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AMAZING MURALS™ BUSINESS

WALL MURALS COMPLETE

TRAINING GUIDE

Clear & Simple™

Amazing Murals™ Business

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Table of Contents Section Page

1 Welcome 4

2 Wall Mural Products 5

2.1 SmartStick® Removable Wall Covering 5

2.2 Vinyl Wall Covering 5 2.3 Canvas Wall Covering 5

3 Service 7

3.1 Product Selection 7

3.2 Installation 7 3.3 Pricing 8

4 Premium Suppliers 9

4.1 Environmental Graphics 9

4.2 AllPosters.com 10

5 Tools & Supplies 11

5.1 Tools 11 5.2 Supplies 11

5.3 Recommended Products 12

6 Product Installation 16

6.1 Inspection 16 6.2 Preparation – Before you Begin 16

6.3 SmartStick® Repositionable Installation 17 6.4 Vinyl Installation 18 6.5 Canvas Installation 20

6.6 Double-Cutting Option for Seams 22 6.7 Practice 23

7 Working with Clients – Step by Step 27

7.1 Initial Contact 28

7.2 Meeting 29 7.3 Close Sale 31 7.4 Confirm Order 32

7.5 Complete Job 33

8 Portfolio

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9 Resources 35

9.1 Checklist – Potential Customer Contact 36 9.2 Checklist – Potential Customer Meeting 37 9.3 Checklist – Close Sale 38

9.4 Checklist – Confirm Order 39 9.5 Checklist – Complete Job 40 9.6 Worksheet – Estimate 41

9.7 Worksheet – Installation Appointment 42 9.8 Worksheet – Product Order Form 43 9.9 Client – Mural Categories 44

9.10 Client – Mural Selection Instructions 45 9.11 Client – Service Agreement 46 9.12 Client – Testimonial Form 48


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Welcome Congratulations on taking the first step towards becoming a successful entrepreneur by

purchasing your Amazing Murals complete business startup kit. We welcome you to our unique group of entrepreneurs who have become independent

business owners, providing an in-demand service to their community.

Operating your own mural business is both fun and rewarding. The process of getting started is easy with the help of our Amazing Murals training guide and startup materials.

We encourage you to take your time to read through the materials completely and follow the instructions provided to get started quickly and confidently.

Installing wall murals is both a rewarding and in-demand service that can be extremely profitable. Using our unique system, you’ll be amazed how simple it is to get started

with no previous experience necessary. Our rapid techniques are simple and extremely effective allowing anyone to become a mural professional in a very short amount of time.

We look forward to working with you as you begin your exciting new business opportunity. Your customers will be truly amazed at the results!

IMPORTANT NOTE

The techniques and methods discussed in the following instruction manual are proprietary and may not be shared. It is required that you sign and return the Confidentiality Agreement prior to starting your business.


Wall Murals Complete Training Guide

© 2013 NAHIP, LLC

www.MuralBusiness.com

ALL RIGHTS RESERVED. This instruction manual contains material protected under

International and Federal Copyright Laws and Treaties. Any unauthorized reprint or use of

this material is prohibited. No part of this manual may be reproduced or transmitted in any

form or by any means, electronic or mechanical, including photocopying, recording, or by

any information storage and retrieval system without express written permission from

NAHIP, LLC.


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Wall Mural Products SmartStick® Repositionable Wall Covering

$$ Medium Cost Great for Any Image

Lightly textured finish-comparable quality to our vinyl & canvas Reusable - wrinkle resistant & can be reinstalled many times

Adheres to nearly any surface - just peel & stick Removable murals are great for quick change decor Simple installation - no paste or tools needed

Easy to clean washable surface, easy to remove, and tear proof

We suggest focusing or exclusively offering the repositionable wall mural products as you begin your new business.

The product is easier to sell and work with than the other alternatives. Your customers will be very impressed with the product and enjoy the fact that it is not permanent which makes it much easier for them to proceed with purchasing a mural.

In addition, your installation time is greatly reduced allowing you to install more murals per day and become more profitable. Especially as a new business owner, you’ll have

minimal pressure since the installation is simple when following our instructions. You can’t mess up using this product!

Fabric Backed Vinyl

$ Least Expensive Type II, 15 oz. commercial grade material Smooth finish with a little sheen - ideal for photos or art when you want an

image to clearly stand out Durable for high traffic areas Can be installed outdoors or in moist area with weatherproofing application

Fire rated and tested Paste is required

Artist Quality Canvas

$$$ Most Expensive Type I, 9 oz. premium canvas.

Textured matte finish. Ideal for painted images or when you want a softer, painted look.

Not fire rated for commercial applications. Paste is required.


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Once you gain experience and your business is off the ground, you might consider offering vinyl and canvas mural products along with installation for those customers

who want permanent installations. Given that these products are a little more difficult and time consuming to install you’ll need to charge a higher rate for installation.

Offering these products is completely optional and many business owners decide to only offer the repositionable/removable product.

Please note that these products are not for installation on paneling, textured wall surfaces or cinder blocks. The wall surface must be smooth for proper installation.


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Service Product Selection

As a mural professional you’ll assist customers with product selection by showing them the various categories and options available. You’ll assist them with choosing the right size for their room and provide them with size and pricing options to work within their

budget.

What size wall mural will be right for your customer’s room? Murals are custom ordered so any size is possible. Your customers get to choose from thousands of images and then specify the size that best fits their situation-from a

minimum of 4' x 6' to a mural that covers an entire wall. When determining what size to order, keep in mind that a full wall mural is going to

offer the greatest impact and is ultimately the best value for your customers. When it comes to wall murals, size truly does matter. A partial wall mural will add color, texture, interest and, if you wish, provide a theme to your space. However a full wall

mural will provide extraordinary drama and help you transform a room from boring to incredible. Once your prospective customer start viewing the options they will truly be amazed and excited.

Murals are also a great solution for business customers. Business owners are always looking for ways to stand out from competitors and adding a wall mural can make a

great impact on their office space. Business owners can stimulate creative ideas by using a colorful mural on a conference

room wall or choose a cityscape for an upscale restaurant, a mountain landscape for your mountaineering store or a tropical theme for a scuba shop. You can do an entire wall or just a portion. Put a panoramic landscape above a sofa or a tall, narrow

lighthouse mural on a tall, narrow wall. Murals are truly custom so you’ll always be able to propose some options to prospective business customers.

Offering your services to businesses is a great way to become very profitable by providing your niche services.

Installation

As a mural professional, you’ll also handle the installation of the mural as your primary service offering. While there are some people who are do-it-yourselfers, the vast

majority of people are intimidated by a wall mural installation project. Your niche service will save people time, reduce stress and allow them to quickly

transform any room or space into a truly impressive environment. Your services will quickly become in-demand as you obtain referrals and earn an excellent reputation in

your area.


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As with any business, some prospects might say “can’t I do it myself ?” The answer is Yes, however once you explain that you can eliminate the stress of such a project and

ensure a fast high quality installation you’ll be able to close the sale. We’ll explain in detail later in the instruction manual just how you can effectively work with customers to easily close sales.

Your service will offer customers the following primary benefits:

Ensure proper and concise mural measurement

Eliminate Stress Save Time Ensure a high quality long lasting installation

Pricing

As an independent business owner you are free to set pricing. We suggest using a clear, simple and fair pricing strategy to encourage sales and customer satisfaction. A

flat rate installation pricing structure based on mural size works well and is recommended. We suggest you profit on the installation charges and charge the client for the actual mural cost from the supplier which is determined using the online

calculator. Visit the www.MuralSource.com website; choose the ‘Murals Your Way’ supplier. Once on the supplier website, choose the top link for ‘How it Works’ then

‘Pricing’ to access the calculator. The following pricing structure is simple and provides clear pricing for your customers:

Product Cost Mural (Custom Size) Determined using the Online Calculator

Mural Personalization Custom Quote ($15 to $40)

Basic Installation Mural Size (feet) Installation Small up to 4 x 6 $129

Medium up to 8 x 10 $199

Large up to 10 x 14 $249 Extra Large Custom Quote

Note: Basic Installation includes wall cleaning preparation.

Additional Installation Charges: Wall Crack/Hole Repair Custom Quote

Trimming $10 per side

Switch/Outlet Plates $4 each


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Premium Suppliers Environmental Graphics

Our partner Environmental graphics provides high quality materials, great selection, and great value for your customers through their “Murals Your Way” website.

With over 40 years experience, their wallpaper murals are the considered to be the best

in the business. Quality, service and on-time delivery makes them a premier supplier for your business.

Largest Mural Selection: When it comes to selection, no one offers more murals and unique mural artwork. With

thousands of wall mural images to choose from and any custom size you need, its easy to find the right mural for any customer. Simply select an image, choose a size, and they will make your customers mural. Custom wall murals based on pictures you

provide are also available. Quality Materials:

Environmental Graphics offers the industry's best materials at an unsurpassed value and great for any type of application in homes or offices.

Their wall murals are produced on the new premium SmartStick® peel and stick Repositionable Wall Covering, Type II commercial-grade vinyl wall covering (wallpaper),

or premium canvas. Murals Your Way murals are of superior quality to paper wall murals, wall stickers and wall decals and offer more personality to rooms than painted walls. For commercial applications their vinyl wall murals surpass all fire code ratings.

Great Value:

Using this supplier, wall murals cost much less than hiring a traditional muralist to paint and are available in any size you need (minimum 4'x6'). Your customers will get top quality wall décor to transform any room at a reasonable price. In addition, the murals

use inks that resist fading for up to 20 years (5 years outdoors) so your customers will be pleased for years to come.

Made Your Way: Each mural is manufactured under stringent quality standards and customized to order.

Their "total quality" approach allows for superior detail and uniformity unmatched by conventional wallpaper murals. Feel free to take advantage of our personalization options to give the finished product a personal touch. Your customer’s satisfaction is

guaranteed! The customer service offered by this company is truly outstanding to ensure 100% satisfaction.


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AllPosters.com

AllPosters.com offers another source for providing wall murals to your customers. This source offers traditional sized murals, typically in sizes such as 72” X 48” or 144” X 96”.

Since this source does not offer custom sizes, it can work well for customers who want a standard size for placement over a couch, bed or other area of their home. They offer a wide variety of designs to transform an ordinary room into a tropical escape,

celestial adventure, enchanted forest, or spectacular cityscape. The 4’ X 6’ size is typically made of one 4’x6’ high quality laminated photographic paper

panels. The mural surface wipes clean and is stain resistant. Murals are re-usable and repositionable. Removable, paint safe picture hanging strips are included for ease of hanging. Given that this supplier provides their product in larger sheets, they

recommend two people for ease of installation. Murals are made of laminated photographic paper panels. Removable, paint safe picture

hanger strips are included for ease of hanging or the mural can be affixed to wall using wallpaper paste.

Allposters.com is another quality supplier who ensures your customer’ satisfaction by offering:

• 100% Satisfaction Guarantee • No Hassle Returns

• Secure, Fast Shipping

Our recommendation is to focus your business around offering the SmartStick®

repositionable product offered by Environmental Graphics. Using our affiliate

relationship with Environmental Graphics and “Murals Your Way” you’ll gain access to the best prices available for your customers.

Please use the following website link when working with your customers and browsing the murals available for purchase for preferred pricing:

www.MuralSource.com


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Tools & Supplies You will need some basic tools, many of which you may already own. It is important to

ensure that your tools and supplies are kept organized to convey a professional image when at the customer’s home. An organized set of tools and supplies will also allow you to work efficiently and save time.

Tools

Tool Bag or Bucket Organizer

Level (4’ or larger) – Used to draw vertical installation starting line

Tape Measure (25’) or Sonic/Laser Measure Tool

Razor Knife & Replacement Blades

Putty Knife – Used to apply wall spackle when wall preparation is needed

Straight Edge – Used to trim any excess mural at top & bottom or sides

Wallpaper Brush - Used to smooth our air bubbles during installation

Compact Ladder

Supplies

Wall Spackle – Used to fill small nail holes and wall imperfections

Wall Cleaner – Used to clean entire wall where mural will be installed

Clean Cotton Rags


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Recommended Products

Husky 18” Toolbag (Home Depot)

Husky 48 inch Box Beam Level


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Strait-Line 50 ft. Sonic Laser Tape (Home Depot)

Wal-Board 12 in. Taping Knife (Home Depot) - Used for Trimming


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12 in. Wall Covering Smoothing Brush (Lowes)

Werner 22 ft. Aluminum Telescoping Multi-position Ladder (Home Depot)


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Dirtex 18 oz. Spray (Home Depot)

Red Devil – One Time Lightweight Spackling (Home Depot)


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Product Installation

Inspection Always start by first inspecting the entire mural prior to installation. It is best to do

your inspection prior to arriving at the client site to ensure that your client has an excellent installation experience.

Our suppliers provide high quality service and excellent packaging when shipping products so issues are rare however you’ll want to be sure the following items are

checked:

Mural is the correct one ordered (check against your customer order sheet)

Mural size is as ordered

Mural has no damage from shipping

Preparation – Before you Begin

Never Pre-Trim the Mural – Your wall or ceiling line may be slightly off

Never adhere mural to cinder block, paneling or textured wall surface without

properly prepping the wall to create a smooth surface

Paint the Wall, if necessary. The best wall surface is a wall painted with two

coats of flat latex paint

Remove picture hooks, light fixtures, and switch plates

Wash off grease or dirt and rinse with warm water, products such as Dirtex work

very well. The entire wall should be perfectly clean.

Fill cracks and holes with spackling compound, and sand until smooth. The

entire wall surface should be smooth


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SmartStick® Removable Mural Installation

Make a level guideline on the wall (Using a Level)

Use a pencil to lightly mark the desired starting point for your mural on the wall.

Use the top left corner of your mural to begin. Then measure the width of the panel, and make a 2nd point where it ends (across horizontally, not vertically).

From this point, use your level to make a straight vertical line approximately 3 feet in length. This will be your guideline for the right hand side of your first mural panel.

NOTE: Your mural may have a bleed area

Your mural may have as much as a 1 inch bleed (extra image area) around all

sides of the mural panel(s). This is to accommodate irregular wall and ceiling lines. After installation, you may trim out the bleed area if necessary.

Peel and stick your mural panel

Start at the top left of the panel and peel back the liner roughly 2-3 inches.

Lining up with your pencil guideline, apply the adhesive side of the mural panel to the wall, smoothing it onto the wall with your hands. DO NOT peel off the

entire liner all at once. Slowly and evenly peel back the liner a few inches at a time and apply to the wall. Consider having another person hold the bottom of the mural as you apply from top down. Remove and re-start if necessary to

ensure the mural is aligned to your pencil guideline.

Smooth all wrinkles and bubbles outward, until they are removed. Do not use

pressure. Simple light strokes work best. Be careful not to stretch the mural while positioning. If wrinkles or bubbles appear, simply peel back the panel and reapply that section.

Additional panel installation

Align panel #2 to panel #1. When matching panel #2 to panel #1, there will be a 2” overlap. This is correct. Simply match the pattern of the mural overlapping the panels. DO NOT install the panels with edges butt together. Repeat step #3

to apply any remaining panels. You may wrap a panel around an outside corner.

Trim overage

When all panels have been adhered, trim any ceiling and baseboard overage, as well as any corners using your straight edge (12 in. taping knife) and razor knife.

Go slowly, pressing straight edge firmly into the corner and cutting along the

straight edge. Change razor blades often for the best result.

NOTE: Your SmartStick® mural can be removed and reused without damaging your wall. Consider keeping the liner if you are thinking of re-using the mural in the future.


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Vinyl Installation

Before you begin

One person may perform the installation however two people simplifies the job.

Never hang a vinyl mural over existing wallpaper; wallpaper must be removed

prior to installation.

Never start the adhesive process until the wall surface has been properly

prepared, all of the measurements have been double-checked and the necessary tools are ready.

Tools Needed for Vinyl Installation:

Pre-mixed medium to heavy weight wall covering adhesive.

Smoothing brush Straight edge (for trimming) Sharp blade (snap off style) to cut the mural

Tape measure Pasting brush or 4” foam roller Drop cloths

Clean damp sponge


Use a pencil to mark the desired starting point for your mural on the wall. Use the top left corner of your mural to begin. Then measure the width of the panel, and make a 2nd point where it ends (across horizontally, not vertically).

From this point, use your level to make a straight vertical line approximately 3

feet in length. This will be your guideline for the right hand side of your first

mural panel. The success of your project depends on having the first strip straight.

NOTE: Your mural may have a bleed area Your mural may have as much as a 1 inch bleed (extra image area) around all sides of the mural panel(s). This is to accommodate irregular wall and ceiling

lines. After installation, you may trim out the bleed area if necessary.

Apply adhesive and place 1st panel on wall

Lay panel on clean, flat surface (backside up).

Evenly apply medium to heavy weight premixed adhesive, with pasting brush, to

back of mural panel.

Apply the panel to the wall; slide the panel into position so the right hand side of

it touches your guideline.


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Gently press panel against wall

Using a clean damp sponge or smoothing brush, gently press the panel against the wall, starting at the top.


pressure. Simple light strokes with a sponge or brush work best.

Be careful not to stretch the mural while positioning.


Align panel #2 to panel #1. When matching panel #2 to panel #1, there will be a 2” overlap. This is correct. Simply match the pattern of the mural overlapping the panels. DO NOT install the panels with edges butt together. Repeat step #5

to apply any remaining panels. You may wrap a panel around an outside corner.

You may optionally apply a vinyl to vinyl adhesive at the overlap to keep the

panel edges from curling over time.

Trim overage

When all panels have been adhered, trim any ceiling and baseboard overage, as

well as any corners using your straight edge (12 in. taping knife) and razor knife.

Go slowly, pressing straight edge firmly into the corner and cutting along the

straight edge. Change razor blades often for the best result.

Remove excess paste

To remove any paste residue, wipe the mural, as well as the ceiling and baseboard molding, with a clean wet sponge. Dry excess water with a soft towel.

Rinse and wet sponge often as you clean off the paste residue to ensure no paste remains on the mural surface.


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Canvas Installation

Before you begin

One person may perform the installation however two people simplifies the job.

Never start the adhesive process until the wall surface has been properly prepared, all of the measurements have been double-checked and the necessary tools are ready.

Tools Needed:

Pre-mixed medium to heavy weight wall covering adhesive.

Smoothing brush Straight edge (for trimming) Sharp blade (snap off style) to cut the mural

Tape measure Pasting brush or 4” foam roller Drop cloths

Clean damp sponge Scissors (to trim threads)


Use a pencil to mark the desired starting point for your mural on the wall. Use the top left corner of your mural to begin. Then measure the width of the panel, and make a 2nd point where it ends (across horizontally, not vertically).

From this point, use your level to make a straight vertical line approximately 3

feet in length. This will be your guideline for the right hand side of your first mural panel. The success of your project depends on having the first strip straight.

NOTE: Your mural may have a bleed area

Your mural may have as much as a 1 inch bleed (extra image area) around all

sides of the mural panel(s). This is to accommodate irregular wall and ceiling lines. After installation, you may trim out the bleed area if necessary.

Apply adhesive and place 1st panel on wall

Lay panel on clean, flat surface (backside up).

Evenly apply medium to heavy weight premixed adhesive, with pasting brush, to back of mural panel.

Apply the panel to the wall; slide the panel into position so the right hand side of it touches your guideline.


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Gently press panel against wall

Using a clean damp sponge or smoothing brush, gently press the panel against the wall, starting at the top.


pressure. Simple light strokes with a sponge or brush work best.

Be careful not to stretch the mural while positioning.


Align panel #2 to panel #1. When matching panel #2 to panel #1, there will be a 2” overlap. This is correct. Simply match the pattern of the mural overlapping

the panels. DO NOT install the panels with edges butt together. Repeat step #5 to apply any remaining panels. You may wrap a panel around an outside corner.

You may optionally apply a vinyl to vinyl adhesive at the overlap to keep the panel edges from curling over time.

Trim overage

When all panels have been adhered, trim any ceiling and baseboard overage, as well as any corners using your straight edge (12 in. taping knife) and razor knife.

Go slowly, pressing straight edge firmly into the corner and cutting along the straight edge. Change razor blades often for the best result.

Trim any loose threads with scissors.

Remove excess paste

To remove any paste residue, wipe the mural, as well as the ceiling and baseboard molding, with a clean wet sponge. Dry excess water with a soft towel.

Rinse and wet sponge often as you clean off the paste residue to ensure no paste remains on the mural surface.


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Double-Cutting Option for Seams

Wallpaper murals that are larger than 52 inches wide or tall will be printed on two or more panels. Matching seams between the panels is very simple to do with the

following double cut system. Each panel will be printed with a 2-inch overlap at the seam. To make the seams match without overlapping the edges you can follow these easy instructions to double-cut the seams for a clean look with no overlap:

Install the first panel

Making sure the panel is level.

Install the second panel

Knowing that exactly 2 inches will overlap the first panel, you'll be able to line up

the image easily with the overlap and by keeping the second panel level. Review the image before doing any cutting.

Evaluate the Seam

Some wallpaper mural designs won't show the overlapped seam, and if you like, you can leave it installed that way. But if the seam does show you may prefer to

double cut it. If so, take a straight edge (such as a level) and a razor and slice the mural through the two layers directly in the middle of the seam, or 1 inch in from both edges of the overlap.

Hint: When cutting along the straight edge with your razor, keep the razor in the seam during the entire cut. When you need to readjust your position, hold the razor

steady and slide the straight edge down for the next cut. This will help keep the seam smooth and professional. Always use a new razor for each job.

Gently peel away the two top layers of overlapped material

Your seams will now be perfectly matched and clean cut.

Continue to install panels

Double cut the seams in the same manner until your entire mural is hung.


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Practice

Practicing is an important first step to starting your new business. You’ll have fun, build confidence and the necessary skills to go out and perform installations for customers.

Take your time and practice. After a couple panels you will find that it’s fun and easy! No need to feel any pressure since you can simply remove the wall covering and start over using the repositionable SmartStick type of mural.

Measuring Wall

Once you have decided on the wall you want to enhance with a mural, you will need to decide what portion of the wall you want covered. Keep in mind that a

full wall mural is going to offer you the greatest impact and is ultimately the best value for your money. This is one instance where size truly does matter. A partial wall mural will add color, texture, interest and, if you wish, provide a

theme to your space. However a full wall mural will provide extraordinary drama and help you transform a room from ho-hum to incredibly chic.

A great way to see how a mural will look on your wall is to try the "virtual room" feature from the mural source website. Simply click on an image from the extensive directory and then on the "virtual room" link below the image. You'll

be able to see how a mural will look in different sizes with different combinations of furniture. You may find that your ideal selection may include a wall mural

above a sofa or behind a desk or headboard. You get to choose the exact dimensions that fit your space. It’s a great tool you can use to help your customers choose a product as well.

Once you have decided on the best size, measure the wall several times to ensure an accurate measurement. Laser or sonic measuring tools work great

and save time.

Measuring tips (full wall)

Width - measure the horizontal distance from corner to corner.

Height- we recommend that you measure the vertical height at each

corner as walls are never perfectly square. If different, select the greater

of the two height measurements.

Measuring tips (partial wall)

Submit your exact measurements of your desired mural space.

What sizes are available?

Stock Images from Supplier : Minimum size of 4 x 6 feet, with no

maximum Customer/Custom Image : Minimum size of 12 square feet, with no

maximum


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Note: Our supplier can create all custom size murals based on the specific dimensions that you provide. To allow for slightly uneven wall dimensions an

extra inch of bleed is added to the height and width of each mural section, or panel. This extra material can be easily trimmed away once the mural application is complete.

Select Mural

Select a mural of your choosing to enhance your own personal home. We suggest you choose two murals, one for a full wall and another for a partial wall

so you can practice installing both. Order your repositionable mural from our affiliate link to ensure the best pricing:

Website: www.MuralSource.com

We suggest you start by choosing the SmartStick® Repositionable product from our partner supplier Environmental Graphics.

Once your order is placed review the installation instructions once again and

ensure you have all the supplies ready so you’ll be ready once your order arrives.


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Install

Install the product using the detailed instructions provided in this guide.

Note:

Save the backing paper from your mural

Do not trim your full wall mural at the top, bottom and sides just yet

Remove

Remove each wall mural section one at a time. Reapply the backing paper and set aside.

Repeat installation as many times as necessary to build your confidence.

Trim

Once you are confident and have completed your practice installation its time to trim the mural at the ceiling and baseboard.

Trimming Along Ceiling

Carefully place your straight edge into the corner between the wall and the

ceiling angling slightly downward toward the wall. A 10 inch Wall Board taping knife works well to ensure the wall covering is tight into the corner.

Using a sharp razor knife, slowly trim the wall mural across the top of the straight edge. Slowly work your way across the entire top of the mural trimming

the excess wall covering. Once you’ve trimmed along the top of the straight edge width, slide the straight edge across and repeat for the entire width of the wall.

Trimming Along Baseboards

Carefully place your straight edge into the space between the wall and the ceiling

angling slightly back towards the wall. A 10 inch Wall Board taping knife works well to ensure the wall covering is tight into the corner.

Using a sharp razor knife, slowly trim the wall mural across the top of the straight edge. Slowly work your way across the entire bottom of the mural trimming the excess wall covering. Once you’ve trimmed along the straight edge

width, slide the straight edge across and repeat for the entire width of the wall.


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Trimming Inside Corners

Starting at ceiling, carefully place your straight edge into the inside corner

angling slightly towards the mural covered wall. A 10 inch Wall Board taping knife works well to ensure the wall covering is tight into the corner.

Using a sharp razor knife, slowly trim the wall mural down the top of the straight edge. Slowly work your way down the entire inside corner trimming the excess wall covering. Once you’ve trimmed along the straight edge width, slide the

straight edge down and repeat for the entire height. Outside Corners

If your mural installation involves an outside corner, there may be the need to trim a very small amount (sixteenths of an inch) vertically on the outside corner

if it is not perfectly straight. If you feel this is necessary, one method that works well is to use a break-off

style razor blade (not yet used so that it is very sharp) and extend it out a few inches. Simply slide the razor slowly down the outside corner from top to

bottom to trim the excess.


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Working with Clients – Step by Step

CONTACT

Provide General Information

Setup Appointment

MEETING

Examine Space Measure Show Product

Estimate Cross-Sell

CLOSE SALE

Review Guarantee Accept $100 Deposit Product Selection Process

Provide Marketing Materials for friends & family

CONFIRM ORDER

Confirm Product Selection Order Product

Setup Installation Appointment

COMPLETE JOB

Arrive On Time

Complete Installation Take Photos Collect Payment

Provide Marketing Materials

Provide Testimonial Form


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Initial Contact

General Information Initial contact may be made by potential customers in a variety of ways such as by phone, email or in person if you decide to setup a booth at home shows.

The most common ways are by phone and email after a potential customer sees your ad or picks up a brochure in a local business.

Regardless of how you are contacted, you should be well prepared to provide information about your services and pricing.

First, instill confidence by sharing that you are fully insured and can provide references if requested. It also helps to be part of any local business

organizations such as a local chamber of commerce. Also, be sure to mention that you are a member of the National Mural Association located at: www.MuralProfessionals.com.

Your website is a great way to easily provide information to potential customers. Many people will review information about your business online prior to calling

which saves time and makes it easier to setup an appointment. Request that your free web page is setup specifying your service offerings as part of your

membership in the National Association. You will get a web address to share with potential customers as follows: www.MuralProfessionals.com/yourname

Keep your pricing & services sheet provided in the business kit resources readily available to you can quickly convey price ranges based on mural size.

Also communicate that the unique Smart Stick removable mural product takes the pressure off any decisions since it can be removed with no wall damage which may help some people move forward with purchasing one.

Setup an appointment Offer to setup a personal meeting at the potential customer’s home to personally

inspect their space and to review all the mural options for their space. It helps to take pressure off the potential customer by ensuring that there is

absolutely no obligation and your visit is free of charge. Getting in front of the customer face to face is very important to closing the sale which we’ll discuss in the next step.


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Meeting

Examine Space Look over the space or spaces proposed by the client. Check the wall surfaces to see if any repairs are necessary to make the surface smooth. As discussed in

installation preparation section of this guide, ensure that you have a smooth surface for installation.

Make notes on any required preparation to create a smooth surface, number of edges requiring trimming and switch plates for including in the estimate.

Measure Measure the proposed space or spaces as instructed earlier in this guide.

Show Product Start by showing the prospective customer samples of the actual product. A great sales technique is to purchase a few samples of the Smart Stick product

which you can bring to the client’s home, stick on a wall and show how it works. Next, provide the client with the ‘Categories’ sheet from the Resources CD which

contains all of these exciting categories:

Animals Architectural Beach and Tropical

Beatrix Potter™ Cities and Cityscapes Coastal Landscapes

Contemporary Graphics Dinosaur Train Disney™

Famous Artwork Fantasy and Mythology Food, Drink and Entertainment

Garfield® Italian Kids Rooms

Maps and Flags Nature Religious/Spiritual

Repositionable Wallpaper Retro/Vintage Sea Life

Sid the Science Kid Space/Astronomy Sports

Teen Transportation Words and Objects


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The categories sheet will also contain the website address where your clients may go if they are not able to make a selection the same day.

Get Online using a laptop computer to show your customer the great designs available, bring a laptop computer with a mobile wireless card (for internet

access) to your client’s home. If you don’t have a laptop, you only need an inexpensive one from Walmart for

$300 to $400 with a 15” to 16” display. You’ll also need a mobile wireless card to plug in and get internet access out at the customer’s home. Major providers such as Verizon and AT & T offer mobile wireless service for your laptop for a fee

of approximately $50 per month. The cost of your mobile wireless service will be tax deductible as a business expense.

As another option, you can also have the customer get online with their home computer however it is more professional if you have your own computer available.

Help the customer focus in on the category and design which meets their style and needs.

Personalization is another great option to offer your clients and available from

our supplier for a small up charge. Personalization allows you to include a name or other words printed directly on the mural. Children especially enjoy having their name printed as part of the mural. It’s also great for business installations

to include a company name, logo or slogan. A typical personalization graphics charge is from $15 to $40.

In addition, murals can also be created from customs images provided by the client for a truly unique mural.

Estimate Visit the www.MuralSource.com website, once on the supplier site click the link for ‘How To’ at the top then the link for ‘Pricing’. Enter the dimensions

and material for a quick price quote. Work within your client’s budget by suggesting different size options. For

example, of installing a mural on an entire wall surface is too expensive for their budget, suggest a smaller 4’ x 6’ size centered on a wall.

Using the Estimate Sheet included on the CD in the kit, provide the customer with an estimate to include the following items:

Mural Size

Wall Preparation (if necessary)

Mural Cost

Installation (including trimming)


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Copy the customer details for your records or use estimate forms from your local

office store which provides a duplicate copy. Place your copy of the customer estimate aside or on a calendar for follow up one week later.

Cross-Sell Cross selling services is a great way to grow your business and increase income. Your Amazing Mural business also includes complete materials which will allow

you to offer professional quality glow-in-the-dark star murals for your customers. If you decide to offer start ceiling murals, provide your customer with a brochure

and marketing materials for their consideration. It’s a great opportunity to offer an additional product and is a high profit service since the system allows you to install a star mural quickly at a very low cost for materials. Once you practice

the techniques explained in the guide, you’ll find that you can rapidly install these murals which are very exciting to put in place for your customers.

You’ll have a variety of options to present from simple basic murals to those which are more complex. Even if your customer is not interested immediately, you’ll find that many will contact you at a later time. A star mural can make a

great gift for a child’s room and is very popular.

Close Sale

Review Guarantee

Providing a rock solid guarantee is a key component to closing a sale. By ensuring that your customer is 100% satisfied with their mural choice you can greatly increase sales.

Our key partner Environmental Graphics offers a best in the business guarantee when purchasing a wall mural which ensures complete satisfaction. Visit the

www.MuralSource.com website and click through to our partner site(s) to review their Guarantee to see the details. Convey to your customer that if they are not satisfied with their mural 100% that it can be exchanged for a

replacement. You can decide if you’ll waive the installation charge or charge a reduced

additional fee for reinstalling the new mural. Accept Deposit

Ask your customer to make a $100 deposit in order to get on your installation schedule and show their commitment. Since you will be ordering the mural, it is important to ensure the customer is serious about completing the installation.

You can choose to accept a larger deposit however a smaller deposit will often times make it easier to close the sale.

Product Selection Process Provide your customer with the Product Selection information sheet included on the CD in the kit which provides them with instructions to view their mural

choices online.


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Explain that there is no pressure to make their selection immediately and they

are free to review the options online and discuss with their family and friends. Suggest making a decision within a week so that you can order the mural which

typically takes approximately a week to 10 days to receive. Rush orders are possible for an additional fee.

Provide Marketing Materials for friends & family Provide your customer with some extra brochures and business cards for their

friends and family members. It is very common to obtain word of mouth referrals from your customers. Providing extra marketing materials makes it easy for them to pass on information about your services and is definitely worth

the effort. In addition, consider attaching a time sensitive discount coupon to each brochure

which encourages customers to share the information soon. We also suggest you show appreciation to your customers for providing referrals

by offering them a discount on their next mural for their referral. Simply ask each new customer how they learned about your business and send them a

discount coupon and thank you note. Your small gesture of appreciation is worth the effort since many customers will purchase an additional mural.

Confirm Order

Confirm Product Selection

Following your onsite customer visit, follow up with the customer to confirm their order.

Record the following items:

Mural Name & Style/SKU#

Confirm Mural Size as Discussed

Confirm type of material i.e. SmartStick®

Confirm Personalization i.e. Name or Business Name Added to Mural

Confirm Amount

Visit the www.MuralSource.com website, once on the supplier site click the link for ‘How it Works’ at the top then the link for ‘Pricing’ for the mural cost.

Add detailed preparation, installation and trimming charges as per the estimate provided. Add Sales tax if required by your state. Visit or call


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your state tax department or Department of Revenue Services to ask if home improvement labor and services are taxable.

Order Product Go online to the supplier site from www.MuralSource.com to place your order.

Feel free to call the customer service number if you prefer for any questions or to discuss personalization of the mural.

Setup Installation Appointment Once you receive a shipment confirmation and delivery date, call the customer to setup an installation appointment. Provide an estimate of time it will take to

complete the installation based on your comfort level and time it typically took you when practicing installations. Also ensure that the customer is aware of the payment methods you accept i.e. Check, Mastercard, Visa etc…

Complete Job

Arrive On Time

Ensure that you arrive on-time for your appointment. It is important to make sure the process goes smoothly so the customer is completely satisfied and

confidently refers their friends and family to your business. Complete Installation

Prior to arriving onsite, ensure that you have first inspected the Mural to ensure that it is the one chosen by the customer and is not damaged in any way.

Follow the installation instructions as detailed earlier in this guide. Be sure to clean up the area once the installation has been completed.

Take Photos Ask the customer for permission to take a quick photo or two for your portfolio which is helpful when visiting clients to obtain new business.

Collect Payment Collect the remaining balance from the customer. Ensure that you deduct any

deposits made when they placed their initial order. Consider low cost credit card processors which have the capability to swipe credit cards via your Smartphone (iPhone, Android etc..) such as: www.squareup.com or www.PayPal.com

These service providers allow you to use an existing phone to easily capture credit card payments and email a receipt to your customer.


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Provide Marketing Materials Just as you did following your onsite customer visit, provide the customer with extra brochures and business cards for their friends and family members. It is

important to ensure that these are readily available since the customer will be excited about their new mural and want to show it to family and friends. Don’t forget to attach a time sensitive coupon which can greatly encourage sales. You

can offer a fixed amount off installation, discount on more than one mural or perhaps a discount on a combination of a wall mural any other products or services you offer.

Provide Testimonial Form Provide your customer with a testimonial form along with a self addressed

stamped envelope. Collect your customer testimonials and include them on your website to encourage sales.

You can also accumulate the testimonials and list them in a simple document. Print your updated testimonials and provide to customers when performing estimates.

Portfolio

One of the most powerful marketing tools is your own portfolio. You can easily build a

portfolio by using a 3 ring binder with clear sheet protectors. Following the completion of each job, include 3 pages for each client containing the following items:

Summary Sheet – Include mural name, style #, description and dimensions

Mural Photos – Include before and after pictures

Testimonial – Include customer testimonial sheet

It is also helpful to organize your portfolio into categories based on types of murals so that you can easily flip to the portfolio section based on a potential client’s interests. Simply insert some tab dividers to label the different categories making it easier to find

types of murals.

NOTE: All necessary forms and check lists are provided on the RESOURCES CD included in your startup kit.

YOU CAN DO IT!


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Resources

The Wall Murals Resources CD provided in your business training kit contains

documents in Microsoft Word format. You may copy any of the documents on the CD to your computer and modify them to meet your specific needs.


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Document name: WallMuralChecklist01Contact.doc

Client Contact Checklist

Record Customer’s Name, Phone Number & Email

Ask how they learned about your business

Build Trust, Mention the following:

You are insured You are a member of the National Mural Association

Your Guarantee

Provide Product Information

Highlight SmartStick™ product & less stress since it is removable

Discuss the range of categories & personalization options

Discuss price range

Discuss installation time

Setup an In-Home Appointment


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Document name: WallMuralChecklist02ClientMeeting.doc

Client Meeting Checklist

Dress Professionally Suggest wearing Polo style shirt with Company logo

Suggest wearing Tan Pants (no jeans)

Put cell phone on vibrate or turn off

Introduction

Examine Space

Measure

Show Product

Estimate

Complete estimate worksheet

Cross Sell

Provide information & brochure for Star Murals


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Document name: WallMuralChecklist03CloseSale.doc

Close Sale Checklist

Review Guarantee

Service Agreement

Complete Service Agreement worksheet & sign

Ask customer to review and sign

Accept $100 Deposit

Provide Product Selection instruction sheet or complete Order

Confirmation Checklist

Provide brochures for family & friends

Add reminder to Calendar Contact customer in 1 week to confirm selection if not

already done


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Document name: WallMuralChecklist04ConfirmOrder.doc

Confirm Order Checklist

Confirm Mural Name & Style

Confirm Size

Confirm Material

Confirm Options Personalization or Business Name

Confirm Amount from Estimate worksheet

Order Product Visit www.MuralSource.com Preferred supplier is Murals Your Way

Inspect Product once received

Setup Installation Appointment Add appointment to your calendar


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Document name: WallMuralChecklist05CompleteJob.doc

Complete Job Checklist

Remind Customer

Call a day or two in advance

Check Supplies & Tools

Arrive On Time

Complete Installation

Clean Up Work Site

Take Photos

Collect Payment

Provide Marketing Materials

Provide Testimonial Form & Postage Paid Envelope


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Document name: WallMuralWorksheetEstimate.doc

Wall Mural Estimate Business Name

Address

Phone Number

Customer Name:

Installation Location:

Phone Numbers:

Email Address:

Mural Dimensions:

Materials Cost:

Preparation Cost:

Installation Cost:

Total Cost

Material Costs

Mural Material Determined using Online Calculator Personalization Call for quote (typically $15 to $40 extra)

Installation Costs

Small

up to 4 x 6 $ 129 Medium

up to 8 x 10 $ 199

Large

up to 10 x 14 $ 249 Extra Large

Custom Quote

Note: Basic installation includes wall cleaning preparation

Additional Charges

Wall Crack/Hole Repair Custom Quote

Trimming $ 10 per side Switch/Outlet Plates

$ 4 each


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Document name: WallMuralWorksheetInstallAppointment.doc

Wall Mural Installation Appointment

Business Name

Address

Phone Number

Customer Name:


Installation Date:

Installation Time:

Product Details:

Mural Name:

Style/SKU#:

Supplier:

Dimensions:

Material:

Personalization:

Reminder Call Placed:

Balance Due:


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Document name: WallMuralWorksheetProductOrder.doc

Product Order Form

Business Name

Address

Phone Number

Customer Name:


Mural Name:

Style/SKU#:

Supplier:

Dimensions:

Material:

Personalization:

Product Received: Date:

Product Inspected:

Notes:


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Document name: WallMuralClientSelectionCategories.doc

Product Selection Categories

Business Name

Address

Phone Number

We have a wide variety of mural categories available to fit your personal style

Animals

Architectural

Beach and Tropical

Beatrix Potter™

Cities and Cityscapes

Coastal Landscapes

Contemporary Graphics

Dinosaur Train

Disney™

Famous Artwork

Fantasy and Mythology

Food, Drink and Entertainment

Garfield®

Italian

Kids Rooms

Maps and Flags

Nature

Religious/Spiritual

Repositionable Wallpaper

Retro/Vintage

Sea Life

Sid the Science Kid

Space/Astronomy

Sports

Teen

Transportation

Words and Objects


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Document name: WallMuralClientSelectionInstructions.doc

Product Selection Instructions

Business Name

Address

Phone Number

Visit: www.MuralSource.com

Select the first option for “Murals Your Way” Supplier

Select a Mural

Record the Mural Name Record the Mural SKU# shown above sample image

Contact Us to Setup an Installation Appointment

Thank you for your business!


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Document name: WallMuralClientServiceAgreement.doc

PROFESSIONAL SERVICES AGREEMENT

This PROFESSIONAL SERVICES AGREEMENT ("Agreement") is made between: [Your Company Name], a mural service company organized under the laws of the state of [Your State] ("Contractor") And _______________________________ (“Client”) with property located at

_______________________________ on this ______ day of ____________, 20_______. 1. Term. The term of this Agreement shall begin on the date specified above and conclude once the services specified in the attached Schedule have been performed.

2. Professional Services. Contractor agrees to perform the services specified in the Schedule attached to this Agreement, which may be modified by the mutual written agreement of the parties.

3. Acceptance. The Contractor's services or the results of such services, shall be deemed satisfactory to and accepted by the Client unless the Contractor is notified within seven (7) days in writing. In the event of such written notice, the Contractor shall use its best efforts to make any changes required to correct any deficiencies. 4. Compensation. Client agrees to pay Contractor compensation as specified in the Schedule

attached to this Agreement within (1) day of services being performed. 5. Representations. Contractor represents and warrants that it is able to perform the services specified in the Schedule to this Agreement.

6. Termination. This Agreement may be terminated if agreed upon by both the Contractor and the

Client in writing prior to services being performed by the contractor. 7. Damages. IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR ANY CONSEQUENTIAL, INCIDENTAL OR SPECIAL DAMAGES ARISING OUT OF THIS AGREEMENT, WHETHER IN CONTRACT OR TORT.

("Client") By: _____________________________________ Print Name: _____________________________________ Date: _____________________________________

[Your Company Name] ("Contractor") By: _____________________________________

Print Name: _____________________________________ Date: _____________________________________


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SCHEDULE

A. Professional Services

Contractor agrees to perform the following services for the Client:

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

B. Compensation

Client agrees to pay Contractor a fee of $_____________________, for services performed

as detailed in the Professional Services section of this schedule.

("Client")

By: _____________________________________

Print Name: _____________________________________

Date: _____________________________________

[Your Company Name] ("Contractor")

By: _____________________________________

Print Name: _____________________________________

Date: _____________________________________


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Document name: WallMuralClientTestimonial.doc

Customer Testimonial

for

Business Name

Address Phone Number

Name:

Town:

Residence Business

Satisfaction

Rating:

Comments:

Thank you for your feedback!

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