Walk Ride Camden

Design Against Crime Socially Responsive Design and Innovation Hub Central Saint Martins Camden CouncilMA Communication DesignCamden Council  Smarter Travel team, the Active Health, Town Centre Management and Communication teams

Context: Project promoting a healthier lifestyle within the Borough of Camden as well as easing congestion at transport hubs. Propt Modal shift to inspire people to travel more by foot or by bike to reduce congestion of roads and public transport and CO2 emissions. Adress Health issues to help people to enjoy 30mins of exercise 5 times a week. Boost local economy by inspiring people to find what they want locally and help local business find local customers.

Project: The Socially Responsive Design hub at DACRC worked with Communication Design students at Central Saint Martins College of Art and Design, looking at ways to inspire those of us who live, visit and work in Camden to walk and cycle more.

Design Role: Production and instillation of a series of posters and supporting website presenting a narrative that encourages the Camden public to navigate the borough over ground by foot or bike installed at King’s Cross rail and underground station London.

http://www.walkridecamden.org/