waste or taste
TRANSCRIPT
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DO YOUWASTE OR
TASTE?
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Why presenting still sucks?
Waste of time!Waste of words!Waste of money!
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Let´s make it tasty!
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Same 1 hour to prepare,
just one week ahead!
Be „pregnant“ by your prezentation and keep it inlighted in your mind.
Creativity will come!
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DEDICATE IT!RESPECT THEM!
BUILD IT!
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I. DEDICATE IT!
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Draw your objective!Say it in 2 – 3 words!
Create sexy headline!
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Once you have objective, follow it by every thought,
every word!
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Prezentation is NOT about saying
everything you know!
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II. RESPECT THEM!
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Analyze in advance: Their needs and
feelings Their expected
reaction Their position Their awareness of
the topic
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Define emotional benefit!
Why would you listen to yourself,
if you would be in their shoes?
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Once you know your target audience,
stay in their shoes!
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III. BUILD IT!
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First think,than hit their right
brain!
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OPENHook – surprising ideaIntro + sexy headline
Benefits for them
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STORY TELLING3 Key messages
All ideas rank bellow themSummarise each in benefit
form
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CLOSESummarise three ideas in 2
– 3 wordsRemind benefit from the
openningPersonal despatch
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First think,than hit their right
brain!Vizualise by visual aids…
Vizualise by words…Vizualise by voice and
body…Be creative!
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IT IS EASY!IT IS CLEAR!IT IS TASTY!IT IS SEXY!
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WASTE OLD HABITSAND MAKE
IT TASTY!
Janka ChudlíkováTrainer and CoachPrague, Czech [email protected]