warren, michigan · 2016. 5. 13. · timeshavechanged.thequal-ityofacartripcannolongerbe measured...

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Tech Center News VOL. 40 NO. 37 MAY 16, 2016 Covers the Tech Center and the Immediate Area WARREN, MICHIGAN [email protected] View This Week’s Edition at http://TechCenterNews.com GM’s OnStar delivers a variety of personal mobility experiences. GM’s most recent sustainabili- ty report, issued on May 10, has some interesting things to say about the future of people’s rela- tionships with automobiles. The report stated that the rules of vehicle use and owner- ship are changing rapidly, said GM spokeswoman Becky Price. Connectivity, car-sharing, alter- native propulsion and autono- mous vehicles are key elements toward a future of safer, cleaner and more efficient mobility op- tions for customers. “We see tremendous potential in these technologies and the long-term benefits for our cus- tomers and communities around the world,” said GM Chairman and CEO Mary Barra. “The GM team is looking to lead this transformation of per- sonal mobility and will continue to deliver on our commitment to responsible manufacturing.” Independent third parties have also recognized GM’s progress, Barra said. “GM is quickly and appropri- ately adapting its business to our rapidly changing world, from ad- dressing climate change through public policy advocacy to help- ing move electric vehicles into the mainstream,” said Mindy Lubber, president of Ceres, a nonprofit advocating for sustain- ability leadership. The interactive report outlines strategic technology investments that are helping GM strengthen its core business and reshape the future of personal mobility. Here are some highlights: The road to autonomous ve- hicles. GM is using its 20 years of OnStar connectivity expertise to enable advanced safety tech- nologies and car-sharing. GM is paving the way for autonomous vehicles and vehicle-to-infra- structure technology. These ef- forts will help reduce congestion, crashes and pollution. The company is working with stakeholders to create the largest V-to-I enabled corridor in the U.S. on 120 miles of Metro De- troit freeways. It also will bring SuperCruise, the industry’s first semi-autonomous driver-assist technology, to market next year on the Cadillac CT6. • Urban mobility. Earlier this year, the company launched its Maven car-sharing brand and Connectivity, Car-sharing, Fuel Efficiency and Carbon Reduction Top GM’s Sustainability List Times have changed. The qual- ity of a car trip can no longer be measured by ride quietness or vehicle acceleration. Today’s vehicles are also judged on factors like wifi tech- nology and remote vehicle ac- cess, said GM spokesman Phil Colley. And GM has been in the forefront of this movement, he said. “GM started the connected car revolution 20 years ago,” said Colley, “with the launch of On- Star and continues to deliver in- novative solutions at a scale unmatched by anyone in the in- dustry.” OnStar is the enabler for Chevrolet, Buick, GMC, Cadillac, Opel and Vauxhall to introduce new technology features across a broad range of drivers. Today, the blue button brand delivers services in four conti- nents, 18 countries, 10 languages and 13 time zones, with more than a billion customer interac- tions. While emergency and security Technology Pushes Buttons Of New Vehicle Customers GM CEO Mary Barra with 2015 Chevy Corvette Stingray CONTINUED ON PAGE 3 CONTINUED ON PAGE 7 by Jim Stickford The future looks very bright for the U.S. auto industry. So bright, in fact, said US Auto ana- lyst in Equity Research for Mer- rill Lynch John Murphy, the in- dustry should be able to make and sell 20 million vehicles in the year 2018. Murphy presented his analy- sis, which he did for Merrill Lynch and Back of America, at a special luncheon sponsored by the Automotive Press Associa- tion at the Detroit Athletic Club May 11. Murphy said his analysis was based, in part, on the theory that sales success and market share can be predicted based on the rate of introduction of new mod- els. “I know when I say 20 million sales in the year 2018, I get a few raised eyebrows,” Murphy said. “In 2008, when the market col- lapsed and credit froze, car sales dropped to 10 million units. I don’t think we’ll ever see a down- turn like that again. Right now we’re on an upturn.” Murphy said his analysis shows that between credit being available, economic prosperity in the general population and re- placement cycle of cars on the road, 20 million sales in 2018 is very possible. And which automakers cap- ture sales that year will be deter- mined, in large part, by which ones have the freshest products in the marketplace, he said. By that reckoning, GM should be in very good shape for the next few years, Murphy said. GM will have a strong mix of SUVs, CUVs and pickup trucks in the next few years, Murphy said. These are the vehicles that are becoming more popular with the buying public. Traditional sedans, on the other hand, are stagnating in sales. And GM will be introducing a lot of refreshed or redesigned models just as the market is peaking. Industry May Be Looking at 20 Million in Sales by 2018 Y’all Come! The annual Warren Rotary Spring Carnival began its 11-day run May 12 in the Warren City Square, just in front of City Hall on Van Dyke, across from the GM Technical Center. This photo was taken as the carnival was opening on the first day around 4 p.m. John Murphy CONTINUED ON PAGE 2 Ford engineer uses smoke nozzle to test a vehicle’s wind noise. Consumers want quieter vehi- cles – it’s a leading purchase con- sideration among those looking for a new car, said Ford spokes- woman Deeptie Sethi. So Ford has come up with a bet- ter way to make its vehicles even quieter – the world’s first fully mobile aeroacoustic wind tunnel. This is an innovative, patent- pending test system that allows for sources of unwanted wind noise in early production vehi- cles to be identified faster and solutions developed sooner, Sethi said. In the end, customers drive away in cars designed with a quiet interior that’s so essential to delivering a refined vehicle expe- rience. Sssshhh! Noise Being Tested CONTINUED ON PAGE 4

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Page 1: WARREN, MICHIGAN · 2016. 5. 13. · Timeshavechanged.Thequal-ityofacartripcannolongerbe measured by ride quietness or vehicleacceleration. Today’s vehicles are also judged on factors

™TechCenterNews™

VOL. 40 NO. 37 MAY 16, 2016Covers the Tech Center and the Immediate Area

WARREN, MICHIGAN

[email protected]

View This Week’s Edition at http://TechCenterNews.com

GM’s OnStar delivers a variety of personal mobility experiences.

GM’s most recent sustainabili-ty report, issued on May 10, hassome interesting things to sayabout the future of people’s rela-tionships with automobiles.The report stated that the

rules of vehicle use and owner-ship are changing rapidly, saidGM spokeswoman Becky Price.Connectivity, car-sharing, alter-native propulsion and autono-mous vehicles are key elementstoward a future of safer, cleanerand more efficient mobility op-tions for customers.“We see tremendous potential

in these technologies and thelong-term benefits for our cus-tomers and communities aroundthe world,” said GM Chairmanand CEO Mary Barra.“The GM team is looking to

lead this transformation of per-sonal mobility and will continueto deliver on our commitment toresponsible manufacturing.”Independent third parties have

also recognized GM’s progress,Barra said.“GM is quickly and appropri-

ately adapting its business to ourrapidly changing world, from ad-dressing climate change throughpublic policy advocacy to help-ing move electric vehicles intothe mainstream,” said MindyLubber, president of Ceres, a

nonprofit advocating for sustain-ability leadership.The interactive report outlines

strategic technology investmentsthat are helping GM strengthenits core business and reshapethe future of personal mobility.Here are some highlights:• The road to autonomous ve-

hicles. GM is using its 20 years ofOnStar connectivity expertise toenable advanced safety tech-nologies and car-sharing. GM ispaving the way for autonomousvehicles and vehicle-to-infra-structure technology. These ef-

forts will help reduce congestion,crashes and pollution.The company is working with

stakeholders to create thelargest V-to-I enabled corridor inthe U.S. on 120 miles of Metro De-troit freeways. It also will bringSuperCruise, the industry’s firstsemi-autonomous driver-assisttechnology, to market next yearon the Cadillac CT6.• Urban mobility. Earlier this

year, the company launched itsMaven car-sharing brand and

Connectivity, Car-sharing, Fuel Efficiency andCarbon Reduction Top GM’s Sustainability List

Times have changed. The qual-ity of a car trip can no longer bemeasured by ride quietness orvehicle acceleration.Today’s vehicles are also

judged on factors like wifi tech-nology and remote vehicle ac-cess, said GM spokesman PhilColley. And GM has been in theforefront of this movement, hesaid.“GM started the connected car

revolution 20 years ago,” saidColley, “with the launch of On-Star and continues to deliver in-novative solutions at a scale

unmatched by anyone in the in-dustry.”OnStar is the enabler for

Chevrolet, Buick, GMC, Cadillac,Opel and Vauxhall to introducenew technology features across abroad range of drivers.Today, the blue button brand

delivers services in four conti-nents, 18 countries, 10 languagesand 13 time zones, with morethan a billion customer interac-tions.While emergency and security

Technology Pushes ButtonsOf New Vehicle Customers

GM CEO Mary Barra with 2015 Chevy Corvette Stingray

CONTINUED ON PAGE 3

CONTINUED ON PAGE 7

by Jim Stickford

The future looks very brightfor the U.S. auto industry. Sobright, in fact, said US Auto ana-lyst in Equity Research for Mer-rill Lynch John Murphy, the in-dustry should be able to makeand sell 20 million vehicles in theyear 2018.Murphy presented his analy-

sis, which he did for MerrillLynch and Back of America, at aspecial luncheon sponsored bythe Automotive Press Associa-

tion at the Detroit Athletic ClubMay 11.Murphy said his analysis was

based, in part, on the theory thatsales success and market sharecan be predicted based on therate of introduction of new mod-els.“I know when I say 20 million

sales in the year 2018, I get a fewraised eyebrows,” Murphy said.“In 2008, when the market col-lapsed and credit froze, car salesdropped to 10 million units. Idon’t think we’ll ever see a down-

turn like that again. Right nowwe’re on an upturn.”Murphy said his analysis

shows that between credit beingavailable, economic prosperity inthe general population and re-placement cycle of cars on theroad, 20 million sales in 2018 isvery possible.And which automakers cap-

ture sales that year will be deter-mined, in large part, by whichones have the freshest productsin the marketplace, he said.By that reckoning, GM should

be in very good shape for thenext few years, Murphy said.GM will have a strong mix of

SUVs, CUVs and pickup trucks inthe next few years, Murphy said.These are the vehicles that arebecoming more popular with thebuying public. Traditionalsedans, on the other hand, arestagnating in sales. And GM willbe introducing a lot of refreshedor redesigned models just as themarket is peaking.

Industry May Be Looking at 20 Million in Sales by 2018

Y’all Come!

The annual Warren Rotary Spring Carnival began its 11-day run May 12 in the Warren City Square, justin front of City Hall on Van Dyke, across from the GM Technical Center. This photo was taken as thecarnival was opening on the first day around 4 p.m.

John MurphyCONTINUED ON PAGE 2

Ford engineer uses smoke nozzle to test a vehicle’s wind noise.

Consumers want quieter vehi-cles – it’s a leading purchase con-sideration among those lookingfor a new car, said Ford spokes-woman Deeptie Sethi.So Ford has come up with a bet-

ter way to make its vehicles evenquieter – the world’s first fullymobile aeroacoustic wind tunnel.This is an innovative, patent-

pending test system that allows

for sources of unwanted windnoise in early production vehi-cles to be identified faster andsolutions developed sooner,Sethi said. In the end, customersdrive away in cars designed with aquiet interior that’s so essential todelivering a refined vehicle expe-rience.

Sssshhh! Noise Being Tested

CONTINUED ON PAGE 4

Page 2: WARREN, MICHIGAN · 2016. 5. 13. · Timeshavechanged.Thequal-ityofacartripcannolongerbe measured by ride quietness or vehicleacceleration. Today’s vehicles are also judged on factors

“We forecast GM’s product ca-dence to remain solid in modelyears 2017-2020 as the companylaunches a dozen new CUVs andits next-gen trucks,” Murphysaid. “There is a slight slow startin model year 2017 and there is asurge of product with all-important nameplates like theChevrolet Traverse and Equinoxin model year 2018. There is fur-ther follow-through in modelyear 2019, with the new Chevro-let Silverado and GMC Sierra andin model year 2020 with the fullslate of SUVs.”

Murphy said this accelerationof truck introductions is a result,in part, of fierce competitionwithin that market segment.

So, Murphy said, GM’s vehiclereplacement rate of 88 over thenext four years is above the in-dustry average and should servethe company very well at a timewhen vehicle sales are predictedto reach record heights.

Murphy said that Ford, formany of the same reasons as GM,is also in pretty good shape tocapture sales and market sharein the next few years. The com-pany’s product replacement ratebetween model years 2017through 2020 is 86 percent. Justbelow GM, but better than the in-dustry average during that sameperiod of 81 percent. But there isone caveat.

“As management remains fo-cused on maximizing profit,”Murphy said, “market share maybe traded for higher prices andhigher profits. Ford’s replace-ment rate is ok in model years2017 and 2018,” Murphy said.“But in the first two years Ford issomewhat overweight in cars,but in the last two years there isan extreme shift toward CUVs

and trucks that should drive theportfolio mix materially better.”

As for Fiat Chrysler, Murphysaid the company has been rela-tively successful in workingthrough a lull in product replace-ment.

The company’s replacementrate should accelerate stronglyin the model years 2017 through2020.

The new Pacifica, introducedin model year 2017, as well as theRam 1500 and Jeep Wrangler,both getting new versions inmodel year 2018, should reallyhelp Chrysler’s sales, Murphysaid.

Overall, Murphy said, FiatChrysler’s vehicle replacementrate over the next four modelyears is just below Ford and GMat 84 percent. That’s better thanthe industry average of 81 per-cent. And the company is “over-indexed to CUVs with ninelaunches. This bodes well for themix ratio for the next few yearsto come.”

While Detroit automakers havejumped on the CUV/SUV/Truckbandwagon at the right time,other OEMs haven’t been as pre-scient, Murphy said. He notedthat Toyota’s replacement rate is79 percent compared with the in-dustry average of 81 percent.And its mix is skewed towardmid-sized and large cars – a newCamry will be launched in modelyear 2018 and a new Avalon inmodel year 2019 – at a time whencar popularity is not as strong asin the past.

Murphy also said that Toyota’sreplacement rate is “slightlyover-indexed to small cars be-cause of the launch of the Corollain model year 2020 and the Yarisin model year 2019.”

Honda, Murphy said, has thehighest replacement rate of

Japanese automakers – 85 per-cent – and the company’s focusof well-planned four- to five-yearproduct redesign cycles shouldserve the company well.

Nissan, on the other hand, is ata risk of losing market share froma lack of product direction and aproduct replacement rate thatlags behind the industry.

Kia and Hyundai’s product mixthat skews toward small andmid/large cars creates risk,Murphy said.

He and his colleagues notethat the product replacementrate of 76 percent makes erosionof market share over the nextfour years possible. And there is

also risk to vehicle pricing,which affects profits.

After giving his speech, Mur-phy answered some questions.When asked about Tesla, Murphysaid he was skeptical that thecompany could build 500,000 ve-hicles a year in one factory. Henoted that no company has donethat before.

But even if Tesla as a companyfails, Tesla as a concept will havemade a huge contribution to theauto industry because the com-pany has spurred GM and otherautomakers to create new prod-ucts and develop technologythat wouldn’t have otherwisebeen created.

TechCenterNews31201 Chicago Road SouthWarren, Michigan 48093

586-939-6800

Contact us:[email protected]

Deadline: Thursday 5:00 p.m.for the next edition of Monday

William Springer II, publisherLisa A. Torretta, operationsJim Stickford, newsTech Center News is a trademarkof Springer Publishing Co., Inc.

www.TechCenterNews.com

PAGE 2 MAY 16, 2016TECH CENTER NEWS - WARREN

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Industry May Be Looking at 20 Million in Sales by 2018

TOKYO (AP) – Takata Corp.,the Japanese auto-parts makerbehind massive air-bag recalls, isexpecting a return to profit forthe fiscal year through March2017, although it just agreed torecall millions of additionalparts.

Tokyo-based Takata reporteda loss of 13 billion yen ($120 mil-lion) on May 11 for the fiscalyear that ended in March – itssecond straight year of red ink.

It had originally forecast aprofit, but revised that to a lossearlier this week. It racked up a29.6 billion yen loss the previousfiscal year.

Takata forecast that it wouldreturn to the black in the currentfiscal year, with a 13 billion yen($120 million) profit, althoughthat did not take into accountthe latest recalls.

What lies ahead for Takata islargely unclear because auto-makers handling the recalls –which include many major com-panies such as Honda Motor Co.,Ford Motor Co. and BMW – willbill Takata. And all the replace-ments are not yet done. Class-ac-tion lawsuits that Takata is al-most certain to face will add tothe ballooning expenses.

Scott Upham, CEO of ValientMarket Research in Philadelphia,which tracks air bag sales, calledthe profit forecast “foolhardy,”saying that Takata will lose rev-enue from selling air bag infla-tors as automakers stop buyingfrom the company. Also, auto-makers will start billing Takatafor growing recall costs, he said.

The company, he said, is try-ing to push off recall costs untilthe next fiscal year so it can at-tract financial backing to savethe business. “I would be verysurprised if they’re able to an-nounce a profit at year-end,” hesaid. “I think they’re really un-derestimating the OEMs’ (auto-makers) capability of gettingthat cost back.”

Most companies facing hugeexpenses place them on thebooks in the year they are dis-covered, although companies dohave flexibility, said James An-gel, associate professor of fi-nance at Georgetown University.

“Generally, as soon as youknow that expense is definite,you book the expense,” he said.

Takata air-bag inflators in-volved in the recalls can explodewith too much force and spewshrapnel inside vehicles. The in-flators are responsible for atleast 11 deaths worldwide andmore than 100 injuries.

Takata FacingFurther Fiscal

Difficulties

CONTINUED FROM PAGE 1

WINDSOR, Ontario (AP) – FiatChrysler CEO Sergio Marchionnesays working with Google con-vinced him that self-driving tech-nology is closer than he thoughtand could be on the road in fiveyears.

“I don’t find it that unsettling,”Marchionne said last week. “I seethis as having tremendous use inreal life.”

FCA and Google announced apartnership two weeks ago. Thecompanies will work together toadd self-driving technology to100 Chrysler Pacifica minivansfor testing purposes.

This is the first time Googlehas worked directly with an autocompany to install self-drivingsensors and computers.

Marchionne discussed thepartnership at a ceremony tomark launch of Pacifica produc-

tion at FCA’s plant in Windsor.The Pacifica is replacing theChrysler Town and Country.

Some automakers have beenreluctant to team up with techcompanies because they want toown the technology in their cars.But Marchionne says it’s too ear-ly to say who will lead the transi-tion to a self-driving future, soit’s smart for Fiat Chrysler towork with others and learn whatit can.

“Making unequivocal bets andprecluding development withothers is a very dangerous path,at least in our view,” he said.

Marchionne said FCA andGoogle will have to work outspecifics – like who owns thedata in the cars – down the road.

“We need to get to the stagewhere the car is viable before wecan discuss the spoils,” he said.

Autonomous Cars Soon?

Page 3: WARREN, MICHIGAN · 2016. 5. 13. · Timeshavechanged.Thequal-ityofacartripcannolongerbe measured by ride quietness or vehicleacceleration. Today’s vehicles are also judged on factors

Chevrolet and Major LeagueBaseball will continue to playball together.Chevrolet, said GM spokesman

Craig Daitch, has renewed itsMajor League Baseball (MLB)sponsorship, a partnership thatdates back to 2005. Chevroletwill continue to be the OfficialVehicle of Major League Baseballand also becomes the OfficialAutomotive Sponsor of MLB andUSA Baseball’s Play Ball initia-tive.Chevrolet is joining MLB and

USA Baseball for the second sea-son of the Play Ball initiative,Daitch said. It is a collaborativeeffort to encourage participationin baseball and softball activitiesamong all age groups, especiallyyouth. In addition to year-roundlocal events, MLB and USA Base-ball are holding an inaugural PlayBall Weekend that will featureyouth baseball activities acrossthe country.“Chevrolet’s partnership with

Major League Baseball is a natu-ral fit and allows the brand andour dealers to connect with gen-erations of Americans on a per-sonal level through the supportof hometown teams at both theprofessional and youth levels,”said Paul Edwards, U.S. vice pres-ident of Chevrolet Marketing.“Providing young people with

more access and opportunitiesto play baseball is an importantpriority for us,” said Noah Gar-den, MLB Executive Vice Presi-dent, Business. “Chevy’s commit-ment to youth baseball alignsperfectly with the goals of PlayBall. This renewal displays anever-increasing commitment toour partnership and to youthbaseball players all over thecountry.”Since 2006, Chevrolet has been

supporting baseball at the youthlevel in communities across thecountry through a grassroots,community outreach programcalled Chevy Youth Baseball,Daitch said. The program isgeared toward bringing togethera great American brand, Chevro-

let, with our National Pastime.“At Chevrolet, we appreciate

the power of play and the pro-foundly positive effect it has onkids. Baseball helps kids devel-op, connect with each other, andlearn sportsmanship; and itbrings families and communitiestogether,” said Edwards.Participating youth baseball

leagues receive equipment, spon-sorship checks and fundraisingopportunities from Chevrolet, aswell as unique Major and MinorLeague Baseball experiences,such as exclusive instructionalclinics.In the last 10 years, Chevy

Youth Baseball has donatedmore than 90,000 equipment kits,renovated 9,400 parks and im-pacted more than 5.2 million kidsacross the U.S., Daitch said.

invested $500 million in a strate-gic alliance with rideshareprovider Lyft. Chevrolet also isbuilding the affordable, all-elec-tric Bolt EV, which will offer amore-than-GM-estimated 200miles per charge.• Focus on fuel efficiency. GM

is addressing climate change, inpart, by continuing to providecustomers with fuel-efficientmodels across each vehicle seg-ment given that 77 percent of thecompany’s carbon footprintcomes from driving.Nine models get an EPA-esti-

mated 40 mpg on the highway orbetter, up from six last year. GM’selectrified vehicles on the roadincreased 9 percent to 196,861vehicles.• Carbon reduction. Last year,

Barra and 12 other automotiveCEOs convened through theWorld Economic Forum commit-ted to the vision of decarboniz-ing automotive transport. GMalso signed the White HouseAmerican Business Act onClimate Pledge, advocating theeconomic opportunity in ad-dressing climate change.The company is also aggres-

sively pursuing ways to use morerenewable energy. Two winddeals in Mexico and Texas willadd 64 megawatts to its 106-megawatt global portfolio, en-abling GM to achieve its renew-

able energy target four yearsearly.GM’s progress provides topline

growth through new revenuestreams such as $1 billion fromrecycling and reuse in recentyears, to bottom-line savingsthrough greater efficiencies,such as $237 million in energysavings since 2010.GM was the only automaker to

appear on the Dow Jones Sus-tainability Index in North Ameri-ca in 2015, and it earned perfectscores on climate change disclo-sure from CDP, a group servingmore than 800 investors.GM works with its dealers

and supply chain to further

reduce its carbon footprint.To date, 435 dealers joined the

company’s Green Dealer pro-gram and 77 percent of invitedsuppliers participate in an envi-ronmental efficiency programthrough CDP.• Manufacturing responsibly.

The automaker is on track tomeet all of its 2020 global manu-facturing commitments. Since2010, the baseline year, GM hasaccomplished much, including131 landfill-free facilities towarda goal of 150; reduced total wasteby 22 percent toward a goal of 40percent, and reduced water in-tensity by 10 percent toward agoal of 15 percent.

CONTINUED FROM PAGE 1

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Page 4: WARREN, MICHIGAN · 2016. 5. 13. · Timeshavechanged.Thequal-ityofacartripcannolongerbe measured by ride quietness or vehicleacceleration. Today’s vehicles are also judged on factors

PAGE 4 MAY 16, 2016TECH CENTER NEWS - WARREN

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“This project was born from adesire to be the best when itcomes to controlling and limitingthe cabin noise customers are sosensitive to,” said Bill Gulker,Ford Wind Noise Core supervi-sor. “And our new mobile windtunnel saves our engineers timeand increases productivity. It’s afine example of the innovationmindset we’re trying to incorpo-rate into everything we do.”

Ford’s new wind tunnel debutsat Flat Rock Assembly Plant –joining a growing fleet of mobiletesting facilities including threeenvironmental evaluation cham-bers, Sethi said.

Changing the business of quietfull-sized aerodynamics labs,such as Ford’s main wind tunnelin Allen Park, the portable tun-nels are outfitted with the latestin sensitive measuring and analy-sis equipment. These office-building-sized facilities arespecialized for advanced aerody-namic and aeroacoustic develop-ment work on future models,with each facility costing about$50 million. Due to the special-ized instruments and cost, run-ning time for these machines isprecious.

Ford’s new mobile wind tunnelcosts a fraction of what a full-sized lab costs, Sethi said. Be-cause testing requires only asteady stream of highway-speedwind, many of the large and sen-sitive instruments of a full aerolab aren’t required. But high-tech, in-cabin sensors like theAachen head and Noise Visioncan still be used.

With an on-site wind noise fa-cility, Ford factories can pull moresample vehicles directly from theline and test them with no delay –eliminating the time and com-plexity of shipping vehicles backand forth across the country.

Issues requiring assemblyprocess refinement can be de-tected and resolved earlier, sinceeverybody involved is on hand.

“Now, we’re able to detecteven the most subtle noises,”said Gulker. “We can identify anarea in need of improvement,have key people gather, commu-nicate quickly, and resolve theissue without delay.”

Similar in concept to a full-scale wind tunnel laboratory, theheart of the mobile facility isbuilt inside two 53-foot shippingcontainers. Each includes aero-acoustic vanes and internal duct-ing to provide smooth, con-trolled airflow at the nozzle endof the machine, while two 16-bladed, six-foot-diameter ductedfans – each powered by a 250-horsepower electric motor – de-liver a maximum blast of 80 mphwind.

Sssshh! Noise Being Tested

FLINT, Mich. (AP) – A ceremo-ny has been held to dedicate ahistorical marker at ApplewoodEstate in Flint, the family homeof automotive pioneer CharlesStewart Mott.

The state marker was unveiledMay 5 in celebration of the es-tate’s 100th anniversary.

The program was held on Ap-plewood’s grand opening day,marking the launch of free, pub-lic tours for the first time insidethe historic house.

The Ruth Mott Foundationowns and operates the estate.Foundation officials and mem-bers of the Michigan HistoricalCommission attended the cere-mony.

Charles Stewart Mott was afounder of General Motors. Bothhe and his late wife were philan-thropists.

Mott Family GetsState Honor

CONTINUED FROM PAGE 1

Page 5: WARREN, MICHIGAN · 2016. 5. 13. · Timeshavechanged.Thequal-ityofacartripcannolongerbe measured by ride quietness or vehicleacceleration. Today’s vehicles are also judged on factors

MAY 16, 2016 PAGE 5TECH CENTER NEWS - WARREN

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2016MALIBU “LT”• Chevrolet Complete Care INCLUDED!• 1.5L Turbo DOHC Engine! • Ambient Interior Lighting!

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That first century just flies by.On May 11, 1916, General Mo-

tors founder William C. “Billy”Durant assembled a dream teamof premium automotive brandsinto a new company calledUnited Motors Corporation –the forerunner of ACDelco – toprovide a single source forservice and replacement partsto the growing number of carbuyers, said GM spokesmanTom Rippinger.ACDelco is celebrating its

100th birthday not only by re-flecting on its deep heritage, butplanning its future as the auto-motive industry is being trans-formed again, Rippinger said.The brand that flew over the At-lantic with Charles Lindberghand Amelia Earhart; on the race-track with Dale Earnhardt, andinto outer space on Apollo moonmissions is leveraging its GMroots to understand the ad-vanced powertrains, telematicsand technologies that will re-shape the future for everydaymotorists.“No business achieves this

kind of a milestone by itself, andwe’re grateful for the support ofour parts customers and employ-ees who’ve helped make ACDel-co what it is today,” said RobertSanford, general director, ACDel-co. “We’re honored that so manyinsist on using ACDelco parts,and we’re looking forward to an-other 100 years of aftermarketleadership.”Since its birth in Flint, ACDelco

– the true GM Original Equip-ment aftermarket parts brand –has evolved into a global force inthe automotive aftermarket, Rip-pinger said. Its catalog of morethan 90,000 parts across 37 linesundergoes rigorous testing andvalidation cycles to ensure quali-ty, fit, form and function.In addition to premium parts,

ACDelco was among the first af-

termarket providers to focus onthe importance of training tech-nicians on proper installationtechniques. Another earlier iter-ation of ACDelco – United Mo-tors Service – offered its firstcourse in automotive air condi-tioning repair in the 1970s, ateach of its 30 GM Training Cen-ters across the U.S.ACDelco, Rippinger said, is

marking its centennial severalways,• Honoring its top Profession-

al Service Center stores; giving100 scholarships to future tech-nicians attending GM Automo-tive Service Educational Program(ASEP) college programs; andhelping families in need duringDay of Service events throughoutthe country. During the Day ofService events, ACDelco willpartner with the GM Foundationand Safe Kids to perform repairsand offer child seat safety in-spections free of charge.• Top Shops: Through July 30,

ACDelco is accepting nomina-tions for its Top Shops contest,which will reward members ofACDelco’s Professional ServiceCenter (PSC) program who prac-tice the best service, customercare and community engage-ment.Five Grand Prize winners – and

their guests – will win a trip toLas Vegas and receive specialrecognition by ACDelco at theAutomotive Aftermarket ProductExpo (AAPEX) show Oct. 31through Nov. 3. Go to acdelcop-sctopshops.com for informationand nomination requirements.• “100 Years, 100 Futures”:

ACDelco is investing in the nextgeneration of technicians byteaming up with the General Mo-tors Automotive Service Educa-tional Program (ASEP) to distrib-ute 100 scholarships to studentspursuing careers as automotivetechnicians.

Happy Birthday ACDelco

Page 6: WARREN, MICHIGAN · 2016. 5. 13. · Timeshavechanged.Thequal-ityofacartripcannolongerbe measured by ride quietness or vehicleacceleration. Today’s vehicles are also judged on factors

PAGE 6 MAY 16, 2016TECH CENTER NEWS - WARREN

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*All applicable rebates including lease/conquest offers have been deducted from sale price/payment. Pictures may not represent actual vehicle. Prices subject to change per GM incentives. Prices and payments areinclusive of active GM Employee Discount (Unless otherwise stated). Equinox, Cruze, Malibu, Trax, Traverse, Silverado, and Camaro are 24 month leases. Impala is a 39 month lease. All leases are 10k miles per year w/approved S Tier credit w/ $999 due at signing. Prices & payments are plus tax, title, and plate fees with acquisition fee up front. Deposition Fee may be required at vehicle turn in. Refundable security deposit requiredon certain vehicles –to be determined by lender. **$3500 trade-in is valid on 2003 or newer vehicles with under 115k miles in drivable condition, no branded titles, less reconditioning determined by appraiser. Certain restrictions may apply, see dealer for complete details.**Expiration Date – 5/31/16.

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*All prices and payments include GM rebates. Pictures may not represent actual vehicle. Prices subject to changeper GM incentives. Prices andpayments are inclusive of activeGMemployee discount (unless otherwise stated).All leases are 10,000miles per yearwith approvedSTier credit.All leasesare 24months except for theGMCYukon,Enclave,which are 36month leases andCascada and Lacrosse is a 39month lease.AllVehicles shownare $999 down. Deposition Feemaybe required at vehicle turn in.Must have lease loyalty or Buick/GMC lease loyalty and/or conquest.Must have closing competitivelease. Prices and payments are plus tax, title, plate feew/ acquisition fee up front, refundable security deposit required on certain vehicles – to be determined by lender. For Sierra,Acadia,Terrainmust be trading in a non gmvehicle. **$3,500 trade in is valid on 2003 or newer vehiclesw/ under 115kmiles in dri-vable condition,no branded titles, reconditioning determined by appraiser. Certain restrictionsmay apply, see dealer for complete details. ** Exp date:5/31/2016.

We’ll give you a $3,500 minimum for your 2003 or newer trade in.See us for your GM employee purchases.

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The new 2016 Roush F-150 SCpickup, designed, engineeredand tested by Roush Perform-ance of Plymouth Township foron- and off-road power, durabili-ty and looks, is now shipping toRoush Performance dealershipsacross the United States, saidRoush spokesman Gregg Voss.

The pre-title 2016 Roush F-150SC comes with a 5.0L V8 enginefrom Ford. Adding the fully inte-grated and calibrated Roush F-150 5.0L V8 Phase 1 Supercharg-er Kit, featuring the Roush R2300TVS (Twin Vortices Series) su-percharger, boosts power to anincredible 600 horsepower and557 lb.-ft. of torque. The truckcomes with a three-year, 36,000-mile limited warranty, Voss said.

“The high-performance life-style is what drives our cus-tomers, and that’s equaled onlyby the passion Roush Perfor-mance’s people have for design-ing and engineering American-made vehicles like the 2016Roush F-150 SC with raw power,looks and legacy that meets thatneed,” said Justin Schroeder, di-rector of Vehicle Operations.

On-demand power and torquecomes from the Roush TVS 2300supercharger, which featurestwin four-lobe rotors twisted to160 degrees. When applied tothe 2016 Roush F-150 SC, it in-creases horsepower by 56 per-cent over stock (+215 hp) andtorque by 44 percent (+170 lb.-ft.).

The 2016 Roush F-150 SC alsosets a high standard when itcomes to appearance, Voss said.Roush exterior components in-clude front grille and fenderflares, both with clearance light-ing; front bumper cover; square“R” hitch cover; and licenseplate and frame.

Roush Has NewF-150 SC TruckFor the Public

The Automotive Industry Ac-tion Group (AIAG) has created anew online portal to help con-nect OEMs and suppliers whohave lost returnable transportitems (RTIs) with those whohave found them.

The RTI portal facilitates theprocess of locating lost RTIs(called orphans) and clearingthem from the factory floor orwarehouse where they were left.The goal is to save time andmoney by accelerating thesearch and recovery process,said AIAG spokesman GregCreason.

“Often, a company has RTIs onsite that they know belong tosomeone else, but they don’tknow how to get in touch withthe owner or arrange a pickup,”said Lang Ware, director of Sup-ply Chain Products and Servicesfor AIAG.

“The AIAG RTI Portal allowscompanies to list their RTIs orfind out who is the rightfulowner of an RTI left in their facil-ity.”

Creation of the RTI portal is adirect result of the industry ask-ing AIAG to develop a programfor orphan containers piling upin their assembly plants and fac-tories, Creason said. The con-tainers – which range from smallto elaborate – cannot be reusedby the company that receivesthem because they are designedfor specific parts manufacturedby the container’s owner.

Accessible only by AIAG mem-bers, the AIAG RTI Portal is afree service that lists RTIs – in-cluding photos and descriptions– to help the owner locate andre-claim them. “Often, the right-ful owner doesn’t even realizethe container is missing,” saidWare.

Suppliers, OEMsConnect, ThanksTo AIAG System

Page 7: WARREN, MICHIGAN · 2016. 5. 13. · Timeshavechanged.Thequal-ityofacartripcannolongerbe measured by ride quietness or vehicleacceleration. Today’s vehicles are also judged on factors

MAY 16, 2016 PAGE 7TECH CENTER NEWS - WARREN

VYLETEL

*GM Employee Pricing Plus Tax, Title, Lic. and Doc. No Security Deposit Required. Programs subject to change. Photos may not represent actual vehicle.Price is subject to change without notice. See dealer for details. Expires 5/31/16.

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services remain a staple of On-Star, Colley said the companyhas expanded to offer customer-driven mobility solutions thatcreate a personalized experiencefor GM and Maven customers.

By integrating technology tomeet the needs of its customers,including the largest deploymentof Apple CarPlay, Android Autoand 4G LTE in the industry, saidColley, GM is focused on deliver-ing connected solutions that cre-ate personalized, seamless, on-demand experiences.

With an omni-channel ap-proach, the connected experi-ence doesn’t end inside thevehicle, Colley said. Customerscan stay connected to their vehi-cle on the web with Owner Cen-ter and with their mobile device.

Below are some of the con-nected vehicle solutions avail-able to GM and Maven cus-tomers today.

GM, Colley said, has more 4GLTE vehicles than any other auto-maker, with nearly 3 million Wi-Fi-enabled vehicles on the roadconnected by OnStar 4G LTE.

Today, owners can use 4G LTEto connect up to seven mobiledevices to a built-in Wi-Fihotspot. In the future, the 4G LTEplatform will allow customers toupdate certain systems after avehicle purchase.

The OnStar RemoteLink mo-bile app has 2.5 million activeusers in North America, Europeand China, Colley said. The appis used more than 10 milliontimes every month to remotelystart, lock and unlock vehicles,get vehicle data, send directionsto the car and more.

In the first quarter of 2016,the app was used for more

than 50 million interactions.And that’s not all, Colley said,

Available round-the-clock via anOnStar advisor or the Re-moteLink mobile app, OnStarAtYourService provides cus-tomers with valuable merchantand retailer offers tied to pointsof interest, locations and destina-tions.

To date, customers haveopened more than 600,000 mon-ey-saving offers from participat-ing partners such as Dunkin’Donuts, Parkopedia, ExxonMobil,Groupon and more.

Additionally, more than 10,000hotel reservations have beenbooked using Priceline viaAtYourService.

Every month, nearly 5 millioncustomers receive a Vehicle Di-agnostics Report providing themwith a comprehensive evaluationof their vehicles’ key operatingsystems, Colley said.

Soon, customers will have ac-cess to Proactive Alerts, whichwill notify them of potential vehi-cle component issues before per-formance is affected.

And the addition of new auto-motive technology just doesn’tend at features in a vehicle,Colley said.

Even those who don’t own aGM vehicle now have access toOnStar services and featuresthrough recently launched urbanmobility solutions.

Maven, a new car-sharingbrand that was launched in AnnArbor, New York City and Chica-go, has already surpassed 1,000registered users since openingup services. Working togetherwith Lyft, GM also launched Ex-press Drive, a short-term rentalprogram that makes vehiclesavailable to Lyft drivers at afford-able rates.

Technology Pushes ButtonsOf New Vehicle CustomersCONTINUED FROM PAGE 1

Page 8: WARREN, MICHIGAN · 2016. 5. 13. · Timeshavechanged.Thequal-ityofacartripcannolongerbe measured by ride quietness or vehicleacceleration. Today’s vehicles are also judged on factors

PAGE 8 MAY 16, 2016TECH CENTER NEWS - WARREN

Automakers are doing morethan ever before to meet nation-al fuel efficiency standards, with56 percent of available vehiclemodels matching or exceedingtoday’s targets, according to anew analysis of 1,094 2016 mod-els by the Consumer Federationof America (CFA).

“Fuel efficiency increasinglycomes standard with new cars,trucks, and SUVs,” said JackGillis, director of Public Affairsfor CFA. “Even if you’re in themarket for a large pickup or SUV,you’d have to go out of your wayto find a true gas guzzler.”

Further, the vast majority ofAmericans want fuel-efficient ve-hicles, according to CFA’s newconsumer survey conducted inMarch by ORC International,Gillis said. Despite current lowgas prices, 81 percent of con-sumers said gas mileage will bean important consideration nexttime they go shopping for a newcar. The same percentage saidthey support federal fuel econo-my standards.

“It’s no surprise that fuel effi-ciency is still a top priority asconsumers have had a long his-tory with volatile gas prices,”said Gillis

Model year 2016 is the third ina row in which more than half ofall passenger car and truck mod-els offered for sale in the UnitedStates meet or beat the nationalstandards. Gillis said it’s impor-tant to note that automakersmust meet fuel-efficiency re-quirements on an average basisacross fleets’ and vehicles’classes, so some models can bebelow the standard as long asothers exceed them.

CFA found that highly efficientmodels achieving more than 30mpg in on-road tests continue toproliferate, Gillis said, compris-ing 13.4 percent of availablemodels this year, up from 11.7percent last year. In 2008, only 1percent of vehicle modelsachieved 30 mpg or more.

SUVs and pickups have be-come much more efficient, too,Gillis said. Overall, vehicles thatget less than 16 mpg declined tojust 4 percent of available mod-els, down from 6.1 percent a yearago. These inefficient vehiclescomprised 32.2 percent of avail-able models as recently as 2008.

Automakers GetBetter Fuel, SaysConsumer Group

DETROIT (AP) – Ten founda-tions are pledging tens of mil-lions of dollars toward helpingFlint recover from the crisisspurred by lead-contaminateddrinking water.

Researchers last year report-ed high levels of lead in theblood of Flint children, for whomthe heavy metal can cause lowerIQs and behavioral problems.

The organizations announcedtheir support May 11, led by theCharles Stewart Mott Founda-tion. The Flint-based organiza-tion said it’s committing $50 mil-lion in new and existing grantsthis year and up to $100 millionoverall during the next fiveyears. The money aims to sup-port efforts in six areas: safe wa-ter, health care, early education,nonprofits, community engage-ment and economic develop-ment.

Mott Foundation PresidentRidgway White says the “crisis isfar from over’’ and more moneyis needed. The state so far hascommitted roughly $70 million.

Other organizations makingpledges include the CarnegieCorp. of New York and the Ford,Kresge, Robert Wood Johnson,Skillman and W.K. Kellogg foun-dations.

Mott Foundation,Others PledgeFunds for Flint