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Walgreens Web Site

ByAbdulgader Shukri

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Hypothesis What does Walgreens able to obtain from

their website?

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Hypothesis

the company’s decision to provide internet for their product was the right decision.

More customers Increase sales

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Walgreens website able to obtain:

1) data relating to the customers

2) information about the customers

3) information to the customers

4) evaluate the effectiveness of its performance

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1) data relating to the customers

goog

le.com

yaho

o.co

m

face

book

.com

shop

loca

l.com

live.co

m

amaz

on.com

msn

.com

walm

art.c

om

cvs.co

m

slickd

eals.n

et0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Which sites did users visit immediately preceding walgreens.com?

Upstream Site

Perc

ent

of

vis

its

to w

alg

reens.

com

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2) information about the customers

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3) information to the customers:

Customers can stay informed about the company’s services and products.

e.g., Express refill.

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4) evaluate the effectiveness of its performanceDaily traffic rank trend Percent of global Internet users who visit

walgreens.comPhrase popularity and QCISearch engine marketing opportunity

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Daily traffic rank trend

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Percent of global Internet users who visit walgreens.com

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Phrase popularity and QCI

walgr

eens

neti

pot

walgr

eens

.com

phar

mac

y

walgr

eens

loca

tions

wallg

reen

s

hom

e dr

ug te

st

twin

dra

ft g

uard

snug

gie

melat

onin

buck

wheat

pill

ow

ear wax

rem

oval

walgr

eens

pha

rmac

y lo

catio

ns

onlin

e ph

arm

acy

walgr

eens

jobs

0102030405060708090

100

High Impact Search Queries for walgreens.com

Query PopularityQCI

(Queries) A phrase that drives traffic to “walgreens.com” from search engines.

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Search engine marketing opportunity

loca

tions

walgr

eens

pho

to co

upon

chip

s aho

y

ram

en n

oodl

es tide

phar

mac

y

suda

fed

pe

walgr

eens

coup

on co

de

baril

la

cher

atus

sin

ac sy

rup

drug

stor

e

oatm

eal

walgr

eens

coup

on

muc

inex

phot

os

ram

en

suda

fed

rock

er b

otto

m sho

es

walgr

eens

pho

to co

upon

s

omep

razo

le 2

0 m

g0

0.2

0.4

0.6

0.8

1

1.2

Search Engine Marketing (SEM) Opportunities for walgreens.com

A phrase that may provide "walgreens" with a search engine marketing opportunity

A h

igher

valu

e i

ndic

ate

s hig

her

expecte

d s

earc

h t

raff

ic

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Q & A

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Thank You