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@jmspool Jared M. Spool Designing Delight into Your Minimum Viable Products

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Page 1: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

@jmspoolJared M. Spool

Designing Delight into Your MinimumViable Products

Page 2: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

1 The brownie as MVP

Page 3: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 4: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 5: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 6: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Betty Crocker

Page 7: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 8: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 9: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 10: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

US Army MIL-C-44072C

Page 11: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 12: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 13: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 14: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 15: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 16: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 17: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

2What makes brownies delightful?

Page 18: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 19: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 20: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

US Marines

Page 21: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 22: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Jussi Pasanen — @JOPAS

Page 23: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

There is no Minimum Viable Quality

Andrew Crow

Page 24: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

3 The 3 flavors of delight

Page 25: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Noriaki Kano

Page 26: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Investment

Use

r S

ati

sfacti

on

PerformancePayoff

Basic Expectations

ExcitementGenerators

TheKanoModel

Frustration

Delight

Page 27: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Investment

Use

r S

ati

sfacti

on

ExcitementGenerators

TheKanoModel

Frustration

Delight

Page 28: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Investment

ExcitementGenerators

TheKanoModel

Delight

PleasureFlow

Dana Chisnell’s 3 Approaches to Delight

Meaning

Page 29: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Purchase price: $3.00

Selling price: $193.50

Designing for Pleasure

Page 30: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 31: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 32: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 33: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 34: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 35: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Spent Budget at Walmart: 89%

Spent Budget at Crutchfield: 237%

Page 36: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Investment

ExcitementGenerators

TheKanoModel

Delight

Dana Chisnell’s 3 Approaches to Delight

PleasureFlow

Meaning

Page 37: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Designing for Flow

Page 38: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 39: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"
Page 40: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Credit Dan Rubin

Page 41: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Investment

ExcitementGenerators

TheKanoModel

Delight

Dana Chisnell’s 3 Approaches to Delight

PleasureFlow

Meaning

Page 42: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Designing for Meaning

Page 43: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

United

Page 44: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Investment

ExcitementGenerators

TheKanoModel

Delight

Dana Chisnell’s 3 Approaches to Delight

PleasureFlow

Meaning

Page 45: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Jussi Pasanen — @JOPAS

Page 46: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

Designing Delight into Your MVPs‣ The context of use will determine your design’s

delight

‣ There is no minimum viable quality

‣Design for pleasure, flow, and meaning

Page 47: [WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"

@jmspool

[email protected]

uie.com

Find me at:

Copyright © 2013 User Interface Engineering

Go ahead! Follow me on the Twitters.

Don’t forget to connect to me on the LinkedIn.


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