watch over me deck march 2014 (for echelon kl)

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WATCH OVER ME THE APP THAT HELPS RESCUE PEOPLE IN DANGER

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Our Deck for Echelon KL 2014, it shows WOM new features + our New UI. Watch Over Me, The Next Waze of Personal Safety App

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Page 1: Watch Over Me Deck March 2014  (For Echelon KL)

WATCH OVER METHE APP THAT HELPS RESCUE PEOPLE IN DANGER

WATCH OVER METHE APP THAT HELPS RESCUE PEOPLE IN DANGER

Page 2: Watch Over Me Deck March 2014  (For Echelon KL)

> 135,000 Registered Users

When we launched in 2013…

#1 Lifestyle app in Malaysia#2 Free app in Malaysia#2 Lifestyle App in Singapore#10 Lifestyle App in Australia

Page 3: Watch Over Me Deck March 2014  (For Echelon KL)

Women in Big Cities Don’t Feel Very Safe.

They’re downloading panic button apps that don’t even work!

Page 4: Watch Over Me Deck March 2014  (For Echelon KL)

With That In Mind, We Built “Watch Over Me”

Sends emergency

alerts“automaticall

y ”

And shake your phone

to send an

emergency alert

Page 5: Watch Over Me Deck March 2014  (For Echelon KL)

Sends Emergency Alerts “Automatically”

If you don’t confirm your safety by the time your run is up....

They will be provided with your

location on a map

Video from your phone’s camera

Page 6: Watch Over Me Deck March 2014  (For Echelon KL)

Or, Shake Your Smartphone To Get Help Immediately

Your GPS location

Video recording of what’s

going on from your phone’s camera

Page 7: Watch Over Me Deck March 2014  (For Echelon KL)

Women Love This App

1 in 3 people who click on our add download it.

Page 8: Watch Over Me Deck March 2014  (For Echelon KL)

The Waze Of Personal Safety

In 2014, we’re taking it to the next level.

One benefit of Waze is that it tells you where traffic jams are so you can avoid traffic jams.

Watch Over Me tells you where high-crime streets are so you can avoid high-crime streets.

Page 9: Watch Over Me Deck March 2014  (For Echelon KL)

Building The “Safety” Graph

Structuring unstructured crime data

Data from:

and more…

Crime Data Crowdsourced

from Watch Over Me Users

With The “Safety” Graph we will be able to tag streets or areas as “high-crime”

and watch over users when they need it the most.

Page 10: Watch Over Me Deck March 2014  (For Echelon KL)

We Can Reach 130M Women via FB Ads

40M

28M

18M

3.4M

36.5M

FemaleAge 15-35

Smartphone-using

Page 11: Watch Over Me Deck March 2014  (For Echelon KL)

Our 2014 Goal

1,000,000 users

24,000 paying users monthly

$600,000 annually

*assuming average 2% freemium conversion at $2 monthly

Page 12: Watch Over Me Deck March 2014  (For Echelon KL)

400M

While we monetize from paying users from high-spend countries

like the US, AU and UK, we also monetize from low-spend countries in

Southeast Asia.

We do this via the telcos.

Page 13: Watch Over Me Deck March 2014  (For Echelon KL)

Deal Signed With Maxis #1 Telco in MalaysiaLaunched Circle Watch App

Page 14: Watch Over Me Deck March 2014  (For Echelon KL)

Future Opportunities #2:Watch Over Me For Wearable

Tech

Google Glass Smartwatches

Page 15: Watch Over Me Deck March 2014  (For Echelon KL)

This is why we dedicate our lives to making sure every girl in the world has it on her phone.

This is our life’s work.

James Khoo, FounderCTO + Systems Architect

•Got the idea for Watch Over Me when his sister went missing for several days when she was involved in a car accident.

•Former CTO, building banking solutions for financial institutions

•Grew his R&D team at Experian from 20-150 people in less than 2 years.

Chin Xin-Ci, Co-FounderBusiness Development + Marketing •Was attacked + almost kidnapped in 2012 but escaped. Started working on Watch Ove Me almost immediately after.

•Managed & activated a 250,000 community, leading to the birth of a US$1M/year business

•Managed SEO, Adwords, Facebook advertising and community engagement in broad range of industries.

Page 16: Watch Over Me Deck March 2014  (For Echelon KL)

Watch Over Me Targets A Very Basic Need That Every Woman

Has.

The Need

for Safety