Fall 2013

Collection

Sharpen your wits

Early sixties in America: Hunter S. !ompson moves to Puerto Rico after being "red from Time for insubordination, Joan Didion

considers decamping from Manhattan, and J.D. Salinger introduces the hyperachieving Glass family. Loose hips and loose lips have the

adults in a frenzy, but the kids are going to be alright.

Our newest collection for Fall 2013 recalls the shaky years when social change was nearing take-o#, just before the Surgeon General

denounced smoking and hemlines creeped north. We aimed to capture this enthusiasm in our second TV commercial, directed by

Phil Andelman (maker of music videos for Taylor Swift, Rihanna and !e Kills) and starring native New Yorkers Harry McNally and Malu

Byrne. It’s a paean to the literary life.

!e collection debuts "ve new frames in a mix of materials—bold acetate in rich, autumnal colors at the brow and nose, and stainless steel-rimmed lenses. Each name—Ames, Ripley, Rowan, Holcomb

and Ellison—is a reverent bow to some of our favorite literary references of the time. !e 15 options, featuring sunwear and optical,

provide midcentury style without the $ea market goose chase. !ey’re instant classics for the post-aughts.

Purchase acetate frames for $95, and styles featuring both acetate and stainless steel for $145. As always, for every pair sold, a pair is

distributed to someone in need.

“It’s just that I know the world is so wide and full of people and exciting things that I just go crazy every day stuck in these institutions. I mean if

I don’t get started soon, how will I get the chance to sharpen my wits? It takes lots of training. You have to start very young.”

-Sally Jay Gorce, Elaine Dundy’s !e Dud Avocado

Find the collection online at warbyparker.com and at Warby Parker stores and showrooms.

Watch our commercial at www.warbyparker.com/literary-life

Ames

With a bold brow line and generous width, Ames transitions easily from mornings in the quad to nights on the town.

Whiskey Tortoise

Graphite Fog

Whiskey Tortoise

Graphite Fog

Ripley

Ripley’s round, stainless steel-rimmed lenses and acetate brow will catch admiring glances anywhere you ramble.

Whiskey Tortoise

Oak Barrel

Rowan

Our signature plaques and rectangular lenses lend a professorial authority—and loads of "nesse—to Rowan.

Graphite Fog

Whiskey Tortoise

Holcomb

Don’t be fooled by its narrow width; there’s nothing delicate about Holcomb. With an acetate bridge and subtle cat-eye, it’s quite the looker.

Marbled Sandstone

Oak Barrel

Ellison

Ellison is a sure bet for anyone trading the stacks for that cosmopolitan bustle. !e medium size and timeless wire accents make it a reliable choice.

Whiskey Tortoise

Marbled Sandstone

Wilkie

Greystone

Duckworth

Oak Barrel

Zagg

Striped Sassafras