war game at work
Post on 21-Oct-2014
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DESCRIPTION
This is a simple way of conducting a one day war gameTRANSCRIPT
“All men can see these tactics whereby I conquer.But what none can see is the strategy out of which victory is evolved.”
FROM BOARDROOM TO SHOWROOMWar Gaming at Work
PURPOSE
Complete understanding of opportunities and threats vis a vis competitionIdentifying the Brand Leaks ( weak points)Strategise together to combat enemy tactics and movesPlan of action in the real field
KEY ATTACK POINTS
Core ConsumerBrand InnovationTactical and activation
CRITICAL FACTORSWar Gaming at Work
UNFORESEEN CHANGES
Anticipate Emerging Trends- Consumer Related“Fog of War”- unforeseen change in policies, economy etcChange in brand strategy/ internal changes
“the general who wins a battle makes many calculations in his temple ere the battle is fought.”
THE PRE-DRILLWar Gaming at Work
#1. THE KEY CHALLENGES TO BE BATTLED
Not more than 3 SWOT reflectionMeasurablePart of the key brand thrust areas
#2. THE TEAM MAKE UP
Enemy CampHost FightersIdeally, host team should have core brand stakeholdersAll team members should be able to debate and participate in the action planAcross departments
#3. THE SURVIVAL KIT
Make a briefing kit for each team with:Market analysisDetailed competitive analysis: sales, key issues, communication, retail, consumer , SWOT, any additional informationBrand strategy for host teamKey challenges outline with objectives and expected results
TIMELINE FOR PREP WORK
3- 4 weeks
THE GAME BEGINSWar Gaming at Work
#1. INTRODUCTION
Enemy and Host teams introducedSnapshot of market, brand and competitive SWOTSKey challenges outline
#2. THE HUDDLES
Teams break up and work out strategy plans on challenges.Present in a template eg: Headline, Idea description, competitive advantage, costs, time
#3. THE SHOOT OUTS
Enemy and Host teams present and debateThe Facilitator moderates, throws in challengesEnd with a Group analysis and recap
#4. THE REGROUP
Teams regroup and rework the solutions basis the first presentations and the competitive strategy knowledge.How does the strategy change?What additional combat points would give them a lead?How to take the unforeseen challenge the facilitator threw at them?
#5. THE FINAL STRIKE
Final presentationsCapture the solutions and action planAllocate responsibilities against the action planFirm up timelines
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
THE SUCCESS FACTORSWar Gaming at Work
THE VICTORY SECRETS
Detail, detail, detail: market, competitor, consumerTeam players with the spirit of do or dieAn Experienced FacilitatorKey stakeholders’ participation and commitmentSpacious Venue
FINALLY, A GAME COMES ALIVE
WITH FUN War Gaming at Work
THE FUN FACTOR
Do up the venue like a battle fieldHave battle quotes, toy guns and grenadesMake an AV with an army Duckworth ChantStimulus: competitive work, on ground, retail, key professional profiles, brand stimulusHave “war like “after break energiser gamesEnemy and Host t-shirtsInteresting coffee breaks with Army Tiffin packsMedallions at the end for best speakers etcAnd many more…….
THANK YOU AND HAPPY WAR-GAMING!
Babita BaruahJWTImages from www.google.com