warren east's presentation
DESCRIPTION
Warren East's presentation at the Cambridge Phenomenon ConferenceTRANSCRIPT
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20 years of ARM
Warren East
October 2010
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Multiple Opportunities in Every Room
Smart Grid: Managingdemand
Smart Meter
Smart Electrical Car & Connection
Micro EnergyGeneration
Energy Information
Displays
Home Micro-Grid
Auto Standby Systems
Smart Lighting Smart Appliances
PlusFabric, Physical IP and
Development tools
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ARM Powered Control4 Suite Systems
4,300 guest rooms with touch & TV control Door locks to Drapes, Audio Visual
Lighting and HVAC
Mini bar and guest services
Zigbee mesh of over 85,000 devices forming distributed antenna system of over 14 million square feet of coverage
Ubiquitous ARM Powered Environment
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1mm3 Systems
A CB
8.75mm3 system2 x solar cell 0.18µm CMOSCortex™-M3 near-threshold12µAh Li-ion battery
Battery Solar Cells
Processor, SRAM and PMU
Cortex-M0; 65¢ University of Michigan
University of Michigan
Imager and Timer 130nm
Cortex-M0 +16KB RAM 65nmUWB Radio 2mm antenna
10 kB Retention RAM 180um~3fW/bit
Cymbet® battery
Wireless Sensor Network
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World’s Biggest ARM Computer?
4200ARM poweredNeutrino Detector
Work supported by the National Science Foundation and University of Wisconsin-Madison
2.5km
70 bore holes 2.5km deep
60 detectors per stringstarting 1.5km down
1km3 of active telescope
1km
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From 1mm3 to 1km3
The Architecture for the Digital World
1mm3 1km3
2mm
0.7mm
1.2mm0.
35m
m
10¢ $1000
Mobile Embedded Consumer
Mobile Computing Server Enterprise PC
HomeHPC
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Huge range of applications
Energy Efficient Appliances
IR Fire Detector
Intelligent Vending
Tele-parking
Utility Meters
Exercise Machines
Equipment Adopting 32-bit ARM Microcontrollers
Intelligent toys
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It’s prolific
1998 2010 2020
cores accumulated to date
cores accumulated after next 10 yrs
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25 years of consistent technology
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ARM The Low-Power Solution Company
ARM founded 27/11/1990
(Day 21 SWOT)
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ARM Core Standard Business Model
ARM licenses Partner
Partner develops SoC
Licence fee covers proportion of development costs
Royalty shares by rewarding success.
Business Development / Segment Marketing
Licence
royalty
ARM Partner/OEM
OEMCustomer
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Business Model
ARM licenses Partner
Partner develops SoC
Licence fee covers proportion of development costs
Royalty shares by rewarding success.
Business Development / Segment Marketing
Licence
royalty
ARM Partner/OEM
OEMCustomer
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Vision from the beginning
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Enduring culture
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Luck
Copyright: Divbyzero – Adam Oberman
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Luck
Consistently taking advantage of current position and developing an advantageous position for the future
Making our own luck
Image source: Free-download-blog.com
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Spin-out of ARM’s Vector Signal Processor (Ardbeg) IP and team
Initial funding from ARM Experienced wireless team (ex-TTPCom)
Cambridge and Leuven (Belgium)
Unique combination of processor and modem expertise
Looking forward: Cognovo – history repeats
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Looking forward
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Observations
Sustainable lead
Sharing risk and rewards
Nurturing ecosystem
Strong culture & values
Making your own luck
Eye on the future