warren, michigan - springerpublishing.com · 2016-01-29 · buick’s 2016 avista concept car was...

Buick’s 2016 Avista conceptcar was honored with EyesOnDesign Award for Design Excel-lence – Concept Car, at the 2016Detroit Auto Show.But, said Buick spokesman Stu-

art Fowle, that doesn’t mean thatBuick’s history of excellent per-formance has been forgotten.Performance has been part of

Buick’s DNA since its earliestdays, Fowle said, when stripped-down chassis and powerful Buickengines pushed the pioneers ofmotorsports to victory. Racingsuccess helped forge the brand’sreputation for durability.Now, more than a century lat-

er, that legacy of performancecomplements the refinement forwhich Buick has always beenknown, Fowle said. And that his-tory also deserves recognition.Here’s a look at 10 milestone

models that helped establish andadvance Buick’s performanceheritage:

• 1909 Buick racecar. In 1909 –two years before the first Indi-anapolis 500 – the 2.5-mile-longoval at Indy was inauguratedwith the Prest-O-Lite Trophy. The250-mile race was won by BobBurman, driving a Buick and av-eraging more than 53 mph. Of thenine cars that finished the race,three of them were Buick models.• 1910 Buick 60 Special “Bug.”

The 60 Special, or “Bug,” wasbuilt by the Buick racing teamand had a unique nosecone – afeature designed more for aes-thetics than aerodynamics. Ahuge, 10.2L (622 cubic inches)four-cylinder engine propelledthe Bug to 110 mph. Buick builttwo 60 Special racecars, one forPrest-O-Lite Trophy winner BobBurman, and a second for anoth-er racer of note: Louis Chevrolet.• 1938 Buick Century. Buick in-

troduced straight-eight enginesin 1931, but it was the 1938 Cen-tury model that established a

new performance benchmark.Dubbed Dynaflash 8, the 5.2L(320 cubic inches) inline enginefeatured new, domed pistons thatcontributed to an 11-hp increaseover the 1937 engine. It wasenough power to pass the “cen-tury mark” at 103 mph, makingthe Century one of the fastestcars of its day.• 1954 Buick Wildcat II con-

cept. The Buick V8 engine – nick-named Nailhead for its uniquevalve arrangement – was intro-duced in 1953 and powered theWildcat II concept vehicle a yearlater. Using a quartet of sidedraft

carburetors, engineers coaxed 10percent more horsepower fromthe engine than regular-produc-tion models, giving the Wildcat IIthe power to back up its sportystyling.• 1963 Buick Special. In 1961,

Buick introduced an innovative,lightweight all-aluminum V8 topower its new midsize Specialmodel line. Displacing only 3.5L(215 cubic inches), it was laudedfor its high power density. The en-gine achieved its peak in the 1963Special, with its 200-hp output

This year’s Super Bowl is Feb.7, and the annual sports event isknown for attracting up to 100million viewers, making it aprime target for advertisers. AndBuick is going to be a part of thataction for the first time.Buick’s first-ever Super Bowl

ad, said Buick spokesman StuartFowle, will bring the brand’saward-winning “Experience theNew Buick” campaign to thebiggest night in TV advertising.The campaign launched in 2014and challenges any false percep-tions consumers’ have of theBuick brand.The 30-second spot, scheduled

to air during Super Bowl 50,Fowle said, features Buick’s newCascada luxury convertible andstars New York Giants wide re-ceiver Odell Beckham Jr. and ac-tress/model Emily Ratajkowski.The spot will be the first new

Buick commercial to air in 2016,a year where the brand willlaunch three new products,Fowle said.The Cascada, Buick’s first con-

vertible in 25 years, arrives indealerships in the coming weeks.Fowle said.It features a design that is sup-

posed to be both athletic andshows off sculptural beauty thatalso delivers a distinctive profile,whether the top is up or down.Along with the “perception-

shifting” Cascada, Fowle said the

Buick showrooms will soon fea-ture in 2016 a redesignedLaCrosse sedan and the new En-vision, a compact crossover.Both go on sale sometime thissummer.“With sales surpassing 1.2 mil-

lion vehicles globally for the firsttime ever in 2015, the Buickbrand has never been stronger,”said Duncan Aldred, vice presi-dent, Global Buick Sales, Serviceand Marketing. “Super Bowl 50represents a perfect opportunityfor us to showcase our newestvehicles in a spot that delivers amix of light-hearted humor andstar-power to a global audience

of millions of consumers.“We wanted talent that repre-

sented attributes of the Buickbrand and design philosophy.For Buick, Odell Beckham Jr. rep-resents unique talent and com-mitment to excellence that mir-rors Buick’s commitment to per-formance. Emily Ratajkowskibrings style which aligns withthe Cascada’s design and adven-turous spirit.”The “Experience the New

Buick” campaign was awardedthe best luxury car campaign byNielsen for the last two years. Itis nominated again this year,Fowle said.

CONTINUED ON PAGE 2

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Odell Beckham, Jr, and Emily Ratajkowski, with the new Cascada.

Buick’s First Super Bowl Ad – the Cascada

Alicia Boler-Davis

A 1909 Buick racecar won the first race at Indianapolis. The “Dynaflash 8” engine made the 1938 Buick Century special.

Only 547 examples of the 1987 Buick GNX were built.

Buick’s Strong PerformanceHeritage Continues Today

General Motors was recog-nized by IHS Automotive on Jan.12 with its Overall Loyalty toManufacturer award.The IHS Automotive Loyalty

Awards are presented annuallyto companies and brands thatdemonstrate the ability to retainowners over repeat buying cy-cles, said GM spokeswoman Ryn-dee Carney.“GM’s commitment to putting

the customer at the center ofeverything we do is absolute andwe know that is key to buildingowner loyalty,” said Alan Batey,president of General MotorsNorth America.“Our brands have done a

tremendous job of drawing cus-tomers back to our showroomsby earning their trust with ex-ceptional products and owner-ship experiences.”In addition to the overall man-

ufacturer award, Carney said theChevrolet Corvette topped theLuxury Sports Car Segment forthe second year in a row whilethe Chevrolet Colorado was rec-ognized as the top Non-LuxuryMid-Size Pickup and the GMCYukon Denali XL as the top Non-Luxury Full-Size SUV.According to IHS Automotive,

loyalty is determined when ahousehold that owns a new vehi-cle returns to market and pur-chases or leases another new ve-hicle of the same make, model ormanufacturer, Carney said.The Automotive Loyalty

Awards recognize automotivemanufacturers and brands forcustomer retention and con-quest efforts during the 2015model year (October 2014-Sep-tember 2015).

IHS Honors GMWith Award for

Customer Loyalty

Alicia Boler-Davis, senior vicepresident, Global ConnectedCustomer Experience, GeneralMotors, was named the 2016 Cor-porate Executive of the Year dur-ing the 24th Annual TrumpetAwards.Boler-Davis was recognized for

the work she’s accomplished atGM, and for the impact she’s hadon the automotive industry increating new opportunities forwomen and minorities, said GMspokesman Daniel Wallace.Boler-Davis’ career with GM,

which began with a manufactur-

ing engineer role in 1994. Duringher her time at the company, shehas held many positions of in-creasing responsibility in Manu-facturing, Engineering and Prod-uct Development.Her work on continuous im-

provement and focus on puttingthe customer at the center quick-ly propelled her to the top, Wal-lace said, including becomingGM’s first African-American fe-male plant manager, where sheled a number of significant

Award ‘Trumpets’ Boler-Davis

CONTINUED ON PAGE 2

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The 2017 Chevrolet Bolt madeits Detroit debut at the 2016North American InternationalAuto Show in downtown Detroitlast week.Bolt lead development engi-

neer Todd Brudder said this EVshould answer a lot of questionspeople have about EVs ingeneral.Engineers developed the Bolt

EV’s propulsion system to offermore than an estimated 200miles (based on General Motorsestimates) and a driving experi-ence more akin to a compactsports sedan than a small utili-tarian crossover.“Being the leader in range and

affordability means nothing if thecar isn’t going to excite you eachtime you get behind the wheel,”said Josh Tavel, Chevrolet BoltEV chief engineer.“That’s why the team was

tasked with delivering a propul-sion system that would alsomake the Bolt EV an electricvehicle that owners would loveto drive.”Like most EVs on the road, the

Bolt EV’s drive system uses a sin-

gle high-capacity electric motorto propel the car, Brudder said.But it’s the smooth, powerful andquiet motor design, gear configu-ration and shift-by-wire system,he said, that separates it fromthe pack.The engineering team de-

signed the Bolt EV’s electricmotor with an offset gear andshaft configuration tailored tomeet efficiency and performancetargets – most notably more thanan estimated 200 miles of range,Brudder said.The motor is capable of pro-

ducing up to 266 lb.-ft. of torqueand 200 hp of motoring power.Combined with a 7.05:1 finaldrive ratio, he said, it helps pro-pel the Bolt EV from 0-60 mph inless than seven seconds.Power delivery is controlled

by Chevrolet’s first ElectronicPrecision Shift system. This shift

and park-by-wire system sendselectronic signals to the Bolt EV’sdrive unit, said Brudder, to man-age precise feel and delivery ofpower and torque, based ondrive mode selection and accel-erator inputs.A by-wire shifter requires less

packaging space than a tradition-al mechanical shifter, resulting inmore interior space and im-proved interior layout.“It’s the 200-mile range that’s

important,” Brudder said. “Mostpeople rarely drive 200 miles ormore in a single trip, so a singlecharge should handle most peo-ple’s driving in just about any sit-uation. And if you have to drivemore than 200 miles, the Bolt canbe charged at a fast-charge sta-tion in 30 minutes. This will givethe vehicle an additional 90 milesof range.”Having more than 1.3 billion

miles of EV experience from theChevrolet Volt helped Bolt EVbattery engineers and strategicpartner LG Electronics to devel-op a new cell and battery pack tooffer more than an estimated 200miles of range, Brudder said.Battery system preliminary

specifications include 60 kWhlithium-ion battery pack, 288lithium ion cells, five sections,10 modules, 96 cell groups –three cells per group and 960 lbs.total weight.“You usually have a battery

cell that delivers either the de-sired levels of energy or power,but not traditionally both. Withthis cell design and chemistry,we were able to deliver a batterysystem with 160 kilowatts ofpeak power and 60 kilowatthours of energy,” said GregorySmith, Bolt EV battery pack engi-neering group manager.

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representing a horsepower-to-liter ratio of 0.57:1. Versions ofthe engine were used in Indy rac-ing cars.1970 Buick GSX. At the height

of the muscle car wars, torquewas king and no competitorcould dethrone the 510 lb.-ft.(678 Nm) of twist generated bythe GSX’s available 455 Stage I V-8 engine. In a 1970 road test, Mo-tor Trend went from 0 to 60 mphin 5.5 seconds and covered thequarter-mile in 13.4 seconds. TheGSX’s combination of raw powerand Buick’s signature luxuryprompted many to describe thecar as a “velvet hammer.”1976 Buick Century Indianapo-

lis 500 Pace Car. Buick’s tur-bocharging legacy was estab-lished with this purposeful pacecar. Engineers leveraged the re-cently revived, more-efficient3.8L (231 cubic inches) V6 enginethat was supplanting larger V8engines in many productionmodels. They filled it with 22 psiof turbo-fed boost – resulting in306 horsepower from the com-

pact powerhouse – and reset ex-pectations for Buick perform-ance.1984 Buick/March IndyCar.

When Buick began its dalliancewith turbocharging, few couldhave predicted it would leadfrom pacing the Indianapolis 500to racing in it a few years later.It culminated at the 1984 race,

when driver Scott Brayton drovehis Buick-powered March race-car to a 204.638-mph one-lapspeed and a 203.637-mph four-lapaverage, setting new records fora racecar using a production-spec engine block.By the mid-1990s, a more pow-

erful version of the Buick turboV6 helped Eddie Cheever turnedthe fastest race lap ever at theBrickyard: 236.103 mph duringthe 1996 Indy 500.It’s a record that still stands 20

years later.1987 Buick GNX. During the

resurgence of high-performancein the 1980s, Buick ditched theconventional V8 playbook andcontinued to cultivate its turboV6 program, which was manifest-ed in the Grand National. Buick

marked the end of the car’s pro-duction in 1987 with the limited-production GNX.It was a Grand National on

steroids, with a larger tur-bocharger, a higher, 276-horse-power rating and all-black attire.Only 547 were built and they be-came instant collectibles.2012 Regal GS. The GS returned

to Buick’s lineup and advancedits turbocharging heritage withone of the most sophisticated

and power-dense engines in itssegment – a 270-hp 2.0L deliver-ing 135 hp per liter. It also rein-troduced a manual transmissionto Buick and matched powerwith sophisticated driver tech-nologies such as the InteractiveDrive Control system.The 2012 Regal GS was potent

enough to make collector car in-surer Hagerty’s list of the 10most collectible Buick models ofall time.

Buick’s Strong Performance Heritage Continues Today

The 2012 Buick Regal’s 2.0L turbo engine was rated at 270 hp.

CONTINUED FROM PAGE 1

launches for the automaker.“Throughout my career, I was

pushed to try new things –things that I hadn’t done before,and things that I couldn’t haveimagined doing,” said Boler-Davis. “I truly believe that eachof us can put our talents to useto change the world if we arewilling to be bold, to take risks,and to write the books that needto be written.”Her resume includes a number

of firsts, Wallace said, includingher current role where she is re-sponsible for leading GM’s globalefforts to provide customerswith the best overall service andexperience in the industry, aswell as market-leading connec-tivity and infotainment productsand services.Her scope includes GM’s nearly

20-year-old OnStar safety, securityand services brand, which recent-ly passed 1 billion customer inter-actions. She also leads GM’s Ur-ban Active team, which is devel-oping solutions to capitalize onthe future of personal mobility, in-cluding car sharing.“Each year, we look for individ-

uals who overcome significantchallenges, who achieve excel-lence in their respective areas,and Alicia has certainly donethat as one of the highest-rank-ing African-American women inthe auto industry,” said XernonaClayton, founder, president andCEO, Trumpet Awards. “Despitethe global size and scope of hercurrent job responsibilities, herongoing commitment to the nextgeneration of diverse talent setsan example that we are proud torecognize today.”Individuals such as R&B

singer-songwriter Ne-Yo, globalhumanitarian and advocatePrincess Basmah Bint Saud ofSaudi Arabia and comedianGeorge Wallace were also recog-nized during the awards ceremo-ny.

Boler-Davis GetsExecutive of the

Year AwardCONTINUED FROM PAGE 1

World Got to See the 2017 Chevrolet Bolt at Auto Show

Fiat Chrysler will make profitsharing payments up to $4,000 toeligible UAW-represented em-ployees as a result of the compa-ny’s 2015 financial performance.Approximately 40,000 employeeswill receive the payment on Feb.19, 2016.The payment represents a 45

percent increase from the $2,750payment UAW-represented em-ployees received last year, saidFiat Chrysler spokeswoman JodiTinson.As negotiated in the 2015

UAW-Fiat Chrysler CollectiveBargaining Agreement, futureprofit sharing payments will bebased on the EBIT margin per-formance of the North Americanregion reported in the FCA N.V.financial results beginning with2016 calendar year performance,Tinson said.

Chrysler HourlyTo See $4,000 inProfit Sharing

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FEBRUARY 1, 2016 PAGE 3COVERS THE TECH CENTER AND THE IMMEDIATE AREA

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MCC’s Warren campus Building C has been refurbished.

by Jim Stickford

GM’s recent efforts to remakethe company into something be-yond just an automobile manu-facturer extends to even the lookof its world headquarters.

On Jan. 22, GM unveiled plansto remake the exterior and com-mon spaces of the RenaissanceCenter. The plans show a moremodern and brighter exterior.

“We’ve had a busy couple ofweeks to kick off the New Year,”said Tim Mahoney, GM’s chiefmarketing officer of Global Mar-keting Operations. “Where ourbrands have demonstrated theirinnovation and leadership withnew product and technology an-nouncements like the Bolt EVfrom Chevrolet, the Avista Con-cept from Buick and the rear-seat reminder in the new Acadiafrom GMC. And as a company,GM has shown it has a vision anda plan for how to build on to-day’s core vehicle business andlead with transportation solu-tions for the future, like with ournew partnership with Lyft.”

As GM moves into the future,Mahoney said, it will be impor-tant for the company to tell thestory of that journey, showingstrides “that our brands, ourpeople and our industry havemade, and how we will continueto move forward.”

One big opportunity for GM tocelebrate its achievements andshowcase its innovations is inthe Renaissance Center – GM’shome and a centerpiece of the

city of Detroit, Mahoney said.Grace Morgan, GM’s director of

Global Marketing Operations,will be the person overseeing theproject.

“This is more than an updateof the Renaissance Center’s pub-lic spaces,” Morgan said. “It’sabout creating a new kind of con-sumer experience.”

Morgan said she got the as-signment because her job at GMspans a wide variety of functions,including maintaining the GMbrand. Part of her job is to put alot of displays and events, andGM’s headquarters can be con-sidered the biggest display ofthem all.

“A building isn’t just a buildingthese days,” Morgan said. “It canbe seen as the exterior display ofa brand. And the RenaissanceCenter is so iconic in Detroit andcan be used to show off GM and

show that the company is moremodern.”

Mahoney said the work will bedone with the help of GM designand designers at Neumann SmithArchitecture and EWI Worldwide.The result will be reimagined keypublic spaces inside the Ren Cenas well as the exterior of the Peo-ple Mover station. Mahoney saidwork will include:

• Exterior updates that willserve as a beacon to draw peopleto the building.

• Interior updates to the cen-tral area create a more open andinviting gathering space.

• Curated spaces that will fea-ture rotating vehicles displays –mixing heritage models, con-cepts and current products.

• Interactive experiences withphysical and digital elementsteaching about GM brands anddesign and engineering.

GM to Update its Renaissance Center HQ

How the atrium of GM’s headquarters will look after it’s been upgraded.

Macomb Community College’snewly renovated C Building onits South Campus in Warren hasre-opened with the start of win-ter semester.

The $8.5 million renovation ofthe 48-year-old building wasfunded with $4.25 million fromthe State of Michigan, along witha match by the college throughits capital projects fund. Whilestate capital outlay appropria-tions are typically sought to sup-port new construction projects,Macomb’s focus on renovation isdesigned to maximize the impactof fiscal resources while preserv-ing the investment the communi-ty has made in the college’s infra-structure.

“MCC is committed to be agood steward of the resourcesthat the community entrusts uswith,” said James Jacobs, PhD,president, Macomb CommunityCollege. “While making the mostof limited funds, maintaining af-fordable tuition and continuingto invest in leading-edge educa-tion and training to connect ourstudents to sustainable careersmay seem to be incompatible pri-orities, Macomb makes thiswork, relying on the power of

collaboration to stretch use of re-sources and magnify results.”

Overall, the 60,000-square-footbuilding’s electrical upgradeshave reduced its energy con-sumption by approximately 60percent, Jacobs said.

Improvements made to maxi-mize efficiency include variablefrequency controllers on the airhandling unit, demand-controlventilation carbon dioxide sen-sors in classrooms, a variablefrequency controller for hot wa-ter heating and chilled water sys-tem pumps, and high-efficiencybathroom fixtures that reducewater consumption. The newwindows installed in the buildingimprove glass energy perform-ance by up to 30 percent as com-pared to current commercialbuilding energy standards andreduce internal glare.

The programs housed in thebuilding are business administra-tion, information technology(IT), health and humanities pro-grams, Jacobs said. From ateaching and learning perspec-tive, the renovations focused oncreating meaningful improve-ments in classrooms and labs, fa-cilitating student engagement.

MCC Reopens RefurbishedBuilding at Warren Campus

DETROIT (AP) -- Fiat Chryslersays the worldwide SUV craze ishere to stay, and it’s leaningheavily on the Jeep brand to im-prove its fortunes.The Italian-American carmaker

predicts Jeep sales will nearlydouble to 2 million worldwide by2018, fueled by low gas pricesand new models. To keep up, FiatChrysler plans to cut productionof small cars in the U.S. so it canbuild more Jeeps.The world’s seventh-largest

carmaker raised its Jeep salestargets Jan. 27 after releasing dis-appointing full-year earnings for2015.Fiat Chrysler reported 2015 net

profit of 377 million euros ($409million), down from 632 millioneuros a year earlier and lagginganalyst expectations.Fourth-quarter net profit for Fi-

at Chrysler fell 40 percent to 251million euros.Jeep was the bright spot. Fiat

Chrysler sold 1.3 million Jeepsworldwide in 2015, up 21 percentfrom the previous year.Without Jeep’s very strong

sales in 2015, Fiat Chrysler’ssales were lackluster. The com-pany sold 4.6 million vehicles,which is overall, up slightly from2014.North American revenuesaw a

strong increase, jumping 33 per-cent to 70 billion euros ($76 bil-lion). Jeep sales rose 25 percentin the U.S., where Fiat Chryslersays low gas prices are now a“permanent” fixture and morecustomers are gravitating to SU-Vs and trucks.Fiat Chrysler CEO Sergio Mar-

chionne said the company wantsto find a partner to build smallcars like the Dodge Dart andChrysler 200 so it can make moreJeeps at its U.S. plants.

Marchionne said Jeep plantsare currently running at a veryhigh production pace that is “un-sustainable.”Marchionne didn’t say which

U.S. plants could start makingmore Jeeps. But last year’s con-tract with the United Auto Work-ers union promised new vehiclesfor the Belvidere, Ill., and SterlingHeights plants that now make theDart and 200. The Belvidere plantis shut down this week becauseof slow demand, while the Ster-ling Heights plant is scheduled toclose for six weeks this month.“Whatever we put in place will

deal with demand and unmet de-mand as we see it today,” Mar-chionne said.Europeans also bought a

record number of Jeeps last year,helping Fiat Chrysler’s Europeanrevenue rise 13 percent to 20 bil-lion euros ($22 billion).But Fiat Chrysler’s revenue

slumped by 25 percent in LatinAmerica, hurt by economic weak-ness in Brazil and Argentina. Rev-enue also fell 22 percent in Asia,pressured by price competitionfrom Chinese automakers and aninterruption in shipments afterthe Tianjin port explosion.“Brazil came out of left field

and left most of us staring at un-certain market conditions,” Mar-chionne said in a conference callwith analysts. “It’s very difficultto call the bottom of this mar-ket.”A slowdown in demand for im-

ported cars in China was also anunexpected thing that happenedin 2015, Marchionne said.As a result, the company is re-

focusing its plans for AlfaRomeo’s growth on North Ameri-ca and Europe and away fromChina.The rollout of new Alfa vehi-

cles by Fiat Chrysler will slow,but the company will stick to itsplan of offering seven new mod-els, including two utility vehicles,by 2020.Full-year net revenue for Fiat

Chrysler was 113 billion euros($123 billion), up 18 percent, andslightly beating analyst forecastsof 112 billion euros as compiledby the information companyFactSet.Fiat Chrysler said it expects

net revenue of 110 billion eurosand a net profit of 1.9 billion eu-ros in 2016.In 2014, Fiat Chrysler set a tar-

get of selling 7 million vehiclesper year by 2018. On Jan. 27,Marchionne shifted away fromthat volume target and said thefocus should instead be on hit-ting financial targets like revenueand net profit, which were re-vised upwards.The 2015 results included Fer-

rari, which was spun off from itsmass-market parent at the startof this year.Ferrari net profit, overall,

dropped 4 percent in the year2015.


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Fiat Chrysler to End 200, Dart ProductionWill Focus on Its Jeep and Truck Brands

DEARBORN, Mich. (AP) – High-er sales in most of the worldhelped Ford Motor Co. achieve arecord pretax profit in 2015, butinvestors remain skittish that thegood news won’t keep coming.Ford’s pretax profit jumped 48

percent to $10.8 billion, the high-est in its 112-year history.The company’s U.S. sales hit

their highest level in a decade,and the F-Series pickup remainedthe best-selling vehicle in theU.S. for the 34th straight year.Ford reported a profit in Europefor the first time in four years,and profits in Asia jumped 29percent. A change in the wayFord accounts for its pensioncosts also boosted pretax re-sults.Bob Shanks, Ford’s chief fi-

nancial officer, said on Jan. 29that 2015 was the “break-through year” Ford promised af-ter it spent heavily in 2014 tobuild new plants in Asia andbring a new, aluminum-sided F-150 pickup to market in the U.S.The company expects thisyear’s pretax profit to be equalor higher.Shanks said he agrees that the

U.S. market – which saw recordnew-vehicle sales of 17.5 millionlast year – is plateauing, but itcould stay at that high level forseveral years. Low oil prices, lowinterest rates and a growinghousing market all bode well forcontinuing strong sales.Shanks said Ford’s growing

business outside the U.S. shouldalso comfort investors. He saidmore than half of the $1.3 billionincrease in Ford’s operating prof-it in the fourth quarter camefrom regions outside NorthAmerica.“We have a very strong, robust

structure, so if and when therewill be a downturn – and at somepoint there will – we’re very wellprepared to manage that andcontinue to be profitable andcontinue to pay our regular divi-dend and continue to invest inthe business,” Shanks said.Shanks said one metric – cash

flow – will fall this year becauseof increased engineering costsand the expense of bringing a

new aluminum-sided Super Dutytruck to market. He also saidFord will be spending more onmobility projects such as experi-mental ride-hailing services.Ford’s full-year net income

jumped to $7.4 billion from $1.2billion in 2014. Excluding one-time items, such as $600 millionin employee separation pay-ments, Ford earned $1.93 pershare.Analysts polled by FactSet

were expecting full-year earningsof $1.73 per share. Ford’s rev-enue rose 4 percent to $149.6 bil-lion in 2015, also beating fore-casts. Global sales rose 5 percentto 6.6 million.Ford also said it will make a

record profit-sharing payment of$9,300 to each of Ford’s 53,000U.S. hourly workers.Efraim Levy, an analyst with

S&P Capital IQ, reiterated his“strong buy” rating on Ford stockand said investors were overre-acting. Even if U.S. auto salesslow this year, he said, buyersare likely to favor SUVs andtrucks, which helps Ford andother Detroit brands. He also ex-pects sales growth in Europe andChina.Still, Levy lowered his target

price on Ford’s stock by $2 to $17to reflect the plateauing market.Traditionally these companieslook cheap at the top and expen-sive at the bottom.North America drove Ford’s re-

sults, with a full-year pretax prof-it up 26 percent to $9.3 billion.Ford’s full-year operating marginfor North America reached 10.2percent, up from 9 percent in2014 and within Ford’s idealrange of 8-10 percent.Ford reported its highest-ever

full-year pretax profit of $765 mil-lion in its Asia Pacific region andeked out a $259 million profit inEurope and a $13 million profit inthe Middle East and Africa.South America remained weak,

with an $832 million loss, butShanks noted that even in thatvolatile region, Ford managed tocommand higher prices.‘We really started to see the in-

ternational operations start tocome forward,” Shanks said.

Ford Enjoys Very StrongFinancial Year in 2015

Michigan’s University Re-search Corridor (URC) con-tributed $17.5 billion to theMichigan economy, an increaseof $700 million over the previousyear, according to the ninth an-nual Economic Impact & Bench-mark Report released on Jan. 26by URC.The URC also ranked highly in

the transfer of research and de-velopment, surpassing its five-year average for the number ofpatents issued, licensing and op-tions activity, and invention dis-closures, for the third straightyear, said URC spokeswomanClare Liening.The report also noted that

every region in Michigan benefit-ted from economic activities tied

to the URC, including spendingon operations, student spendingand incremental alumni earnings,Liening said.The URC’s $17.5 billion net im-

pact in Michigan is up from $16.8billion in 2014 and $12.9 billion in2007, Liening said. For every dol-lar invested in the three URC uni-versities – Wayne State, MichiganState and the University of Michi-gan – the state saw $22 in eco-nomic benefits.Liening said the URC is one of

the nation’s top research clus-ters and the engine for innova-tion in Michigan and the GreatLakes region, increasing econom-ic propserity and connectingMichigan to the rest of the greatworld.

State Unversities Pay Off

What baseball fan wouldn’ttake the opportunity, if offered,to work out with the Tigers atComerica Park? The same holdstrue for truck fans. Thanks toFord, some lucky truck fans willbe playing in the big leagues.Five real-world heavy-duty

truck customers have that op-portunity. Ford is granting fivepeople an all-access insider passto see how the -new Super Dutylives up to its Built Ford Toughpromise, said Ford spokesmanMike Levine.These truck customers will

witness torture testing of the all-new F-Series Super Duty beforeanyone else in the six-part WeOwn Work video series, Levinesaid.The first video – to be posted

sometime this month at ford.com– will introduce these truck cus-tomers and provide backgroundon their businesses and howthey use their fleet of Super Dutytrucks.“We’re taking these customers

behind the scenes to witnesswhat goes into development andtesting of the new Super Duty,”said Craig Schmatz, Ford F-SeriesSuper Duty chief engineer.“Every day these customerswork hard and rely on ourtrucks. They know better thananyone what it takes to get thejob done and how Super Dutycan make that happen.”Each participant represents an

industry where workers trust F-Series Super Duty more than anyother truck to get the job done,Levine said, including forestry;manufacturing; heavy construc-tion; electric, gas and sanitation;and oil and gas extraction.Levine said that:• 58 percent of electric, gas

and sanitation workers use Su-per Duty trucks.• 50 percent of forestry work-

ers use Super Duty trucks.• 50 percent of oil and gas ex-

traction workers use Super Dutytrucks.• 48 percent of heavy con-

struction workers use Super Du-ty trucks.• 42 percent of manufacturing

workers use Super Duty trucks.Each work experience brings

unique insight into the capabili-ties of Super Duty, Levine said.Later episodes will explore how

weight savings from high-strength steel and high-strength,military-grade, aluminum alloyare reinvested to create a SuperDuty that can tow and haul morethan ever with innovative newdriver-assist technology devel-oped specially for heavy-dutytruck customers.“There’s no better way to

demonstrate the power and ca-pability of Super Duty thanthrough the hands and eyes ofour toughest customers,” saidSchmatz. “We’re letting them putBuilt Ford Tough to the test.”Each video in the series will

demonstrate key attributes ofthe Ford F-Series Super Duty.The -new F-Series Super Duty

pickup is Ford’s toughest,smartest, most capable SuperDuty ever, Levine said. It is builton a -new, high-strength steelframe, the truck has a segment-first, high-strength, military-grade, aluminum-alloy body withstronger axles, springs and sus-pension that work as hard as Su-per Duty customers.

In this day and age when au-tomakers boast of all the newtechnology in their vehicles, thepeople at Ford believe that it’simportant not to forget about thefundamentals, such as fabricsand materials that are used in avehicle’s interior, said DeeptieSethi, Ford Quality Communica-tions manager.Throughout a vehicle’s life-

time, it’s inevitable that the mate-rials inside a car show signs ofwear and tear, Sethi said. Imaginethe frequent sitting on car seats,leaning on arm rests, grippingthe steering wheel and fiddlingwith the instruments. So whatdoes Ford do to help make sureall vehicles are up to this chal-lenge?To help guarantee the durabili-

ty of these fabrics, leathers andplastics, Sethi said Ford engi-neers subject every materialused inside Ford vehicles to a se-ries of meticulous and unrelent-ing tests where they arestretched, scratched, snagged,sniffed and even splashed withthe likes of grease, dirt and hotcoffee, to see how they will standup against the test of time andthe normal wear and tear everyvehicle goes through.These tests are done to help

ensure it takes a lot more than aspilled cup of coffee, the graze ofa sharp edge or any accidentalscrapes and scuffs to break downthese materials.Some of the unusual ordeals

Ford materials need to gothrough include:• The Five-Finger Scratch Test,

which is used to scratch samplesof different plastics to see howmuch abuse they can take.• The Soil and Cleanability

Test, which splashes differentsubstances on seat fabrics toevaluate how well they can becleaned afterwards, testing theiroverall stain resistance.• The Resistance to Dye

Transfer Test, which rubs materi-als of different colors (i.e. thosedreaded new blue jeans, long-term destroyer of white leathersofas around the world) againstthe leather used for car seats tosee if any stains are left behind.• The Mace Snagging Test,

which spins seat fabrics on rotat-ing rollers roughly 600 timeswhile they’re repeatedly struckby a spikey iron ball to test howstrong they are.In addition, a team of examin-

ers smell various samples of ma-terials used inside Ford vehiclesand rank them to help the engi-neers create different vehicle in-teriors that are free of disturbingodors.Sethi said the meticulous na-

ture of these tests is a testamentto Ford’s unwavering commit-ment to delivering quality vehi-cles that remain at their peakthroughout the long cycle oftheir lives to customers and go-ing the extra mile to ensure stan-dards of comfort and durabilityare met.Check these links to see these

tests in action:• SNIFF: A Story about Car

Smells –https://youtu.be/n9YnEEXhrJE.• SNAG: A Story about Mighty

Materials –https://youtu.be/J9gyq9dGnUE.• SPLASH: A Story about Sur-

prise Spills –https://youtu.be/i7DrgKeZaEY.

Mace Snagging Test – spinning seat fabrics by spikey iron balls.

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Buick is launching a digital-on-ly campaign for the new Cascadaconvertible starring “Unbreak-able Kimmy Schmidt” star EllieKemper.The campaign, said Buick

spokeswoman Crystal Wilson, isa series of ad vignettes and aYouTube film that features Kem-per in a series of what are meantto be lighthearted, humorousscenarios. Also, a “between thescenes” short shows Kemper at-tending a yoga class and sharingtips on how she stays camera-and convertible-ready.This latest campaign launch

follows Buick’s recent confirma-tion that it will air its first-everSuper Bowl commercial during

next month’s Super Bowl 50.“Our Ellie Kemper series in-

vites viewers to join her in dis-covering the new Cascada andtoday’s modern, approachableBuick brand,” said Duncan Al-dred, U.S. vice president of Buickand GMC Sales, Service and Mar-keting. “This innovative digital-only campaign is another exam-ple of how Buick surprises con-sumers and reach audiences inexciting new ways.”The Cascada, Buick’s first con-

vertible in 25 years, arrives indealerships in the coming weeks,Wilson said. It features an athlet-ic and sculptural beauty that de-livers a distinctive profile,whether the top is up or down.

Buick’s Cascada Goes DigitalActress Ellie Kemper is featured in Buick’s online ad campaign.

Ford Gives HD Truck FansChance to View Testing

General Motors established annew kind of pilot internship pro-gram aimed at experiencedwomen engineers who are inter-ested in returning to the work-force after a two or more year ca-reer break.

Take 2 is a 12-week internshipfor women with technical back-grounds in vehicle engineering,manufacturing engineering, ormanufacturing operations, saidGM spokeswoman RebeccaWhite.

As part of this program, internswill receive training, professionaldevelopment, and the opportuni-ty to network with other technicalleaders to gain exposure to andunderstanding of GM’s structureand functional areas.

“Pregnancy is often a reasonwomen will leave the workforcefor a couple of years,” White said.“But there are a lot of different rea-sons women leave. Sometimes it’sbecause their husband was relo-cated and the whole familymoved. Sometimes, it’s becausethe woman is question maybe justwanted to take a career break fora couple of years. When it comesto personal reasons for some-thing, there’s so many differentsituations that apply.”

This program is part of a largerinitiative to increase the STEM(science, technology, engineer-ing and math) talent pipeline

driven by the Society of WomenEngineers and iRelaunch, a ca-reer re-entry firm, White said.

“GM is proud to be a foundingmember of the STEM Re-entryTask force, and understandsthere are many high-caliber, tech-nical women who have taken abreak from their careers and areready to come back to work butmay feel out of touch with theirformer professional network,”said Kristen Siemen, executivedirector Global Thermal Engi-neering and executive championof the program. “The Take 2 pro-gram provides them a unique op-portunity to refresh their skillsand rebuild their network whileworking on real engineering pro-grams for GM.”

Other founding members ofthe STEM Re-entry Task Force in-clude Booz Allen Hamilton,Caterpillar, Cummins, IBM, Inteland Johnson Controls.

“We’re looking for experiencedengineers, and there are quali-fied, capable women who are in-terested in returning to the work-force to pursue new and chal-lenging opportunities – it’s a win-win, and one commitment amongmany we’ve made to supportwomen’s careers at GM,” said

John Quattrone, Senior VicePresident, Global Human Re-sources.

White said she first heardabout the development of thisprogram in the summer of 2015.

“There is a need for somethinglike this,” White said. “It is a wayfor women who have left theworkforce to reengage with col-leagues and rebuild their profes-sional network. People who havebeen out of the workforce for acouple of years, especially inSTEM fields sometimes think thatthey might be behind the eight-ball and that technology haspassed them by.”

Being able to take part in an in-ternship is helpful, White said, be-cause it gives women the chanceto get reacclimated with their cho-sen STEM fields and catch up onthe latest technology.

“We’ve just announced thisprogram,” White said, “and I’veaready been contacted by some-one interested in it. I will saywhat I said to her. Go to our Website. It has all the information.”

The Web address is ca-reers.gm.com/working-with-us/experienced-internships.html

The Take 2 program begins onApril 1, 2016, White said.


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LTZ with the 5.3L V8;• Ram 1500 Laramie Longhorn

with the 5.7L V8;

• Toyota Tundra 1794 Editionwith the 5.7L V8.“This recognition validates

everything GMC stands for: pow-erful truck capability uniquelycoupled with premium appoint-ments and refinement,” said Sier-ra Marketing Manager StuartPierce. “Combined with bold newstyling for 2016 and its crafted in-terior, the Sierra handles thetoughest tasks in the utmostcomfort.”A five-part series outlining the

evaluation was posted Jan. 25 atwww.pickuptrucks.com. As oneof their most extensive compari-son tests, which was conductedover a weeklong period in theHouston area, it included 20 ob-jective tests, as well as six addi-tional categories, Wysocki said.Technology was one of the cate-gories and the Sierra scored highfor its new Apple CarPlay and An-droid Auto capability.“Apple CarPlay simplifies us-

ing an iPhone in the truck easierthan any other multimedia sys-tem,” said Joe Bruzek, Cars.com.The 2016 Best Light-Duty

Truck for Towing award is thethird recent accolade for GMCfrom PickupTrucks.com. TheCanyon took the crown in their2015 Midsize Truck Shootout andthe 2015 Sierra 3500HD claimedthe top spot in the UltimateHeavy Duty Challenge.

Sierra Earns Towing AwardThe 2016 GMC Sierra 1500 garnered top towing marks in Texas.

DETROIT (AP) – Another deathhas been reported in a crash thatinvolved an exploding Takata airbag inflator, but it’s unclearwhether the inflator killed theperson.The driver of a 2007 Honda

Civic died last year in India, ac-cording to Takata documentsposted Jan. 27 by the U.S. Nation-al Highway Traffic Safety Admin-istration. An inflator exploded inthe crash, spraying metal frag-ments, but authorities in Indiahave not determined the causeof death, according to the docu-ments.If the inflator was the cause, it

would be the 11th person killedworldwide by Takata air bags in acrisis that seems to grow largerevery day. But Honda spokesmanChris Martin says Indian authori-ties found that other injuriesfrom a high-speed crash were themost likely cause of the driver’sdeath.The death also raises ques-

tions about the safety of the 2007Civic worldwide. Martin saidboth the driver and passengerair bag inflators ruptured in theIndia crash.The 2007 Civic’s inflators

haven’t been recalled yet in theU.S., but could be part of a largerrecall announced last week byNHTSA. The 2007 inflators aredifferent from those used in In-dia, he said.On Jan. 27, Takata filed paper-

work detailing recalls of about5.1 million vehicles made by Au-di, BMW, Daimler Trucks, Honda,Mazda, Mercedes-Benz, Saab,

Toyota and Volkswagen. Au-tomakers are scrambling to fig-ure out what models have the re-called Takata inflators, andthey’re expected to file paperswith further details in the com-ing days. Toyota says it alreadyhas recalled all the suspect infla-tors.The additional recall brings to

about 28 million the number ofvehicles recalled so far in theU.S. to replace Takata air bag in-flators. It already is the largestauto recall in U.S. history.On Jan. 26, Ford said it would

recall about 391,000 Ranger pick-ups because the driver’s air baginflators can explode. The recall,which covers trucks from the2004 through 2006 model yearsin the U.S. and Canada, comesjust days after NHTSA revealedthat a South Carolina man waskilled when an inflator explodedin December.Joel Knight, 52, of Kershaw

died when he was struck in theneck by metal shrapnel after his2006 Ranger hit a cow in the roadand struck a fence.A lawyer representing Knight’s

family says the crash was moder-ate and Knight would not havedied if the inflator didn’t ruptureas it did.The lawyer says Ford should

have recalled the trucks soonerthan the company did.Takata declined to comment

on the India case or the latest re-calls.A spokesman for NHTSA said

the type of inflators used in theIndia crash are being recalled.

Recall Issues Plague TakataAs More Deaths Reported

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A Leap Year means an extraday, an extra 24 hours, and thisyear Chevrolet is encouragingeveryone to put their added timetowards simply doing somethingnice for someone else, saidChevy spokesman Craig Daitch.To that end, Chevrolet has

kicked off its #DayItForwardcampaign.Daitch said the concept of

#DayItForward came aboutwhen Chevy’s were talking aboutthere being an extra day in 2016.“We’ve been working on this

idea since late December,”Daitch said. “Our blended teamof marketing and advertisingpeople were talking about whatthey’d do with an extra 24 hours.We were really busy in 2015. Welaunched five vehicles at Chevro-let, so time became very pre-cious. We got to thinking that anextra day would be great to dosomething nice for others.”“Time is such a precious com-

modity and having an extra daythis year presents an amazingopportunity for all of us to dosomething impactful,” said PaulEdwards, Chevrolet vice presi-dent of Marketing. “The Chevyteam is going to take those extrahours and put them towards do-ing unexpected acts of kindnessfor people – something that wehope others will embrace and re-peat.”Chevrolet, Edwards said, will

not be alone in the movement to“surprise and delight with mo-ments of happiness.”Edward urges members of the

public to keep their eyes peeledas some of their favorite enter-tainers, websites and companiesjoin Chevrolet in the fun of treat-ing each other to somethingmeaningful, contributing withtheir own ideas on how to #Day-ItForward.Daitch said that Chevrolet has

really put its muscle behind Day-ItForward. The brand is workingwith some “strong” media part-ners to help promote the day.“We really want to make this a

movement,” Daitch said. “We re-ally want the public to get be-hind the idea and make it some-thing that they embrace with alltheir hearts.”“Whether you buy a cup of cof-

fee for the person behind you inline or buy a stranger the vaca-tion of their dreams, there is noact too big or too small that aperson can do,” Edwards said.“So, with plenty of time left in2016, the question challengingall of us now is, how are you go-ing to #DayItForward?”

Chevy PromotesKindness on

Leap Day 2016

DETROIT (AP) – Plante Moranis increasing the number of itsemployees that will be based indowntown Detroit offices.The accounting and business

advisory firm will add about 60new workers by June, pushingits total downtown workforce to120.The company also will begin

expanding its office space at OneCampus Martius this spring to30,000 square feet.Plante Moran had opened an

office in 2013 at One CampusMartius.Bedrock Real Estate Services

and Meridian Health acquiredthe 15-story office building locat-ed in downtown Detroit back in2014.Bedrock told the media the

building now is 100-percent oc-cupied.Bedrock and its affiliate com-

panies have invested nearly $2.2billion in acquiring, renovatingand developing more than 85downtown properties.

Plante MoranAdds Staff toDetroit Office

warren, michigan - springerpublishing.com · 2016-01-29 · buick’s 2016 avista concept car was...

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