or brand controls everything
“We publish you listen”(all push)
Single read ©right
Repeat same message
Focused on the brand
Social Media
Content created by consumer/or co-created
Consumer controls
Part of the conversation (push and pull)
Add/modify/some rights reserved(notion of Creative Commons)
Adapt/improve the message/beta
Focused on the consumer
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The ecosystem of the social web
Web Social
Source: Adapté de Faris Yakob http://tinyurl.com/c8c256
Sharing
Discussion
SocialNetworks
Microblogs
LifeStream
LifeCast
VirtualWorlds
SocialGaming
Publication
MMO
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The social web is watching
Published on BBC News Website: Oct 3rd 2010http://www.bbc.co.uk/news/business-11450923
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…it helped Barack Obama
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Why did Obama’s campaign work so well?
Source: http://www.flickr.com/photos/klbw/2524083477/
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WiserEarth.org helps the global movement of of people and organizations working toward
social justice, indigenous rights, and environmental stewardship to connect,
collaborate & build alliances
WiserEarth.org
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How WiserEarth.org uses social media• On the site: created a
community of changemakers who – Create a profile &
connect with others– Create or become
members of groups working on global issues
– Share content e.g. best practices/events
• External:– FaceBook Site & App– WiserEarth blog – Videos on YouTube– Twitter & TwitterFeeds– RSS feeds
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• On the site: created a community of lenders
– Create a profile & connect with other members
– Become a member of a group of lenders based on your interests
• External:- Kiva Friends Site- Kiva blog - Kivapedia site- Videos on YouTube- FaceBook App - Twitter- Kiva Toolbar
How Kiva uses social media
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NothingButNets.net
• Flashmob information• International campaign
to reduce cases of malaria
• Case studies• Videos & presentations
that could be easily shared with the public through social media
• Creation of teams (netraisers)
• Donations online
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…and videos on YouTube
http://www.youtube.com/watch?v=quBDpMKp8Wk
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Do you have time?
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BlogWorld and others share best practices…but need to put toe in water oneself
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Waking up the social animal inside…
It’s aligned with our overall objectives
We’re willing to listen
We’re looking for greater transparency
We’re looking forfeedbackfrom othersaround the problemswe’re addressing asan organization
We have ‘socialobjects’ to beshared withothers (videos/photos etc)
We have timeto commit to this
We’re trying tobuild up relationshipswith others sharingsimilar interests & poolour ideas
We’re nottrying to ‘sell’ our servicesor anything else!
Climb aboard
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?
What about you?
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List of Resources• The Networked Nonprofit: Beth Kanter & Allison Fine (2010)
• Wikinomics: How mass collaboration changes everything - Don Tapscott & Anthony Williams (2006) & MacroWikinomics (2010)
• Web Analytics – An Hour a Day (2007) For the more techy among us
• Here Comes Everybody: The power of organizing without organizations - Clay Shirky (2008)
• The Social Pulpit – Barack Obama’s social media toolkit
• Designing for the Social Web – Joshua Porter (2008)
Blogs…for starters (as there are 100s of these!):Beth’s Blog: http://www.bethkanter.org/
Mashable: http://mashable.com/Social Media Biz: http://www.socialmedia.biz/