washington photographer - ppw pdfs/2015...music professors once told me as i struggled with the...
TRANSCRIPT
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www.ppw.org
Taking Steps To Inspire, Equip & Educate Washington Professionals
Vol. 79 Issue 2–3 • Spring–Summer 2015
Washington
Photographer
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2 • The Washington Photographer Spring/Summer 2015
President’s Message
continued on page 4
Richard Breshears, CPP, FP
As I humbly begin my term as the President of the Professional Photographers of Washington, I realize that I am a mirror or shadow of those who’ve come before me and those who follow. I am the industry of professional photography today.
I am our newest member with the fearful excitement of attend-ing my first conference. The sweaty palms of the first time competition entrant. The photog-rapher attending my first district meeting not knowing anyone but wanting to be part of an industry of exciting thoughts and creative flow.
I am also the long-time mem-ber. The member who attends conferences just to see my lifelong friends and fellowship with people with whom I have traveled the long road. I am the long time print competition vet-eran who has many trophies in a closet at home. The member who goes out of my way to share my knowledge to a younger or more inexperienced member in order to keep the profession at the highest standards possible.
Mary Ann and I have only been in the profession of photography for 15 years. We joined PPW in 2004 thanks to prodding by our friend and mentor Rob DiPiazza. I’ll never forget my first district
meeting, sitting in the studio of a long-time professional with equipment and skills I had no idea existed. Our first conven-tion we slipped in for one day of classes on a Monday and sat in the back corner hoping no one would see us. I’ll never forget walking through the print salon and tears in my eyes as I dreamt of being able to have my own im-ages on that wall some day.
Now I walk through the halls at convention hugging old friends and arguing in the bar after hours with the cronies about where the industry is heading. Yep. I’ve got the trophies and the degrees. I know the difference between my main and key, and the inverse square law is ingrained so deeply in my brain it is like tying my shoes.
My point in all this? It’s simple. It is the purpose of our as-sociation. The Mission of the Professional Photographers of Washington. “To create, foster and promote the exchange of thoughts and ideas freely, among photographers, so as to advance the art and profession of pho-tography, for the benefit of our entire membership.”
As we look forward into this year my drive is to have a gazelle-like focus on two things: 1. Our mission 2. Relationships.
To quote John F. Kennedy, “A rising tide lifts all boats”. My firm
belief is that the purpose of the Professional Photographers of Washington is more important today than it ever has been. We are in a Renaissance. Many are giving up and leaving the indus-try. Others are having to take on part time jobs to pay the bills. Uneducated hobbyists are hand-ing out disks for less than the cost of a trip to the local coffee shop. At the same time, there are others in this industry who are hitting it head on. Honing their skills in photography, art, market-ing, sales, and business. Making a great living for our families with the profession of photography. There is a higher need for good imagery than ever.
This is when PPW and its mem-bers take the leadership of this industry. It is time to live up to our Mission. I am asking that our members create, foster, and pro-mote the exchange of thoughts and ideas about our industry.
Leading The Way To Success
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The Washington Photographer Spring/Summer 2015 • 3
Professional Photographers of Washington
PresidentRich [email protected]
Vice PresidentHeidi [email protected]
SecretaryChristopher [email protected]
TreasurerJulie [email protected]
Immediate Past PresidentDoug [email protected]
Executive ManagerFaye [email protected]
The Washington
PhotographerPublished quarterly by the
Professional Photographers of Washington PO Box 906
Poulsbo, WA 98380 Phone (360) 818-4348
Faye Johnson, Executive Manager [email protected]
Send editorial queries to Mark Turner, editor
Next issue: Autumn 2015 Copy deadline: September 15, 2015
Editor’s Notesby Mark Turner
Spring has rolled over into summer and it’s obvious by now that your editor has had other things on his mind than getting this issue together. For that, I apologize.
When you attend a conference or workshop do you attentively take copious notes about what each speaker said? Do you come home full of ideas that will help you be a better photographer or businessperson? I think most of us have great intentions, but only a few manage to actually imple-ment what they learned. I know that I have an implementation problem. I have legal pads full of notes and ideas floating around in my head.
Hopefully you’ve done better than me at putting into practice what you learned at spring con-ference. If not, there’s still time since good ideas don’t have a “sell by” date.
This issue is a belated wrap-up of the PPW spring conference. Perhaps some of the photos will bring back good memories and maybe even remind you of a con-versation you had about a great program idea you want to put into practice in your business.
Summer is a busy time, with lots of families, seniors, and wed-dings. Stay busy, stay cool, and be prosperous!
ContentsPresident’s Message .........................2
PPW 100 CLUB ...................................4
Up, Up and Away in a Hot Air Balloon ..................................5
2015 Degree and Bar Recipients 6
Cowboys and Horses at Redtail Canyon Farm July 26 ........................7
2015 Student Photographer of the Year ..................................................8
Spring Conference Take-Aways ...9
Images of Merit ................ 11, 13, 18
PPW 2015 Print Competition Awards ................................................ 12
Gallery: Spring Conference Speakers ............................................. 14
Gallery: President’s Banquet & Awards ................................................ 15
Gallery: Spring Conference Fun Party .................................................... 16
Use Metadata to Claim Your Photography ............. 20
District Reps ..................................... 22
District Events ................................. 23
Get Certified ..................................... 23
Member News & Activities ......... 23
On the CoverSomewhere in Time, by Jenica Lemmons.
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4 • The Washington Photographer Spring/Summer 2015
continued from page 2
President’s Message
Taking a leadership role can look different to everyone. Some members like Sonja Yearsley in the Tri-Cities are starting so-cial media groups to exchange thoughts and then gently re-di-rect those folks. Other members, like John Perea in Seattle are starting meetup groups. Yet, oth-ers like Deke Cloyd in Spokane are working with photography clubs to educate their members in new ways of creating bet-ter images. These are just a few examples of our members refus-ing to shy away and instead rising the tide of the industry.
I am asking each of our mem-bers this year to raise the tide in your area. Step out and mentor others. Share your secrets. Teach others lovingly. Create and foster relationships. Become the leaders that this industry needs in this time of new awakening. Just like in other periods of artistic renais-sance, there are still great needs for “old masters.” As one of my music professors once told me as I struggled with the purpose to music theory, “the reason why we learn the rules is so we know when we break them.” Be an old master to a younger photogra-pher. Teach them the rules so they can catapult past those rules and create images that touch people in their souls.
By Rachel Ikenberry
As you are pushing the creative envelope, striving for another high score on your com-petition images, there’s a golden apple await-ing you!
Each year about half of our members par-ticipate in the annual competition of images, watching as the judges examine each image and score them according to prescribed standards, hoping to go home with ribbon rosettes of special recognition or a trophy for best of show.
After earning 50 merits with at least 15 for education or service and at least 25 for creating excellent images, a PPW member receives his Fellow of Photography Degree from the Professional Photographers of Washington.
Recognition fuels more creative ideas and on it goes from year to year. To further recognize this continuous outstanding image making, our Board felt that those who continue to strive for top awards, to be the best in eyes of their peers, really earn the equivalent of a PPW Mas-ter’s Degree. But since we don’t offer such a degree, the PPW 100 Club was born. Now, every active member who earns 100 merits in print / image competition becomes a 100 Club member.
The beautiful new gold rimmed black lapel pin with a gold 100 inscribed in the center denotes membership. At the March, 2015 PPW Annual Educational Conference in Vancouver five charter members of the PPW 100 Club received their pins: Ken Whitmire, Ralph Allen, Mary Jo Allen, Fran Bryant, and Doug Walker. Hats off to each of them!
PPW 100 CLUB
JVH DIGITAL FESTIVAL - OCT 8See the brand-new technology Epson printers,and new media at the free, educational Festival
Thurs, October 8, 2015 in Bellevue.Weds, October 7 for the optional Workshop.Inspiring speakers. Contact JVH for details.
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The Washington Photographer Spring/Summer 2015 • 5
Providing your tools for Visual Storytelling
www.ProPhotoSupply.com | Portland,Or
by Ralph Allen
Let’s get together and have some fun photographing hot air balloons in Prosser.
The 26th Annual Great Prosser Balloon Rally will be Sept. 25, 26 & 27 2015 in Prosser, WA. The official PPW event is Saturday evening, the 26th and Sunday morning the 27th so you only need to stay 1 night in the hotel. Of course, if you want to attend all 3 days of the balloon rally you certainly may. All the informa-tion about the balloon rally is on their Facebook page: The Great Prosser Balloon Rally. Check it out and you too will get excited to attend this fun event.
PPW has arranged for a special rate at the Sunnyside Best West-ern Grapevine Inn. You will need to book directly with them by May 1 and ask for the Profession-al Photographers rate of $119.00. 509 839-6070.
After the Sunday morning launch we will return to the hotel
Up, Up and Away in a Hot Air Balloon
for a 3 hour Lightroom class by an Adobe Certified Lightroom instructor. She will be demon-strating the use of Lightroom to bring out the best in the images you just made of the balloons.
After class we will have a catered, gourmet lunch from a wonderful little bistro in Sunny-side called Bon Vino.
Register at PPW.org. Members price is $69.00 and nonmembers $79.00
Save the Date!
2016 Spring
Conference
February 27 – March 1, 2016
Red Lion HotelOlympia, WA
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6 • The Washington Photographer Spring/Summer 2015
2015 Degree and Bar Recipients
Fellow of PhotographyBonnie SlagleBrian PageCindy Page
Gold BarsRalph AllenRob BehmRich BreshearsBruce HudsonMarie Martineau-SandbergKaren MullenCindy PageBrian PagePatricia RushBonnie Slagle (2)Doug Walker
Associate Fellow of PhotographyJoni AtkinsonGeorgia HillDennis LupkesCaron Van OrmanChristopher Wartes
Silver BarsMichael ElwellJulie FitzpatrickRachel HathawayLynne McDonoughJohn PereaMark Turner
PPA CouncilorsProfessional Photographers
of America members govern the association through repre-sentatives in the PPA Council. Washington has four elected Councilors, all of whom are also PPW members, although that is not required. PPW is a state affiliate of PPA.
PPA Council members rep-resent the PPA members in his or her respective state. A Coun-cilor’s duties include attending state and local association meet-ings, encouraging membership in PPA, and maintaining constant connection between PPA mem-bers and PPA headquarters. Washington’s Councilors are:
Rich Breshears, CPP, [email protected]
Doug Walker, CPP, [email protected]
Marie Martineau-Sanberg, CPP, Cr. Photog., [email protected]
Faye Johnson, CPP, M. Photog., [email protected]
PPW Committee Chairs 2016 Spring ConferenceRachel [email protected]
MembershipVacant
The Washington Photographer EditorMark [email protected]
Memorial FundKen [email protected]
PPW ScholarshipsKeith [email protected]
Citations & MeritsRachel [email protected]
Life MembersRalph [email protected]
Student of the Year ScholarshipAnita [email protected]
WebmasterFaye [email protected]
You know
the value of PPW membership
— the education, the fellowship, and the fun.
Ask another photographer you know to join you at a district event and then to become a PPW member.
Give thanks for
unknown blessings
already on their way.
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The Washington Photographer Spring/Summer 2015 • 7
by Heidi Swoboda
This Summer and Fall PPW will be exploring some new ways to bring quality education, fun and fellowship to our member-ship while keeping your cost and time away from your studio to a minimum. In addition to the great events happening in each district, PPW will host two new events.
On July 26 in Leavenworth PPW hosted a barbeque, hayride, and guided western-themed photo shoot at Red Tail Canyon Farm, guided by Ralph and MaryJo Allen CR, FP and Master Photographer Ed Matuska, all winners of mul-tiple print awards at this years Print Competition.
Cowboys and Horses at Redtail Canyon Farm July 26
Attendees were able to pho-tograph cowboys, cowgirls and their amazing working horses in action.
Since 1935
pp
w.o
rg
Stay in Touch with PPW OnlineUpcoming EventsFind A PhotographerAward-winning ImagesMembership ApplicationThe Washington Photographer
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8 • The Washington Photographer Spring/Summer 2015
By Anita Weston
The Professional Photogra-phers of Washington, Inc. has named Alexis Sharpe of Burbank, WA as the recipient of the 2015 Student Photographer of the Year Scholarship Award. Alexis was selected from applications sub-
mitted by student photographers representing schools through-out Washington State, and were seniors graduating in the year 2015. Alexis will receive a $2000 Scholarship grant, which will be
2015 Student Photographer of the Year
used to further her study in the photographic arts. at Seattle Central. She aspires to be a fashion photogra-pher.
Alexis was presented the “Student Photographer of the Year” plaque and schol-arship at the PPW Confer-ence in Vancouver.
Students applied for the scholarship, presenting an application which included a portfolio of their work, an essay, and two personal recommenda-tions from teachers or mentors in photography. Judges for our competition were members of our organization: JaryJo Allen, Matt Weston, and Anita Weston-Student Scholarship Chairman.
In addition to Alexis, Ashley Mickens of Clover Park High (Ta-coma), Hannah Wilson of Kalama High (Kalama), and Sarah Campo of Lake Stevens High (Lake Ste-vens) rounded out our top four finalists.
Also note the follow-ing students who were selected for our top 10 finalists: Marguerite Barker of Ellensburg High (El-lensburg), Rachele Barker of Ellensburg High (Ellens-burg), Tanis Hendershot of Snohomish High (Snohom-ish), Julianna Horiuchi of Ballard High (Seattle) and
Kate Moberly of Arlington High (Arlington). These top finalists were singled out for their high achievement in the photographic field, scholastic studies, and the student’s wish to further their studies in the photographic arts.
We applaud these schools for their quality teaching in the pho-tographic arts and preparing their students for their future careers.
All photographs by Alexis Sharpe.
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The Washington Photographer Spring/Summer 2015 • 9
What is the value of spending time and money to attend a multi-day photography conference like PPW presents each spring? There’s certainly fellowship with other members, but for most of us there has to be a bottom-line value.
Each conference speaker brings something different to the po-dium. Each attendee focuses attention differently, too. Here are the take-aways from four of our members. What’s yours? Have you put it into action?
Make It EpicChris Wooley
The conference seemed to have 2 major focuses - Nik software for making your shots epic, and digital composites for an image with strong impact.
In the class with Ernst, we learned about Black and White photography. He walked us through his set-up and his post production. He mentioned that he uses Nik plug-ins for his black and white work. Previously, I had not purchased the Nik filter set - but seeing his black and white work made me want to give it a try. I took what I learned and ap-plied it to a quick headshot shoot (selfie!!!). A few clicks through the Silver FX Pro and I had a high quality and perfectly toned Black and White shot. A quick post to Facebook proved that this meth-od was effective (so many com-
ments and likes). I’ll be adding this process into my mix.
As kind of hybrid between Lora Yeater and Mark Bryant, I learned about extracting subjects from a background (and how to light them to make it easier). I also learned about photographing locations for doing these digital composites. I put the HDR / Nik Viveza tricks to use when I was photographing a theatre set. There was so much texture and it looked alive! I was able to pho-tograph actors and then extract them to build a detailed compos-ite of the cast. It turned out great!
Act on Your DreamsCheryl Crooks
Herewith my take-away from the conference. Hope this works for you.
Before PPW conference, I stop to ask myself if attending is worth the price. I think back on what I gained from the previous conference before I plunk down my registration fee. The way I figure it, if I gain just one busi-ness tip, pick up one technical tip, make one new friend, learn one new technique or get one new insight, then my money was well-spent. I took away at least one of each of these at this year’s spring conference.
But what has stuck with me the most was an extemporane-ous comment Michael Timmons
made during his program. “Great ideas are just dreams without taking action, and dreams are just great ideas without taking action.” It’s so true. Thanks to Michael for reminding us.
The First TimeJesse Francis
My first PPW conference. I had no idea what to expect or what I was getting into. I was excited to go and meet other photographers from around the state and learn more about the craft, but oh my, was I ever nervous. I was afraid of being stuck for a weekend with accomplished photographers that would be stand offish because of my newness. Been there, done that, was praying that I wouldn’t have to do it again. My expecta-tions were blown away by the re-
Spring Conference Take-Aways
continued on page 10
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10 • The Washington Photographer Spring/Summer 2015
ality. I met a bunch of the greatest and friendliest people I’ve ever had the pleasure of knowing. Ev-eryone made a newbie feel right at home and a part of the family. I had a great weekend and hated to see it end.
One thing I wanted to see was the print judging. What an eye opener. I was surprised by some of the issues that judges had with images, but as I listened to their discussion of the pluses and minuses it was like getting an advanced education on what I needed to fix in my images. Make the time if you haven’t watched one before and vow that next time you’ll make time to sit in on the judging. It will be worth it.
I attended two classes. One on B&W Portraiture presented by Ernst Schafer. Incredible photog-rapher and great personality. He made taking great portraits look easy. It’s not. Ernst shared some great information with those in his seminar.
Second class was an all day session with Michael and Tina Timmons called “Beyond Image Capture”. The focus was on how to add to our portrait business to become more profitable in today’s economy. Providing cus-tomizable art to homes and busi-nesses as Fine Art Interior Décor. The class was incredible. Michael and Tina shared many of their processes and their strategies for getting into this incredible market. I was so impressed with what they were sharing that by the end of the lunch break I had already made the commitment to attend the week long class they were giving at The Texas School of Photography in Dallas, Texas on April 25th to May 2nd. Their seminar at PPW convention in Vancouver, WA literally rocked my world.
PPW Spring Conference was fun, informative and for me world changing. The best money I’ve spent in ages, and also the best use of my time, hands down.
Engaged by the Timmons Team
Rachel Ikenberry
I was totally engaged by Mi-chael and Tina Timmons’s class. Even for a Photoshop beginner like me the teaching time was visual and yet in detailed expla-nations. He transformed some of his images right before our eyes! And, bless his heart for giving us a link to an Action with all the steps to repeat what he did. Now at home I can review these trans-formations leisurely and apply them to some of mine if I think it appropriate.....that is, if I can snatch my husband’s computer with the Photoshop program!
Having done a photography studio business with my hus-band, it was especially fun to watch Tina and Michael work in tandem. With humor, skill, and challenge they kept me on the edge of my seat.
Combining marketing skills, ways to look at expanding your offerings, ways to transition out of portraiture if you want, and then technical skills all in one program. It was amazing! Can we have them again!
Spring Conference Take-Awayscontinued from page 9
PPW is a State Affiliate of Professional Photographers of America
An International Association
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The Washington Photographer Spring/Summer 2015 • 11
Create stunning video slideshowsTry it free | photodex.com
Images of Merit
Harmony, by Doug Walker
Morning has Broken, by Marie Martineau-Sandberg
Desert Storm, by Ian McMillanAll of the Images of Merit shown in this issue scored 80 or
above in the 2015 Western District & PPW Print Competition.
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12 • The Washington Photographer Spring/Summer 2015
Portrait Division
Best Portrait of a ChildLittle Miss Ava, Ernst Ulrich-Schafer
Best Portrait of a GroupHome Office, Edgar Matuska
Best Portrait of a ManHarpist, Ernst Ulrich-Schafer
Best Portrait of a WomanHey Baby, Rachel Hathaway
Best Portrait of an AnimalWorking The Clydesdales, Mary Jo Allen
Best Portrait of a CoupleMy Sister And Me, Rob Behm
Best Non-Wedding AlbumIlluminations, Mary Jo Allen
R R Hutchison Trophy – Best Single Entry from the Portrait Division – excluding Album entryBlasting Off, Ken Whitmire
Best Unclassified PortraitNot Awarded
Wedding Division
Best Portrait of a BrideHoliday Bride, Rob Behm
Best Portrait of a Bride & GroomAmerican Dream, Marv Heston
Best Wedding Portrait Trophy - Best Single Entry from the Wedding Division – excluding Album entryAmerican Dream, Marv Heston
Best Portrait of a Wedding Group
Best Wedding Candid
Best Unclassified Portrait
Best Wedding Album
Best Portrait of a GroomNot Awarded
Commercial Division
Best Pictorial (Charles Libby Award)Rolling Wheat Fields, Ralph Allen
Best IndustrialDaily Grind, Doug Walker
Best ArchitecturalReflections Of Industry, Doug Walker
Best Advertising/IllustrationSeattle At Its Best, Ralph Allen
Best Editorial
Rocks And A Hard Place, Heidi Swoboda
Best Unclassified PortraitHarmony, Doug Walker
Best AerialNot Awarded
Roger Dudley Trophy – Best Single Entry in the Commercial DivisionReflections Of Industry, Doug Walker
Aggregate PPW Trophies
PPW Best of Show Trophy Best single print from all divisions as determined by the jurorsHarmony, Doug Walker
PPW Portrait Photographer of the Year Highest Aggregate score in the Portrait DivisionJulia Kelleher
PPW Wedding Photographer of the Year Highest Aggregate Score from the Wedding DivisionMarv Heston
PPW Commercial Photographer of the Year Highest Aggregate Score from the Commercial DivisionDoug Walker
Russ Clift Trophy Best Mixed Case Entry (split entry) aggregate score.Ralph Allen
PPW 2015 Print Competition Awards
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The Washington Photographer Spring/Summer 2015 • 13
Alma Gray Trophy Highest Aggregate score from a first time entrantChris Wooley
The Jentoft Trophy Highest Aggregate score by WA resident, all scores must be PPW merit level.Doug Walker
Fuji Masterpiece AwardQueen of the Nile, Sonja Yearsley
Kodak Gallery AwardDaily Grind, Doug Walker
ASP Elite Awards
Best ASP EntryWe had an issue with this award, I will keep you updated on the outcome
PPA CPP AwardDoug Walker
Lee Merrill Trophy PPW People’s Choice AwardHarmony, Doug Walker
Images of Merit
Working the Clydesdales, by Mary Jo Allen
Rolling Wheat Fields, by Ralph Allen
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14 • The Washington Photographer Spring/Summer 2015
Spring Conference Speakers
1) Ernst-Ulrich Shaffer, 2) Bruce Berg, 3) Michael Timmons, 4) Laura Yeater
Each of the speakers at PPW’s Spring Conference brought their own experience, stories, and expertise to their sessions. What they had in common was holding their audience in rapt attention, as well as engaging in hearty dialog and discussion through questions and interactions.
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The Washington Photographer Spring/Summer 2015 • 15
President’s Banquet & AwardsHere are just a few scenes from the large number of awards present-
ed at the President’s Banquet.
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16 • The Washington Photographer Spring/Summer 2015
Spring Conference Fun Party
Cutting loose on the beach. It seemed like we might be in Hawaii for a night.
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The Washington Photographer Spring/Summer 2015 • 17
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18 • The Washington Photographer Spring/Summer 2015
Images of Merit
Harpist, by Ernst Ulrich-Schafer
Teton Rise, by Matthew Torrie
My Son, by Marie Martineau-Sandberg
Seattle at Its Best, by Ralph Allen
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The Washington Photographer Spring/Summer 2015 • 19
Meeting the Moody River, by Aaron Hockley
Spring Velvet, by Larry Ikenberry
My Sister and Me, by Rob Behm
Hey Baby, by Rachel Hathaway
Family Ride, by Ken Whitmire New Rules, by Matthew Weston
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20 • The Washington Photographer Spring/Summer 2015
By Mark Turner
I was surprised to discover while laying out this issue just how few PPW members included any metadata in their competi-tion image files. A few photog-raphers embedded full contact, copyright, caption, and title details in their files, but the vast majority left every one of the metadata fields empty.
More than a decade ago I started embedding my copyright and contact details in all my digital files. In a way, it’s just like rubber-stamping your name and address on every slide mount, or the back of a print.
Why Embed Metadata?Digital files get passed around,
both for legitimate reasons like entering competition and nefari-ous ones like someone helping themselves to a photo they find on your website. While embed-ding contact and copyright details in your files doesn’t guar-antee that the info will always remain with your photo, it’s a lot better than leaving your valuable creative work anonymous.
Add Metadata to Every Photo in LightroomIt’s very easy to create a metadata preset in Adobe Lightroom that will add your basic contact and
copyright details to every one of your photos automatically as you import them. Once added to your master files, then every derivative copy you make will also have the same info included.
First, create a Metadata Pre-set while you’re in the Library module. On the Metadata Menu, choose Edit Metadata Presets... You’ll get a panel like this.
Enter the information you want to apply to every photo and check
the boxes next to the items you want included. I recommend that you at least include all of your contact and copyright details, like I’ve done. Then click on the Preset box at the top of the panel
to get choices to save the current settings as a new preset.
Next, apply your metadata preset when you import your photos. Choose the photos to import, then in the Apply During Import panel on the right-hand side choose the Metadata preset
Use Metadata to Claim Your Photography
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The Washington Photographer Spring/Summer 2015 • 21
you created. You’ll note that I also apply a Develop Preset to my images, and I’ve typed a handful of keywords that I want to add to each of these images. When you click the Import button then these presets will be applied to every photo.
To make sure the metadata ac-tually travels with the photos and doesn’t live only in Lightroom’s database, select all the photos you just imported and save the metadata to the files. Either choose Metadata | Save Metada-ta to Files from the menu in the grid view of the Library module of use the keyboard shortcut Ctrl-S (Windows) or Command-S (Mac). This writes the metadata to the header of JPEG or TIFF files, or to a sidecar .XMP file for each camera raw file.
View and Edit Metadata in Other Programs
Once you’ve added your meta-data to your files, you can view it
in other programs. Here’s Adobe Bridge revealing the metadata for one of Doug Walker’s competi-tion images.
You can also edit metadata in programs like Bridge or Photo-shop, but you have to do it one photo at a time, although you can create metadata templates (pre-
sets). There are other programs, such as Photo Mechanic and Breeze Browser, that make it very easy to apply metadata presets to batches of photos. I’ve been using Breeze for years, and continue to use it because I’m comfortable with it and like the interface.
Whatever program you use, start adding metadata to every one of your photos today. There’s no excuse not to claim ownership of your work. With a revision to US Copyright law that will make it easier for people to claim “or-phan work” status to images you want to make it as easy as pos-sible for people to identify each of your photos as yours.
An excellent metadata refer-ence book is Peter Krough’s The DAM Book: Digital Asset Manage-ment for Photographers.
Metadata
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22 • The Washington Photographer Spring/Summer 2015
District RepsOlympic: Ernst-Ulrich [email protected]
Southwest: Marie [email protected]
Marie Martineau-Sandberg opened her first studio in Blaine, Minnesota in 1985, moved to Ho-nolulu in 1989, and established Timeless Memories Photography in Olympia in 1994. She has been an active member of PPW ever since, holding almost every leadership position at some point.
Northwest: Mark [email protected]
Mark joined PPW in 2009 when he be-gan adding portrai-ture to his business, concentrating on families. He has been photographing gar-den and native plants, licensing them to book and magazine publishers, since 1994 when he started Turner Photographics. He’s a Rochester Institute of Technology graduate.
Central: Tim [email protected]
Sno-King: John [email protected]
John specializes in photographing weddings, portraits, and some com-mercial work from his Renton studio. He opened his first studio in 1973 while working as a deputy sheriff in California. After a gap, he opened a studio in Susanville,
CA in 2003 and moved to Renton in 2008. He became a Certified Profes-sional Photographer in 2010. John is active with Seattle Professional Pho-tographers and PPA as well as PPW.
Pierce: Brian [email protected]
Brian Page has been running Page Photography with his wife Cindy, since 2006. From their base in Gig Harbor they operate without a formal studio by working with their clients on location. Their clients range from corporate and senior portraits to families and landscapes.
Yakima Co-Reps: Mindy [email protected]
Mindy Siks, AFP, has been a mem-ber of PPW since 2000. She is a por-trait photographer doing on location family, senior and children portraits. She also loves fine art landscape and special interest/travel photography.
Caron Van [email protected]
Caron Van Orman lives in Ellens-burg and has been a member of PPW since 2007 and a PPA member since 2008. Her business focuses on new-borns, families, and high school seniors. She enjoys photo-graphing clients on location around the valley, but appreciates her downtown studio ... especially when the Ellensburg wind blows.
Southeast: Sonja [email protected]
Sonja is the owner of Sonja Photography in West Richland and has been in busi-ness since 2010. She enjoys weddings, portraiture, and landscape photogra-phy. She works hard to attend educational events so she can grow as a business owner and artist.
Spokane: Deke [email protected]
Deke has been the C.E.O. of “On the edge Images” since its opening in 1982. Moving from Colorado in 1999, he and his two children relocated to Washing-ton State and started On the edge Media Group in order to encompass other divi-sions and an educational direction. This company’s passion has a strong emphasis in commercial / industrial work and the team commonly travels to many parts of the world, both near and far, to accomplish what their demanding clients need.
“There is one thing the photograph must
contain, the humanity of the moment.”
Robert Frank
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The Washington Photographer Spring/Summer 2015 • 23
Northwest
Central Spokane
SoutheastYakimaSouthwest
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Member News & ActivitiesAlisha & Holland McGraw
Alisha & Holland McGraw of Some Like It Shot Photography were awarded the Auburn Valley Humane Society’s 2015 Wet Nose Award for being an animal cham-pion in the community. We were selected out of 912 volunteers who donated a total of over 26K hours of volunteer time last year alone.
We volunteer monthly provid-ing professional photos of the animals looking for homes at AVHS.
Alisha will be presenting 2 evening photography programs for PPA affiliates in CA this June; “Oo La La Boudoir”, hosted at Professional Photographers of Sacramento Valley on June 17th with an all day workshop June 18th, and “Getting The Purrfect Shot”, hosted at Inland Empire Prof. Photographers and Videog-raphers on June 24th, if anyone happens to be in CA.
Just wanted to add a personal note to say hello to all the lovely people I (Alisha) met while vol-
unteering Thursday in Vancouver and congrats to all the merits & award winners from PPW!!
Mark Turner
We celebrated with our son Zach as he married Kristina Wey-er in an outdoor ceremony near Yakima in late May. Three days of family, food, beer, and friends was a great way to meld two families together. Kristina is as much of an outdoors person as Zach — she bicycled to the wedding venue and went rock climbing the morning of the ceremony.
We’re looking forward to our other son’s wedding to Malia VanderVeen at the end of August. She and Ian are getting married in Ferndale and live on Whidbey Island.
Get CertifiedCraig Brubaker will be teach-
ing two Super Monday classes for the PPA and administer-ing the PPA Certified Photog-raphers Exam in Hillsboro, Oregon in October. The dates are as follows:
• Monday: October 5, 2015 from 9:00 am to 5:00 pm; “The Road to Certification”
• Monday: October 12, 2015 from 9:00 am to 5:00 pm; “The Art & Science of Photography”
• Monday: October 19, 2015 from 1:00 am to 12:00 noon; The PPA Certification Exam
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The Washington PhotographerMark Turner, Editor4682 Wynn RoadBellingham, WA 98226
A mighty fine group of photographers, gathered on the deck overlooking the Columbia River in Vancouver, Washington at PPW’s Spring Educational Conference. A photo like this is always a challenge, especially when all the subjects gener-ally prefer to be behind the camera rather than in front. Conference photographer Michael Thresher even got himself into the photo, front and center.