wallet wise marketing - matthew rathbun · online before buying 3weeks of active searching before...
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TheAgentTrainer.com | @MattRathbun
Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS
Wallet Wisemarketing
MatthewRathbun
Thinks He’s funnier than he is...
Broker
Over a decade in RE
Always strives to be better
www.TheAgentTrainer.com
Husband and Father
ORGANIZEDCHAOS
96%of homebuyers use the internet as part of the search process
49%of homebuyers found the home they bought online
64%searched on mobile device 76%
drove by home they found online as the first step46%
online inquires actually buy
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12weeks of active searching online before buying
3weeks of active searching before contacting agent
51weeks from first online inquiry until becoming serious about looking for a home
of buyers use a REALTOR®
90%
LifestyleMarketing
Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.
This?
...or That?
Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale.
Property Descriptions
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�9
Marketing the Lis*ng
Hyper-‐local Descrip*ons| Square Footage | Schools | Mapping
MRIS Search Stats 2012Item Searched Times Per Day
Schools 100,203
Rooms 10687
Amenities 13,083
Appliances 14,306
Transportation 18,850
Exterior Features 20,247
Community Rules 29,828
Square Footage / Living Area 38,052
Cooling Systems 38,052
Current Financing 46,326
Basement Type 49,488
Parking 55,241
Property Condition 64,298
NAR Profile of
Buyer and
Sellers
Embrace the Client’s Experience
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The Experience You offer has to be better than the one
they’ve had...
Zillow
Zillow.com/Agents•Create/Update Profile •Free Webinar's •Wordpress Plugins
•Local Market Data •Mortgage Information
•Facebook Apps •Website Badges •Market Data for your Site
Zillow Profiles and
Reviews (Think “SEO”)
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Claim and Enhance Your
Listings!
Trulia.com
Trulia.com/Voices
HouseLogic.com
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Mailchimp.com
Ribbet.com
Google.com/Picasa
Postagram
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Videolicious.com
Tumblr.com
Vistaprint.com
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LowesRealtorBenefits.com
Postlets.com
Google.com/sites
Google.com/PlacesForBusiness
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NARRPR.com
RBIntel.com
Using the MLSSend Letters to those who rented 9-12 months ago r e g a rd i n g t h e b u y e r market Tax Record labels for
postcards made on home printer
Get Affiliate Buy-in
MLS Listing e-Mail Drip Campaign
Personal Promotions on Visual Tours or house Photos (if MLS allows)
Video
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Qik.com
AnyMeeting.com
Join.me
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Screenr.com
SoundCloud.com
AllConnect.com
Meetup.com
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Create Your Own
Networking Group
•Lunch Meetings •Database Sharing •Common Webpage
WineParty
Hand-written Notes
Create Your PlanAnd Then Work
Your Plan
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Facebook.com/mattrathbun
@mattrathbun
www.TheAgentTrainer.com
YouTube.com/MattRathbun1