walkers crisps `flavour competition

10
WALKERS CRISPS FLAVOUR COMPETITION

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Page 1: Walkers Crisps `flavour Competition

WALKERS CRISPS FLAVOUR COMPETITION

Page 2: Walkers Crisps `flavour Competition

THE AIM/CONCEPT

To raise funds Test/create flavour's Expand the brand Let the public have an opinion Encourage debate about what made a great

crisp flavor

Page 3: Walkers Crisps `flavour Competition

THE TARGET AUDIENCE

Demographic/Psychographic groups Age-16 + Race- all race Gender- Mostly males Social Class- Mainstreamers Religion- some religions would eat certain crisps.

(1.2m flavour ideas) £50,000 prize & 1% of all future sales of the winning

flavour.

Page 4: Walkers Crisps `flavour Competition

THE WINNER

Emma Rushin – Derby Two children and husband.

•Builders Breakfast Flavour •232, 336 votes / 22%

•Votes• Walkers website• SMS• Facebook• Mobile• Email

•Build dream house

Page 5: Walkers Crisps `flavour Competition

THE OTHER FLAVOURS

http://www.youtube.com/watch?v=KMzn318vOs0

Page 6: Walkers Crisps `flavour Competition

EXAMPLES WITH SIMILAR PRODUCTS

J20 £20,000

Smith’s 1% of the sales

+$30,000

Page 7: Walkers Crisps `flavour Competition

THE FORM OF MEDIA BEING USED

Page 8: Walkers Crisps `flavour Competition

OTHER FORMS OF MEDIA

Public relationsCampaign.”flavour team”

Page 10: Walkers Crisps `flavour Competition

THANK YOU