waste management and greenopolis - paul ligon
DESCRIPTION
Come see how this partnership between Greenopolis and Waste Management is proving to be economically beneficial to both. With this product tracking system, the push for increased recycling is becoming a reality while brand authenticity and recognition is improved.TRANSCRIPT
Paul Lignon, GreenOps and WM
“The GreenOps Product
Recovery System: Taking
Recycling to the Next Level”
Paul Ligon, WM-GreenOps, LLC
The GreenOps Product Recovery System:
Taking Recycling to the Next Level
Consumer Product Supply Chain Waste & Trends
Sourcing Manufacture Distribution Retail Consumption
Waste Volume Low Low Low Moderate High
CPGSupplyChain
• Most consumer product waste is generated after consumption
• 40% of consumers do not have access to curbside recycling
• 86% of Americans would recycle more if it was easier
• Growing interest “end of life” product/package responsibility
Consumer Oriented Recovery
Engaging Technology
Product Tracking
Recovery Authentication/ Verification
Reverse Logistics and Processing
Rewards, Information, and Interaction
Scalability
GreenOps – Summary
WM-GreenOps – Component Parts
GreenOps – Physical Capture and Engagement
Tracking symbol
Consumer oriented product capture systems
Point of use reward systems
WM Assets
Authentication/verification/best practice
Reverse logistics – WM Hauling/Tracker Mailback
Commodity processing – Recycle America
Greenopolis – Digital Engagement & Rewards
On-line tracking, education, communication
Think Green Rewards platform
Think Green Rewards
– Point of Sale at GreenOps Tracking Stations
• Includes charitable donations and financial rewards
• Can be tied to product/consumer data
– On-Line Point Bank/Catalogue:
• GreenOps Tracking Station Users
• Greenopolis Users
• WM Customers (e.g., Recycling)
Consumer Info
and package
data
Consumer
rewards &
incentives
Greenops inclusion on
packaging/product1
Consumer purchase,
consumption
2
Product recapture, data collection, and tracking3
Pickup , backhaul, and
commodity processing.4 Reprocessed products or green energy5
How it Works…
Think
Green
Rewards
Scan At Home
Greentracker Mail Back
Retail Tracking/Capture
Voluntary commitment to recovery
GreenOps Tracking Symbol
Tracking Stations placement
Reverse logistics and processing
Offline - green action
On line - tracking and feedback
Brand/
CPG Co
• Brand differentiation
• Recovered commodity
• Increased sales volume
• Consumer engagement
• Authentication
Retailer
• Increased foot traffic/sales volume
• Retail experience differentiation
Consumer/
Household
• Rewards & Incentives
• Fulfillment of green goals
• Information
Value Requirement
GreenOps = Product/Retail/Consumer Alignment
