watch this: video marketing that search engines love (adam crosley, reel impact)
DESCRIPTION
Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.TRANSCRIPT
Promoting Your Business through the Art of Video
Adam Crosley
CEO/Executive Producer
REEL IMPACT
Cornerstones
Understanding Where the Video Will Reside Identifying the Communication Objective Using Creative Direction Outlines Determining the Right Length Taking Creative Risks Developing Creative 3 Phases of Production
Cornerstones
Understanding Where the Video Will Reside
Viewer Abandonment
44% will abandon video in the first 60 seconds
19% leave in the first 10 seconds
(Source: NY Times/Visible Measures)
Cornerstones
Understanding Where the Video Will Reside Identifying the Communication Objective
Cornerstones
Understanding Where the Video Will Reside Identifying the Communication Objective Using Creative Direction Outlines
Creative Direction Outline
Creative Direction Outline
AudienceWho is the primary target
audience? What are their demographics? What can you tell us about them?
Creative Direction Outline
Principle Idea or Key BenefitWhat’s the single most important
thing you want to tell your target? More than one principle idea can lead to a less-effective communication. Keep it simple and succinct.
Creative Direction Outline
Desired ActionWhat do you want your target to do,
understand, or feel after they have watched your video and received your message?
Creative Direction Outline
Marketing ObjectiveWhat are your existing marketing
efforts, and how will the video complement those efforts?
In what settings will the video be used and seen?
Creative Direction Outline
Tone and StyleWhat should be the tone of the
video? For example, is this a message that
can only be presented in a serious manner?
Cornerstones
Understanding Where the Video Will Reside Identifying the Communication Objective Using Creative Direction Outlines Determining the Right Length
Cornerstones
Understanding Where the Video Will Reside Identifying the Communication Objective Using Creative Direction Outlines Determining the Right Length Taking Creative Risks
Cornerstones
Understanding Where the Video Will Reside Identifying the Communication Objective Using Creative Direction Outlines Determining the Right Length Taking Creative Risks Developing Creative
Brainstorming
Search
Scrapbook
Scripting and Storyboards
Cornerstones
Understanding Where the Video Will Reside Identifying the Communication Objective Using Creative Direction Outlines Determining the Right Length Taking Creative Risks Developing Creative 3 Phases of Production
3 Phases of Production
Pre-production
Production
Post-production
Summary
Understand Where the Video Will Reside Identify the Communication Objective Use Creative Direction Outlines Determine the Right Length Take Creative Risks Develop Creative Allow the Video to Evolve
Promoting Your Business through the Art of Video
Adam Crosley
CEO/Executive Producer
REEL IMPACT