Concepts  and  Products  of              Associa2on  Inc.

wa.la  Associa2on  Inc.  Adress:  5463  Toyoda,    Iiyama  City,  Nagano  Prefecture  389-­‐2411,  JAPAN  E-­‐mail:  gonoguchi55@gmail.com  

Company  name： wa.la  Associa2on  Inc.      In  present-­‐day  Japan,  agriculture  faces  many  challenges.  Lack  of  economic  sustainability,  poor  community  support  and  planning,  growing  rate  of  abandoned  land,  and  shortage  of  skilled  successors⎯are  all  factors  that  have  inspired  wa.la  to  provide  the  agricultural  community  with  a  solu2on.  By  providing  innova2ve  tools  and  comprehensive  support,  wa.la  aims  to  encourage  the  growth  of  local  communi2es  and  their  economies,  and  to  promote  the  welfare  of  communi2es  worldwide.    

Sustainable  farming  is  a  complex  endeavor.  Our  mission  is  to  provide  the  rural  community  with  a  comprehensive,  prac2cal,  and  efficient  managerial  model  for  economically  and  ecologically  sustainable  agriculture.  Our  carefully  craTed  managerial  model  takes  a  mul2faceted  approach  through  innova2ons  in  sensing,  data  logging,  and  cul2va2on  analysis.  

 About  　　　　　

Go  Noguchi,  mama  CEO  Farmer  at  Iiyama,  Nagano  “Young  People's  Honor  Award  of  Japan”  granted  by  Minister  of  the  Environment

Akihiro  Oba  Keio  University  Developed  monitoring  system  of  farming  crops  and  its  surrounding  enviromnents  

Prepara9on  Members  made  the  concept  and  missions  

Yan  Lab  @Keio  Univ  EI  course  Rasing  students  to  solve  the  rural  areas’  problems  by  based  on  GIS  techniques.  

Tomoki  Kobayashi  Keio  University  Working  at  investment  company  for  renewable  energies.  Studying  about  the  spread  of  solar  energies  on  community  scale  

Sho  Sakota  Worked  at  management  company  of  renewable  energies.  Now  works  at  mama.  

Start  of  wa.la  Noguchi,  Prof.Yan,  and  members  started  wa.la  on  May  30,  2013.  

Story of the Start of

‘s  Mission

4

Our  mission  is  to  develop  and  prac2ce  economic  /managerial  model  for  making  the  rural  community  ecnomically  and  ecologically  sus2nable  and  to  support  its'  growth  by  solving  the  problem  with  our  new  technologies  such  as  sensing,  data  logging,  analysis  system  for  cul2va2on  management  of  agriculture.

•  Problems  in  the  rural  community  for  agricuture  and  forestry  

1.  Difficult  to  keep  the  villages  economically  sustainable  by  the  local  finance  system  depending  on  tax  revenues  

2.  Insufficient  2me  for  villagers  to  think  about  the  future  of  the  rural  community  

3.  Shortage  of  successors  despite  the  number  of  　unused  lands  are  increasing  rapidly  

•  Educa2on,  and  Developments  　Keio  University  

-­‐  Shonan  Fujisawa  Campus  -­‐  Yan  Lab  -­‐  EI（Environmental  Innovators）Program  -­‐  GESL（Global  Environmental  System  Leaders）Program  

•  Farming,  Tes2ng  of            mama  Inc.  

-­‐  Growing  60  types  of  vegetables  -­‐  Opera2ng  Homestay  -­‐  Suppor2ng  of  educa2on  for  young  people  from  ci2es  

Suppor2ng  Organiza2ons  for  

　　　　　Concepts  of  

Distance Module 　ＧＰ２Ｙ０Ａ７１０Ｋ

Photo ＩＣ (Infrared)　 Ｓ７１３６

Photo IC (Visible) Ｓ９６４８－１００

Soil Moisture Sensor (Arduino Compatible)

Height NDVI Soil Moisture

ＩＣ Temperature Sensor ＬＭ３５ＤＺ

Illuminance Sensor ＮＪＬ７５０２Ｌ

Moisture Sensor　 ＨＳ－１５Ｐ

気温 照度 湿度

Outside of Stevenson Screen Inside of Stevenson Screen

Plant / Soil Monitoring

Raspberry PI Arduino Receive

Camera

ELEOM UCAM-DLN130TBK

Receive

Weather Monitoring

Web Server

Access

Receive

Monitoring Station (at Farmland)

Database Server

Graphs

Live Camera

・MySQL

・R Stduio

JPG-STREAMER

Post

Development  of  the  camera  of  NDVI  (Normalized  Difference  Vegeta2on  Index)

sprinkler Grass Mower

Growth Quality Chemicals

http://blog.so-emon.com/?cid=29210

Weather Sensor

Farming Sensor

System

Platform

Web C

amera

Current  Working:  Smart  Agriculture

Suppor2ng  New  Marke2ng  of  Farmers

Farmers

Consumers

Temperature:  12  C  Moisture  64  %  Wind:  15m/s,  South  Precipita2on:  0mm  Growth  of  the  Rice:  108cm  Comments  from  Farmers:  “Today,  It  come  into  ears.”  

Visualizing “Current Farm”

　　 Trust and Peace 　　Sustaining Interests

気温：  12℃  湿度:  64%  風向風速:  南風  1.5m  

稲の身長:  108cm  

農家コメント：「今日、  稲の穂がでました。」

Watching over the Farm Growth Ex： Children who experienced farming

checks the growth of crops every day,

and they want to join in cultivation.

Example  1:  Minamisouma

Stevenson  Screen

Plaoorms,  and  Weather  Monitorings

NDVI  and  Illuminance  Sensor

Lined    Network

ATer  me2culous  research  and  development,  we  are  proud  to  introduce  our  unique  sensor  “ASS-­‐01”.  Our  innova2ve  sensor  technology  enables  efficient  and  transparent  

cul2va2on  management    ・WEB  CAMERA ＋ SENSOR  　 TYPE：ASS-­‐010  

PRICE：198,000  JPY  

・WEB  CAMERA ＋ SENSOR    　＋ NDVI  CAMERA      

TYPE：ASS-­‐011  PRICE：298,000  JPY  

※This  system  needs  at  least  3G  network.  The  price  does  not  include  the  installing  cost  of    the  internet  system.