waste management: social media: social business to business at wm phoenix open, presented by april...
TRANSCRIPT
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 32Chicago, 6-15-2014
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORG
ME
M
BER M EETIN
G 3
2
CHICAGO
Waste Management April SonsonaSocial media: Social business to business at WM Phoenix Open
Social Media
April Sonsona
Senior Manager, Social Media
Social Business to Business at WM Phoenix Open
July 15, 2014
April Sonsona @aprils_pen
Waste Management
Lead Social Media for company, built social media CRM
Contractor for Centers for Disease Control
Social Media Strategist - campaigns, content development,
reporting & analytics
The Home Depot
Social Media Specialist, 6 years
Part of original in-house team in charge of social media
campaigns, monitoring, reporting & analytics
Senior Manager, Social Media
Process & Planning
Pre-Tournament Activities – Sponsorship Awareness
Influencers
Charities
During Tournament – Services Awareness
Contests
Sustainability Forum
Stages
Influencers - ProAm
Influencer & Player Notification
Charities
Influencers & Charity
Process & Planning
During Tournament – Services Awareness
Contests
Sustainability Forum
Stages
Contests Highlight Services on Course
PHOTO CONTESTS WINNERS
ROUND 1 ROUND 2 ROUND 3 ROUND 4
green on 16th @tpcscottsdale #greenestshow #WantToWinSuiteTickets @wmphoenixopen @wastemanagement
Waste Management!! #golf #pga #stripeshow #greenestshow
Man these guys do it all out here! #greenestshow @ WasteManagement @WMPhoenixOpen
My first time at the @wmphoenixopen #greenestshow #axwx #perfectday
WIN
NING
PHOT
O W
INNE
R(S)
@Waste Management #greenestshow you guys have convinced my husband off 16 and to volunteer!
Again, a huge thank you to all my friends @wastemanagement for having me at their corporate box! #greenestshow #thinkgreen
New Sustainable Initiatives
Sustainability Forum Conference & Thought Leadership
Impressions – 362,000+
5 days 15,000+ #GreenestShow used 75,000+ Engagements 22 Million Impressions
Summary Social Business to Business
• Tracking & Measurement
• Influencers Match Target Audience
• Engagement
• Contests
• Sustainability Forum
• Break up event in stages
563,000 Total Attendance
Contact
April Sonsona
Senior Manager, Social Media
Waste Management
@aprils_pen
@wastemanagement
Learn more about past and upcoming Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 32Chicago, 6-15-2014
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORG
ME
M
BER M EETIN
G 3
2
CHICAGO