warner brothers negotiation presentation
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Distributive and interest-based bargaining strategy and tactics in the hit television program Entourage.TRANSCRIPT
Anatomy of a NegotiationWarner Brothers In-house Training
April 21, 2010
Victoria Pynchon, Esq.• ADR Services, Inc.
• American Arbitration Association• Distinguished Neutral,
• International Institute of Conflict Prevention and Resolution
The Settle It Now! Negotiation Bloghttp://negotiationlawblog.com
The IP ADR Bloghttp://ipadrblog.com
The Mental Game
Prepare to Negotiate
• See and seize the opportunity
• Every negotiation a small conflict story
• Contentious conflict resolution tactics– Ingratiation– Gamesmanship– Shaming– Argument– Promises– Threats– Physical force
Surprise
Instilling Fear
Value of partnership
Assert Authority
Assert Ownership
Diminish Other
Ingratiation
Seize Opportunity
Terrence has Succeeded in Unnerving Ari
Gamesmanship
The Games Begin
Assess & Capture Field of Play
• Bargaining from position of strength– Identify
stakeholders– Gather & gain their
loyalty– Make a long term
plan (strategy)• Distributive• Interest-based
– Engage tactics• Rules of influence• Contentious vs.
Collaborative
Gamesmanship
Enforcing rules
Exclusion
Rules/authority
Shaming
Seizing Power
Shaming
Convening and Recovering Power
Home court advantage
Assert Authority
Shaming
Apologies
Neutral territory
Using agents
Appeal to Rules
At the Table Tactics
Appeal to “the way we’ve always done things”
Appeal to fairness
Insulting first offer
Reason giving
Empty Assurances
Predict future
Demand for Concession
Repeated demand
Ari is So Defeated He Isn’t Even Bargaining
Anchoring, Framing, Contentious Tactics, Threatening, Bluffing
Contentious Distributive Strategy and Tactics
• Changing the other guy’s mind–Fairness–Exchanging
power for sympathy
• Framing the “deal”
• Anchoring
AnchoringFraming
Threats
Argument
Bargaining
Bluffing
Closing
A Man with a Negotiation Strategy and the Tactics to Carry it OutPosturing
Re-Anchoring
“Countering”
Claiming Value
Coalitions
Building and Deploying Coalitions
• In the foreboding world of rational choice, everyone is a raging Dirt-Bag. Political Scientist Bruce Bueno de Mesquita
• What are their interests?– needs, preferences, desires, fears,
risk-courting or risk-averse– today and in the future
• What are their constraints?– Hidden stakeholders– Precedent– Rules– Institutional demands– Personal ambitions
• Where are their loyalties?
Building, Using and Breaking Coalitionsvalue of surprise
choice of coalition partners
breaking coalitions
bonding
promises
threats
name calling
breach of promise
appealing to group loyalties
threat of litigation
re-aligning coalition
stealing the clients
New Stakeholders
Closing
Ready to move
Deploy stakeholders
Stakeholders’ Interests
Appeal to the future
Strategic partners
Diagnostic questions
Bargaining
Revolt
Set up & timing
• Contentious tactics– Ingratiation,
gamesmanship, shaming, persuasive arguments, promises, threats, force
– Framing and anchoring– Appeal to authority &
rules– Fairness
• Interest based tactics– Needs, desires,
preferences, fears– Diagnostic questions
• Managing stakeholders– Set-up and Timing– Bargaining– Closing
Every Negotiation is a Conflict Story and You are its Producer, Writer, Director and Actor
QUESTIONS?