“WALK IN” SLIDE

August 14-15 2006

Developing Games for Developing Games for Xbox Live ArcadeXbox Live Arcade

Katie Stone-PerezKatie Stone-PerezGame Program ManagerGame Program ManagerXbox Live ArcadeXbox Live ArcadeMicrosoftMicrosoft

Presentation/Presenter Title Slide

August 14-15 2006

Endless Fun is Just a Endless Fun is Just a Download Away!Download Away!

August 14-15 2006

AgendaAgenda

11stst Generation Results Generation Results

Xbox Live Arcade on the Xbox 360Xbox Live Arcade on the Xbox 360GoalsGoals

Current StatisticsCurrent Statistics

What’s New with the PlatformWhat’s New with the Platform

Development Considerations and how Development Considerations and how to get your submission approvedto get your submission approved

August 14-15 2006

Xbox Live Arcade – 1Xbox Live Arcade – 1stst GenerationGeneration

Launched November 2004 in Launched November 2004 in North America; Europe/Asia in North America; Europe/Asia in April 2005April 2005

Disc-based solutionDisc-based solutionOne pack in title included free of One pack in title included free of chargecharge

Additional titles available Additional titles available to download, try, and to download, try, and buy over Xbox Livebuy over Xbox Live

Conversion rates strong @ Conversion rates strong @ 8.5%8.5%

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Xbox Live Arcade – Xbox Xbox Live Arcade – Xbox 360360Goal: Build a frictionless Goal: Build a frictionless

distribution model for broad distribution model for broad appeal content on Xbox 360appeal content on Xbox 360

Single destination to discover, download, and try/buy Single destination to discover, download, and try/buy broad-appeal games built into every consolebroad-appeal games built into every console

High-visibility placement (Games Blade)High-visibility placement (Games Blade)

Deep Marketplace integration (download, purchase, Deep Marketplace integration (download, purchase, licensing)licensing)

Available to both Silver & Gold Xbox Live SubscribersAvailable to both Silver & Gold Xbox Live Subscribers

Arcade-specific banner placements drive awareness of Arcade-specific banner placements drive awareness of new titlesnew titles

Rich around-the-game feature set drives retention & Rich around-the-game feature set drives retention & repeat playrepeat play

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Xbox Live Arcade –Xbox Live Arcade –DashboardDashboard

Deep Integration with Achievements, Deep Integration with Achievements, Gamerscore, and Live LeaderboardsGamerscore, and Live Leaderboards

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Importance of Xbox Live Importance of Xbox Live ArcadeArcadeStrategic to the Xbox 360 Strategic to the Xbox 360

PlatformPlatformRelevant content for secondary/tertiary gamer in Relevant content for secondary/tertiary gamer in the householdthe household

Relevant content for primary gamer (retro, Relevant content for primary gamer (retro, action). Provides quick gameplay experiencesaction). Provides quick gameplay experiences

Only have 15 minutes to play; waiting for Only have 15 minutes to play; waiting for friends to get online; looking for a simple dose friends to get online; looking for a simple dose of funof fun

Opportunity for Xbox 360 Opportunity for Xbox 360 Developers Developers

Opportunity to reach an entirely new audienceOpportunity to reach an entirely new audience

Drive innovation & creative expression without Drive innovation & creative expression without taking on the risk of a large development budgettaking on the risk of a large development budget

Low upfront financial risk with a potential high Low upfront financial risk with a potential high return on investmentreturn on investment

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Early Results of Xbox Live Early Results of Xbox Live Arcade Arcade Over 25 games now availableOver 25 games now available

Phenomenal launch window results Phenomenal launch window results for Xbox Live Arcadefor Xbox Live Arcade

Over five million Arcade downloads Over five million Arcade downloads since launchsince launch

Across the board conversion rate Across the board conversion rate average of 22%average of 22%

Highest title converting at over Highest title converting at over 50%50%

Over 65% of connected Xbox 360 Over 65% of connected Xbox 360 consoles are downloading and consoles are downloading and playing Arcade gamesplaying Arcade games

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Top Arcade Titles to Top Arcade Titles to DateDateGeometry WarsGeometry Wars

UNOUNO

Marble Blast UltraMarble Blast Ultra

GauntletGauntlet

ZumaZuma

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Xbox Live Arcade Platform – Xbox Live Arcade Platform – What’s Next?What’s Next?

Dashboard UpdatesDashboard UpdatesDev Task- Make sure you set your Genre in Dev Task- Make sure you set your Genre in ArcadeInfo.xml!ArcadeInfo.xml!

Arcade Wednesdays!!!Arcade Wednesdays!!!Regular release schedule for Arcade gamesRegular release schedule for Arcade games

CameraCameraVideo ChatVideo ChatFace in GameFace in Game GestureGestureLeader RecognitionLeader RecognitionTalk to Digimask, GestureTek at GamefestTalk to Digimask, GestureTek at Gamefest

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What is an Xbox Live Arcade What is an Xbox Live Arcade Game in Xbox 360?Game in Xbox 360?

Full game experienceFull game experienceNo pieces of gamesNo pieces of gamesMust stand on its ownMust stand on its own

Smaller in sizeSmaller in size<50 MB (BroadBand in North America, International higher)<50 MB (BroadBand in North America, International higher)Sub-25-MB Goal (2 games on 1 Memory Unit)Sub-25-MB Goal (2 games on 1 Memory Unit)

Playable without physical media or other dependenciesPlayable without physical media or other dependenciesNo instruction manual requiredNo instruction manual requiredApproachable pickup & playApproachable pickup & play

Free Trial Version with limited but entertaining gameplayFree Trial Version with limited but entertaining gameplayMust up-sell to unlocked “full” versionMust up-sell to unlocked “full” versionIn-game promotional up-sellIn-game promotional up-sell

Plugs into Xbox Live Arcade around-the-game experiencesPlugs into Xbox Live Arcade around-the-game experiencesOut-of-game LeaderboardsOut-of-game LeaderboardsAchievements & GamerscoreAchievements & GamerscoreCross-game invitesCross-game invites

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The 6 Pillars of What We The 6 Pillars of What We Look for in Games Look for in Games How to Get Your Game How to Get Your Game ApprovedApproved

InnovationInnovation

GameplayGameplay

VisualsVisuals

MultiplayerMultiplayer

Marketplace InteractionMarketplace Interaction

Global AppealGlobal Appeal

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GameplayGameplay

Fits within 50 MB limitFits within 50 MB limit

Unique ideasUnique ideas

Pick-up and play gameplayPick-up and play gameplay

Allows for bite-size entertainment Allows for bite-size entertainment experienceexperience

Designed for the ENTIRE familyDesigned for the ENTIRE familyHandicappingHandicapping

Kid-friendly optionsKid-friendly options

ContinuesContinues

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Visual BarVisual Bar

Does this game look like it belongs on Does this game look like it belongs on the Xbox 360?the Xbox 360?

Visual Re-Design, not just a portVisual Re-Design, not just a port

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MultiplayerMultiplayer

Xbox Live & designing for smaller Xbox Live & designing for smaller populationspopulations

Local Multiplayer (2+ on a single Local Multiplayer (2+ on a single console)console)

Co-OpCo-Op

Offline gameplay & trackingOffline gameplay & tracking

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Marketplace Marketplace

Premium Downloadable ContentPremium Downloadable ContentLevels & MapsLevels & Maps

Weapons & Character ObjectsWeapons & Character Objects

Game TypesGame Types

Game SkinsGame Skins

Picture PacksPicture Packs

ThemesThemes

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Worldwide AppealWorldwide Appeal

Design with a global customer in Design with a global customer in mind mind

LocalizationLocalization

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Developing for Arcade on Xbox Developing for Arcade on Xbox 360 360 Achievements & GamerscoreAchievements & Gamerscore

GamerscoreGamerscore200 Gamerscore200 Gamerscore

AchievementsAchievements12 achievements12 achievements

Achievement curveAchievement curve

Show creativity!Show creativity!

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Developing for Arcade on Xbox Developing for Arcade on Xbox 360 360 Adapting Your Game from Adapting Your Game from Another PlatformAnother Platform10 ft. vs. 2 ft. experience10 ft. vs. 2 ft. experience

Adapting your characters and game elements Adapting your characters and game elements for better visibility and control on a TVfor better visibility and control on a TV

TV DisplaysTV DisplaysColorsColorsFonts and other small detailFonts and other small detail

Don’t forget standard definition!Don’t forget standard definition!

Controls and NavigationControls and NavigationIn Game Controls, optional control devicesIn Game Controls, optional control devicesMenu and UI elementsMenu and UI elements

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The Benefits of Developing The Benefits of Developing for Arcadefor Arcade

Xbox Developer Support and Xbox 360 Xbox Developer Support and Xbox 360 CentralCentral

Game Requirements Doc for ArcadeGame Requirements Doc for Arcade

Xbox Live Arcade Developer ForumXbox Live Arcade Developer Forum

TCR Compliant Multiplayer Network Stack TCR Compliant Multiplayer Network Stack

Arcade Developer Brownbag SessionsArcade Developer Brownbag Sessions

Milestone Acceptance TestingMilestone Acceptance Testing

Certification AssistanceCertification Assistance

Partnerships in place with testing and Partnerships in place with testing and localization vendors localization vendors

August 14-15 2006

High-Level Development High-Level Development ProcessProcess\\

Step #1: Submit Concept – Step #1: Submit Concept – Work with Arcade Portfolio Work with Arcade Portfolio Planning team (Planning team (arcade@microsoft.com) or your established ) or your established account manager to determine whether your title is a good fit account manager to determine whether your title is a good fit and to iron out the business details.and to iron out the business details.

Step #2: Kickoff – Step #2: Kickoff – Get engaged with the Arcade production Get engaged with the Arcade production team to discuss requirements and best practices that are team to discuss requirements and best practices that are unique to Arcade titles. Get lined up with Arcade-specific unique to Arcade titles. Get lined up with Arcade-specific support materials.support materials.

Step #3 – Get Cranking – Step #3 – Get Cranking – Develop an awesome Arcade title Develop an awesome Arcade title that every Xbox 360 owner will have to have! Work with the that every Xbox 360 owner will have to have! Work with the Arcade team along the way to check progress of the title at Arcade team along the way to check progress of the title at various milestones.various milestones.

Step #4 – Submit to Cert – Step #4 – Submit to Cert – Arcade titles are certified along Arcade titles are certified along with all other Xbox 360 titles.with all other Xbox 360 titles.

Step #5 – Release to Market Step #5 – Release to Market – The title is made available – The title is made available in Marketplace and the downloads begin.in Marketplace and the downloads begin.

August 14-15 2006

How to Get StartedHow to Get Started

For Independent Developers:For Independent Developers:Work with Arcade Portfolio Planning team (Work with Arcade Portfolio Planning team (arcade@microsoft.com) to determine whether ) to determine whether your title is a good fit and to iron out the your title is a good fit and to iron out the business details.business details.

NDANDA

Submit Concept Submission Form & MaterialsSubmit Concept Submission Form & Materials

Playable DemoPlayable Demo

For PublishersFor PublishersWork with your established account managerWork with your established account manager

© 2006 © 2006 MicrosoftMicrosoft Corporation. All rights reserved. Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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