warby parker fact sheet

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FACT SHEET THE COMPANY: Founded in 2010 by Wharton graduates Neil Blumenthal, David Gilboa, Andrew Hunt and Jeffrey Raider Have distributed over 250,000 pairs of glasses through “Buy a Pair, Give a Pair” Program Is a certified B Corporation, meaning we hold ourselves accountable for commitments made to stakeholders Is a carbon neutral company, meaning we actively work to reduce our environmental impact The name “Warby Parker” is inspired by characters from author Jack Kerouac’s personal journals THE PRODUCT: All frames are original Warby Parker frames with a vintage-inspired fashion Lenses are polycarbonate and offer 100% UV protection All lenses coated twice with best anti-reflective coating on market in addition to anti-scratch coating Price of standard optical glasses includes polycarbonate prescription lenses with 100% UVA and UVB protection, hard case, cleaning cloth and gift box. In addition, for every pair bought, Warby Parker provides a pair to someone in need through a non-profit partner Prescription sunglasses include polarized, 100% UVA and UVB protected polycarbonate lenses for no additional cost Products can be shipped to anywhere in the Contiguous United States, Alaska, Hawaii, and Puerto Rico Return and exchange policy: 30-day no questions asked return policy with free shipping included for orders within contiguous US. One-year no-scratch guarantee for lenses PRICING: Most glasses start at $95 Lens replacements: o $50 for optical polycarbonate lenses

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Sample Fact Sheet for Warby Parker. Written as a class assignment for USC's JOUR 351a class.

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Page 1: Warby Parker Fact Sheet

FACT SHEET THE COMPANY:

• Founded in 2010 by Wharton graduates Neil Blumenthal, David Gilboa, Andrew Hunt and Jeffrey Raider

• Have distributed over 250,000 pairs of glasses through “Buy a Pair, Give a Pair” Program

• Is a certified B Corporation, meaning we hold ourselves accountable for commitments made to stakeholders

• Is a carbon neutral company, meaning we actively work to reduce our environmental impact

• The name “Warby Parker” is inspired by characters from author Jack Kerouac’s personal journals

THE PRODUCT:

• All frames are original Warby Parker frames with a vintage-inspired fashion

• Lenses are polycarbonate and offer 100% UV protection • All lenses coated twice with best anti-reflective coating on market in addition

to anti-scratch coating • Price of standard optical glasses includes polycarbonate prescription lenses

with 100% UVA and UVB protection, hard case, cleaning cloth and gift box. In addition, for every pair bought, Warby Parker provides a pair to someone in need through a non-profit partner

• Prescription sunglasses include polarized, 100% UVA and UVB protected polycarbonate lenses for no additional cost

• Products can be shipped to anywhere in the Contiguous United States, Alaska, Hawaii, and Puerto Rico

• Return and exchange policy: 30-day no questions asked return policy with free shipping included for orders within contiguous US.

• One-year no-scratch guarantee for lenses

PRICING:

• Most glasses start at $95 • Lens replacements:

o $50 for optical polycarbonate lenses

Page 2: Warby Parker Fact Sheet

o $80 for optical ultra-thin 1.67 high-index lenses ($55 and $85 respectively for frames in Titanium collection)

o $100 for sun lenses BUY A PAIR, GIVE A PAIR PROGRAM:

• For every pair of glasses purchased, Warby Parker either provides the funding and/or glasses to non-profit partners like VisionSpring

• Warby Parker’s non-profit partners provide glasses and training to low-income entrepreneurs in developing countries to start their own businesses selling glasses

• Local entrepreneurs sell affordable glasses earning livelihood serving individuals in their communities

• Non-Profit Partners only distribute new glasses that are designed to meet the needs and style of communities they serve

STORES: New York – Greene St. New York – Puck Building San Francisco – Warby Parker “Class Trip” School Bus SHOWROOMS: Los Angeles, CA – Los Feliz Los Angeles, CA – Downtown San Francisco, CA Philadelphia, PA Oklahoma, OK Chicago, IL Miami Beach, FL Charleston, SC Nashville, TN Richmond, VA PICKING THE RIGHT PAIR:

• Home Try-On Program o Five pairs of glasses of customer’s choice choice mailed to them with

free shipping both ways o Customers can take five days to decide on a pair o Customers can shop for glasses from the comfort of their own home

• Customers can upload a picture of themselves and virtually “try-on any pair” Contact: Alissa Gwynn | Warby Parker Eyewear [email protected] (510) 585-8518

For more information, visit www.warbyparker.com.