wam! 2008: empowering online communities

Download WAM! 2008: Empowering Online Communities

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  • Empowering online communities March 29, 2008 Resource list: http://www.deannazandt.com/wam/
  • What is Web 2.0?
    • Controversy around definition
    • The enrichment of the web that incorporates user-generated features, feedback, collaborations and content into existing structures, and offers enhanced organization of information for easy retrieval and reusability
  • Common features
    • Tagging
    • RSS
    • User-generated content
    • Multimedia
    • Social network
    • Recommendations, ratings
    • AJAX
    • Users focus is on the entire experience:
    • I can participate
    • Organizations focus is:
    • This is the service we offer
  • Some example sites
    • YouTube
    • User-generated content
    • Multimedia
    • Tagging
    • Ratings
    • Social network
    • Customized profiles
    • RSS
  • Some example sites
    • Wikipedia
    • User-generated content
  • Some example sites
    • Flickr
    • User-generated content
    • Multimedia
    • Tagging
    • Comments
    • RSS
    • Social network
    • Groups
  • Some example sites
    • Flickr
    • User-generated content
    • Multimedia
    • Tagging
    • Comments
    • RSS
    • Social network
    • Groups
  • Some example sites
    • Facebook
    • Customized profiles
    • Social network
    • User-generated content
    • Multimedia
  • Some example sites
    • digg
    • Recom-mendations
    • RSS
    • Social network
  • Some example sites
    • del.icio.us
    • Recom-mendations
    • Tagging
    • Social network
    • RSS
  • Common features
    • Tagging
    • RSS
    • User-generated content
    • Multimedia
    • Social network
    • Recommendations, ratings
    • AJAX
    • Users focus is on the entire experience:
    • I can participate
    • Organizations focus is:
    • This is the service we offer
  • Why web 2.0 is important
    • Original intention of the web: Read/write web
    • Expectations of users have shifted
      • Grazers of information
      • Need explicit contextual cues
      • Creators/collaborators of content
    • Create loyalty and community by providing the tools
  • Why web 2.0 is important
    • 3 huge opportunities for womens media:
      • Need in this moment in history: the intervention
      • Move towards granularity and providing services , not destinations
      • Grow traffic , reach new audiences
      • Consistent with our values of empowerment , community ; open, participatory, democratic, and accountable
  • How we can do it
    • Keep your organizational goals in mind
    • Dont reinvent the wheel
    • Some tools, widgets and add-ons for sites:
      • NING
      • Flickr badges
      • Skype
  • Workshop #1: Womens eNews
  • Workshop #1: Womens eNews
  • Workshop #2: Bitch Magazine
  • Workshop #2: Bitch Magazine
  • Closing thoughts
    • Focus on organizations goals , not tech
    • Be open to collaborating with your users, but you dont have to sacrifice your overall editorial control or voice
    • Experiment with your users, have fun
    • Resources: http://www.deannazandt.com/wam/

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